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CHALLENGES OF ASEAN
INTEGRATION
OF 2015
THE ASEAN COMMUNITY
2015
Mr. Eduardo A. Ebreo
Jollibee Foods Corp.
MEM-B
PUP Unisan
ASSOCIATION OF SOUTHEAST ASIAN
NATIONS (ASEAN)
 Established on August 8,1967 in Bangkok
 Five (5) original member countries,
namely Indonesia, Malaysia, the
Philippines, Singapore and Thailand.
 Brunei Darussalam joined on January
8,1984, Vietnam on July 28, 1995, Laos
and Myanmar on July 23, 1997, and
Cambodia on April 30, 1999
ASSOCIATION OF SOUTHEAST ASIAN
NATIONS (ASEAN)
 population of more than 600 million
people
 has a combined gross domestic
product (GDP) of US$1.8 trillion with
total trade valued at $2 trillion among
the countries.
IN 2007, AT THE
12TH ASEAN SUMMIT, THE
HEADS OF STATES AFFIRMED
THEIR STRONG
COMMITMENT TO
ESTABLISH THE ASEAN
COMMUNITY BY 2015
ASEAN COMMUNITY:
THE 3 PILLARS
ASEAN COMMUNITY: THE 3 PILLARS
ASEAN
Political-Security
Community
(APSC)
 Enhancing
peace, stability,
democracy and
prosperity in the
region through
comprehensive
political and
security
cooperation
ASEAN
Economic Community
(AEC)
• Enhancing
competitiveness for
economic growth
and development
through closer
economic
integration,
characterized by:
Single market &
production base,
Equitable economic
development &
Global integration
ASEAN
SocioCultural
Community
(ASCC)
• Nurture human,
cultural and
natural
resources for
sustained
development in
a harmonious
and people-
centred ASEAN
IN 2009, THE 10-MEMBER ASEAN SIGNED
THE ROADMAP FOR AN ASEAN
COMMUNITY TO 2015,
LEAVING THE MEMBER-COUNTRIES WITH
ONLY SIX-YEAR PREPARATION PERIOD FROM
2009—2015 TO ACHIEVE THE GOAL
THE GOAL
“One Vision, One
Identity, One
Community”
Ebreo Report  The ASEAN Community 2015

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Ebreo Report The ASEAN Community 2015

  • 2.
  • 3. THE ASEAN COMMUNITY 2015 Mr. Eduardo A. Ebreo Jollibee Foods Corp. MEM-B PUP Unisan
  • 4. ASSOCIATION OF SOUTHEAST ASIAN NATIONS (ASEAN)  Established on August 8,1967 in Bangkok  Five (5) original member countries, namely Indonesia, Malaysia, the Philippines, Singapore and Thailand.  Brunei Darussalam joined on January 8,1984, Vietnam on July 28, 1995, Laos and Myanmar on July 23, 1997, and Cambodia on April 30, 1999
  • 5. ASSOCIATION OF SOUTHEAST ASIAN NATIONS (ASEAN)  population of more than 600 million people  has a combined gross domestic product (GDP) of US$1.8 trillion with total trade valued at $2 trillion among the countries.
  • 6. IN 2007, AT THE 12TH ASEAN SUMMIT, THE HEADS OF STATES AFFIRMED THEIR STRONG COMMITMENT TO ESTABLISH THE ASEAN COMMUNITY BY 2015
  • 8. ASEAN COMMUNITY: THE 3 PILLARS ASEAN Political-Security Community (APSC)  Enhancing peace, stability, democracy and prosperity in the region through comprehensive political and security cooperation ASEAN Economic Community (AEC) • Enhancing competitiveness for economic growth and development through closer economic integration, characterized by: Single market & production base, Equitable economic development & Global integration ASEAN SocioCultural Community (ASCC) • Nurture human, cultural and natural resources for sustained development in a harmonious and people- centred ASEAN
  • 9. IN 2009, THE 10-MEMBER ASEAN SIGNED THE ROADMAP FOR AN ASEAN COMMUNITY TO 2015, LEAVING THE MEMBER-COUNTRIES WITH ONLY SIX-YEAR PREPARATION PERIOD FROM 2009—2015 TO ACHIEVE THE GOAL
  • 10. THE GOAL “One Vision, One Identity, One Community”