The document provides tips for businesses to keep customers. It discusses the importance of good customer service, especially during difficult economic times. Some key tips include getting to know customers personally, utilizing social media to connect with them, and using small gestures like coupons or birthday offers to show customers that their business cares.

1. Tips for Keeping
Your Customers -
What All Businesses
Should Know

2. 
Wilmon Gosline understands
that customer service is important
in any line of work. As both an
employee at the Marshall School
of Business at the University of
Southern California and a self-
employed worker doing local
construction projects, Wilmon
Gosline has consistently shown
his customers a friendly,
professional manner.

3. 
Gosline recognizes that for any
size company, good customer
service can make the difference
in retaining or losing a customer,
and that one person could make
or break a company’s bottom line,
especially in these economically
trying times. Therefore, to keep
your customers coming back,
here are a few easy suggestions
that will go a long way:

4. - Get to know your customers.
Keep the lines of communication
open, build personal
relationships, listen, and respond
to all complaints and suggestions.
Go as far as to ask for and
welcome feedback to make
improvements, but also to keep
customers invested in the
product.

5. - Utilize social media. This is an
easy and free way to connect with
your customers in an environment
that is comfortable and familiar to
them.

6. - Throw in extras. Small gestures
like a coupon, a thank-you note,
or a special birthday offer go a
long way in showing that you care
for your customers, and this small
move will set your business apart.

7. - Throw in extras. Small gestures
like a coupon, a thank-you note,
or a special birthday offer go a
long way in showing that you care
for your customers, and this small
move will set your business apart.