This document summarizes information about several Indian FM radio stations operating in Delhi. It provides details about their founding, taglines, target audiences, popular shows, and promotions. Red FM and Radio Mirchi are among the largest and most awarded stations. Fever FM currently has the highest market share in Delhi while Radio City and AIR FM-2 Gold also have significant audiences. FM radio is an important platform for entertainment, corporate advertising, and integrated marketing communications in India.

1. ADVERTISING &
MEDIA
PLANING

2. RED FM 93.5
india‟s largest and most awarded radio channel
with 30 channels & 105 awards!
Taglines:
•“Bajate Raho!”
• “Aaj ke zamane ka station”
Target audience:
Youth (young generation,18 to 35 yrs)
Radio Jockeys:
RJ Heena,RJ Raunaq, RJ Ashish, RJ Kabir, RJ Rocky,
RJ Swati, RJ Sachin, RJ Piyush, DJ Tarun

3. Shows/Products:
• Morning no.1:“naam yaad rakhna kaam aayega”,
mon- fri, 7-11 am.
•Aaramkhori: “kaam band, aaramkhori shuru”,
mon-fri, 11-2 pm
•Atthani chavanni:“the craziness and
naughtiness of aaj ki dilli‟, mon-fri, 2-5 pm
•DL 935: the sundown speed demon , RJ Raunaq, mon
fri, 5-9pm
•Midnight masala: mon- fri, 9-12 pm:
•Todu nights : „let your hair loose and party all
night‟, saturday, 9-12pm
•Punjabi by profession: charged up Sunday
mornings, sun, 8-10am
•Hafta wasool: cant ask for more!!, sun,6-7pm
 Campaigns:
•Bauaa hawa mein

4. Promotions :
• Red fm is currently offering „ gift of dance‟
vouchers by Shiamak Davar winter funk to some
of the lucky winners.
• RJ swati was the city mascot of Pinkathon 2013Run for fitness & to Raise awareness about
Breast Cancer. Pinkathon , first of its kind, all
women‟s 10km run which encourages women‟
health & fitness and supports the cause of
Breast Cancer Awareness took place on 15th
september 2013 .Red fm 93.5 was their official
radio partner.
• Red fm was the official radio partner for IIFA
2013 for exclusive updates and coverage.
• All the best Sunrisers Hyderabad , Red FM is the
only radio station to be the principal sponsor of
an IPL team. 93.5 Red FM Bajaate Raho!!

6. HIT 95 FM
 Founded:
•1st September, 2006
•Sanjay Hemady, Chief Operating Officer, HIT 95 FM Delhi
Tagline: Give Delhi listeners what they like listening
to
Target audience:
Towards those fond of international music.
Partnership client:
Mildshare
Promotions:
•The radio station is handing out Hard Rock Cafe,
Landmark and Spice Jet vouchers to every caller on
air for the next two-three days.

7. Shows:
Weekdays•HIT Mornings with Sarthak& Adam.
•HIT Request with Suroshree... 5 soild hours of
ONLY the requested songs
•HIT Evenings with Kartik..
Weekends•HIT weekends with Sarthak
•Breakfast Jam with Sarthak every 1st & 3rd
Saturday enjoy some pure Acoustic music with a
local delhi band.
•HIT weekends with Suroshree
•Sunday Saturday Night HIT mix. 10 Hours of NON
stop pure club & party music
•Delhi's official Top 25 on HIT 95 with Suroshree

8. Endorsement:
Virat Mehta, Vice President – Communication,
nestle india said, “hit 95 fm offers us a fantastic
way to connect with the kind of audience NESCAFE
would like to engage with. We have been a part
of the channel‟s initiatives for more than two
years now. In addition both me and my son listen
to the station everyday and enjoy it a lot.

9. 104 FM
Today Fever 104 FM is the No.1 Radio station in Delhi,
fastest growing in Mumbai and the only request
station in Kolkata.
Founded: By HT Media Ltd.
•Delhi- October 2006
•Mumbai- January 2007
•Bangalore- March 2007
•Kolkata- January 2008
Tagline:
it‟s all about the music

10. Shows:
• Picture Pandey - RJ Anuraag Pandey, Mon-Fri (2PM 3PM)
•Shere-e-Punjab Express- RJ Avinash, Saturday (3PM 5PM)
•Evening Drive-RJ Khurafati Nitin, Mon-Fri (5PM - 9PM)
•Dilli ke do Dabanng - RJ Manu & RJ Abhilash, Mon-Fri
(7AM - 10AM)
•Request Queen- RJ Richa, Mon-Fri (9PM - 12AM)
•RJ Sufi, Mon-Fri (3PM - 5PM)
•Secret Sounds, a contest to guess the sounds of the
city; I Love Fever and Tick Tock Bingo, which introduced
the concept of large cash prizes on air; Ki Bolchen
Dada, the first on air audio blog.
Target:

11. USP:
Fever 104 has gone out of their way to endorse
Russia with their radio show "From Russia, With
Love" hosted by Shweta. The show revolves around
Russian culture, politics, film industry, music etc.
The station is rumoured to be sponsored by a
Russian tourism agency.
Awards:
In-house audio production, Ramayan, won two Golds
at the New York Festival 2011, making Fever 104 the
only Indian radio station to receive such an
accolade.
Partnership:
Known for its innovative content, delivery of
quality music and listener engagement, Fever 104

