This document discusses internet marketing and e-commerce. It begins by defining marketing and noting how the internet has transformed industries and business methodologies. It then discusses the four C's of internet marketing - consumer wants/needs, cost to satisfy, convenience to buy, and communication - as an alternative to the traditional four P's. The document provides examples of how companies can use websites, banners ads, search engine optimization, email and other digital channels for marketing online. It emphasizes that internet marketing allows global reach at low cost and that websites are an effective way to provide information and sell products internationally 24/7.
This document discusses the future of retail and how service design can help address challenges facing the industry. New technologies like mobile, social media, and location-based services are driving changes in customer behaviors such as showrooming and buying/trying products anywhere. Retail stores are struggling with a 4% sales decrease while online sales are increasing. Both online and offline channels have advantages and disadvantages. The solution is seen as an omnichannel approach that combines the best of both worlds through seamless customer journeys. Service design can help create integrated physical and digital experiences like those demonstrated by case studies of Kate Spade, Nike, Bonobos, and Burberry. The retail experience needs to be rethought beyond online vs offline models
Tom Vann Team Hillsdale Dodge Auto News 01 2010Ralph Paglia
1) Tom Vann embraced using the internet for car sales 15 years ago at his dealership in Hillsdale, Michigan. This has helped grow his business as 70% of his sales now come from online customers.
2) The rural area around Hillsdale has lost many jobs in recent years but Vann's dealership has been largely unaffected as his average online customer comes from 120 miles away, mainly the Detroit area.
3) Vann pioneered an approach where customers can test drive vehicles for 3 days with no obligation to buy, helping reduce their purchase anxiety. This approach has helped him sell over 8,000 vehicles online in the past 11 years, with 7,000 of those purchased sight unseen.
The document provides an overview of the history and development of e-commerce. It discusses how the first online transactions occurred in the mid-1990s with companies like Pizza Hut offering online ordering. Major online retailers and auction sites like Amazon and eBay launched in the 1990s as well. The document then discusses how eBay works, charging sellers commission fees, and how it acquired PayPal to allow online payments. It concludes by listing some popular websites that use e-commerce models today.
This document provides an introduction to e-commerce. It defines e-commerce as the buying and selling of goods or services over the internet or computer networks. The document then gives a brief history of e-commerce, noting that the first recorded online transactions were in the mid-1990s. It outlines some topics that will be covered, including a short history of e-commerce, companies that use it, benefits, data security, and how to set up an e-commerce business. Examples are given of early adopters in 1994-1995 and the launch of PayPal in 1999 to allow secure online payments. Most major companies and banks now offer e-commerce services. Students are assigned a task to research and present on a business
Amazon started in 1994 as an online bookstore. It was founded by Jeff Bezos and has since expanded into many other product categories and services. It has become a leader in the e-commerce industry through innovations like Prime shipping and its customer-centric approach. While it faces competition from companies like Walmart, Google, and Apple, its strengths in areas like shipping and customer focus have allowed it to continue growing successfully. Its strategies going forward include further building on conveniences for customers through services like Amazon Go and expanding its Prime membership benefits.
The document outlines a marketing plan for ChargeCard, a portable USB charging device shaped like a business card. It discusses the product, target market of iPhone users in business, positioning as a convenient device that fits the lifestyle of professionals on the go. The plan details a selective distribution strategy, initial high skimming price of $49.99, and quantitative sales goal of $150,000 primarily through online sales based on the product's prior success on Kickstarter. Future profit goals will be based on assessing performance in test markets.
This proposal suggests creating a website called the "Yellow Web Pages" to serve as an online shopping guide and advertising platform for retail businesses in Hong Kong. The website would allow local and international customers to search for products, sales, new stores and services. Retailers could advertise products and services to increase sales. The website has the potential to become the top shopping guide in Hong Kong by attracting many retailers and customers with flexible advertising packages and by becoming a "one-stop" shopping search tool. Success requires quickly launching the website and cultivating it as a habit for customers to use when shopping or browsing online.
This document discusses the future of retail and how service design can help address challenges facing the industry. New technologies like mobile, social media, and location-based services are driving changes in customer behaviors such as showrooming and buying/trying products anywhere. Retail stores are struggling with a 4% sales decrease while online sales are increasing. Both online and offline channels have advantages and disadvantages. The solution is seen as an omnichannel approach that combines the best of both worlds through seamless customer journeys. Service design can help create integrated physical and digital experiences like those demonstrated by case studies of Kate Spade, Nike, Bonobos, and Burberry. The retail experience needs to be rethought beyond online vs offline models
Tom Vann Team Hillsdale Dodge Auto News 01 2010Ralph Paglia
1) Tom Vann embraced using the internet for car sales 15 years ago at his dealership in Hillsdale, Michigan. This has helped grow his business as 70% of his sales now come from online customers.
2) The rural area around Hillsdale has lost many jobs in recent years but Vann's dealership has been largely unaffected as his average online customer comes from 120 miles away, mainly the Detroit area.
3) Vann pioneered an approach where customers can test drive vehicles for 3 days with no obligation to buy, helping reduce their purchase anxiety. This approach has helped him sell over 8,000 vehicles online in the past 11 years, with 7,000 of those purchased sight unseen.
The document provides an overview of the history and development of e-commerce. It discusses how the first online transactions occurred in the mid-1990s with companies like Pizza Hut offering online ordering. Major online retailers and auction sites like Amazon and eBay launched in the 1990s as well. The document then discusses how eBay works, charging sellers commission fees, and how it acquired PayPal to allow online payments. It concludes by listing some popular websites that use e-commerce models today.
This document provides an introduction to e-commerce. It defines e-commerce as the buying and selling of goods or services over the internet or computer networks. The document then gives a brief history of e-commerce, noting that the first recorded online transactions were in the mid-1990s. It outlines some topics that will be covered, including a short history of e-commerce, companies that use it, benefits, data security, and how to set up an e-commerce business. Examples are given of early adopters in 1994-1995 and the launch of PayPal in 1999 to allow secure online payments. Most major companies and banks now offer e-commerce services. Students are assigned a task to research and present on a business
Amazon started in 1994 as an online bookstore. It was founded by Jeff Bezos and has since expanded into many other product categories and services. It has become a leader in the e-commerce industry through innovations like Prime shipping and its customer-centric approach. While it faces competition from companies like Walmart, Google, and Apple, its strengths in areas like shipping and customer focus have allowed it to continue growing successfully. Its strategies going forward include further building on conveniences for customers through services like Amazon Go and expanding its Prime membership benefits.
The document outlines a marketing plan for ChargeCard, a portable USB charging device shaped like a business card. It discusses the product, target market of iPhone users in business, positioning as a convenient device that fits the lifestyle of professionals on the go. The plan details a selective distribution strategy, initial high skimming price of $49.99, and quantitative sales goal of $150,000 primarily through online sales based on the product's prior success on Kickstarter. Future profit goals will be based on assessing performance in test markets.
This proposal suggests creating a website called the "Yellow Web Pages" to serve as an online shopping guide and advertising platform for retail businesses in Hong Kong. The website would allow local and international customers to search for products, sales, new stores and services. Retailers could advertise products and services to increase sales. The website has the potential to become the top shopping guide in Hong Kong by attracting many retailers and customers with flexible advertising packages and by becoming a "one-stop" shopping search tool. Success requires quickly launching the website and cultivating it as a habit for customers to use when shopping or browsing online.
