1) The document discusses how the web and technology are constantly evolving, from Douglas Engelbart's early visions to modern concepts like ubiquitous computing, smart cities, and a "smarter planet". 2) It describes how everything is becoming connected through sensors, networks and the internet, from physical objects to people, and how this is creating a new "third reality" where the digital and physical are integrated. 3) It provides examples of this integration, like augmented reality applications and services that combine the online and offline worlds through location data and real-time information.

1. Evolving Web
Evolving Ourselves
Masaya Mori
1

2. Introduction
• 森 正弥 （もり まさや）
• Twitter: @emasha (http://twitter.com/emasha)
• 職掌
– 研究開発組織の推進・統括
– IT 戦略の企画・実行
• 前職はコンサルタント
• 製造業・官公庁にて、
– IT 戦略立案、基幹系システム構築等を担当
2

3. Rakuten Institute of Technology
Strategic R&D organization for Rakuten group
Concept Tokyo & NY
More Than Web
- Your great reality through emerging technologies -
Mission
Turning emerging and growing new technology seeds
into new business/service opportunities
to enrich the internet life (& real life) all over the world
3

4. Reality application
•Naturally, RIT is researching on iPad & AR.
•New collaborative UI & application for a
social shopping and entertainment.
iPad collaborative application AR HITOKE
4

5. Today’s theme
5

6. Evolving Web, Evolving Ourselves

7. 偉大な個人
Douglas Engelbart
7

8. The change of our vision
From 1960 From 1990 to 2000
Up to now The future
Douglas Engelbart Mark Weiser David Gelernter
Douglas Engelbart predicted the evolution
precisely for over 40 years, and we have
lived in line with it.
Now, the new world of computer, network,
and our intelligence is beginning beyond his
imagination.
8

9. Here, There and Us.
9

10. What’s going on.
Cloud
Ambient
EcoSystem
•It’s changing while client
side, server side and
platform as a center are
affecting mutually.
10

11. What’s going on.
Cloud
Ambient
EcoSystem
•It’s changing while client
side, server side and
platform as a center are
affecting mutually.
11

12. Devices change
Shift to Smartphones and Natural Devices
Mark Weiser
12

13. Kinect (former, CANESTA)
They provided the prototype of new sensor shopping IF.
13

14. What’s going on.
Always
On
Cloud
Ambient
EcoSystem
•It’s changing while client
side, server side and
platform as a center are
affecting mutually.
14

15. What’s going on.
Cloud
Ambient
EcoSystem
•It’s changing while client
side, server side and
platform as a center are
affecting mutually.
15

16. Info. explosion
16

17. 17

18. Cloud
Private & Public, IaaS & PaaS
18

19. Innovation handling BigData
19

20. What’s going on.
Cloud
Ambient
With
EcoSystem
•It’s changing while client BigData
side, server side and
platform as a center are
affecting mutually.
20

21. What’s going on.
Cloud
Ambient
EcoSystem
•It’s changing while client
side, server side and
platform as a center are
affecting mutually.
21

22. UGC, Platform Development
22

23. Business EcoSystem
23

24. Public EcoSystem
(L.O.D, Gov2.0, OpenGov)
24

25. Amazon
Mechanical Turk
25

26. What’s going on.
Collective Cloud
Ambient Intelligence
EcoSystem
•It’s changing while client
side, server side and
platform as a center are
affecting mutually.
26

27. What’s going on.
Always
On
Collective Cloud
Ambient Intelligence
With
EcoSystem
•It’s changing while client BigData
side, server side and
platform as a center are
affecting mutually.
27

28. One more thing…

29. The 3 Reality
rd

30. 30

31. Twitter
2008 Sichuan earthquake
2008 Mumbai attacks
Iranian presidential election, 2009
2011 Egyptian revolution
Basically, it should not be controlled. 31

32. The change of our vision
From 1960 From 1990 to 2000
Up to now The future
Douglas Engelbart Mark Weiser David Gelernter
Douglas Engelbart predicted the evolution
precisely for over 40 years, and we have
lived in line with it.
Now, the new world of computer, network,
and our intelligence is beginning beyond his
imagination.
32

33. Ruby World Conference 2009
33

34. The 3rd Reality
1st 2nd 3rd
Interaction/Fusion/Collaboration
Human IF Net Data
Human Devices Avatar
意識的・断続的使用
Physical physical IF cyber
Object Object Sensor icon
Human Object
モノはネットに接続されていない Organic Intelligence
Community 常に全てがつながり
Avatar
Virtual Reality 全体ではじめて意味が成立
ネットの中の別世界
ネット上のアイデンティティ
34
The world’s connected to Net. Net’s connected to the world.

35. Stepping into the 3rd
New e-commerce is combining real and net.
ShopKick
Milo
AR Amazon
HITOKE A9 Flow
35

36. Ubira: Ubiquitous Service
•We’re proceeding with a ubiquitous pjt “Ubira”.
•This combines the physical and the cyber.
36

37. Sensors Networked everywhere
37

38. Tokyo Amesh
38

39. Smarter City
39

40. Masdar City
40

41. Smarter Planet
It is a vision that smarter systems on a global scale
will fix problems human being’s facing.
•This is IBM’s new corporate
wide vision since e-Business.
•It insists that the growth and
global spread of sensor
technologies, network and
internet will solve issues which
we haven’t fixed.
•Now, everything is
instrumented, interconnected
and intelligent. Transportation,
environment, energy and
medicine will be resolved
globally by new change of the
earth to the smarter one.
41

42. The 3rd Reality
1st 2nd 3rd
Interaction/Fusion/Collaboration
Human IF Net Data
Human Devices Avatar
意識的・断続的使用
Physical physical IF cyber
Object Object Sensor icon
Human Object
モノはネットに接続されていない Organic Intelligence
Community 常に全てがつながり
Avatar
Virtual Reality 全体ではじめて意味が成立
ネットの中の別世界
ネット上のアイデンティティ
42
The world’s connected to Net. Net’s connected to the world.

43. Cloud
Private & Public, IaaS & PaaS
43

44. Amazon
Mechanical Turk
44

45. Human & Computer
Intelligence
45

46. #ANPI-NLP (ANPI= 安否 )
•Right after earthquake, RIT aggregated ANPI
information from web and twitter.
•We collaborated together with over 70 people outside
of Rakuten.
•Analyze ANPI tweet
•Aggregate ANPI info
•Classify ANPI tweet
•Matching location
•Translate information
http://trans-aid.jp/ANPI_NLP/ 46

47. The 3rd Reality
Integrated with everything
on a global scale

48. Be prepared for the 3rd.
Evolving Everything
48