This document outlines an interactive marketing proposal with the following key points:
- It proposes developing an online presence and brand identity through activities like content creation, social media engagement, blogging, SEO/SEM, email marketing and pay-per-click advertising.
- An interactive roadmap is proposed that implements digital branding and lead generation across websites, blogs, forums, mobile marketing and more.
- Metrics are identified to measure outcomes like lead generation, sales, brand promotion, engagement and recall across different online channels. Regular reporting on KPIs is included.
Project work where breifly created hypothetical manga cafe named "Helsinki Manga Cafe" and marketed using digital means. And also recording activities through Google Analytic and Facebook Insights. We briefly presented here our key findings.
“Who of our Facebook fans are our
customers?", “How can we integrate
Facebook data with our customer
insights data warehouse?“. We have the
answers and a five step process to solve
these challenges.
E-scape Interactive and Orchard PR explore some of the key challenges and opportunities facing marketeers and business owners in 2012.
As marketers, we face unprecedented challenges. The communication landscape has changed for good. No longer can we rely on one or two methods to reach, engage and motivate our audiences. We have to generate meaningful messages and content, that work across multiple platforms – from print to computer, tablet to mobile device – and reach our target without getting filtered out in the process.
Project work where breifly created hypothetical manga cafe named "Helsinki Manga Cafe" and marketed using digital means. And also recording activities through Google Analytic and Facebook Insights. We briefly presented here our key findings.
“Who of our Facebook fans are our
customers?", “How can we integrate
Facebook data with our customer
insights data warehouse?“. We have the
answers and a five step process to solve
these challenges.
E-scape Interactive and Orchard PR explore some of the key challenges and opportunities facing marketeers and business owners in 2012.
As marketers, we face unprecedented challenges. The communication landscape has changed for good. No longer can we rely on one or two methods to reach, engage and motivate our audiences. We have to generate meaningful messages and content, that work across multiple platforms – from print to computer, tablet to mobile device – and reach our target without getting filtered out in the process.
IMarks is a specialist horizontal integration company offering comprehensive solutions and services in the dynamic field of Digital Marketing.
www.imarks.in
+91 40 30484950
Web Analytics and Online Marketing - Solent UniversityKoozai
Anna Lewis from Koozai delivered a presentation to students at Solent University in February 2013. The session looks at the basics of Web Analytics and Online Marketing with a main focus on Search Engine Optimisation (SEO) and Pay Per Click (PPC) Advertising.
In digital marketing we analyse market opportunities, select target markets, design marketing strategies, plan marketing programs, and organise, implement and control the marketing efforts. It is not a brand new approach to strategy but just a new way form the lenses of internet, mobile social media.
IMarks is a specialist horizontal integration company offering comprehensive solutions and services in the dynamic field of Digital Marketing.
www.imarks.in
+91 40 30484950
Web Analytics and Online Marketing - Solent UniversityKoozai
Anna Lewis from Koozai delivered a presentation to students at Solent University in February 2013. The session looks at the basics of Web Analytics and Online Marketing with a main focus on Search Engine Optimisation (SEO) and Pay Per Click (PPC) Advertising.
In digital marketing we analyse market opportunities, select target markets, design marketing strategies, plan marketing programs, and organise, implement and control the marketing efforts. It is not a brand new approach to strategy but just a new way form the lenses of internet, mobile social media.
When you combine email with social media, the combination will both increase the reach of your email campaigns that enjoy 97% deliverability. Sharing your email on social media will get it in front of more people, with the potential to grow your list. And if you’re doing it right, keeping it short, making the action or response obvious and simple and providing access, information and real value then you will grow your business.
1. Interactive Marketing Proposal
Consulting I Marketing I Management
Braj Chaturvedi I adverteaze.com I braj@adverteaze.com I braj.in I braj@braj.in I +91 9958166889
2. WEB PRESENCE
BRAND IDENTITY, VISIBILITY, AWARENESS
Work on plan Concept Identity creation Content Communication Execution
ACTION ITEMS:
WEB PRESENCE :
LANDING PAGE I CONTENT
8. ORM
INTERACTIVITYI ENGAGEMENTI I BRAND PROMOTION
ACTION ITEMS:
ORM :
FORUM I SNS ENGAGEMENT
9. EMAIL MARKETING
VISIBILITY, AWARENESS & LEAD GENERATION
ACTION ITEMS:
EMAIL MARKETING:
DATABASE I EMAILS
10. PAY-PER-CLICK
LEAD GENERATION
ACTION ITEMS:
PPC
PLANNING I BUYING
11. MEASURE
LEAD GENERATION + SALES+ BRAND PROMOTION +
ENGAGEMENT + BRAND RECALL + INCREASED SALES
Brand visibility index
which is sum total of
number of postings, Email content and
number of blogs or design
forums where Quality of landing page
participation is done, Contact established
Content and every month and
engagement on various Response rate and
form of content engagement
Web PRESENCE SMM REPORTING SEO REPORTING EMAIL MARKETING PPC REPORTING
Time and effort SEO implementation
PPC implementation
required to update the progress and organic
progress
web pages rankings on major
search engines The conversion metrics
Quality and quantity of
analysis and report
articles, blog Website traffic and
Number of comments conversion report.
and downloads on
articles, blog
Time spent on the
website and visit
frequency
Accomplishments of the month, and next month plan and other specifics measurability parameters identified during measurability implementation
12. THANKS
Braj Chaturvedi I adverteaze.com I braj@adverteaze.com I braj.in I braj@braj.in I +91 9958166889