1. Museum of Impact Action Plan
1
I) Purpose
The Purpose of the proposed action plan is to prioritize the steps needed to enable the Museum
of Impact (MOI) to develop the structure, systems, and networks in place to prepare for launch.
II) Key Assumptions
Key Assumptions include:
 Executive Director Monica Montgomery is able to devote approximately 30 hours/week
 Auxiliary and advisory support will be provided from team as needed
 No current funding or revenue stream is in place; Minimal investment in early stage
 Network and partnerships will be ongoing and will aid in completing deliverables
III) Key Action Categories
Key Action Categories that will be referenced throughout the document and ongoing discussions
will include:
 Operations: Structure, systems, and processes needed to prepare MOI for launch
 Fundraising: Revenue streams established to develop and sustain museum operations
 Communications: Methods, marketing, and message that will attract prospective board
members, donors, volunteers, and members
 Human Resources: Skills and personnel needs to accomplish MOI goals
IV) Action Plan
Objective Action
Category
Action Output Completion
Date
Benchmark and
generate best practices
Operations/
Fundraising/
Comms/ HR
Research similar styles of
exhibits (pop-up) and
museums/exhibits with similar
ideals. Identify key donors and
partnerships for each. Review
demographic and visitor
information (if available).
Identify best practices in terms
of communications, operations,
and fundraising.
- Identify 5+ pop-up exhibits and
determine key data for each
- Identify 5+ museums/exhibits with
similar messages or missions
- Create museum key takeaways/ best
practices document from research
Friday, 1/31
Determine and pursue
nonprofit status
Operations/
Fundraising
Research options for partnering
with nonprofit vs.
independently registering as a
nonprofit
- 5 potential partner nonprofits
- Analysis of benefits of partnership
vs. costs in terms of funding % , time
taken to partner, and limitations
- Determine most viable nonprofit
option if register independently
- Begin process once determined
Monday, 2/3

2. Museum of Impact Action Plan
2
Draft Tagline and
Logo
Comms Reach out to marketing
network to refine logo and
tagline.
- Develop 5-7 sample logos
- Develop 5-7 sample taglines
- Determine logo and tagline
Monday, 2/3
Website Development Comms. Identify prospective developers.
Review timeline and costs/
options for nonprofits.
Determine best developer
option, conduct outreach, begin
website mock-up and
requirements.
- 3-5 potential developers with quotes
on cost and timeline
- Website mock-up and requirements
- Begin process once determined
Monday,
2/10
Identify Board
positions needed
Operations/
Fundraising/
Comms/ HR
Review MLK notes to
determine if any functional
board positions not mentioned.
Research own network and
identify target personnel for
each role. Prioritize candidates
based on skills, network,
connection to mission, ability to
fundraise/contribute time
and/or resources.
*** If there are no prospective
candidates in immediate
network, identify people you
can reach out to or would like
on board
- Confirm board positions needed
- Identify 5-10 prospective people for
each position and prioritize
candidates.
- Draft expectations and board
requirements for members
- Develop one-pager describing
museum and identifying benefits of
membership for outreach
- Begin outreach when complete
Ongoing
networking;
Outputs by
Monday,
2/10
Identify Strategic
Partners
Operations/
Fundraising/
Comms/ HR
Review MLK notes to validate
and determine categories of
strategic partners and ways
partners may be able to assist
MOI. (Education, Personnel,
Funding, Resources, Network,
Exhibit contributors)
- Confirm Strategic Partner Categories
- Identify 7-10 prospective strategic
partners in each category and
prioritize based on ability to
contribute
- Developer one-pager describing MOI
and identifying benefits of
partnership and expectations
- Begin outreach when complete
Ongoing;
Outputs by
Monday,
2/17
Create
Communication
Mediums
Comms Develop social media
communication mediums
(Facebook page, LinkedIn,
Twitter, Pinterest, etc) and
begin adding followers starting
with family, close friends, and
people committed to project.
