iDecorate featured in this recent StartUpsHK story as one of the hottest startups to leverage the massive Asian e-retail expansion.

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12 Hong Kong E-Commerce Startups You Should Know
March 14, 2014 by Iris Leung Leave a Comment
With its low internet censorship and peak broadband speeds, Hong Kong’s has a highly developed infrastructure for
eCommerce startups. Combine that with a population obsessed with shopping, convenience and mobile phones and
you’ve got the perfect breeding ground for an online shopping platform.
With online shopping in Asia to reach US$525.5 billion this year and every $10 spent online in Asia coming from
China – you can see why eCommerce is still such a hot vertical to be in for startups.
So we’ve compiled a list of 10 eCommerce startups that are currently making their mark in Hong Kong. This will serve
as a working list so if you think there’s a great eCommerce startup we should know – send over a nomination to us
here.

2. 3/19/2014 12 Hong Kong E-Commerce Startups You Should Know - StartupsHK
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#1 BaoBae
Offering items from over a dozen boutiques and designers, BaoBae is an online shop for anyone with mini
fashionistas in their lives. Offering up items ranging from stroller toys, books and even furniture, BaoBae connects
boutique retailers and local designers to offer gifts from the age range of newborns to 10+ years. Startbase Profile
#2 BuyMeDesign

3. 3/19/2014 12 Hong Kong E-Commerce Startups You Should Know - StartupsHK
http://www.startupshk.com/10-hong-kong-ecommerce-startups-watch/ 3/11
Recently featured in one of our 5 Questions WithThe Founder posts, BuyMeDesign is an online curator for
designers and shops in Asia with an editorial section. Besides spotting hidden design gems, BuyMeDesign lets
designers update their offerings live, track orders and inventory from dedicated e-corners on the site.Startbase
Profile
#3 Konzepp
As a concept store that’s also as a café and co-working space, Konzepp unites the artistic and creative community
in Hong Kong. On the eCommerce side, Konzepp sells contemporary items ranging from clothing, furniture, tech and
eyewear. In-person visitors to the space can have a drink, shop and collaborate – all in the same day.

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#4 Shop des Createurs
As the first online fashion boutique in Asia with the mission to discover and feature emerging designers and brands,
Shop des Createurs is now helping over 35 talented designers outreach to a larger audience. Via the platform, those
with a passion for fashion can shop, stay on top of the trends and discover new talent. Startbase Profile

5. 3/19/2014 12 Hong Kong E-Commerce Startups You Should Know - StartupsHK
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#5 Shopline
Recently featured on one of our 5 Questions with the Founder posts, Shopline is an easy-to-use tool for those non-
tech-savvy merchants wanting to create a self-branded eCommerce website. Not only does Shopline allow merchants
to establish their brands and start selling their products quickly, but they can manage their online shops via mobile or
the web. Startbase Profile

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#6 Spoilt
Spoilt is a web shopping platform that sells vouchers for 100+ experience-focused activities including water, flying,
driving, gourmet, creative, outdoor and pampered. Besides having a wide variety of Hong Kong experiences to choose
from, Spoilt also offers a price guarantee and delivers gifts directly to your door. Startbase Profile

7. 3/19/2014 12 Hong Kong E-Commerce Startups You Should Know - StartupsHK
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#7 UnYOUsual
Similar to the Build-A-Bear Workshop which was this eCommerce startup’s main inspiration, unYousual lets Apple
fans customize their own iPhone and iPad cases. Complete with an editor, artwork library and collection of pre-design
products, your unique product design gets printed out, built and sent to your front door. Startbase Profile

8. 3/19/2014 12 Hong Kong E-Commerce Startups You Should Know - StartupsHK
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#8 LuxTNT
For those with a penchant for designer handbags but can’t afford the pricetag, LuxTNT steps in. As a rental hand-bag
platform, LuxTNT users choose from a variety of handbags on their website, place an order and the bag gets shipped
out. LuxTNT members have the option to rent bags from 3-30 days.

9. 3/19/2014 12 Hong Kong E-Commerce Startups You Should Know - StartupsHK
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#9 Hypebeast
With their flagship store in Tokyo, Hypebeast is an underground online store for men’s streetwear and contemporary
fashion. Along with shopping, Hypebeast is also a well-known editorial resource for those looking to stay abreast of
fashion community updates with stories on art, music, design and lifestyle.

10. 3/19/2014 12 Hong Kong E-Commerce Startups You Should Know - StartupsHK
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#10 MyDress
MyDress is a fashion social shopping platform selling trendy items that run the gamut from clothing, accessories and
skincare. Besides the eComerce platform, MyDress also runs a fashion sharing portal called Topost.com for those
mobile-savvy users that want to share their fashion snapshots with the world. Startbase Profile
#11 iDecorateweddings.com

11. 3/19/2014 12 Hong Kong E-Commerce Startups You Should Know - StartupsHK
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iDecorateweddings.com is an eCommerce platform that simplifies the wedding planning process. As a one-stop-shop
that offers pre-styled packages, themed décor bundles, iDecoratewedding.com lets brides and grooms-to-be create
“style boards” to custom build a map of their chosen wish list items. Startbase Profile
#12 BKRM
A self-dubbed “urban x luxury webstore” that features a mix of rare labels and contemporary fashion from both sides
of the coin – street level and luxury. Along with modern product selections for both genders, BKRM also has an
editorial section called The Journal with curated lifestyle and fashion news.