This document proposes an online platform called E2Expo to promote the global sustainability industry. It aims to become the world's largest online marketplace for sustainability solutions by 2030. E2Expo will provide business intelligence content and a hybrid model of promotions and industry intelligence tailored for sustainability solution providers and customers. It currently operates a basic website and plans to expand content, build business communities, and scale revenues through various promotion avenues to accelerate global sustainability efforts over the next decade. The founders are seeking $1.25 million to build out the team and market the platform in its first year.
Circulor Economy – How to Shift "Value Creation" through "Sustainability"-Pet...Simba Events
CSR Leadership World 2014 committee, Simba Events, concentrates to bring the whole system from global network to review and exam CSR issues with 360 angle to discover the earnest ways toward a sustainable economy future!
2014全球企业社会责任领袖峰会组委会-上海辛巴商务咨询有限公司，致力于打造一个整合全球CSR体系资源力量，用360度的全视角审视及检测当前及未来的CSR发展议题，共同找到通往可持续发展的商业未来的最佳路径！
Circulor Economy – How to Shift "Value Creation" through "Sustainability"-Pet...Simba Events
CSR Leadership World 2014 committee, Simba Events, concentrates to bring the whole system from global network to review and exam CSR issues with 360 angle to discover the earnest ways toward a sustainable economy future!
2014全球企业社会责任领袖峰会组委会-上海辛巴商务咨询有限公司，致力于打造一个整合全球CSR体系资源力量，用360度的全视角审视及检测当前及未来的CSR发展议题，共同找到通往可持续发展的商业未来的最佳路径！
The What and How of the Circular EconomyAntea Group
Antea Group Senior Consultant Pamela Gordon presented at a recent Women's Environmental Network (WEN) event on what the Circular Economy is, how it impacts business and the environment, why we care, and how we can participate in the Circular Economy in our homes, in our communities, and in our organizations.
On the need for low-carbon and sustainable computing and the path towards zero-carbon computing.
See https://wimvanderbauwhede.github.io/articles/frugal-computing/ for the complete article with references.
* The problem:
The current emissions from computing are about 2% of the world total but are projected to rise steeply over the next two decades. By 2040 emissions from computing alone will be close to 80% of the emissions level acceptable to keep global warming below the safe limit of 1.5°C. This growth in computing emissions is unsustainable: it would make it virtually impossible to meet the emissions warming limit.
The emissions from production of computing devices far exceed the emissions from operating them, so even if devices are more energy efficient producing more of them will make the emissions problem worse. Therefore we must extend the useful life of our computing devices.
* The solution:
As a society we need to start treating computational resources as finite and precious, to be utilised only when necessary, and as effectively as possible. We need frugal computing: achieving the same results for less energy.
* The vision:
Imagine we can extend the useful life of our devices and even increase their capabilities without any increase in energy consumption.
Meanwhile, we will develop the technologies for the next generation of devices, designed for energy efficiency as well as long life.
Every subsequent cycle will last longer, until finally the world will have computing resources that last forever and hardly use any energy.
NOTE: there is a small mistake in the presentation, the safe limit for 2040 is 13 GtCO2e, not 23. This makes it even more important to embrace frugal computing.
As Slideshare does not allow re-uploads, please find the corrected slides at https://wimvanderbauwhede.github.io/presentation/Zero-Carbon-Computing.pdf
A presentation for the lecture I gave at the Jyväskylä University of Applied Sciences in the Sustainable Development in Business course. Aim was to give students a brief introduction to EMS in Finland, diffe
Circular Economy is here to stay. From an environmental aspect its the right thing to do, but more important there is an enormous economic value to capture. Reducing risks of price volatility, creating better customer relationships, capturing value over the lifespan of a product are a couple of advantages that Circular Economy can deliver.
The key technologies and capability shifts that are supporting a transformation from a linear to a circular business model are based on an extensive research by Accenture among 125 circular pioneers. The results were presented at the CircularEconomy conference in Rotterdam. For questions: Feel free to reach out!
How Digital is an Accelerator for Circular Economy @High Performance Digital...Joost Brinkman
The Circular Economy is inevitable. The question is not if but when your business model will become obsolete and if you are fast enough to adopt and create sustainable business from this new economic model. Digital is the accelerator to change your current linear business model to a circular model. Be the change you want to see in the world! For questions : you know how to find me!
Reaping the Benefits of the Internet of ThingsCognizant
Before they can realize the potential of the Internet of Things, organizations must deal with shortcomings in IT standards, skill sets, and data and infrastructure management capabilities.