The document discusses several topics related to interactive and digital marketing, including:
- Average holiday spending and debt levels in the UK from 2014.
- Psychological concepts like ego depletion, dual process theory, priming, and illusion of validity that influence consumer decision making.
- How online consumer behavior has changed habits related to entertainment, shopping, travel, and work.
- The rise of mobile devices and their influence on in-store shopping behaviors.
- Innovations in online video, digital marketing metrics, online and physical retail trends, and new delivery models.
Key trends retailers, restaurants, and consumer product companies need to plan for in 2018. Includes: Experience, Flexible stores, Unified Commerce, Consumer Engagement, Voice Control, Mobile Wallet, Data usage, Acquisitions and expansion, and Employee Engagement. See our thoughts on AR, VR, and AI too!
Amazon is an American multinational e-commerce company founded in 1994 by Jeff Bezos and headquartered in Seattle, Washington. It started as an online bookstore and has expanded to sell a wide variety of products including books, clothing, toys, electronics and more. Amazon utilizes customer data from purchase histories to send targeted promotional offers and provides personalized recommendations. The company has also introduced initiatives like Amazon Prime for fast shipping, Amazon Web Services for cloud computing, and Amazon Go stores that utilize artificial intelligence for checkout-free shopping.
This document provides an overview of e-commerce and the company Amazon. It defines e-commerce as the process of buying and selling goods online. Amazon was founded in 1994 by Jeff Bezos and began as an online bookseller, later expanding into other product categories. The document discusses Amazon's growth, including becoming a publicly traded company in 1997 and establishing partnerships and international operations. It concludes that e-commerce has made online shopping fast, efficient and convenient globally.
E - Commerce Industry & Foreign InvestementHedge Square
The document discusses the growth of e-commerce in India and debates allowing foreign direct investment in the e-commerce retail sector. It notes that the e-commerce market in India has grown from $3.8 billion in 2009 to an expected $24 billion by 2015. However, India lags behind countries like Sri Lanka and Pakistan in internet penetration and e-commerce market size. Allowing FDI could help improve services for consumers but may negatively impact small local retailers. The document examines both the potential pros and cons of permitting FDI in e-commerce retail in India.
Join us for the future of customer-centric retail. Speakers from organizations including Ahold USA, K-VA-T, Walt Disney Parks & Resorts, Smart & Final plus former executives from The Kroger Company, Giant Eagle and many more will share their experiences across customer insights, loyalty, targeted marketing, merchandising and more.
The document discusses Amazon, founded by Jeff Bezos in 1994. It started as an online bookstore but expanded to sell various products online and develop Kindle e-readers and Fire tablets. Amazon has separate retail websites for different countries and regions. The document outlines Amazon's history, vision, marketing strategies, competition, and diversification into other product categories and services.
The document summarizes information about Amazon, including how it started in 1994 and has become the world's largest online retailer. It discusses how Amazon has succeeded when other online companies failed by welcoming new products, offering a wide range of products and easy selling options for suppliers. The document also presents three case studies: how Amazon succeeded online, whether the Kindle will revolutionize the book industry, and what the future may hold for Amazon, including that cloud computing is a good direction for the company to grow.
e-commerce allows businesses to enhance processes through information technology. It includes business-to-business, business-to-consumer, and consumer-to-consumer transactions online. While some physical goods are difficult to sell online, services and digital goods are well-suited for e-commerce. Developing countries face barriers like isolation and small markets, but e-commerce provides access to global markets. Successful e-commerce for Pacific Island businesses requires identifying niche products and skills, and ensuring expectations meet capabilities.
Thinking outside the box on bricks and mortarStarTrack
What do you think the world's leading retailers are doing to keep up in an always-on consumer environment? See how five well-known brands have integrated technology into the retail experience.
Amazon began as one of the first major online retailers, originally selling only books. It has since diversified into many other product lines and services to become the world's largest online retailer. Amazon offers both retail services like books, electronics, apparel, and non-retail services such as Amazon Web Services. As an e-commerce giant, Amazon faces high barriers to entry from economies of scale, differentiation requirements, and capital needs but medium barriers to exit due to specialized assets and contractual obligations. It competes with brick-and-mortar stores and catalogs but sees rental services as complementary. Amazon's strategic challenges include finding new growth areas and maintaining long-term profitability.
Amazon has used three digital engines to reshape and dominate retail:
1. Limitless inventory - Digital enables Amazon to offer an exhaustive selection across many categories without physical space limitations. Starting with books, Amazon has expanded into 16 main categories.
2. Boosting customer care - Digital allows Amazon to optimize the customer experience through real-time metrics, A/B testing, and unlimited inventory.
3. Enabling high margins and low prices - Digital reduces Amazon's variable costs to negligible levels, allowing it to offer low prices while focusing on long-term growth through market share gains.
Amazon uses three digital engines to reshape and dominate retail:
1. No limits on inventory through limitless online selection across categories.
2. Boosting customer care through real-time optimization, unlimited inventory, and worldwide reach without physical constraints.
3. Allowing high margins and lowest prices through negligible variable costs, optimization of fixed costs over many customers, and supplier negotiations leveraging Amazon's size.
Hamid Hussain is taking a Computer Application to Business course on Mondays from 9:00 am to 12:00 pm. The document discusses Amazon.com's content management strategy and how it uses user-generated content and reviews to personalize the customer experience. It also covers Amazon's international expansion and how it analyzes customer data to automate and optimize merchandising and advertising.
The document discusses 10 of the best e-commerce websites and provides brief descriptions of each:
1. Amazon.com - A third of online shoppers shop on Amazon, making it the anchor store for online shopping.
2. Dell - Dell pioneered direct computer sales online and sells $30 million per day on its site through customization and a help feature.
3. eBay - eBay has 5.6 million registered users attracted to its constant inventory of 250,000 new daily listings and early focus on buyer/seller ratings and transaction insurance.
4. On Sale - Part outlet and auction, On Sale treats "buyers" as "winners" giving shopping a competitive air appealing to
The document provides background information on Amazon.com in preparation for a strategic planning workshop. It details Amazon's founding and early growth as an online bookseller. It discusses Amazon's expansion into new product categories like music and video as well as its international expansion. The document also covers Amazon's acquisitions of other companies, personnel changes, and staff layoffs as it worked to achieve profitability in the face of intense competition. The purpose of the case study is to provide relevant information for participants to analyze Amazon's performance and develop an actual strategic plan during the workshop.
This document provides an overview of the planets in our solar system, from Mercury to Uranus. It discusses key facts about each planet such as composition, exploration probes, and notable features. For example, it notes that Mercury is the closest planet to the sun and is named after the Roman messenger god. It also summarizes Venus as Earth's sister planet with extreme temperatures and probes that have explored its surface like Magellan 4.
Wairua is a fundamental aspect of life and being for Māori. It provides a connection between the physical and spiritual realms. Wairua exists within all people, lands, words, generations and ancestors. It gives Māori a sense of identity, strength and balance. Expressions of wairua can be seen through te reo, waiata, whakapapa and other cultural practices. Maintaining connections to wairua, whenua, tikanga and each other is important for Māori wellbeing.
