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SYED - 840
SHIVA - 307
HIMAVANTH - 635
SUBBARAJU - 197
SNEHITH - 549
SAI CHANDU - 496
Introduction
History
• Bezos Intrigued with Internet
• 1994 Entered Market As Bookseller
• Instant Market Response
• Low Prices
• Fast Delivery
• Expanded into Other Categories
• Industry Disruptor
• Earth’s Biggest Selection
The
Industry
●Amazon is a part of the “e-commerce”
Industry
●The industry has grown about 10% or more
each year for the past 15 years.
●In the recent years, online shopping has
become so easy with so many devices
such as Mobile phones, Tablets, Laptops.
●Amazon is seen as being one of the world’s
largest online retailer
Timeline
1995:
Started off as a online
Bookstore
1997:
Started selling shares
1999:
Introduced Toys
& Electronics
2000:
New Logo to showcase
competitive advantage
2001:
First Profit of 5
Million dollars
2007:
Launched Amazon
Web services
2005:
Introduced
Amazon
Prime
2006:
Launched Amazon
Fresh in Seattle
2007:
Released
the Kindle
2011:
Released
Kindle Fire
2013: Announced
Prime Air drone
delivery service
2014: Introduced
Amazon Echo
Target
Market
Three
Pillars
Website
Experience
• Clean Lines
• Center Search
Bar
• Navigation Menu
• Tiles for Browsing
Customers
• Always Day One
• Innovation & Customer Obsession
• Ideal Target
• Early Adopters
• New Parents
• Amazon Prime
• Free 2-Day Shipping
• Exclusive Access to Benefits
CompetitiOn
Competition
Google
• Adwords
• Cloud Computing Services
• Amazon Echo vs. Google Home
Apple
• Kindle Fire vs. Apple iPad
• Release of iBooks
• Siri Smart Home Device
Wal-Mart
• Competitive Online Pricing
• Amazon aspires to be bigger than Wal-Mart
• Free Two-Day Shipping with Orders over $35
SWOT
Analysis
Strengths
• Innovation
• Customer Focus
• Shipping
• Low Cost Structure
• Product/Service Offering
Weaknesses
• Wide Array of Competitors
• Lack of Focus/Overexpansion
• Internal Team Structure
Opportunities
• Own Product Line
• Drone Delivery Services
• Online Payment System
• Emerging Markets
Threats
• Local & International Competition
• Government Regulations
• Security & Identity Theft
Business
Strategies
Build |
Resolve
Build Strengths
● Amazon Go
● Disruption of Brick & Mortar
● Ultra Convenient Shopping
● No Lines, No Checkout
● Amazon Fresh
● Grocery Delivery
● Prime Members Exclusive
● Amazon Prime Now
● Expanding Service Areas
Resolve Weaknesses
● Loyal Customers Will Be Tested
● Wal-Mart, eBay, Aliexpress
● Offer Prime benefits to students and non
students
● Offer Exclusive Access for Prime
Customers to new services and
programs
● Use Pricing Strategies to Compete with
tech companies like Apple and Samsung
Exploit |
Avoid
Exploit Opportunities
● Be First to Market with New Content
● Unlimited Streaming with Prime
● Amazon Firestick allows users to
watch content from Netflix, Hulu,
HBO NOW, movie rentals, live
on-
demand sports, etc.
● Developing the Amazon brand with
Echo and Alexa
Avoid Threats
● Loyal Customers Will Be Tested
○ Wal-Mart, eBay, Aliexpress
● Offer Prime benefits to students and non
students
● Offer Exclusive Access for Prime
Customers to new services and programs
● Use Pricing Strategies to Compete with
tech companies like Apple and Samsung
Conclusion
Final Thoughts
Conclusion
● One of the world’s favorite online retailers through its customer-centric driven attitude
● Modernize customer online shopping experience
● The mission statement for Amazon is very concise and to the point, it outlines exactly
what it wants to do.
