This document discusses e-marketing strategies for small and medium enterprises (SMEs). It defines e-marketing and outlines the key benefits, which include global reach, lower costs, trackable results, 24/7 marketing, personalization, and interactive campaigns. The document then provides an overview of e-marketing tools such as email marketing, search engine optimization, pay-per-click advertising, social media marketing, and more. It also discusses e-payment systems in Bangladesh and challenges of e-payments. Finally, the document outlines a 5-step process for e-marketing planning that involves defining customers, choosing targets, creating a budget, developing ad content, and tracking results.
How do you define Consumer Behaviour?
Consumer behavior is the actions and the decision processeus of people who purchase goods and services for personal consumption” – according to Engel, Blackwell, and Mansard, Consumer buying behavior refers to the study of customers and how they behave while deciding to buy a product that satisfies their needs.
Consumer behaviour types are determined by what kind of product a consumer needs, the level of involvement, and the differences that exist between brands
Internet marketing is the process of promoting a business or brand and its products or services over the internet using tools email marketing, search marketing, social media marketing, display advertising and mobile advertising that help drive traffic, leads, and sales
Modern Digital Consumer & The digital journeyAnubha Rastogi
The presentations define the various Marketing Generations, to begin with, leading to a clear perspective about the digital consumer and his new age digital journey and the way his decision process has changed.
In the end, it summarizes the marketing strategies for the digital world.
How do you define Consumer Behaviour?
Consumer behavior is the actions and the decision processeus of people who purchase goods and services for personal consumption” – according to Engel, Blackwell, and Mansard, Consumer buying behavior refers to the study of customers and how they behave while deciding to buy a product that satisfies their needs.
Consumer behaviour types are determined by what kind of product a consumer needs, the level of involvement, and the differences that exist between brands
Internet marketing is the process of promoting a business or brand and its products or services over the internet using tools email marketing, search marketing, social media marketing, display advertising and mobile advertising that help drive traffic, leads, and sales
Modern Digital Consumer & The digital journeyAnubha Rastogi
The presentations define the various Marketing Generations, to begin with, leading to a clear perspective about the digital consumer and his new age digital journey and the way his decision process has changed.
In the end, it summarizes the marketing strategies for the digital world.
Do you find yourself getting frustrated with websites because you can’t find what you’re looking for?
One of the most common issues found on websites is the lack of attention to detail to the specific design elements that users engage with. CRO or Conversion Rate Optimisation has now become an extremely important factor to increase engagement and conversions.
Websites that have high traffic volume but low conversions will in most instances have design flaws in their website structure which are limiting user engagement with their website.
Biz bol presentation_ Comprehensive StudyJ Prakash
‘Market timing, ‘demand certain innovation and strategy to out master competition and a continuum to
be winner and market leaders. In a racing digital age it always about content: at the right time / at the
right place / to the right people to take action on it .If you could control this flow of information , tap on
interactions between Brand and consumers at local global level through a product will unlock new
avenues for growth in markets and sectors worldwide.
Orgapp Technologies was always an Advertisement / PR / Market research company. However to get
all odds into even, you have to Innovate. Hence, Phase 1:
Phase 1 is BizBol.com to get Brand and Consumer interactions, under a roof, directly through middle
men, Local Retailers and bring this whole experience through a cloud base online platform, in a web
savvy tomorrow market structure. If you could control this flow of information you out master
competition and have a say in how, what, when inform was exchange, acted upon and where. Than
unlocking new avenues for growth into markets and sectors worldwide:
http://www.orgapp.com/whatwedo.html
Other Products
HealthBol.com :sector healthcare (under development)
It provide a platform for Patients / Doctors / Hospitals / Pharmacy to interact exchange information.
Preparing to Manage Social Media in a Crisis
Social media has changed crisis management exponentially. It has become the primary source for news as it breaks, to maintain a connection to the crisis, and to reach out to ask questions, comment, or get support. Consumers flock to find the ‘official’ page of the business within search, and their official channels on Social Media. This presentation from Matt Lynch explores best practice across Search Engine Optimisation and Social Media for the Crisis Management Leaders Summit, Perth 2015 #gocrisis #voriantraining
The presentation outlines the 7 stage cycle of Internet Marketing and then discuss the Online Marketing Mix in detail.
