P r i v a t e & C o n f i d e n t i a l – O c t o b e r 2 0 1 6
∼
∼
Source: https://techcrunch.com/2015/05/07/a-secular-shift-to-online-food-ordering/
GLOBAL TAKE OUT AND DELIVERY MARKET IS MOVING ON-LINE
$70 billion takeout and delivery market Online/Mobile Ordering vs. Offline Ordering ( Based on data
gathered from Cowen and Company Research Report.)
Online
$9B
Offline
$61B
13
22
30
38
47 49
58
65
87
78
70
62
53 51
42
35
0
10
20
30
40
50
60
70
80
90
100
2012 2014E 2016E 2018E 2020E 2022E 2024E
Online Offline
%
START LAUNCH
CONVENIENCE FOOD DEGRADATION COST
High
Low
Slow
Fast
Low
High
JONATHAN
CEO
GARY
COO
YANG
CFO & SUPPLY CHAIN
NADIA
MARKETING
ADEL
FOOD
TIAGO
IS/IT
JACQUE
QUALITY
MOHAMED
OPERATIONS
MORGAN
CHEF
SYLVAIN
B2B
ALEXANDRA
MARKETING
Consultant
Sociology & Marketing
HENK
STRATEGY
Former
CEO Nespresso
ANNE-SOPHIE
FOOD & QUALITY
Chef
*** Michelin
EXTERNAL ADVISORS
Invention,
Prototyping,
Business &
Marketing Plan
Phase I.
Development of
Masterplan and
Industrial concept
Phase II.
Industrialization to Launch
Phase III
Post-Launch Improvement & Growth
Phase IV
Financing
Capital
Founders
CHF ~1.0 mn
A-Round
CHF 3.0 mn
B-Round
CHF 21.6 mn
Bridge
CHF 8.3 mn
+ CHF 3.5 mn
C-Round
CHF 30 mn
2011 2015
Household appliance
development &
manufacturing
Food Manufacturing
Sorcing, Safety &
Quality
Pick & Pack
Cold Chain Distribution
E-Commerce
Mass media marketing
NUTRESIA HQ
LAUSANNE
Administration
NUTRESIA OPERATIONS
THIAIS
Pick and pack
STRIX
Engineering
ESPRI
Restauration
150
dedicated
suppliers
100
shared
suppliers
Tai Yu
Tetley
LAPOSTE
CHRONOPOST
CHEF CUISINE
PRO
MARKETINGSUPPLY CHAIN / MACHINE
Relaytion
Call Center
Heating compartments
Valves
Boiler
Water tank
PCB
Display
RFID readers
10
18
25
29
34
39
42
45
48
54
61
71
11
21
32
42
53
63
70
76
85
98
112
130
1
4
11
Cummulative Monthly
Focus on operational improvement,
paused marketing campaign
2015
2016
2017
Numberin‘000ofMeals
MONTHLY AND CUMMULATIVE MEAL SALES
-
100
200
300
400
500
600
700
800
2017 2018 2019 2020 2021 2022 2023
RevenueinMillionsCHF
Revenue and Margin outlook
machine sales meal sales profit
29%
17%
42%
49%
52%
55%
57%
2016 2017 2018 2019
LE CUISEUR
for the USA
110 V
LE CUISEUR B2B
Optimized for
business needs
LE CUISEUR II.
Reducing
appliance size
FAMILY PACK
Optimized for
more people
B2B & HOTEL
Specific packaging
and machine
ECO RANGE
Constant
improvements
France 2015
Switzerland 2015
Belgium 2017
London 2017
New York 2017
USA 2018
7 3
17.3
5 3.22
16.5
10
20
7
22
3
7.5 5
40
16 28
70
45 35
21 30.5
50
50
127
35
85
126 135
80
85
0
50
100
150
200
250
300
Hello Fresh Blue Apron DoorDash Postmates Munchery Juicero sprig Plated Freshly June Smart
Oven
Chef Cuisine
Seed A-Series B-Series C-Series D-Series E-Series
277
194
187
5657
91
116
138
332930
in M USD
67
34
A BOOMING START-UP ENVIRONMENT
anticipating lower capital needs to break even.
CHF 3.5 M Unique opportunity at “Insider” conditions
(estimated 50% already committed)
No Price Risk – Bridge Loan that will convert
based on price fixed in next round
25 % Converted into equity at a 25% discount
over the future price paid by growth
investors
15 % Annualized Interest
automatic Conversion into equity of both
nominal and accrued interest
January
2017
Bridge Extension
September
2017
Anticipated pricing and closing of
Growth Round
40 % Annualized Return for 1st investment year
If you have any questions please contact:
Jonathan Pennella
CEO
jonathan.pennella@nutresia.com
+ 41 79 312 23 26
Shuoyang He
CFO
Shuoyang.he@nutresia.com
+ 41 79 126 98 26

Investors presentation for ChefCuisine

  • 1.