The document advertises a portable LED digital projector that can project images and video onto walls from pocket-sized devices. It is described as offering big screen viewing in a tiny portable device at an affordable price. Specifications include a resolution of 640x800, manual focus, brightness of 15 lumens, and weight of 120 grams. It comes with cables, battery, tripod, and 12 month warranty for $594 AUD.
The document discusses several topics related to interactive and digital marketing, including:
- Average holiday spending and debt levels in the UK from 2014.
- Psychological concepts like ego depletion, dual process theory, priming, and illusion of validity that influence consumer decision making.
- How online consumer behavior has changed habits related to entertainment, shopping, travel, and work.
- The rise of mobile devices and their influence on in-store shopping behaviors.
- Innovations in online video, digital marketing metrics, online and physical retail trends, and new delivery models.
Key trends retailers, restaurants, and consumer product companies need to plan for in 2018. Includes: Experience, Flexible stores, Unified Commerce, Consumer Engagement, Voice Control, Mobile Wallet, Data usage, Acquisitions and expansion, and Employee Engagement. See our thoughts on AR, VR, and AI too!
Amazon is an American multinational e-commerce company founded in 1994 by Jeff Bezos and headquartered in Seattle, Washington. It started as an online bookstore and has expanded to sell a wide variety of products including books, clothing, toys, electronics and more. Amazon utilizes customer data from purchase histories to send targeted promotional offers and provides personalized recommendations. The company has also introduced initiatives like Amazon Prime for fast shipping, Amazon Web Services for cloud computing, and Amazon Go stores that utilize artificial intelligence for checkout-free shopping.
This document provides an overview of e-commerce and the company Amazon. It defines e-commerce as the process of buying and selling goods online. Amazon was founded in 1994 by Jeff Bezos and began as an online bookseller, later expanding into other product categories. The document discusses Amazon's growth, including becoming a publicly traded company in 1997 and establishing partnerships and international operations. It concludes that e-commerce has made online shopping fast, efficient and convenient globally.
E - Commerce Industry & Foreign InvestementHedge Square
The document discusses the growth of e-commerce in India and debates allowing foreign direct investment in the e-commerce retail sector. It notes that the e-commerce market in India has grown from $3.8 billion in 2009 to an expected $24 billion by 2015. However, India lags behind countries like Sri Lanka and Pakistan in internet penetration and e-commerce market size. Allowing FDI could help improve services for consumers but may negatively impact small local retailers. The document examines both the potential pros and cons of permitting FDI in e-commerce retail in India.
Join us for the future of customer-centric retail. Speakers from organizations including Ahold USA, K-VA-T, Walt Disney Parks & Resorts, Smart & Final plus former executives from The Kroger Company, Giant Eagle and many more will share their experiences across customer insights, loyalty, targeted marketing, merchandising and more.
The document discusses Amazon, founded by Jeff Bezos in 1994. It started as an online bookstore but expanded to sell various products online and develop Kindle e-readers and Fire tablets. Amazon has separate retail websites for different countries and regions. The document outlines Amazon's history, vision, marketing strategies, competition, and diversification into other product categories and services.
The document summarizes information about Amazon, including how it started in 1994 and has become the world's largest online retailer. It discusses how Amazon has succeeded when other online companies failed by welcoming new products, offering a wide range of products and easy selling options for suppliers. The document also presents three case studies: how Amazon succeeded online, whether the Kindle will revolutionize the book industry, and what the future may hold for Amazon, including that cloud computing is a good direction for the company to grow.
e-commerce allows businesses to enhance processes through information technology. It includes business-to-business, business-to-consumer, and consumer-to-consumer transactions online. While some physical goods are difficult to sell online, services and digital goods are well-suited for e-commerce. Developing countries face barriers like isolation and small markets, but e-commerce provides access to global markets. Successful e-commerce for Pacific Island businesses requires identifying niche products and skills, and ensuring expectations meet capabilities.
Thinking outside the box on bricks and mortarStarTrack
What do you think the world's leading retailers are doing to keep up in an always-on consumer environment? See how five well-known brands have integrated technology into the retail experience.
Amazon began as one of the first major online retailers, originally selling only books. It has since diversified into many other product lines and services to become the world's largest online retailer. Amazon offers both retail services like books, electronics, apparel, and non-retail services such as Amazon Web Services. As an e-commerce giant, Amazon faces high barriers to entry from economies of scale, differentiation requirements, and capital needs but medium barriers to exit due to specialized assets and contractual obligations. It competes with brick-and-mortar stores and catalogs but sees rental services as complementary. Amazon's strategic challenges include finding new growth areas and maintaining long-term profitability.
Amazon has used three digital engines to reshape and dominate retail:
1. Limitless inventory - Digital enables Amazon to offer an exhaustive selection across many categories without physical space limitations. Starting with books, Amazon has expanded into 16 main categories.
2. Boosting customer care - Digital allows Amazon to optimize the customer experience through real-time metrics, A/B testing, and unlimited inventory.
3. Enabling high margins and low prices - Digital reduces Amazon's variable costs to negligible levels, allowing it to offer low prices while focusing on long-term growth through market share gains.
Amazon uses three digital engines to reshape and dominate retail:
1. No limits on inventory through limitless online selection across categories.
2. Boosting customer care through real-time optimization, unlimited inventory, and worldwide reach without physical constraints.
3. Allowing high margins and lowest prices through negligible variable costs, optimization of fixed costs over many customers, and supplier negotiations leveraging Amazon's size.
Hamid Hussain is taking a Computer Application to Business course on Mondays from 9:00 am to 12:00 pm. The document discusses Amazon.com's content management strategy and how it uses user-generated content and reviews to personalize the customer experience. It also covers Amazon's international expansion and how it analyzes customer data to automate and optimize merchandising and advertising.
The document discusses 10 of the best e-commerce websites and provides brief descriptions of each:
1. Amazon.com - A third of online shoppers shop on Amazon, making it the anchor store for online shopping.
2. Dell - Dell pioneered direct computer sales online and sells $30 million per day on its site through customization and a help feature.
3. eBay - eBay has 5.6 million registered users attracted to its constant inventory of 250,000 new daily listings and early focus on buyer/seller ratings and transaction insurance.
4. On Sale - Part outlet and auction, On Sale treats "buyers" as "winners" giving shopping a competitive air appealing to
The document provides background information on Amazon.com in preparation for a strategic planning workshop. It details Amazon's founding and early growth as an online bookseller. It discusses Amazon's expansion into new product categories like music and video as well as its international expansion. The document also covers Amazon's acquisitions of other companies, personnel changes, and staff layoffs as it worked to achieve profitability in the face of intense competition. The purpose of the case study is to provide relevant information for participants to analyze Amazon's performance and develop an actual strategic plan during the workshop.
This document provides an overview of the planets in our solar system, from Mercury to Uranus. It discusses key facts about each planet such as composition, exploration probes, and notable features. For example, it notes that Mercury is the closest planet to the sun and is named after the Roman messenger god. It also summarizes Venus as Earth's sister planet with extreme temperatures and probes that have explored its surface like Magellan 4.
Wairua is a fundamental aspect of life and being for Māori. It provides a connection between the physical and spiritual realms. Wairua exists within all people, lands, words, generations and ancestors. It gives Māori a sense of identity, strength and balance. Expressions of wairua can be seen through te reo, waiata, whakapapa and other cultural practices. Maintaining connections to wairua, whenua, tikanga and each other is important for Māori wellbeing.
