The document proposes an online platform called E2Expo to promote the global sustainability industry. E2Expo will provide a hybrid of business promotion for solution providers and industry intelligence for prospective customers. It will target the top industries and sustainability solution segments. The platform has begun with content and promotions for some industries and solutions. The goals are to expand offerings, scale the platform, and evolve it to be the world's largest online marketplace for sustainability by 2030 through growing unique content, focussed communities, and commerce opportunities. Initial funding of $1.25 million is requested to build the team and market the platform in its first year.

1. ONLINE PROMOTION PLATFORM
FOR THE GLOBAL
SUSTAINABILITY INDUSTRY
Visit E2Expo @ www.e2expo.com

2. It's big business too
Sustainability is now more than just a good
philosophy
As sustainability becomes a must-have for every business
worldwide, massive market opportunities are opening up

3. While climate change is driving many efforts, sustainability is much
more than climate change mitigation
ENVIRONMENT
Greenhouse Gas Mitigation, Waste
Management, Air Pollution Control,
Sustainable Transportation, Biodiversity,
Marine Ecosystems
RESOURCES
Water, Materials, Agriculture &
Forestry, Sustainable Industrial
Processes
SOCIETY & GOVERNMENT
Sustainable Cities & Communities,
Education & Training, Finance &
Investments, Frameworks & Policies
ENERGY
Renewable Energy, Energy
Efficiency, Energy Storage
Dimensions of sustainability, and key components of each

4. Current global sustainability
business market size (annual)
By 2030, projected to grow upto
$15 trillion
$5.5 trillion
(>5% of global GDP - a lot more than what most
think!)
Even a small % for
promotions will
translate to a very
large business
opportunity

5. Problem we are
trying to solve

6. The problem E2Expo solves:
FOCUS
Problem we solve for business users
of sustainability solutions
Focussed, valuable industry-specific
intelligence on sustainability
solutions, all provided at one place,
which they otherwise will find very
difficult to obtain
Problem we solve for sustainability
& cleantech solution providers
Focussed promotion through
multiple platforms tailored to
provide effective visibility & relevant
eyeballs, which they are not able to
get from other online horizontal and
social media platforms
Interestingly, solving each of the focus problems also lends to solving the other - having more solution providers
at the expo provides additional value to the business users visiting the site, and having business intelligence on
solutions enables us to quickly build traction with many solution providers who will subsequently list at the
expo.

7. The OPPORTUNITY
An early mover with
the right expertise
can garner a large
portion of the
multi-billion $ market
A large, untapped
market with little
competition right now
Become the world's largest online platform for promotion
of sustainability products, solutions & services.

8. As the opportunity scope is large, to
target it effectively, the E2Expo platform
starts off with a B2B emphasis and
provides a hybrid of:
Business promotion
(for solution providers)
+ Industry intelligence
(for prospective customers)

9. 2 3
Why a hybrid of Intelligence +
Promotions is an optimal starting point
Tailored, industry specific
intelligence about
sustainability solutions
will be a critical need
during the next 10 years
for millions of business
stakeholders worldwide.
There are very few
offering this intelligence
currently.
Using our decade-long
experience in
sustainability consulting,
we can develop such
content scalably and
attract relevant business
professionals who also
form the prospects for
the promotion &
commerce sections
Focussed content will
also be the foundation
for developing
business communities,
which in turn will help
build more content and
strong entry barriers
1

10. THE COMBINATION OF UNIQUE CONTENT + FOCUSSED COMMUNITIES WILL
ENABLE E2EXPO SCALE QUICKLY AND AT LOW COST TO BECOME A POWERFUL
PROMOTION & COMMERCE PLATFORM FOR THE SUSTAINABILITY SECTOR
COMMERCE
(MONETIZATION)
UNIQUE BUSINESS
CONTENT
(VALUE)
FOCUSSED BUSINESS
COMMUNITY
(ENGAGEMENT)
Relevant, scalable eyeballs

11. Corporate
sustainability
professionals
Senior
management, CXOs
Marketing
professionals
E2Expo has a significant
focus on the business and
industry stakeholder
segments
Target audience
for E2Expo
We will be targeting the top 15 relevant industries and 20 key
sustainability solution segments in the first 3 years
Key Target Audience
Sustainability
solution providers
Entrepreneurs &
startups Policy makers
Investors

12. Current status
E2Expo is an
operating website
(www.e2expo.com)
with a content platform
for 3 industries (
Fashion,
Food & Beverage,
Packaging) and 3
solutions (solar,
bio-energy, EVs)
For every industry and
solution, we have
included unique,
scalable content for
Product launches,
Startups, Industry
reports, interactive
sections such as Polls,
and more
The platform also has
special intelligence
offerings for
researchers,
bureaucrats and
investors
The site already
has over 1000
pieces of content

13. Our plans for E2Expo
We are looking at a 10 year horizon. We
start with B2B content and promotions as
the main offerings.
By 2030, our goal is to make
E2Expo world’s largest online
marketplace for the
sustainability sector.

14. Planned milestones (2021-30)
2021-22
SET THE BASE
Focus on building a
powerful business
content platform, start
the expo section,
implement effective
marketing efforts to
bring traffic.
EXPAND
Build out the
community &
commerce aspects
of the site and
expand revenue
models.
Scale all 3
dimensions -
content,
community and
commerce - to 10x
the size
2022-23 2023-25
AIM FOR THE
STARS
SCALE
2025-30
Evolve it to reach
its vision by
2030

15. ● Team has 30+ person
years of experience
in sustainability and
cleantech business
research
● EAI, the parent of
E2Expo, is a leading
player in Indian
cleantech consulting
since 2008
Why we can pull off something big
with E2Expo
● Team has run successful
online cleantech
communities since 2010
● Worked in diverse
domains - solar, wind,
biomass, EVs, waste
management, biofuels,
green chemicals, green
factories, climate
finance...
● Consulted for 250+
clients. Our reports
have benefited 3000+
global industry
stakeholders (GE, GSK,
ExxonMobil, Reliance, Pepsi,
World Bank, Bill & Melinda
Gates Foundation…)
● Founders are prior dot
commers whose firms
had been venture funded
Most importantly, by persevering for 12 years in this challenging industry, we have
shown our passion for sustainability, our confidence in the industry’s future
potential and our ability to innovate and survive through tough times

16. Revenue model
We have a strong platform for revenues that comprises an array of avenues, many of
them unique and tailor-made for the sustainability sector. The synergy between the
various revenue avenues imply that many of these avenues could be used by each
solution provider, and will also be useful for every visitor, resulting in a positive
cascading effect. The following table provides the revenue avenues at E2Expo (refer to
www.e2expo.com/expo to see some of these in action)
Company showcase Product launches Solution demos
Case studies Webinars White papers/reports listing
Partnership listings Education/training listings Conferences
University research listing

17. What do we need to get
going?
1
2
In the first year, we will be building E2Expo to
become a platform that has high quality business
content & a thriving industry exhibition, with
signiificant business traffic
For the first year’s efforts, we will need $1.25 million.
We look forward to financial partners joining us on this
valuable journey
Financial resources will be needed to build a strong
team and for marketing of the platform
2
3

18. With its emphasis on industry
intelligence and powerful
communities, E2Expo can add
value beyond just business and
can significantly accelerate global
sustainability efforts over the next
10 years
The journey we
are undertaking
will thus be as
satisfying as it
will be profitable

19. I and my team will be glad to meet in person and
provide more details & answers
Narasimhan Santhanam, Co-founder, E2Expo
www.e2expo.com
Thank you