Solar Resources: where to find solar energy information and factsBrightergy
It's always a good idea to do a little research before making a major investment. So if you're interested in solar power for your non-profit or business, where do you go? We've compiled a helpful list of resources, websites, and blogs that we ourselves use. Pick the sources that provide the best solar energy information and facts for your needs - from technology updates and solar economics to sustainable business thought leaders, use this presentation as your guide as you begin your research.
Insights shared about building an innovation ecosystem, including public-private partnerships, the importance of the university, and escaping the start-up valley of death.
The What and How of the Circular EconomyAntea Group
Antea Group Senior Consultant Pamela Gordon presented at a recent Women's Environmental Network (WEN) event on what the Circular Economy is, how it impacts business and the environment, why we care, and how we can participate in the Circular Economy in our homes, in our communities, and in our organizations.
On the need for low-carbon and sustainable computing and the path towards zero-carbon computing.
See https://wimvanderbauwhede.github.io/articles/frugal-computing/ for the complete article with references.
* The problem:
The current emissions from computing are about 2% of the world total but are projected to rise steeply over the next two decades. By 2040 emissions from computing alone will be close to 80% of the emissions level acceptable to keep global warming below the safe limit of 1.5°C. This growth in computing emissions is unsustainable: it would make it virtually impossible to meet the emissions warming limit.
The emissions from production of computing devices far exceed the emissions from operating them, so even if devices are more energy efficient producing more of them will make the emissions problem worse. Therefore we must extend the useful life of our computing devices.
* The solution:
As a society we need to start treating computational resources as finite and precious, to be utilised only when necessary, and as effectively as possible. We need frugal computing: achieving the same results for less energy.
* The vision:
Imagine we can extend the useful life of our devices and even increase their capabilities without any increase in energy consumption.
Meanwhile, we will develop the technologies for the next generation of devices, designed for energy efficiency as well as long life.
Every subsequent cycle will last longer, until finally the world will have computing resources that last forever and hardly use any energy.
NOTE: there is a small mistake in the presentation, the safe limit for 2040 is 13 GtCO2e, not 23. This makes it even more important to embrace frugal computing.
As Slideshare does not allow re-uploads, please find the corrected slides at https://wimvanderbauwhede.github.io/presentation/Zero-Carbon-Computing.pdf
A presentation for the lecture I gave at the Jyväskylä University of Applied Sciences in the Sustainable Development in Business course. Aim was to give students a brief introduction to EMS in Finland, diffe
Circular Economy is here to stay. From an environmental aspect its the right thing to do, but more important there is an enormous economic value to capture. Reducing risks of price volatility, creating better customer relationships, capturing value over the lifespan of a product are a couple of advantages that Circular Economy can deliver.
The key technologies and capability shifts that are supporting a transformation from a linear to a circular business model are based on an extensive research by Accenture among 125 circular pioneers. The results were presented at the CircularEconomy conference in Rotterdam. For questions: Feel free to reach out!
How Digital is an Accelerator for Circular Economy @High Performance Digital...Joost Brinkman
The Circular Economy is inevitable. The question is not if but when your business model will become obsolete and if you are fast enough to adopt and create sustainable business from this new economic model. Digital is the accelerator to change your current linear business model to a circular model. Be the change you want to see in the world! For questions : you know how to find me!
Reaping the Benefits of the Internet of ThingsCognizant
Before they can realize the potential of the Internet of Things, organizations must deal with shortcomings in IT standards, skill sets, and data and infrastructure management capabilities.
Solar Resources: where to find solar energy information and factsBrightergy
It's always a good idea to do a little research before making a major investment. So if you're interested in solar power for your non-profit or business, where do you go? We've compiled a helpful list of resources, websites, and blogs that we ourselves use. Pick the sources that provide the best solar energy information and facts for your needs - from technology updates and solar economics to sustainable business thought leaders, use this presentation as your guide as you begin your research.
Insights shared about building an innovation ecosystem, including public-private partnerships, the importance of the university, and escaping the start-up valley of death.
Slides presented during #ISVwebinar n°1, 12 September 2016.
Content: The SME Instrument initiative of the EU Commission. Key elements of the programme and instructions on how to apply.
This document brings together a set
of latest data points and publicly
available information relevant for
IOT & AR Technology. We are very
excited to share this content and
believe that readers will benefit from
this periodic publication immensely.
Mr. James. M. Donovan, CEO of ADEC Innovations, speaks to a group of AIM graduate students about how he grew a small operation providing back office services into a global organization.