    P r iv a t e & C o n f i d e n t i a l – O c t o b e r 2 0 1 6
  • 6.
  • 7.
    Source: https://techcrunch.com/2015/05/07/a-secular-shift-to-online-food-ordering/ GLOBAL TAKEOUT AND DELIVERY MARKET IS MOVING ON-LINE $70 billion takeout and delivery market Online/Mobile Ordering vs. Offline Ordering ( Based on data gathered from Cowen and Company Research Report.) Online $9B Offline $61B 13 22 30 38 47 49 58 65 87 78 70 62 53 51 42 35 0 10 20 30 40 50 60 70 80 90 100 2012 2014E 2016E 2018E 2020E 2022E 2024E Online Offline %
  • 8.
  • 9.
    CONVENIENCE FOOD DEGRADATIONCOST High Low Slow Fast Low High
  • 10.
    JONATHAN CEO GARY COO YANG CFO & SUPPLYCHAIN NADIA MARKETING ADEL FOOD TIAGO IS/IT JACQUE QUALITY MOHAMED OPERATIONS MORGAN CHEF SYLVAIN B2B ALEXANDRA MARKETING Consultant Sociology & Marketing HENK STRATEGY Former CEO Nespresso ANNE-SOPHIE FOOD & QUALITY Chef *** Michelin EXTERNAL ADVISORS
  • 11.
    Invention, Prototyping, Business & Marketing Plan PhaseI. Development of Masterplan and Industrial concept Phase II. Industrialization to Launch Phase III Post-Launch Improvement & Growth Phase IV Financing Capital Founders CHF ~1.0 mn A-Round CHF 3.0 mn B-Round CHF 21.6 mn Bridge CHF 8.3 mn + CHF 3.5 mn C-Round CHF 30 mn
  • 12.
    2011 2015 Household appliance development& manufacturing Food Manufacturing Sorcing, Safety & Quality Pick & Pack Cold Chain Distribution E-Commerce Mass media marketing
  • 13.
    NUTRESIA HQ LAUSANNE Administration NUTRESIA OPERATIONS THIAIS Pickand pack STRIX Engineering ESPRI Restauration 150 dedicated suppliers 100 shared suppliers Tai Yu Tetley LAPOSTE CHRONOPOST CHEF CUISINE PRO MARKETINGSUPPLY CHAIN / MACHINE Relaytion Call Center
  • 14.
  • 15.
    10 18 25 29 34 39 42 45 48 54 61 71 11 21 32 42 53 63 70 76 85 98 112 130 1 4 11 Cummulative Monthly Focus onoperational improvement, paused marketing campaign 2015 2016 2017 Numberin‘000ofMeals MONTHLY AND CUMMULATIVE MEAL SALES
  • 16.
    - 100 200 300 400 500 600 700 800 2017 2018 20192020 2021 2022 2023 RevenueinMillionsCHF Revenue and Margin outlook machine sales meal sales profit 29% 17% 42% 49% 52% 55% 57%
  • 17.
    2016 2017 20182019 LE CUISEUR for the USA 110 V LE CUISEUR B2B Optimized for business needs LE CUISEUR II. Reducing appliance size FAMILY PACK Optimized for more people B2B & HOTEL Specific packaging and machine ECO RANGE Constant improvements
  • 18.
    France 2015 Switzerland 2015 Belgium2017 London 2017 New York 2017 USA 2018
  • 19.
    7 3 17.3 5 3.22 16.5 10 20 7 22 3 7.55 40 16 28 70 45 35 21 30.5 50 50 127 35 85 126 135 80 85 0 50 100 150 200 250 300 Hello Fresh Blue Apron DoorDash Postmates Munchery Juicero sprig Plated Freshly June Smart Oven Chef Cuisine Seed A-Series B-Series C-Series D-Series E-Series 277 194 187 5657 91 116 138 332930 in M USD 67 34 A BOOMING START-UP ENVIRONMENT anticipating lower capital needs to break even.
  • 20.
    CHF 3.5 MUnique opportunity at “Insider” conditions (estimated 50% already committed) No Price Risk – Bridge Loan that will convert based on price fixed in next round 25 % Converted into equity at a 25% discount over the future price paid by growth investors 15 % Annualized Interest automatic Conversion into equity of both nominal and accrued interest January 2017 Bridge Extension September 2017 Anticipated pricing and closing of Growth Round 40 % Annualized Return for 1st investment year
  • 21.
    If you haveany questions please contact: Jonathan Pennella CEO jonathan.pennella@nutresia.com + 41 79 312 23 26 Shuoyang He CFO Shuoyang.he@nutresia.com + 41 79 126 98 26