12. OYE 104.8 FM
Founded by:
India Today Group
Tagline:
Oye 104.8 fm was initially known as Meow FM
with the tag line of “ thodi meethi thodi catty”
but was changed to OYE! 104.8 FM with the filmy
format in September 2010 with the Tagline :
“sabse filmy”
Target Audience:
Meow FM to Oye! 104.8 FM- Meow FM was distinctly
targeted at the women listeners whereas with
the new positioning the radio station will focus

13. Radio Jockey:
RJ Chanpreet ,RJ Tulika, RJ Rahul makin, RJ
Abhay, RJ Akriti, RJ Lucky, RJ Shruti
Shows:
6 AM -7 AM, Aye Malik Tere Bande Hum Devotional Filmi Music with Link by RJ Shruti
7 AM -11 AM, Apaar Filmi Mornings
11 AM - 2 PM, Mid Morning Show - Dilli ki Bijli with
RJ Akriti
2 PM - 5 PM, Oye Request Show- Radio Ka Sardar RJ Abhay
5 PM - 9 PM, Oye Luckie with RJ Luckie
9 PM - 1 AM, Ishqiya with RJ Rahul Makin
1 AM - 7AM, Music with Sparklers

15. Radio City 91.1
 Radio City 91.1FM is India's first and leading FM
radio brand. Promoted by Music Broadcast
Private Limited (MBPL), Radio City started its
operations in India in July, 2001 in Bangalore.
 Its main objective is to Build awareness and
Provide Information
 Radio City 91.1 FM radio is primarily listened to
by the following categories of people:
Tradesmen working on sites
Small offices
Shopping centres
Cars and other vehicle

16. In August 2008, it launched PlanetRadiocity.com
(www.planetradiocity.com), India's first Music Portal.
The website is a treasure trove of information,
entertainment and interactivity to all those who are
connected with music: casual and serious enthusiasts,
trade and musicians - including experts and amateurs,
alike.
In March 2010, MBPL raised the bar with the launch
of Radio City Fun Ka Antenna. It is a one-of-its-kind Live
online radio station with music across all genres film, non-film, sufi, ghazals, lounge, current, retro - in
both Hindi and International music. The year 2012 saw
PlanetRadiocity.com launching Four more radio
stations - Radiocity IndiPop , Radiocity Freedom
Radio. , Radiocity Smaran and Radio City Hindi All the
stations fulfill the need gap of showcasing cutting
edge independent and quality non-Bollywood music.

17. RADIO MIRCHI 98.3 FM
Radio Mirchi is a nationwide network of private FM
radio stations in India. It is owned by
the Entertainment Network India LTD (ENIL), which is
one of the subsidiaries of The Times Group.
TAGLINE: "It's hot!".
Target audience : the most preferred radio station
by bollywood music lovers, whether old classic or
contemporary music.
Radio jockeys: RJ anat, RJ saurabh, RJ naved, RJ jassi,
RJ sayema, RJ Kanika, RJ Rohit
Programs :
• Hi delhi : mon- sat, 7-11 am with RJ anant and
saurabh, aptly called „ padhe likhe paapi‟.

18. • Meethi mirch : mon to sat, 2-5 pm. Spend your lovely
afternoon‟s with Rohit who has a baritone voice to
die for.
• Dilli ka don : mon to sat 5-9 pm. With RJ naved. He is
crazy. He is fun. He is mad. He is DILLI KA DON NAVED.
evenings can‟t get more entertaining than this.
• Purani jeans : mon- fri, 9 to 12 pm. With rj sayema ,
tune in to a show that makes music from the 60's,
70's and 80's sound "cool“.
• 5 to 9 with kanika : sun 5pm to 9 pm. A perfect end
your weekend. Your music, your choice.
Promotions:
• The Mirchi Music Awards are annually given
awards instituted by Radio Mirchi for excellence
in Bollywood film music. It was first given in 2008.

19. Market Share of Radio Stations
• Fever FM emerges in the No. 1 position in Delhi,
leaving behind Radio Mirchi, registering a market
share of 19.4 per cent, and gaining 1.3 percentage
points.
• AIR FM-2 Gold is still at second position in Delhi,
with a market share of 18.7 per cent.
• Radio Mirchi drops down to the third position with
an average market share of 18.3 per cent . The
radio station recorded a loss of 1.2 percentage
points .
• In the fourth position, Radio City follows with an
average market share of 10.7 per cent, recording
a loss of 0.1 percentage points. The radio station
gained 0.3 percent points.
• Red FM is at No. 5, registering an average market
share of 8.8 per cent with a loss of 0.4 percent

20. Integrated Marketing Communication of FM Radio
The FM world has become the part and partial of lives of
people specially in the metro cities. People in the rural
areas have a special attraction for the FM radio and it a
source of information related to release of new songs
and latest information related to lifestyle.
The FM channels today is a favorite place for corporate
to advertise and inform people about their existing and
new upcoming products. FM is also a favorite place for the
entertainment industry to promote their movie & songs.
Even the movie stars come and talk about their new movies
& urge the audience to watch it once. in today‟s scenario
no movie can imagine about its success without the help of
advertising on FM radio.
The FM channels also provide platforms for the corporate
and well as stars to promote their projects.
To make this more comfortable the FM today is available
on the internet where listeners & contact & even listen to
their programs &also corporate & advertise. The FM radio

21. Thank you
Presented by:
Kriti Vij, Promita Majumdar,
Sheryl Mehra, Kritika Ghai,
Shreya Talwar, Jasmine, Ishita
Jadia