Taking it further a special introduction to centaur, the hybrid consumer, the presentation then discuss the two major methods of consumer segmentation in the digital age and examines the changing dynamics of Consumer behaviour in the digital world.
The closing is done with the Customer Relationship Management and e-CRM.
Find out what it's like to work with EBWAY Creative, a premier Internet Marketing and Web Design agency located in Fort Collins, Colorado. This slide deck will give you a behind the scenes look at our marketing solutions, web design services and our processes. You'll get a virtual tour from co-founder Jonathan Hinshaw as he takes on a journey to experience what it's like to work with EBWAY Creative.
For information, watch the video tour here on our YouTube channel - https://www.youtube.com/user/ebwaycreativevideos
Check us out online at www.ebwaycreative.com
Digital Marketing Course Week 2: Introduction to Digital MarketingAyca Turhan
Second week slides of eMarketing Course at Hacettepe University taught by Ayca Turhan
Topics covered within the presentation include:
Digital Marketing vs. Traditional Marketing
Digital Marketing Strategies
For more please visit: www.aycaturhan.com/man423
Building up your digital presence with Local Marketing OVHcloud
90% of consumers will search the internet for stores, products and services. Your digital presence must therefore be maximised in online directories and customer feedback platforms. Explore our solutions for optimising your business’ online visibility.
Digital Age & Its Effects On The Marketing model, Consumer Decision Journey a...Apoorv Pandey
Digital Age & Its Effects On The Marketing model, Consumer Decision Journey and Customer Experience : This is to explain how the landscape and behaviour are changing with the advent of digital age and also how marketers can leverage on digital landscape, use this opportunity to implement the right strategy to the target audience and find relevant data for analysis.
Dave ruberto - Internet marketing
Dave ruberto - Internet marketing, or online marketing, refers to advertising and marketing efforts that use the Web and email to drive direct sales via electronic commerce, in addition to sales leads from Web sites or emails. Internet marketing and online advertising efforts are typically used in conjunction with traditional types of advertising such as radio, television, newspapers and magazines.
Refer By - http://www.webopedia.com/TERM/I/internet_marketing.html
MTBiz is for you if you are looking for contemporary information on business, economy and especially on banking industry of Bangladesh. You would also find periodical information on Global Economy and Commodity Markets.
Do you find yourself getting frustrated with websites because you can’t find what you’re looking for?
One of the most common issues found on websites is the lack of attention to detail to the specific design elements that users engage with. CRO or Conversion Rate Optimisation has now become an extremely important factor to increase engagement and conversions.
Websites that have high traffic volume but low conversions will in most instances have design flaws in their website structure which are limiting user engagement with their website.
Biz bol presentation_ Comprehensive StudyJ Prakash
‘Market timing, ‘demand certain innovation and strategy to out master competition and a continuum to
be winner and market leaders. In a racing digital age it always about content: at the right time / at the
right place / to the right people to take action on it .If you could control this flow of information , tap on
interactions between Brand and consumers at local global level through a product will unlock new
avenues for growth in markets and sectors worldwide.
Orgapp Technologies was always an Advertisement / PR / Market research company. However to get
all odds into even, you have to Innovate. Hence, Phase 1:
Phase 1 is BizBol.com to get Brand and Consumer interactions, under a roof, directly through middle
men, Local Retailers and bring this whole experience through a cloud base online platform, in a web
savvy tomorrow market structure. If you could control this flow of information you out master
competition and have a say in how, what, when inform was exchange, acted upon and where. Than
unlocking new avenues for growth into markets and sectors worldwide:
http://www.orgapp.com/whatwedo.html
Other Products
HealthBol.com :sector healthcare (under development)
It provide a platform for Patients / Doctors / Hospitals / Pharmacy to interact exchange information.
Preparing to Manage Social Media in a Crisis
Social media has changed crisis management exponentially. It has become the primary source for news as it breaks, to maintain a connection to the crisis, and to reach out to ask questions, comment, or get support. Consumers flock to find the ‘official’ page of the business within search, and their official channels on Social Media. This presentation from Matt Lynch explores best practice across Search Engine Optimisation and Social Media for the Crisis Management Leaders Summit, Perth 2015 #gocrisis #voriantraining
The presentation outlines the 7 stage cycle of Internet Marketing and then discuss the Online Marketing Mix in detail.