- Develop message to be used across
all medium
- Create accounts
- Add family, close friends, committed
personnel
- Begin outreach/building following
when closer to launch
Ongoing;
Outputs by
Monday,
2/24
Create Brand Manual Comms Develop guide for brand,
messaging, and use of social
media, public relations, and
marketing
- Review industry best practices,
blogs, and expert articles books on
social media
- Develop brand manual
Ongoing
updates;
Output by
Monday,
2/24
Develop Fellowship
Opportunities and
Positions
HR/ Other
determined
by role(s)
Identify target schools and
greatest gaps in skills. Draft
position description for roles
highlighting competencies
needed, expectations
(hours/deliverables), and
benefits.
- Identify 3-5 target schools
- Draft position description for greatest
skills/roles needed
- Research key classes/programs/clubs
on campus that may be interested
- Begin outreach when complete
Outputs by
Monday,
2/24

3. Museum of Impact Action Plan
3
Add specialized
expertise
HR/ Other
determined
by role(s)
Identify greatest gaps in skills
and largest needs and draft
position description introducing
MOI and seeking expertise and
competencies related to roles
needed along with expectations.
- Draft 3-5 job descriptions based on
needs
- Identify 3-5 volunteer websites
- Post on websites and actively
monitor
Outputs by
Monday,
2/24
Build museum and
social justice expertise
and presence
Comms Identify influential museum and
social justice blogs and begin to
comment regularly and write on
social justice/museum related
issues.
- Identify 5-7 influential museum, art,
and social justice related blogs
- Follow regularly (intern can assist)
- Comment and write regularly (intern
can assist)
Outputs by
Monday,
March 3rd
Raise funds for initial
operating budget
Fundraising Determine initial budget for
museum marketing and exhibit
expenses. Review
crowdfunding best practices
and develop Kickstarter grant.
- Draft Kickstarter grant
- Share on social media when
complete
- Continue to build social media
presence
Outputs by
Monday,
March 17th
Raise funds for initial
operating budget
Fundraising Research organizations and
foundations geared towards
social justice initiatives.
Review fundraising best
practices. Draft grants
- Identify 7-10 organizations
- Draft grants specifically geared
towards organization
Outputs by
Monday,
March 17th
Raise funds for initial
operating budget
Fundraising Research companies with social
justice initiatives. Identify key
personnel in companies and
conduct outreach.
- Identify 7-10 companies
- Draft one-pager geared towards
benefits of sponsorship and needs
- Conduct outreach – looking for
resources, expertise, and/or funding
- May overlap with Board review
Outputs by
Monday,
March 24th
Raise funds for initial
operating budget
Fundraising Identify wealthy private donors
passionate about social justice
issues who may be interested in
contributing expertise,
resources, funds.
- Identify 15-20 people
- Draft one-pager geared towards
benefits of sponsorship and needs
- Conduct outreach – looking for
resources, expertise, and/or funding
- May overlap with Board review
Outputs by
Monday,
March 24th
Identify target
locations
Operations/
Fundraising/
Comms/
Identify key partners for storing
material and launching exhibits.
Determine best locations based
on access to target population.
- Identify 7+ potential partners for
storage and or housing exhibit
- Begin outreach when complete
Ongoing;
Output by
Mon, March
31st
Develop target
exhibit(s) and needs
Operations/
Fundraising/
Comms/
Determine target exhibits/issues
based on current conditions,
network, ability to develop
exhibits
- Analysis to show which issue may be
most prevalent/followed
- Analysis to show issue that can
devote greatest resources to
- Exhibit mock-ups based on analysis
Ongoing;
Output by
Monday,
April 14th
Establish networks in
art community and
identify potential
exhibit contributors
Operations/
Fundraising/
Comms/
Conduct research on target
areas and people linked to
social justice issues and begin
to identify potential exhibit
contributors.
- Identify local and national artists
who create artwork related to social
justice issues
- Draft outreach one-pager introducing
museum, identifying needs/
expectations/ benefits
- Begin outreach when complete
Ongoing;
Output by
Monday,
April 28th