This group of blue chips are working together with the Engineer Design Centre of the University of Cambridge to identify and grasp new opportunities to increase the market for their products and services by making them attractive to older consumers.
Startup Stage - Advertising - Presentation by Hande Cilingir, Co-Founder & CEO of Insider at the NOAH Conference London 2016, Old Billingsgate on the 11th of November 2016.
We are really excited to welcome you to our first global sustainability report. Not only does this report share all of the good stuff that has been happening at ERIKS across the world, it is also the launch of our first global sustainability strategy. Introducing our vision of good business, the three pillars of our strategy and our ambitious 20 by 2020 targets; which were created by collaboration from over 100 colleagues.
Throughout the years the attention and interest for
innovation in the Real Estate and Construction sector has further grown. KPMG recognizes this and wants to facilitate the emergence and development of
these innovations that will shape the Real Estate and Construction market of the future. Due to the success of our first global edition last year we have
further extended the list of companies and added an interactive online dashboard!
Integrated Campaign and Branding Strategy: marketing lessons from one of the ...Giuseppe Caltabiano
In January 2014 the energy management giant Schneider Electric acquired Invensys thus expanding its product offering in the field of Controls, Software and Services. From a branding perspective Invensys brought several independent brands which had to be integrated within Schneider Electric’s portfolio. Comms plan included an integrated marketing campaign (“Better Together”) that was launched in Sept 2014 and which used Social Media channels to ramp up and reach the right audience.
The Retail Insider Digital Retail Innovations report highlights some of the most interesting technological developments which are taking place in the retail sector. The report contains 50 top innovations from the UK & Ireland and 10 from the rest of the world.
Similar to E2 expo - pitch deck may 2021.pptx (20)
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
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In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
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Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
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When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
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The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
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The answer: definitely yes.
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Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
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Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
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1. Real content is king
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2. It's big business too
Sustainability is now more than just a good
philosophy
As sustainability becomes a must-have for every business
worldwide, massive market opportunities are opening up
3. While climate change is driving many efforts, sustainability is much
more than climate change mitigation
ENVIRONMENT
Greenhouse Gas Mitigation, Waste
Management, Air Pollution Control,
Sustainable Transportation, Biodiversity,
Marine Ecosystems
RESOURCES
Water, Materials, Agriculture &
Forestry, Sustainable Industrial
Processes
SOCIETY & GOVERNMENT
Sustainable Cities & Communities,
Education & Training, Finance &
Investments, Frameworks & Policies
ENERGY
Renewable Energy, Energy
Efficiency, Energy Storage
Dimensions of sustainability, and key components of each
4. Current global sustainability
business market size (annual)
By 2030, projected to grow upto
$15 trillion
$5.5 trillion
(>5% of global GDP - a lot more than what most
think!)
Even a small % for
promotions will
translate to a very
large business
opportunity
6. The problem E2Expo solves:
LACK OF FOCUS
Problem we solve for business users
of sustainability solutions
Focussed, valuable industry-specific
intelligence on sustainability
solutions, all provided at one place,
which they otherwise will find very
difficult to obtain
Problem we solve for sustainability
& cleantech solution providers
Focussed promotion through
multiple avenues tailored to provide
effective visibility & relevant
eyeballs, which they are not able to
get from other online horizontal and
social media platforms
Interestingly, solving each of the focus problems also lends to solving the other - having more solution providers
at the expo provides additional value to the business users visiting the site, and having business intelligence on
solutions enables us to quickly build traction with many solution providers who will subsequently list at the
expo.
7. The OPPORTUNITY
An early mover with
the right expertise
can garner a large
portion of the
multi-billion $ market
A large, untapped
market with little
competition right now
Become the world's largest online platform for promotion
of sustainability products, solutions & services.
8. As the opportunity scope is large, to
target it effectively, the E2Expo platform
starts off with a B2B emphasis and
provides a hybrid of:
Business promotion
(for solution providers)
+ Industry intelligence
(for prospective customers)
9. 2 3
Why a hybrid of Intelligence +
Promotions is an optimal starting
point
Tailored, industry specific
intelligence about
sustainability solutions
will be a critical need
during the next 10 years
for millions of business
stakeholders worldwide.
There are very few
offering this intelligence
currently.