Taking it further a special introduction to centaur, the hybrid consumer, the presentation then discuss the two major methods of consumer segmentation in the digital age and examines the changing dynamics of Consumer behaviour in the digital world.
The closing is done with the Customer Relationship Management and e-CRM.
Find out what it's like to work with EBWAY Creative, a premier Internet Marketing and Web Design agency located in Fort Collins, Colorado. This slide deck will give you a behind the scenes look at our marketing solutions, web design services and our processes. You'll get a virtual tour from co-founder Jonathan Hinshaw as he takes on a journey to experience what it's like to work with EBWAY Creative.
For information, watch the video tour here on our YouTube channel - https://www.youtube.com/user/ebwaycreativevideos
Check us out online at www.ebwaycreative.com
Digital Marketing Course Week 2: Introduction to Digital MarketingAyca Turhan
Second week slides of eMarketing Course at Hacettepe University taught by Ayca Turhan
Topics covered within the presentation include:
Digital Marketing vs. Traditional Marketing
Digital Marketing Strategies
For more please visit: www.aycaturhan.com/man423
Building up your digital presence with Local Marketing OVHcloud
90% of consumers will search the internet for stores, products and services. Your digital presence must therefore be maximised in online directories and customer feedback platforms. Explore our solutions for optimising your business’ online visibility.
Digital Age & Its Effects On The Marketing model, Consumer Decision Journey a...Apoorv Pandey
Digital Age & Its Effects On The Marketing model, Consumer Decision Journey and Customer Experience : This is to explain how the landscape and behaviour are changing with the advent of digital age and also how marketers can leverage on digital landscape, use this opportunity to implement the right strategy to the target audience and find relevant data for analysis.
Dave ruberto - Internet marketing
Dave ruberto - Internet marketing, or online marketing, refers to advertising and marketing efforts that use the Web and email to drive direct sales via electronic commerce, in addition to sales leads from Web sites or emails. Internet marketing and online advertising efforts are typically used in conjunction with traditional types of advertising such as radio, television, newspapers and magazines.
Refer By - http://www.webopedia.com/TERM/I/internet_marketing.html
MTBiz is for you if you are looking for contemporary information on business, economy and especially on banking industry of Bangladesh. You would also find periodical information on Global Economy and Commodity Markets.
Small and Sustainable - SME Survey FindingsGenneby, Johan
SME sustainability / CSR perception, practice and reporting in Sweden. Presention of the findings of a national survey conducted by Beyond Intent and the Swedish Federation of Business Owners in 2015.
Top Tips to Increase Traffic from SEO for E-commerce WebsitesSWEET Interactive
Tips to Increase traffic from SEO for e-commerce websites. Get more traffic with these practical tips to your online shop. Implement these practical SEO tips and make your e-commerce venture more profitable
The Hand Book contains information, offers,
opportunities of various Banks and NBFIs that are
offered to the new entrepreneurs. This information is
unique where you can get information regarding all the
banks and NBFIs in a single book. The new
entrepreneurs can explore and analyze the offers given
by different Banks and NBFIs and take their own
decision. DCCI with its “Entrepreneurship and
Innovation Expo” will try to facilitate the new
entrepreneurs and provide all possible assistance from
its Help Desk namely DCCI Help Desk.
In 15 minutes I want to impart a content marketing framework that small business owners and managers can take back to the office and implement.
I draw on my first-hand experience of running content marketing training programmes and my work with more than 200 small businesses in Devon and Somerset, to demonstrate the “why” and the “how” of content marketing.
I want participants to go away with an understanding of why it’s best to abstain from creating new content, until they have a content marketing plan.
Participants will leave with:
An understanding of the value of content
An understanding of the value of buyer personas
A process for uncovering content themes
A structure to create valuable content
It includes description of online/electronic marketing incuding definition, benefits, limitations along with difference between online and offline marketing.