The document advertises a portable LED digital projector that can project images and video onto walls from pocket-sized devices. It is described as offering big screen viewing in a tiny portable device at an affordable price. Specifications include a resolution of 640x800, manual focus, brightness of 15 lumens, and weight of 120 grams. It comes with cables, battery, tripod, and 12 month warranty for $594 AUD.
This document discusses virtualization technologies including Xen and KVM for virtual machines, QEMU for hardware emulation, and options for virtual and emulated networking. It also covers tools for managing, analyzing, and integrating virtual and real systems including Python, iPython, Lilalo, Mercurial, Wireshark, OpenVPN, bridges, taps, and VLANs. Finally, it mentions using these virtualization methods to create clusters and clouds on Xen/KVM with LVM and iSCSI/AoE storage or on services like Amazon EC2.
Pat shares a message about his 16 years living among the poor in Latin America. He believes that sharing one's faith can help overcome poverty and injustice in the world. By donating, one can support teaching Scripture to orphans, promoting a continental youth Bible mission, and giving retreats to at-risk youth about suicide prevention. Donations are tax-deductible and support the missionary work of Pat Duffy and the Catholic Church in Nicaragua.
Young graduates need help finding their career path more efficiently to avoid wasted time and resources pursuing dead ends. Maria, a recent graduate, was interviewed. Two potential solutions were identified: 1) A "Boss for a Day" program where students temporarily work as and are filmed documenting the experience of a boss to gain insights; 2) A mandatory two-week "Career Bootcamp" course providing hands-on experience in different fields through real-life projects to help students identify their interests. Both ideas were evaluated on factors like practical experience gained, student engagement, and feasibility of implementation.
O documento descreve a história da educação a distância desde 1840, quando o primeiro curso por correspondência foi oferecido na Inglaterra, até os dias atuais, quando diversas tecnologias como internet, satélites e computadores permitem novas formas de educação remota. A educação a distância evoluiu de cursos por carta para rádio, TV e agora internet, atendendo públicos cada vez mais amplos e demandas por aprendizado ao longo da vida.
Citrix Workflow Studio is a visual workflow designer that allows administrators to automate tasks across Citrix products like XenDesktop, XenApp, and NetScaler. It uses Windows Workflow Foundation and PowerShell to create workflows with activities, logic, and configurations. Workflow Studio helps improve operational efficiency by automating processes like power management, user provisioning, dynamic resource allocation, and disaster recovery. It also supports extensibility through custom activities and third-party integrations. Workflow Studio 1.0 is now available to all customers currently on a Citrix subscription, except for the Express edition.
Presentatie gegeven bij de kick off van de social media award 050. Deze prijs zal worden uitgereikt in februari 2013 aan het bedrijf dat het beste social media inzet. Regio Groningen
This study explored the social relationships of 4 immigrant adolescents in New Zealand, 2 living in nuclear family settings and 2 living in communal family settings. Semi-structured interviews were conducted to understand the nature, frequency, and purpose of relationships with family and non-family members. Preliminary findings suggest those in communal settings did not necessarily have more relationships than those in nuclear settings. The small sample size limits conclusions but generates questions around acculturation and social support networks for immigrant youth.
This document discusses Citrix XenDesktop and its components. XenDesktop provides virtual desktop infrastructure (VDI) as a service by hosting desktops and applications on centralized servers and delivering them to users on any device. It addresses issues like security, manageability and productivity through features such as profile management, streaming, and support for various hypervisors and devices. The document also outlines XenDesktop licensing options and new features in version 3 like HDX plug-and-play USB and smart card support.
1. The document discusses how communities of practice (CoPs) can be used as tools for cooperation among non-governmental organizations (NGOs). CoPs allow geographically dispersed people working toward shared goals to learn from each other through sharing experiences.
2. Networked CoPs that use online methods for contact and information sharing can help unite different stakeholders, find best practices, and allow easy community involvement to spread knowledge. This reduces isolation, duplication of efforts, and communication costs.
3. The document provides examples of how CoPs could help with issues like HIV/AIDS prevention, agriculture development, and human rights by giving local and affected people a voice, managing volunteer transitions, and dissemin
This document summarizes research on the efficacy of antidepressants, antipsychotics, and electroconvulsive therapy (ECT). It finds that antidepressants show little benefit over placebo except for those with very severe depression, antipsychotics have marginal benefits and significant adverse effects, and placebo-controlled studies show minimal support for the effectiveness of ECT. It questions the use of these interventions given risks like brain damage and increased mortality compared to potential benefits.
The document discusses the benefits of having a website for a business or organization. It argues that a website allows a business to be open 24/7 globally, reaching millions of potential customers worldwide. It also asserts that customers now expect businesses to have an online presence, and that not having a website can negatively impact perceptions of professionalism and competitiveness. Additionally, the document outlines how websites can improve marketing, sales, customer service, and save businesses time and money.
The document discusses various online B2B marketplaces. It analyzes 5 major B2B marketplaces: Alibaba, Indiamart, Tradeindia, EC21, and TATAB2B. Each marketplace provides an online platform for businesses to connect, find suppliers and buyers, and conduct transactions globally. The document also discusses the benefits of online B2B marketplaces like increased access, reduced costs, and opportunities for businesses to expand internationally.
Selling on the Web 2008.
Most customers decide within the first 5 seconds if they are going to buy from your website. Therefore understanding what makes a good website is essential to converting visitors into customers. This presentation will show you the difference between online & offline shops and the different building blocks for a good website. You should leave the session with the knowledge & tools to development & define a website specification for your business.
This document provides a summary and analysis of various online B2B marketplaces. It analyzes top marketplaces including Alibaba, Indiamart, Tradeindia, and EC21. For each marketplace, it describes the company, products offered, services provided, and customer feedback. Overall, the document finds that online B2B marketplaces provide a valuable platform for buyers and sellers to connect globally and conduct business in a convenient, efficient manner.
This document provides an overview and analysis of several major online B2B marketplaces. It discusses Alibaba.com, Indiamart.com, Tradeindia, EC21, and TATAB2B.com. For each marketplace, it describes the company, products offered, sourcing services provided, and testimonials from users about their experiences. The document also defines what a B2B portal is and explains the benefits it provides for buyers and sellers in connecting them and facilitating business transactions globally.
Week 4 Learning ResourcesThis page contains the Learning Resou.docxcockekeshia
Week 4 Learning Resources
This page contains the Learning Resources for this week. Be sure to scroll down the page to see all of this week's assigned Learning Resources.
Required Resources
Readings
· Haag, S., & Cummings, M. (2013). Management information systems for the information age (9th ed.). New York, NY: McGraw-Hill Irwin.
. Chapter 5, “Electronic Commerce: Strategies for the New Economy” (pp. 126–156)
Enter your MyWalden user name: ([email protected]) and password (3#icldyoB1) at the prompt.
· Document:Week 4 Assignment Template (Word document)
· Document:Week 4 Discussion Template (Word document)
Management Information Systems for The Information Age
Haag, S., & Cummings, M. (2013). Management information systems for the information age.
New York: McGraw-Hill.
MANAGEMENT INFORMATION
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Define and describe the nine major· e-commerce business models .
