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Clean tick making clean and green make a difference (1)
- 1. CleanTick Clean Body. Clean Home. Clean Planet
- 2. Vision behind CleanTick Be the most effective online platform that makes the world clean and sustainable
- 3. Value Proposition A comprehensive, effective online platform & marketplace to facilitate diverse stakeholders become aware of, learn, and adopt clean technology and sustainable solutions in their lives, homes, communities and businesses.
- 4. Who Will Benefit from CleanTick? • Anyone who is keen on one or more of the following: • Sustainable home, health & lifestyle • Sustainable environment & communities • Sustainable business practices
- 5. Why is CleanTick Superior to Alternatives? • While the cleantech and sustainability sectors are growing fast and the potential for growth is far more, there is no focussed platform that acts as a real catalyst for the entire sector to be galvanized • Our 10x value will come from the fact that we are focused on cleantech and hence, are online, and will be able to traverse both the breadth and depth of the sector which none of the horizontal online platforms today can do.
- 6. The Three Cs of CleanTick Content Community Commerce Acrossentirecleantechspectrum
- 7. Key Customer Segments Category A – Both Needs & Monetizability Clear • Corporates & Established Businesses • Entrepreneurs • College Students • Inventors, scientists & researchers Category B – Needs are Clear, Monetizability Needs to Evolve • LOHAS – individuals with lifestyles of health and sustainability • School children – primary and secondary • Financial investors • NGOs and GOs
- 8. Key Needs Satisfied for Customer Segments Need Satisfied/Benefit Details Learning & Education Professional learning on technical and business aspects of cleantech – targeted at industry professionals and students Marketing & Promotions Focussed exposure for cleantech solution suppliers – mainly B2B Training & Guidance For corporates and businesses keen on implementing cleantech solutions Jobs & Careers Focussed cleantech jobs and careers exchange Community Interactions Focussed forums, Q&A sections, blog sections and more Shopping Shopping for B2C cleantech products and solutions Event Hosting A platform that provides both the exposure and the technology for companies to host events related to cleantech Go to Market Assistance Customised assistance for startups and SMEs – mainly marketing focused assistance, and could also extend to identifying financial investors
- 9. Stakeholder – Need Satisfaction Matrix Stakeholder Benefits Corporates & Established Biz Learning/Edu, Training & Guidance, Jobs & Careers, Shopping for Products & Solutions Entrepreneurs & SMEs Marketing & Promotions, Sales Inventors, Scientists & Researchers Training & Guidance, Interactions with Experts & Community Members, Go to Market Assistance LOHAS Learning & Edu, Training & Guidance, Shopping, Interactions with Experts & Community Members College students Learning & Edu, Training & Guidance, Jobs & Careers School children Learning & Edu Investors Interactions with Experts & Community Members, Investment Assistance GOs & NGOs Training & Guidance, Interactions with Experts & Community Members
- 10. Key Revenue Models • Advertising & Promotion • Listing Fee • Sponsor Fee • Transaction-based Revenues • Commission on Sales • Event Promotion & Hosting • Expert Interaction Assistance
- 11. Is CleanTick CounterIntuitive? No, It is Co-intuitive • We are positive the current CONSUMERIST CULTURE can be leveraged to make people CONSUME SUSTAINABLE PRODUCTS and solutions • We are positive that the VIRTUAL WORLD of mobile phones and Internet can be turned into powerful tools to make a change in the REAL WORLD • We are positive that the SELFISH GENE in all of us can be so managed to create SURPLUS for rest of the world
- 12. How Can the Co-opting be Achieved? • Through the use of tools that make such changes possible: • Awareness & education • Aligning all these with their needs • Ease of access • Optimal use of technology
- 13. The CleanTick Framework Awareness & Motivation Education & Training Peer Support Community Interactions Tangible & intangible incentives Ease of access and adoption CleanTick delivers these to all stakeholders through its effective online platform A more clean and sustainable world
- 14. Why is it the Time Right for CleanTick? • The world is at an inflexion point in the context of acting on climate change and global warming • There is keen interest about and willingness to act on the part of a wide variety of stakeholders • Diverse services and solutions are becoming more monetizable
- 15. But…is all this social service or is there money in this? • The market potential for such a platform is huge. • The cleantech products & solutions marketplace is over US$2 trillion worldwide per annum – renewable energy, the most prominent, is alone worth over US$300 billion. • International investments for climate change and global warming control are expected to be US$ 1.5-2 trillion a year for the next 25 years. • Well, these essentially imply that we are looking at a trillion $ industry.