The Canadian Gaming Summit: My Presentation on Allan Petrilli
Last week, I had the opportunity to both attend and give a presentation at the Canadian Gaming Summit in Windsor, Ontario. Drawing delegates from the land-based casino and iGaming sectors across Canada, the conference was a great place to share and discuss industry trends with other gaming professionals.
Did you attend my session, “The Balanced Marketing Ecosystem: Using Traditional & Digital Marketing Strategies to Maximize your Acquisition of New Customers”? If you couldn’t make it, here are the key points I made in Windsor:
• With a reported $14 billion in annual revenue, gambling in Canada is integral to the national economy and a major revenue stream for provincial governments. .
• Canada is online like never before: in 2015, 87% of Canadian households have an internet connection. It’s therefore vital for land-based casinos and iGaming brands to make digital marketing the core of their acquisition strategies.
• Beyond their websites, the digital marketing channels casinos and operators can focus on include: SEO, PPC, media buys, email marketing, affiliate/performance marketing and social media marketing. These are most valuable and impactful when leveraged as a group.
• When it comes to maximising the impact of their marketing campaigns and measuring their ROI, reliable tracking software is essential for both online and offline channels.
Digital marketing is a relatively new field, therefore trained professionals that know the ins and outs of the various concepts are crucial to staying ahead of the curve.
CETPA, a digital marketing Institute in Noida steps in! We offer the best education programs to help students grasp all the aspects of online marketing strategies. Thanks to our world-class faculty, exceptional teaching methodology and technically relevant syllabus we have positioned ourselves as a premier institute that imparts the best digital marketing training in Noida and also provide best Digital Marketing Course in Noida.
How the changing consumer trends due to change in technology and political scenario in India has induced the growth for ecommerce industry with snapdeal as the business model for analysis
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Digital marketing - The Modern Marketing Strategy, In order to remain relevant in the marketplace crammed with competitors, an online presence is a must. But hosting a website is not the end; it is merely a very small beginning. To remain in the competition, the businesses need to be visible on the internet platforms such as search engines and social media. Having a website optimized for the search engines and conspicuous on social media may look like a mammoth task to you.
Digital marketing is the use of digital channels, such as search engines, social media, email, and websites, to promote a product or service. The goal of digital marketing is to reach a specific audience and drive profitable customer action. Techniques used in Digital marketing include search engine optimization (SEO), pay-per-click advertising (PPC), social media marketing, content marketing and email marketing.
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Do you want more build your restaurant business as Brand which will drive more sales for Your Restaurant Business. Checkout Our Marketing Ideas and Strategies for restaurant businesses.
Include these essential digital restaurant marketing strategies in your restaurant marketing plan and watch your customer base grow!
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This is a comprehensive guide to digital marketing, covering the fundamentals, core channels, website optimization, data-driven marketing, and emerging trends.
Several strategies fall under the umbrella of digital marketing. Search engine Optimization (SEO) focuses on improving a website's visibility in search engine rankings, driving organic traffic and enhancing online presence. Pay-per-click (PPC) advertising involves placing ads on search engines or social media platforms, where advertisers only pay when users click on their ads. Social media marketing utilizes popular social media platforms to engage with audiences, build brand awareness and customer relationships. Content marketing involves creating and distributing valuable and relevant content to attract and retain customers.
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Presentation to the Electronic Security & Technology Association Members (Security Alarm Companies) in Atlanta, GA on April 29, 2014. Includes information on digital marketing trends, b2b and b2c marketing and how independent security alarm companies can stay competitive against the large national companies now offering security and home automation systems.
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E market and sme strategy rashid
1. Last Update: 24 Oct, 2014
E-Marketing for SME strategy
Engr. Md. Abdur Rashid
Director (Admn & Finance)
arashid87118@gmail.com
10/24/2014 For SME Foundation 1
2. E-marketing Definition
2
• E-marketing means using digital technologies to
help sell your goods or services.
• These technologies are a valuable complement to
traditional marketing methods whatever the size
of your company or your business model.
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3. The benefits of e-marketing
Specific benefits of e-marketing include:
• Global reach – a website can reach anyone in the world who has internet
access. This allows you to find new markets and compete globally for only a
small investment.