Using our decade-long
experience in
sustainability consulting,
we can develop such
content scalably and
attract relevant business
professionals who also
form the prospects for
the promotion &
commerce sections
Focussed content will
also be the foundation
for developing
business communities,
which in turn will help
build more content and
strong entry barriers
1
10. THE COMBINATION OF UNIQUE CONTENT + FOCUSSED COMMUNITIES WILL
ENABLE E2EXPO SCALE QUICKLY AND AT LOW COST TO BECOME A POWERFUL
PROMOTION & COMMERCE PLATFORM FOR THE SUSTAINABILITY SECTOR
COMMERCE
(MONETIZATION)
UNIQUE BUSINESS
CONTENT
(VALUE)
FOCUSSED BUSINESS
COMMUNITY
(ENGAGEMENT)
Relevant, scalable eyeballs
11. Corporate
sustainability
professionals
Senior
management, CXOs
Marketing
professionals
E2Expo has a significant
focus on the business and
industry stakeholder
segments
Target audience
for E2Expo
We will be targeting the top 15 relevant industries and 20 key
sustainability solution segments in the first 3 years
Key Target Audience
Sustainability
solution providers
Entrepreneurs &
startups Policy makers
Investors
12. Current status
E2Expo is an
operating website
(www.e2expo.com)
with a content platform
for 3 industries (
Fashion,
Food & Beverage,
Packaging) and 3
solutions (solar,
bio-energy, EVs)
For every industry and
solution, we have
included unique,
scalable content for
Product launches,
Startups, Industry
reports, interactive
sections such as Polls,
and more, over
1000 pieces of
content
For revenues, we
have over 10
different
promotion
avenues for
solution providers
at the expo
section, many of
them tailor-made
and unique for the
industry
(www.e2expo.com/expo )
13. Our plans for E2Expo
We are looking at a 10 year horizon. We
start with B2B content and promotions as
the main offerings.
By 2030, our goal is to make
E2Expo world’s largest online
marketplace for the
sustainability sector.
14. Planned milestones (2021-30)
2021-22
SET THE BASE
Focus on building a
powerful business
content platform, start
the expo section,
implement effective
marketing efforts to
bring traffic.
EXPAND
Build out the
community &
commerce aspects
of the site and
expand revenue
models.
Scale all 3
dimensions -
content,
community and
commerce - to 10x
the size
2022-23 2023-25
AIM FOR THE
STARS
SCALE
2025-30
Evolve it to reach
its vision by
2030
15. ● Team has 30+ person
years of experience
in sustainability and
cleantech business
research
● EAI, the parent of
E2Expo, is a leading
player in Indian
cleantech consulting
since 2008
Why we can pull off something big
with E2Expo
● Team has run successful
online cleantech
communities since 2010
● Worked in diverse
domains - solar, wind,
biomass, EVs, waste
management, biofuels,
green chemicals, green
factories, climate
finance...
● Consulted for 250+
clients. Our reports
have benefited 3000+
global industry
stakeholders (GE, GSK,
ExxonMobil, Reliance, Pepsi,
World Bank, Bill & Melinda
Gates Foundation…)
● Founders are prior dot
commers whose firms
had been venture funded
Most importantly, by persevering for 12 years in this challenging industry, we have
shown our passion for sustainability, our confidence in the industry’s future
potential and our ability to innovate and survive through tough times
16. Unique, tailored revenue avenues
We have a strong platform for revenues that comprises an array of avenues, many of them
unique and tailor-made for the sustainability sector. The synergy between the various revenue
avenues imply that many of these could be used by each solution provider, and will also be
useful for every visitor, resulting in a positive cascading effect. The following table provides
the revenue avenues at E2Expo (refer to www.e2expo.com/expo to see these in action)
Company showcase Product launches* Solution demos*
Case studies* Webinars White papers/reports listing*
Partnership listings* Education/training listings Conferences*
Used equipment sale* Job listings University research listing*
The *ed ones have little or no competition currently
17. What do we need to get
going?
1
2
In the first year, we will be building E2Expo to
become a platform that has high quality business
content & a thriving industry exhibition, with
significant business traffic
For the first year’s efforts, we will need $1.25 million
We look forward to financial partners joining us on this
valuable journey
Financial resources will be needed to build a strong
team and for marketing of the platform
2
3
18. With its emphasis on industry
intelligence and powerful
communities, E2Expo can add
value beyond just business and
can significantly accelerate global
sustainability efforts over the next
10 years
The journey we
are undertaking
will thus be as
satisfying as it
will be profitable
19. I and my team will be glad to provide more details & answers
Narasimhan Santhanam,Co-founder,E2Expo
www.e2expo.com, Chennai, India
narsi@e2expo.com, m:+91-9841348117
Thank you