. Identify the differences and similarities among customers and their perceived value of products
and services in the 828 and B2C e-commerce business models.
Compare and contrast the development of a marketing mix for customers in the 828 and B2C
e-commerce business models.
Summarize the various ways of moving money in the world of e-commerce and related issues.
Discuss some major trends that are impacting both the e-commerce business world and society in
general.
Global Perspective
Can You Name The Top 20 Web Sites?
• Exploring Google Earth
Industry Perspective • Learning about investing
The World of Facebook Now Includes a • Gathering competitive intelligence
Full Economy
• Researching storefront software
Industry Perspective • Finding hosting services
Google Ups the Ante in the Mobile • Gold, silver, interest rates, and money
Payments Market
• Free and rentable storage space
Industry Perspective • Small Business Administration
Crowds Create "Value" through • Global statistics and resources
Funding
XLM/B The World Wide Web and the Internet
Extended Learning Module B is a fast-paced tour of the Web and the Internet. The first focus is
on learning just enough about the Web to be an effective surfer. Then, explore the technology
infrastructure behind the Web that makes it all possible. Finally, conclude with an overview of
the options for connecting to the Web and the emerging life of Web 2.0.
XLM/E Network Basics
Extended Learning Module E provides an introduction to the vast, exciting, and dynamic field
of information technology networks. The module includes discussions of what is needed to set
up a small network at home, the components used to build large business networks, Internet
connection possibilities, types of communications media, and network security.
ectronic Commerce
ategies for the New Economy
TRAGEOUS INDUSTRY
NSFORMATION: ADVERTISING
OLLARS GO WH.
However, if you are in the selling and buying business, creating an e-commerce platform would help you to make your products and services reach a large number of people. This is the right time contacting an e-commerce website development company to give a boost to your shrinking business. Getting a reliable e-commerce development company with good experience will know how to solve the need of an e-commerce platform for your business.
For More: https://www.indglobaldigital.com/ecommerce-website-design-development/
It is indeed odd that in occasions of remarkable technological progress, we typically never think twice inside the situation of deciding to buy some “cool” technological gadget, which often will most likely not give us any financial advantage in exchange; but we have grow to be rather hesitant to dedicate our funds on contemporary engineering which has truly proven its worth. Getting said that, the actual truth is the fact that most staff change opinion in the quick time, when they uncover a document in just a number of seconds and uncover for themselves how quick and simple it is to discover a piece of content with their company’s new document management application.
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This document discusses e-commerce and online shopping. It provides background on the growth of e-commerce, including that e-commerce represented 8.1% of US retail sales in 2016. It also discusses online payment processing and security, online store platforms, and how consumers are able to view and interact with products online. The document focuses on the history and mechanics of online retail.
This document discusses various forms of direct and online marketing. It begins by defining direct marketing as establishing direct connections with targeted individual consumers to obtain an immediate response and cultivate lasting customer relationships. It then outlines benefits of direct marketing to both buyers and sellers, including services, delivery, time savings, and ability to target customers. The document also discusses how customer databases can be used for direct marketing and lists common forms like catalog marketing, telephone marketing, and digital marketing methods like mobile, podcasts/vodcasts.
Learn the basics of internet business.
Definitions: Affiliate Marketing: An Internet based marketing practice where a business pays an individual for each customer or visitor brought about through the individuals marketing efforts. Click and Mortar: A business model where a company has both offline and online presences. Also known as Bricks and Clicks. Content Advertising: Content based advertising placement such as that pioneered by Google, also classified ads and ‘pay for performance’ models.
How to integrate Internet Marketing & Social Media into Traditional Insurance Agency Marketing.
Originally presented at Insurance Expo 2011 on August 26, 2011
This document summarizes 101 ways for businesses to save money provided by Entrepreneur.com. It lists tips across several categories including promotions, phone, internet, and location. The contributors include Jill Amadio, Jacquelyn Lynn, Ivan R. Misner, Chris Penttila, Guen Sublette, and Laura Tiffany. The content is copyrighted by Entrepreneur Media Inc.
The document discusses different models of e-business and e-commerce. It describes the four main models as:
1) Business-to-Business (B2B), which involves transactions between businesses, like manufacturers selling to distributors.
2) Business-to-Consumer (B2C), where businesses sell products and services directly to consumers through online stores and catalogs.
3) Consumer-to-Business (C2B), the opposite of B2C where individuals sell products and services to businesses, like freelancers finding projects on platforms.
4) Consumer-to-Consumer (C2C), person-to-person transactions like individuals selling items to each other on auction sites like eBay.
Direct and online marketing building direct customer relationshipsUmair Aslam
This document discusses various aspects of direct marketing and online marketing strategies. It begins by defining direct marketing and discussing its benefits to customers and companies. It then identifies major forms of direct marketing like mobile phone marketing, podcasts/vodcasts, and interactive TV. It explains how companies have adapted to new technologies like the internet with online marketing strategies. It discusses how companies conduct online marketing and create websites to profitably deliver value to customers. It concludes by outlining some public policy and ethical issues presented by direct marketing like consumer irritation, unfairness, deception, fraud, security, and privacy concerns.
The document provides guidance on attracting investments for internet businesses. It discusses:
1) Developing a proven business model that addresses a real market need and has potential for growth and scalability. Market research should validate the problem and addressable market.
2) Creating a compelling pitch deck that outlines the problem, market opportunity, business model, competition, minimum viable product, team, and growth plan. It should tell a cohesive story and address all investor questions.
3) The importance of having skin in the game by investing your own money first and showing commitment to the idea before seeking outside funding. Preparation, strategy, and research are key to attracting investor support.
10 hot marketing tips for real estate investorsDavid Martin
This document provides 10 marketing tips for real estate investors. It begins by explaining how the large number of foreclosures has created opportunities for investors but that marketing their business is challenging. It then discusses using lead generation websites and landing pages that capture contact information through email signup forms or requesting phone numbers. The pages should be optimized for keywords related to real estate investing. The document also recommends providing free reports to build trust and attract potential clients and partners.
The document discusses eCommerce in the travel industry. It begins with definitions of key terms like the world wide web, eBusiness, and eCommerce. It then explains the importance of eCommerce, highlighting growth in online travel markets and tour operators shifting focus to eCommerce. The types of eCommerce are described, including B2B, B2C, C2B, C2C. It outlines how eCommerce works and the advantages and disadvantages. Finally, it provides guidance on how travel companies can establish an eCommerce presence, including building yield teams, customizing services, and ensuring competitiveness on websites.
Career in web development | THE BUSINESS | Planning essentialsINNOCENT OGAH
Like many Small, Medium Enterprises(SMEs), you may believe your business cannot benefit from having a website or that a website is not within your budget.
This will give you insights on the benefits of your business leaving BrickOnMortar platform and going online.
The richness in advertising and getting to million of prospective clients are all contained here.
Similar to E Marketing Presentation(Www.Isletmeciyiz.Biz) (20)
How to Manage Your Lost Opportunities in Odoo 17 CRMCeline George
Odoo 17 CRM allows us to track why we lose sales opportunities with "Lost Reasons." This helps analyze our sales process and identify areas for improvement. Here's how to configure lost reasons in Odoo 17 CRM
Main Java[All of the Base Concepts}.docxadhitya5119
This is part 1 of my Java Learning Journey. This Contains Custom methods, classes, constructors, packages, multithreading , try- catch block, finally block and more.