• Lower cost – a properly planned and effectively targeted e-marketing
campaign can reach the right customers at a much lower cost than
traditional marketing methods.
• Track able, measurable results – marketing by email or banner advertising
makes it easier to establish how effective your campaign has been. You can
obtain detailed information about customers’ responses to your advertising.
• 24-hour marketing – with a website your customers can find out about your
products even if your office is closed.
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4. The benefits of e-marketing
4
• Personalization – if your customer database is linked to your website, then
whenever someone visits the site, you can greet them with targeted offers.
The more they buy from you, the more you can refine your customer profile
and market effectively to them.
• One-to-one marketing – e-marketing lets you reach people who want to
know about your products and services instantly. For example, many people
take mobile phones and PDAs wherever they go. Combine this with the
personalized aspect of e-marketing, and you can create very powerful,
targeted campaigns.
• More interesting campaigns – e-marketing lets you create interactive
campaigns using music, graphics and videos. You could send your customers
a game or a quiz – whatever you think will interest them.
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5. Bangladesh Teledensity, April,
2014
Communication Total
Mobile 115.627 million
Internet users 37172.05 thousand
PSTN Phone Subscriber 10,86,327
5
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6. 6
Internet users in 2014
Ref : http://www.internetlivestats.com/internet-users/
10/24/2014 For SME Foundation
7. World Internet Users Scenario
• In 1995, it was less than 1%.
• The number of internet users has
increased tenfold from 1999 to 2013
• The first billion was reached in 2005
• The second billion in 2010
• The third billion will be reached by the
end of 2014.
10/24/2014 For SME Foundation 7
8. E-Marketing Tools
• Email marketing is directly marketing a commercial message to a group of people
using email. In its broadest sense, every email sent to a potential or current customer
could be considered email marketing.
– It usually involves send ads, request business, or solicit sales or donations, and is meant to
build loyalty, trust, or brand awareness.
• SEO Marketing Optimizing web content so that it ranks high on search engines and
web portals for certain keywords. SEO (Search engine optimization) also involves link
building, smart website structuring and optimized content building.
• PPC Marketing Advertising and paying for every click that search engine send
towards your website. Involves optimizing keywords, campaign structure, click-thru-rate
(CTR), budget and conversions.
7
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9. E-Marketing Tools
8
• Social Media Marketing - Reaching your target audience and socializing with them
online. Common techniques involve promoting business on Facebook, Twitter,
forums, blogs and more.
• Affiliate Marketing - Promoting a product / service online for a commission.
Involves finding good products to promote, building promotional content,
promoting on search engines and more
• Keyword Research - Finding right keywords to inject in your content, ads &
website structure to reach and influence target audience. Involves searching
niches, keyword generation, misspellings and more.
• Blog Marketing - Building brand, traffic and quality linkbacks via promoting on
influential blogs. Involves guest blogging, commenting on popular blog-posts and
socializing with bloggers.
• Link Building - Building loads of links to your website for higher rankings and
referral traffic. An undervalued marketing styles that involves finding link partners,
creating link baits and more.
10/24/2014 For SME Foundation 9
10. e-Marketing Strategy
• e-Marketing Planning 5 steps by Paula Polman's
Step 1 - Define Your Customer
Step 2 - Choose Your Targets
Step 3 – Budget
Step 4 - Creating Your Ad Content
Step 5 - Tracking & Monitoring Your Ads
Ref: ttp://sbinfocanada.about.com/od/onlinebusiness/a/netcampaignpp.htm
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10/24/2014 For SME Foundation
11. e-Marketing Planning 5 steps
Step 1 - Define Your Customer
– Is my perfect customer male or female?
– Does my perfect customer work out of the home or in the home?
– What is the job profile of my perfect customer - an executive,
manager, worker, entrepreneur, stay-at-home parent, etc.
– What is the net household income of my perfect customer?
– What level of education does my perfect customer have?
– Does my perfect customer have room in her spending budget for my
product/service on a one time, occasional or constant basis?
– How do my perfect customers use my product/service - do they buy it
for themselves or as a gift?
– Does my perfect customer spend a lot, some or minimal time on the
Internet?
– Where does my perfect customer look for my product/service? Both
online and in physical locations?