Recommendations
1. Expand Prime Now Service Areas
2. Create New Incentives for Prime Members
3. Innovate with the Goal of Customer Retention

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Amazon group presentation

  • 1. SYED - 840 SHIVA - 307 HIMAVANTH - 635 SUBBARAJU - 197 SNEHITH - 549 SAI CHANDU - 496
  • 3. History • Bezos Intrigued with Internet • 1994 Entered Market As Bookseller • Instant Market Response • Low Prices • Fast Delivery • Expanded into Other Categories • Industry Disruptor • Earth’s Biggest Selection
  • 4. The Industry ●Amazon is a part of the “e-commerce” Industry ●The industry has grown about 10% or more each year for the past 15 years. ●In the recent years, online shopping has become so easy with so many devices such as Mobile phones, Tablets, Laptops. ●Amazon is seen as being one of the world’s largest online retailer
  • 5. Timeline 1995: Started off as a online Bookstore 1997: Started selling shares 1999: Introduced Toys & Electronics 2000: New Logo to showcase competitive advantage 2001: First Profit of 5 Million dollars 2007: Launched Amazon Web services 2005: Introduced Amazon Prime 2006: Launched Amazon Fresh in Seattle 2007: Released the Kindle 2011: Released Kindle Fire 2013: Announced Prime Air drone delivery service 2014: Introduced Amazon Echo
  • 8. Website Experience • Clean Lines • Center Search Bar • Navigation Menu • Tiles for Browsing
  • 9. Customers • Always Day One • Innovation & Customer Obsession • Ideal Target • Early Adopters • New Parents • Amazon Prime • Free 2-Day Shipping • Exclusive Access to Benefits
  • 11. Competition Google • Adwords • Cloud Computing Services • Amazon Echo vs. Google Home Apple • Kindle Fire vs. Apple iPad • Release of iBooks • Siri Smart Home Device Wal-Mart • Competitive Online Pricing • Amazon aspires to be bigger than Wal-Mart • Free Two-Day Shipping with Orders over $35
  • 13. Strengths • Innovation • Customer Focus • Shipping • Low Cost Structure • Product/Service Offering
  • 14. Weaknesses • Wide Array of Competitors • Lack of Focus/Overexpansion • Internal Team Structure
  • 15. Opportunities • Own Product Line • Drone Delivery Services • Online Payment System • Emerging Markets
  • 16. Threats • Local & International Competition • Government Regulations • Security & Identity Theft
  • 18. Build | Resolve Build Strengths ● Amazon Go ● Disruption of Brick & Mortar ● Ultra Convenient Shopping ● No Lines, No Checkout ● Amazon Fresh ● Grocery Delivery ● Prime Members Exclusive ● Amazon Prime Now ● Expanding Service Areas Resolve Weaknesses ● Loyal Customers Will Be Tested ● Wal-Mart, eBay, Aliexpress ● Offer Prime benefits to students and non students ● Offer Exclusive Access for Prime Customers to new services and programs ● Use Pricing Strategies to Compete with tech companies like Apple and Samsung
  • 19. Exploit | Avoid Exploit Opportunities ● Be First to Market with New Content ● Unlimited Streaming with Prime ● Amazon Firestick allows users to watch content from Netflix, Hulu, HBO NOW, movie rentals, live on- demand sports, etc. ● Developing the Amazon brand with Echo and Alexa Avoid Threats ● Loyal Customers Will Be Tested ○ Wal-Mart, eBay, Aliexpress ● Offer Prime benefits to students and non students ● Offer Exclusive Access for Prime Customers to new services and programs ● Use Pricing Strategies to Compete with tech companies like Apple and Samsung
  • 21. Final Thoughts Conclusion ● One of the world’s favorite online retailers through its customer-centric driven attitude ● Modernize customer online shopping experience ● The mission statement for Amazon is very concise and to the point, it outlines exactly what it wants to do. Recommendations 1. Expand Prime Now Service Areas 2. Create New Incentives for Prime Members 3. Innovate with the Goal of Customer Retention