- 16. Why are We the Right People to Develop this Platform? • CleanTick is promoted by EAI – Energy Alternatives India. • EAI was one of the earliest firms to start focusing on cleantech business assistance, way back in 2008 • We are one of the few who have worked with every important stakeholder in the cleantech sector/market and hence we understand their needs at an intimate level • We have monetized offline possibly every avenue that we have proposed that we will monetize online • We already run India’s largest renewable energy and solar energy web sites, so we have existing expertise in building online assets
- 17. Most Importantly… • We are passionate about Cleantech • At the same time, we are not idealists, but are marketing and business focussed • We have slogged and survived for 10 years in this ruthless industry because… • It has been our belief that this market will become really big one day.
- 19. We are keenly looking for venture investors To Back CleanTick
- 20. Interested? Get in touch with Narasimhan Santhanam narsi@eai.in, m: +91-98413-48117
- 21. FAQ Answers to likely questions to cater to your curiosity!
- 22. What exactly is the scope of cleantech? Is it just clean energy? • Cleantech extends far beyond clean energy, and into energy efficiency, sustainable materials, sustainable agriculture, green chemicals, sustainable transport, water & waste management being the other prominent dimensions of cleantech. Today, there’s even sustainable fashion! • The size of the total cleantech market could be 10 times as large as the clean energy market alone!
- 23. What is the need for a cleantech marketplace? Isn’t cleantech all about government policies and World Bank loans? • Most times we hear clean tech only in the form of government policies and incentives. But there’s a large section within cleantech that is market driven. • Many large cleantech domains such as energy efficiency, sustainable materials, water management, green chemicals and more are more market driven today than are mandate driven.
- 24. Aren’t most cleantech businesses losing money? If so, how will your platform be profitable? • A good number of clean energy companies and ventures in a few other cleantech domains such as waste management are indeed facing serious financial challenges. • But profitable companies are emerging in domains such as energy efficiency, sustainable materials and others. • Besides, our platform is not just looking at product or solution sales, but for the first few years will be more focused on benefits such as education, training and jobs. All these are monetizable and are growing fast across all cleantech sub-domains.
- 25. Why can’t folks just use the current content, community & commerce market platforms for cleantech products and solutions? • Most online market platforms today focus on pure e-commerce as the products they are selling do not need any customer education. • Cleantech, on the other hand, is a nascent industry with significant customer education needs. A platform like CleanTick that overlays education and awareness creation on all the other dimensions has the potential to create new markets – markets that have latent needs today but that can be tapped through a different mechanism than pure E-commerce.
- 26. How critical are the needs and benefits that you have identified for the various stakeholder segments? Need/Benefit Criticality of Need Is the need being satisfied by existing alternatives? Learning & Education Medium No Training & Guidance Medium-High No Marketing & Promotions High Somewhat Yes Jobs & Careers High Yes, but differentiation still possible Shopping of Products & Solutions Medium Somewhat Yes Interactions with Experts & Community Medium No Event Hosting Medium-High No Go to Market Assistance High No
- 27. How are you sure your framework can result in higher cleantech adoption and new market creation? • We are confident because we have used established concepts while arriving at the design for platform. Specifically, we used the following three concepts: • Maslow’s Hierarchy of Needs • The Influencer Concept • Richard Thaler’s Concept of Nudges
- 28. And just who’s behind CleanTick? • CleanTick has been conceptualized and is being implemented by EAI (Energy Alternatives India) which has been focused on the cleantech domain for over 10 years, offering consulting and marketing assistance services. More about EAI from www.eai.in • Specifically, CleanTick is driven by Narasimhan Santhanam, Cofounder of EAI. Narasimhan is one of the few individuals in India who has operated on a whole range of cleantech domains for the past 10 years, is an acclaimed cleantech industry expert, has consulted for over 100 clients and authored over 50 reports and white papers. Narasimhan has a BTech from IIT Madras and PGDM from IIM Calcutta. More about him from http://bit.ly/2mOSFI4 . Contact Narasimhan: narsi@eai.in .