I created this deck for WWF to introduce potential corporate participants to the concept of Earth Hour.

1. CHANGE CLIMΔTE CHANGE
take action at worldwildlife.org/earthhour
#EARTHHOUR
MARCH 28 8:30PM

3. Earth Hour unites people to
protect the planet
Each year, people, cities,
and businesses from
around the world turn off
their lights for one hour to
create a visual statement
that we care about
protecting our planet

4. 1. Turn off your office’s
non-essential lights for
one hour starting at
8:30 pm on March 28th
2. Spread the word to your
customers and
employees about
Earth Hour

5. Verizon has celebrated
Earth Hour by darkening
hundreds of buildings
across the world for one
hour and has made a
challenge to their
employees.
If 3,000 employees pledge
to participate, Verizon will
plant 3,000 trees through a
partnership with the NGO
American Forests
© Verizon photographer Domingo Mones

6. Google.com changed the
background color of their
homepage in 2008 to black
in order to raise awareness
the day before the event.
The tagline of the page read
“We've turned the lights out.
Now it's your turn –
Earth Hour”

7. In addition to turning off the
lights that adorn its factory
store, Ghirardelli Chocolate
Company in San Francisco
will hold a dark chocolate
tasting at their iconic
location along the bay as
part of its #GoDark Earth
Hour Party for customers.
© Ghirardelli 2015

8. The company has raised
awareness through
dimming or turning off lights
in certain areas of their
stores, and promoting
discounts on energy-
efficient products.
Some stores have even
hosted “solar-power-lit”
dinner events for customers
and employees.
© Wikimedia Commons

9. Timex created an interactive
public webpage to collect
and share pledges from
visitors on how they will
spend their Earth Hour.
In support of the event, for
each pledge made, Timex
will donate $1 to WWF’s
Earth Hour team.

10. An open movement with
your brand and
Earth Hour
Help us spread the
message: outreach to your
employees and customers
Corporate starter kit at
worldwildlife.org/earthhour

11. Go beyond the hour and
encourage changes in your
customer’s everyday lives.
WWF has additional ways
your company can work
with us to enhance your
impact while increasing
shareholder value.

12. Powering Businesses on
Renewable Energy
WWF is working with
leading businesses to help
make renewable energy
business as usual. This is
as good news for the
bottom line as it is for our
planet.
Learn more at:
worldwildlife.org/CorpRenewables

13. The 3% Solution provides
a science-based climate
pathway for corporate
America to save up to
$190 Billion in 2020.
See what your company’s
GHG target would look like
using our simple online
calculator.
Learn more at:
the3percentsolution.org 2020
MATERIALS
CONSUMER DISCRETIONARY
TRANSPORT
INDUSTRIALS
ENERGY
CONSUMER STAPLES
FINANCIALS
HEALTH CARE
COMMERCIAL + PROFESSIONAL
INFORMATION TECHNOLOGY
TELECOMMUNICATIONS SERVICES

14. One Simple Action Can
Inspire the World to Make a
Difference!
Join the Movement
March 28th at 8:30 pm

15. worldwildlife.org/earthhour