4. The industry is focused on destination sites
where you can buy almost every book
If you can find it….
5. Why Go Direct?
• I want to know my readers
• I need to be able to market to my readers
• I want to make more margin
• I want more money
6. PAGE 6
• Costs – Set-up and ongoing
• Integration/Set-up
• DRM
• Control
• Formats
• TAXES
• Flexibility
• Target Market
Choosing Your D2C Solution
What You Should Look For
7. Adobe Content Server
Pros
• The most proven solution
• Widely adopted
• Lots of support
• Plenty of reader apps
• Strongest DRM protection
• Most robust for full
eCommerce
Cons
• Very expensive
• Ongoing expenses
• Difficult to implement
• Poor reader experience
8. Sell your books on the social web, mobile first
Pros
• Preview and sell inside
Twitter, Facebook,
Pinterest, LinkedIn in
each network's native
post format.
• Embeddable on your
website (Aer.io)
• Collects purchasers’
email addresses
• Mobile responsive
Cons
• No functionality for
collecting sales tax
• Higher transactional
fees
• Aerbook is more for
discovery than
serious ecommerce
9. Sell eBooks to anyone using just a link
Pros • Marketing features (coupon codes and affiliate
opportunities/easy sharing)
• Collects purchasers’ email addresses
• Reports and pays EU VAT
• Google Analytics integration
Cons • Primarily marketing
platform
10. Simple eBook selling
Pros
• Embeddable on your
website, social media,
newsletters
• Simple checkout
process
• D2C communication +
detailed analytics (view
conversion rates of
sources)
• Can be used for
physical items as well
as digital. Includes
subscription content
Cons
• Doesn’t offer key
features required for
selling books at
scale (shopping
cart, storefront, etc.)
• Directs away from
your site
• No functionality for
collecting sales tax
11. PAGE 11
COMPARING YOUR OPTIONS
Name Ease of
Install /10
Set-up cost Annual
Cost
Transaction
Cost
DRM? Sales Tax ePub? PDF?
Adobe 4 $15,000+ $1,500 $.15 + cc
fees
Any No Yes Yes
Gumroad 9 $0 $0 $.25 + 5% Watermark No Yes Yes
Aerbook 8 $0 $0-$99 15% Light Yes Yes Yes
Payhip 9 $0 $0 5% + PayPal
fee
Watermark Yes Yes Yes
12. PAGE 12
• If I want more control – ability to upsell, then yes
• If I want reading data, then yes
• But what would you do with that data?
• Readers prefer reading in their favourite App
• Make it easy!
• Outsource, Outsource, Outsource
• Will integrate with DRM solutions
DO I NEED A READER?
13. PAGE 13
Strategic Considerations
Desire Required Challenges
Know my
readers /
market
Contact info,
preferences,
CRM. Marketing
Permissions,
Value
More sales /
revenue
Invest in
marketing,
brand,
conversion rates
Expertise &
skills–
ecommerce and
tech
14. Summary
• Decide on desired outcomes and work backwards
• Outsource or use established method where
possible
• Challenges with tax and interoperability critical