11
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12. e-Marketing Planning 5 steps
Step 2 - Choose Your Targets
where are you going to post your ads
Pay per click
Google ad-wards
E-book
etc
12
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13. create the budget for your online marketing plan
when
Step 3 – Budget
13
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14. e-Marketing Planning 5 steps
Step 4 - Creating Your Ad Content
– use words that relate to the customer.
– Use You and Yours and never put the focus on Me, Mine, Our,
My or We.
– Create several emotional key words associated with the product
- fun, comforting, relaxing, stimulating, addictive - and use at
least one of them in the ad.
– Action:
Create a text ad for each item in your Internet marketing
campaign, making sure to hit at least one to three prime
keywords in the text. Text ads typically run 60 characters wide
by 3, 5, 7 or 10 lines long.
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15. e-Marketing Planning 5 steps
Step 5 - Tracking & Monitoring Your Ads
15
– There are advertising management services that
help you to track ad performance, such as
• Google's DFP Small Business, a free service that is
relatively easy to implement and gives powerful ad
tracking management and support.
• Some venues, such as Facebook ads, provide their own
reports.
10/24/2014 For SME Foundation
17. Types of E Payment
• Cards
– Credit cards, debit cards and prepaid cards currently
represent the most common form of electronic payments.
• Internet
– use credit, debit and prepaid cards to make purchases online
– Paying DESCO Electric bill though internet
• Mobile Payments
• Financial Service Kiosks
Ref:
http://www1.american.edu/initeb/sm4801a/epayment3.htm
10/24/2014 For SME Foundation 17
18. Types of E Payment
• Biometric Payments (Infancy now)
– Fingerprint, retina scan and voice can be in a plastic card
• Electronic Payments Networks
– ACH (Automated Clearing House) in the US,
– ACH in Bangladesh Bank
• Person-to-Person (P2P) Payments
– www.moneybookers.com
– www.paypal.com (PayPal in the US, which was recently
purchased by Ebay)
Ref:
10/24h/20t1t4p://www1.american.Feodr SuM/Ei Fnouitndeabtio/nsm4801a/epayment3.htm18
20. e-Payment in Bangladesh
• Banknet:
• Banknet is a communication backbone
connecting various centres of a country to
facilitate the transfer of inter-bank or inter-branch
messages. Most of the centres of a
country are being brought on the network.
The main objective of the Banknet is to
speedup the process of transfer of funds
from one bank to another bank and one
branch to another branch.
20
10/24/2014 For SME Foundation
21. e-Payment in Bangladesh
• SWIFT:
• The society for Worldwide Inter-bank Financial
Telecommunication (SWIFT) provides reliable, secured and
expeditious telecommunication facilities for exchange of
financial messages all over the world.
• It operates 24 hours on all days.
• The banks have to become the member of International
Financial Messages Communication Network.
21
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22. e-Payment in Bangladesh
• Electronic Fund Transfer (EFT):
22
– EFT system permits transfer of funds from any
account at any branch of any member bank in any
city to any other account at any branch of any
member bank in any other city.
– This system utilizes the Service Branches of the
member banks.
– It facilitates the transfer of funds from one place
to another place within the country quickly and
safely.
– Banks collect service charges from the customers.
10/24/2014 For SME Foundation
23. e-Payment in Bangladesh
• Bkash
• Use of Debit Card/ Credit Card etc
• http://www.paybdt.com/
– Provide support of PAYPAL, ALERTPAY, VISA and MASTERCARD
by service charge
– 1)Purchase anything from online for you.
2) Pay your ACCA or other international course fee.
3) Pay to Domain reseller account, buy server, webhosting etc.
4) Recieve dollar from any site that you income at online (ex:
oDesk, Marketbay etc.).
5) Help to give any advertise to google, facebook etc..
6) Support to online income .
7) sell domain and hosting at affordable rate in Bangladesh.
10/24/2014 For SME Foundation 23
24. E-payment system Challenges are:
Probable cyber crime
Money laundering
Perception of people
Initial high cost for acces
Confidence and security of transaction
Lack of knowledge of skills
Attitude to a new product
10/24/2014 For SME Foundation 24