বাংলাদেশের অর্থনৈতিক সমীক্ষা ২০২৪ [Bangladesh Economic Review 2024 Bangla.pdf] কম্পিউটার , ট্যাব ও স্মার্ট ফোন ভার্সন সহ সম্পূর্ণ বাংলা ই-বুক বা pdf বই " সুচিপত্র ...বুকমার্ক মেনু 🔖 ও হাইপার লিংক মেনু 📝👆 যুক্ত ..
আমাদের সবার জন্য খুব খুব গুরুত্বপূর্ণ একটি বই ..বিসিএস, ব্যাংক, ইউনিভার্সিটি ভর্তি ও যে কোন প্রতিযোগিতা মূলক পরীক্ষার জন্য এর খুব ইম্পরট্যান্ট একটি বিষয় ...তাছাড়া বাংলাদেশের সাম্প্রতিক যে কোন ডাটা বা তথ্য এই বইতে পাবেন ...
তাই একজন নাগরিক হিসাবে এই তথ্য গুলো আপনার জানা প্রয়োজন ...।
বিসিএস ও ব্যাংক এর লিখিত পরীক্ষা ...+এছাড়া মাধ্যমিক ও উচ্চমাধ্যমিকের স্টুডেন্টদের জন্য অনেক কাজে আসবে ...
This document provides an overview of wound healing, its functions, stages, mechanisms, factors affecting it, and complications.
A wound is a break in the integrity of the skin or tissues, which may be associated with disruption of the structure and function.
Healing is the body’s response to injury in an attempt to restore normal structure and functions.
Healing can occur in two ways: Regeneration and Repair
There are 4 phases of wound healing: hemostasis, inflammation, proliferation, and remodeling. This document also describes the mechanism of wound healing. Factors that affect healing include infection, uncontrolled diabetes, poor nutrition, age, anemia, the presence of foreign bodies, etc.
Complications of wound healing like infection, hyperpigmentation of scar, contractures, and keloid formation.
Strategies for Effective Upskilling is a presentation by Chinwendu Peace in a Your Skill Boost Masterclass organisation by the Excellence Foundation for South Sudan on 08th and 09th June 2024 from 1 PM to 3 PM on each day.
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UPRAHUL
This Dissertation explores the particular circumstances of Mirzapur, a region located in the
core of India. Mirzapur, with its varied terrains and abundant biodiversity, offers an optimal
environment for investigating the changes in vegetation cover dynamics. Our study utilizes
advanced technologies such as GIS (Geographic Information Systems) and Remote sensing to
analyze the transformations that have taken place over the course of a decade.
The complex relationship between human activities and the environment has been the focus
of extensive research and worry. As the global community grapples with swift urbanization,
population expansion, and economic progress, the effects on natural ecosystems are becoming
more evident. A crucial element of this impact is the alteration of vegetation cover, which plays a
significant role in maintaining the ecological equilibrium of our planet.Land serves as the foundation for all human activities and provides the necessary materials for
these activities. As the most crucial natural resource, its utilization by humans results in different
'Land uses,' which are determined by both human activities and the physical characteristics of the
land.
The utilization of land is impacted by human needs and environmental factors. In countries
like India, rapid population growth and the emphasis on extensive resource exploitation can lead
to significant land degradation, adversely affecting the region's land cover.
Therefore, human intervention has significantly influenced land use patterns over many
centuries, evolving its structure over time and space. In the present era, these changes have
accelerated due to factors such as agriculture and urbanization. Information regarding land use and
cover is essential for various planning and management tasks related to the Earth's surface,
providing crucial environmental data for scientific, resource management, policy purposes, and
diverse human activities.
Accurate understanding of land use and cover is imperative for the development planning
of any area. Consequently, a wide range of professionals, including earth system scientists, land
and water managers, and urban planners, are interested in obtaining data on land use and cover
changes, conversion trends, and other related patterns. The spatial dimensions of land use and
cover support policymakers and scientists in making well-informed decisions, as alterations in
these patterns indicate shifts in economic and social conditions. Monitoring such changes with the
help of Advanced technologies like Remote Sensing and Geographic Information Systems is
crucial for coordinated efforts across different administrative levels. Advanced technologies like
Remote Sensing and Geographic Information Systems
9
Changes in vegetation cover refer to variations in the distribution, composition, and overall
structure of plant communities across different temporal and spatial scales. These changes can
occur natural.
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...PECB
Denis is a dynamic and results-driven Chief Information Officer (CIO) with a distinguished career spanning information systems analysis and technical project management. With a proven track record of spearheading the design and delivery of cutting-edge Information Management solutions, he has consistently elevated business operations, streamlined reporting functions, and maximized process efficiency.
Certified as an ISO/IEC 27001: Information Security Management Systems (ISMS) Lead Implementer, Data Protection Officer, and Cyber Risks Analyst, Denis brings a heightened focus on data security, privacy, and cyber resilience to every endeavor.
His expertise extends across a diverse spectrum of reporting, database, and web development applications, underpinned by an exceptional grasp of data storage and virtualization technologies. His proficiency in application testing, database administration, and data cleansing ensures seamless execution of complex projects.
What sets Denis apart is his comprehensive understanding of Business and Systems Analysis technologies, honed through involvement in all phases of the Software Development Lifecycle (SDLC). From meticulous requirements gathering to precise analysis, innovative design, rigorous development, thorough testing, and successful implementation, he has consistently delivered exceptional results.
Throughout his career, he has taken on multifaceted roles, from leading technical project management teams to owning solutions that drive operational excellence. His conscientious and proactive approach is unwavering, whether he is working independently or collaboratively within a team. His ability to connect with colleagues on a personal level underscores his commitment to fostering a harmonious and productive workplace environment.
Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
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Chapter wise All Notes of First year Basic Civil Engineering.pptxDenish Jangid
Chapter wise All Notes of First year Basic Civil Engineering
Syllabus
Chapter-1
Introduction to objective, scope and outcome the subject
Chapter 2
Introduction: Scope and Specialization of Civil Engineering, Role of civil Engineer in Society, Impact of infrastructural development on economy of country.
Chapter 3
Surveying: Object Principles & Types of Surveying; Site Plans, Plans & Maps; Scales & Unit of different Measurements.
Linear Measurements: Instruments used. Linear Measurement by Tape, Ranging out Survey Lines and overcoming Obstructions; Measurements on sloping ground; Tape corrections, conventional symbols. Angular Measurements: Instruments used; Introduction to Compass Surveying, Bearings and Longitude & Latitude of a Line, Introduction to total station.
Levelling: Instrument used Object of levelling, Methods of levelling in brief, and Contour maps.
Chapter 4
Buildings: Selection of site for Buildings, Layout of Building Plan, Types of buildings, Plinth area, carpet area, floor space index, Introduction to building byelaws, concept of sun light & ventilation. Components of Buildings & their functions, Basic concept of R.C.C., Introduction to types of foundation
Chapter 5
Transportation: Introduction to Transportation Engineering; Traffic and Road Safety: Types and Characteristics of Various Modes of Transportation; Various Road Traffic Signs, Causes of Accidents and Road Safety Measures.
