This document discusses e-commerce and the application of information technology. It covers topics such as what e-commerce is, online marketing, business opportunities and barriers, internet access providers, web development tools, and the use of IT in the insurance industry. E-commerce involves the automation of commercial transactions using computers and the internet. It allows for easy, global access and customized products/services. Online marketing provides advantages like reduced costs and the ability to target specific demographics. While start-up costs and security concerns present challenges, IT is transforming industries like banking, insurance, and more by replacing paper with digital systems.

1. E-C OMMERCE AND
A PPLICATION OF IT
GROUP MEMBERS:
Bhumi Jayalakshmi – 01
Sukanya Chatterjee – 04
Moyena Parikh - 21

2. CONTENTS
 WHAT IS E-COMMERCE
 ONLINE MARKETING
 BUSINESS OPPURTUNITIES
 BUSINESS BARRIERS
 INTERNET ACCESS PROVIDERS
 WEB DEVELOPMENT TOOLS
 I.T IN INSURANCE

3. E-C OMMERCE
 Automation of commercial transactions using
computer and communication technologies.
 Facilitated by Internet.
 Business-to-Business: EDI
 Business-to-Consumer: WWW retailing
 Some features:
–Easy, global access, 24 hour availability
–Customized products and services
–Back Office integration
–Additional revenue stream

4. ONLINE SHOPPING
WEBSITES

5. ONLINE MARKETTING
 Internet marketing is the marketing of products or
services over the Internet.
 Digital customer data and ECRM systems are grouped
together under internet marketing.
 Advantages
 Reduced Cost
 Everything Is Measurable
 Brand Engagement
 Demographic Targeting
 Real-Time Results

6. AMAZON.COM HOMEPAGE

7. BUSINESS OPPORTUNITIES
(ADVANTAGES)
BUSINESS CONSUMER
Global presence Increased convenience
24/7 opening Increased choice
Reduced costs Improved product
information
Increased sales and profit Lower prices
Improved customer information More Options

8. D ISADVANTAGES
BUSINESS CONSUMER
Start up costs Concerns about security.
Issues with access Lack of instant gratification
Not suitable for all products Lacks the social aspect of
shopping.
Increased competition Inconsistent return policies

9. INTERNET ACCESS PROVIDERS
Internet access provider or ISP is any organization
that arranges for an individual or an organization
to have access to the Internet.
Typical home user connectivity
• Broadband wireless access
• Cable Internet
• Wi-Fi
Business-type connection:
• DSL
• Metro Ethernet technology
• Leased line

10. W EB D EVELOPMENT TOOLS
The term 'web development' refers to a large range of
activities related to developing for the web.
Specifically, these activities can include:
 Web design
 Development of web software, such as:
 Web applications
 E-commerce software
 Web server configuration and management

11. IT IN I NSURANCE
Indian insurance companies are rapidly becoming
technology-driven organizations, replacing millions
of paper files with databases of information.
 Actuarial Analysis.
 Policy Administration.
 Automated Underwriting and Rating.

12. C ONCLUSION
 IT makes lives easier for everyone.
 Work styles in banking, insurance and other
organizations are changing rapidly due to changing
technology.
 IT creates new and interesting jobs which
increases the employment opportunities.

13. BIBLIOGRAPHY
 www.google.com
 www.wikipedia.org
 www.buzzle.com
 www.scribd.com
 BBI 3rd Semester – IT in banking and Insurance – Vipul
Prakashan.