Chapter 6
Environmental Engineering: Environmental Pollution, Environmental Acts and Regulations, Functional Concepts of Ecology, Basics of Species, Biodiversity, Ecosystem, Hydrological Cycle; Chemical Cycles: Carbon, Nitrogen & Phosphorus; Energy Flow in Ecosystems.
Water Pollution: Water Quality standards, Introduction to Treatment & Disposal of Waste Water. Reuse and Saving of Water, Rain Water Harvesting. Solid Waste Management: Classification of Solid Waste, Collection, Transportation and Disposal of Solid. Recycling of Solid Waste: Energy Recovery, Sanitary Landfill, On-Site Sanitation. Air & Noise Pollution: Primary and Secondary air pollutants, Harmful effects of Air Pollution, Control of Air Pollution. . Noise Pollution Harmful Effects of noise pollution, control of noise pollution, Global warming & Climate Change, Ozone depletion, Greenhouse effect
Text Books:
1. Palancharmy, Basic Civil Engineering, McGraw Hill publishers.
2. Satheesh Gopi, Basic Civil Engineering, Pearson Publishers.
3. Ketki Rangwala Dalal, Essentials of Civil Engineering, Charotar Publishing House.
4. BCP, Surveying volume 1
4. by ADİL ÜNAL / CZECH REPUBLIC
www.isletmeciyiz.biz
Adil ÜNAL - www.isletmeciyiz.biz 4
5. Dictionary Meaning of Marketing :
The act or process of buying and selling
in a market.
Adil ÜNAL - www.isletmeciyiz.biz 5
6. quot;Marketing is the process of planning and
executing the conception, pricing,
promotion, and distribution of ideas,
goods, services, organizations, and
events to create and maintain
relationships that will satisfy individual
and organizational objectives.“
-Contemporary Marketing Wired (1998) by Boone and Kurtz. Dryden Press.
Adil ÜNAL - www.isletmeciyiz.biz 6
8. Today, Internet is the most important
communication medium of the modern
world.
Adil ÜNAL - www.isletmeciyiz.biz 8
9. With the invent of the new technologies in
this area, Internet started to play a major
role in society and it transformed a variety
of industries’ methodologies to do business.
While having a PC and a modem is
enough to be connected, large amount
of investments are made in order to
develop fast, reliable and sophisticated
software systems to do business on the
Internet.
Adil ÜNAL - www.isletmeciyiz.biz 9
10. Simply, Marketing in the Internet age.
E - Marketing is the process of marketing a brand using the
Internet.
We have faster global access to customers.
Competitors can appear nowhere.
Customers are becoming less loyal and better informed.
Adil ÜNAL - www.isletmeciyiz.biz 10
11. Many people who have taken a
marketing course have learned about
the quot;4 P'squot; of marketing.
Do you know the 4 C’ s of Internet
Marketıng ?
Adil ÜNAL - www.isletmeciyiz.biz 11
12. Consumer wants and needs (vs. Products)
You can't develop products and then try to
sell them to a mass market. You have to
study consumer wants and needs and then
attract consumers one by one with
something each one wants. Author of the
movie Field of Dreams, J.P. Cancilla may
have exclusive rights to the phrase quot;build it
and they will comequot;. In most cases, you
have to find out what people want and
then quot;buildquot; it for them, their way.
Adil ÜNAL - www.isletmeciyiz.biz 12
13. Cost to satisfy (vs. Price) You have to realize
that price - measured in dollars - is one part
of the cost to satisfy. If you sell hamburgers,
for example, you have to consider the cost
of driving to your restaurant, the cost of
conscience of eating meat, etc. One of the
most difficult places to be in the business
world is the retailer selling at the lowest
price. If you rely strictly on price to compete
you are vulnerable to competition - in the
long term.
Adil ÜNAL - www.isletmeciyiz.biz 13
14. Convenience to buy (vs. Place)
You must think of convenience to buy
instead of place. You have to know how
each subset of the market prefers to buy
- on the Internet, from a catalogue, on
the phone, using credit cards, etc. Lands
End clothing, Amazon Books and Dell
Computers are just a few businesses who
do very well over the Internet.
Adil ÜNAL - www.isletmeciyiz.biz 14
15. Communication (vs. Promotion)
You have to consider the communication
instead of promotion. Promotion is
manipulative (ouch!) - it’s from the seller.
Communication requires a give and take
between the buyer and seller (that's nicer).
Be creative and you can make any
advertising quot;interactivequot;. Use phone
numbers, your web site address, etc. to help
here. And listen to your customers when
they are quot;withquot; you.
Adil ÜNAL - www.isletmeciyiz.biz 15
16. Companies were using face to face
communication with the customers.
Also this communication was expensive
and also it was very difficult.
Adil ÜNAL - www.isletmeciyiz.biz 16
17. But Now, everything is different and very
fast and very cheap.
With Marketing on the Internet,
› Company can enter the different markets
from all over the world.
› Company doesn’t need much money for
marketing activities.
› Company can work everyday and nonstop
without people.
› Small companies can compete with big
companies.
Adil ÜNAL - www.isletmeciyiz.biz 17
19. Web Sites,
Online Advertisements (Banners ),
Search Engines,
E-Mail,
Streaming Video Ads,
Adil ÜNAL - www.isletmeciyiz.biz 19
20. A set of interconnected WebPages,
usually including a homepage, generally
located on the same server, and
prepared and maintained as a
collection of information by a person,
group, or organization.
Adil ÜNAL - www.isletmeciyiz.biz 20
21. Some information about Internet Usage
in the world.
Adil ÜNAL - www.isletmeciyiz.biz 21
24. Generally, the population on the Internet is
well-educated and affluent. Most own a
computer; others have access to one.
Internet users, like most people, are
interested in convenience. Many prefer the
ease of finding services or shopping and
ordering directly from their computer
screens.
quot;Net Accessquot; advanced equipment and
technology make everything faster and
easier for their customers.
Adil ÜNAL - www.isletmeciyiz.biz 24
25. Selling Products and Services :
Web sites are powerful because they join
your advertisement to your order or inquiry
form. This is also the greatest distinction
between electronic and other advertising
channels.
Users can have direct communication
with your company as they see your ad.
With the click of a mouse, they will transmit
their inquiry or order directly to you. This, the
entire process will be faster and more cost
effective.
Adil ÜNAL - www.isletmeciyiz.biz 25
26. You can use your web site like a online
shop…
Adil ÜNAL - www.isletmeciyiz.biz 26
28. There is a limited amount of information
that can be stuffed into a radio, TV or
print advertisement. These mediums are
expensive. However, include your
company's URL in a small print ad or 30
second spot and you have now directed
your customers to your Web site which
contains enough sales information to
make the sale.
Adil ÜNAL - www.isletmeciyiz.biz 28
29. Many times when you run an ad, your
customers hear, see or read it and have to
wait until business hours to contact your
company.
They might remember to contact you, or
they might get busy. If your company's Web
site is mentioned in your ad, customers will
be able to look at your Web site and buy
your products or learn about your services
as soon as the urge hits them.
Adil ÜNAL - www.isletmeciyiz.biz 29
30. Companies can save hundreds of
thousands of dollars in printing and
mailing costs by putting their catalogs
on the Internet. In fact, with Net Access,
the cost, is amazingly affordable. It is an
especially good value when you
consider the number of people you can
reach.
Adil ÜNAL - www.isletmeciyiz.biz 30
32. Your Web site is particularly helpful in this
area for those running TV or radio ads.
Your customers can look at your Web site
in order to get all of the information that
they need.
Adil ÜNAL - www.isletmeciyiz.biz 32
33. Wholesalers also benefit greatly by
having a Web site. They can include on
their site a search engine for all of their
retailers.
Therefore, when customers see a
product advertised, they can look at the
wholesalers Web site to find out where
they can purchase it.
Adil ÜNAL - www.isletmeciyiz.biz 33
34. Today, there are thousands of companies with
Web sites. You can be certain that a few of
your competitors already have a presence on-
line. However, it is still possible to become the
dominant on-line influence in your industry. It is
the way to gain a decent market share of
Cyber shoppers.
In a few years, when almost every company in
the world will be on-line, customers will not be
able to search through all of the thousands of
names that a specific query in a directory
found. They will, however, keep returning to the
sites that gained their popularity now.
Adil ÜNAL - www.isletmeciyiz.biz 34
35. You can save phone calls and your staff
members' time by just posting basic
business information on your Web site.
Posting the upgrade information on your
site will save you money and keep your
customers informed of every reason why
they should do business with you.
Adil ÜNAL - www.isletmeciyiz.biz 35
36. A lot of your staff's time is probably spent
answering the same questions over and
over again. These are the questions
customers and potential customers will
ask before they deal with you. Display
the answers on your Web site and you
will have freed up a lot of time for your
office staff.
Adil ÜNAL - www.isletmeciyiz.biz 36
38. With a Web site, you can ask for feedback
from your customers and get it
instantaneously. E-mail can be built into
Web pages and will give you the answers
while they are fresh in your customers' mind,
for a fraction of the cost.
Another benefit is that you can respond to
your customers when you choose to and
not necessarily at the exact moment that
they call.
Adil ÜNAL - www.isletmeciyiz.biz 38
40. If you have ever remembered too late or
too early to call the opposite coast, you
know the hassle. We are not all on the
same schedule. Business is worldwide but
your office hours are not. Trying to reach
America or Europe is even more
frustrating. Web pages serve your
customers 24 hours a day, seven days a
week without adding to your costs.
Adil ÜNAL - www.isletmeciyiz.biz 40
41. There is a whole new high-tech world out
there, populated by millions of people
on all parts of the globe, and marketing
on the Web is the easiest way to begin
doing business internationally.
With a Web site, you can open up
dialogues in international markets as
easily as with the company across the
street.
Adil ÜNAL - www.isletmeciyiz.biz 41
42. If you demonstrate your new product on
the Web, you will know what your
customers think in a fast, economical
manner. For the cost of a page or two of
Web programming, you can gain insight
into where to position your product or
service in the marketplace.
Adil ÜNAL - www.isletmeciyiz.biz 42
43. Maybe , You know them…
Adil ÜNAL - www.isletmeciyiz.biz 43
52. Small billboards in web pages.
A rectangular-shaped ad that typically appears at the top of
website pages.
Most web advertisers agree that banner ads are an excellent
way to get company names and messages in front of the
masses, and studies have linked web banners to higher
brand awareness and consumers' incentive to buy.
Adil ÜNAL - www.isletmeciyiz.biz 52
53. This is a
banner.
Adil ÜNAL - www.isletmeciyiz.biz 53
54. Today , there are a lot of online
advertisement agencies and
companies.
If you want an example, I can give this
examples : Google Adsense , Yahoo
Publisher Network, Mynet AdKlik …
Adil ÜNAL - www.isletmeciyiz.biz 54
55. Banner
Advertisement
Adil ÜNAL - www.isletmeciyiz.biz 55
59. If you don’t know the address for
information which you need , you can
use search engines like Google , Yahoo...
They show the results and also you see
some special web site addresses. These
are search engines advertisements.
Adil ÜNAL - www.isletmeciyiz.biz 59
63. The promotion of products or services via
email.
Marketing via e-mail, usually through the
use of sales letters or customer
newsletters
Adil ÜNAL - www.isletmeciyiz.biz 63
65. This is the best way to reaching
customers.
Every day, lots of internet user , read a lot
of e-mails , send e-mails , or delete e-
mails.
Adil ÜNAL - www.isletmeciyiz.biz 65
66. Once upon a time, telephone was very
important for marketing. But now, a lot
of thing changed and e-mail is the most
important communication tool between
company and customer.
Microsoft sends out over 20 million e-mail
marketing pieces every month.
Adil ÜNAL - www.isletmeciyiz.biz 66
67. Some examples from my Inbox…
Adil ÜNAL - www.isletmeciyiz.biz 67
73. If you search from internet about E-Mail
Marketing Solutions, you can find a lot of
company which is working on this area.
Adil ÜNAL - www.isletmeciyiz.biz 73
76. If you are still unsure, then here are the
top 10 reasons, why you should invest in
email marketing right away.
Adil ÜNAL - www.isletmeciyiz.biz 76
77. 1. Global reach: No matter where you are
or whom you need to reach, targeted
emails pave the way. Borders are no
obstacles in email marketing.
2. Lower cost: Costs incurred in designing,
executing, testing, sending and receiving
an email is up to 78% less for a run of 5000
over paper-based direct mail version. When
you add e-mail to your marketing mix, you
spend less time, money and resources than
with traditional marketing vehicles like
direct mail or print advertising.
Adil ÜNAL - www.isletmeciyiz.biz 77
78. 3. Interactive: You can innovatively
initiate campaigns using graphics,
videos, music, quiz, game or whatever
that will be of interest to your prospect,
to grab his attention and interest
immediately.
Adil ÜNAL - www.isletmeciyiz.biz 78
79. 4. Highly personalized: Email enables you to
personalize and greet every person you target.
This helps in creating a special bond with the
prospects.
5. Round the clock marketing: With an email
the audience can understand your offering
even when you are out of office.
6. Measurable results: Special tools are
available that accurately measure click-
through rate, conversion rate, how a person
one arrived at your website, and more, to
enable you to assess the success of different
email campaigns.
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80. 7. Targeted marketing: You can select each
one of your targets based on geography, age,
income, spends, and many other parameters.
8. Faster response: Time to receive responses
through e-mail is one to three days, where you
will get maximum responses on day one itself,
while a direct mail campaign would take
minimum 7 to 12 days to generate any
responses. Further, responding to a direct mail
is more cumbersome, while a person can
respond to an email immediately.
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81. 9. Opt-in or unsubscribe options: Emails
contain opt-in and opt-out options which
help you to shortlist your prospects and
reach only the ones genuinely interested
in your offerings.
10. Simplest: Executing an email
campaign is simple and you can do it
sitting at home without any extensive
resources.
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82. Streaming Video : A one-way video
transmission over a data network.
Advertisement with video on the
internet…
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84. Videos about Streaming Video Ads…
http://www.innovateads.com
http://www.youtube.com/advertise
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85. by Judy Strauss (Author), by Ward Hanson (Author)
Raymond Frost (Author) , Kirthi Kalyanam (Author)
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86. Web siteme herkesi bekliyorum…
Adil ÜNAL – MUĞLA İşletme 3. İÖ
2008 -2009 - Erasmus Student in Czech
Rebuplic
Bu dosyayı www.isletmeciyiz.biz adresinden
indirdiniz. Umarım faydalı olur.
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