Webinar deck: Mobile Enabling Retail MarketingArcher Inc.
Learn the important strategies, tactics and ROI models for mobile enabled retail marketing. We’ll cover which types of campaigns are succeeding in the retail industry, how success is being analyzed, and which mobile marketing technologies should be part of your retail marketing mix.
We’ll present case studies and examples from the market to give you an excellent overview of how point-of-sale and traditional channel retail marketing are now mobile. Key marketing objectives and how they are addressed by mobile will be covered, as well as location aware messaging, mobile couponing and other important components of mobile retail marketing.
the first club is a worldwide digital content delivery platform with millions of choices of music, games, mobile, eBooks, audio books and software instantly delivered worldwide
Vizury's Demand Side Platform enables a marketer to chose Audiences & Display Inventory, Provide customized messaging options and campaign outcomes, all in a unified interface.
Webinar deck: Mobile Enabling Retail MarketingArcher Inc.
Learn the important strategies, tactics and ROI models for mobile enabled retail marketing. We’ll cover which types of campaigns are succeeding in the retail industry, how success is being analyzed, and which mobile marketing technologies should be part of your retail marketing mix.
We’ll present case studies and examples from the market to give you an excellent overview of how point-of-sale and traditional channel retail marketing are now mobile. Key marketing objectives and how they are addressed by mobile will be covered, as well as location aware messaging, mobile couponing and other important components of mobile retail marketing.
the first club is a worldwide digital content delivery platform with millions of choices of music, games, mobile, eBooks, audio books and software instantly delivered worldwide
Vizury's Demand Side Platform enables a marketer to chose Audiences & Display Inventory, Provide customized messaging options and campaign outcomes, all in a unified interface.
Stepping Up To Consumer Expectations: The Imperative For Customer-Centric Mar...G3 Communications
Join us for this 45-minute webinar, in which we will share insights on what is really working in 2013 — based on campaign performance data from hundreds of retailers and behavioral analysis spanning 250 million consumer profiles.
Master Class - Digitally Native Vertical Brands with Hassan Yassine, GAIACollective Academy
Hassan Yassine, Co-founder and CMO of GAIA Design, shares some characteristics of Digitally Native Vertical Brands and his experience building one in an Emerging Market such as Mexico.
Presentation of Florent Diverchy, digital consultant at Bisnode, during the Social Media Day Academy "Social Monitoring & Social ROI" on June 15th 2016
Stepping Up To Consumer Expectations: The Imperative For Customer-Centric Mar...G3 Communications
Join us for this 45-minute webinar, in which we will share insights on what is really working in 2013 — based on campaign performance data from hundreds of retailers and behavioral analysis spanning 250 million consumer profiles.
Master Class - Digitally Native Vertical Brands with Hassan Yassine, GAIACollective Academy
Hassan Yassine, Co-founder and CMO of GAIA Design, shares some characteristics of Digitally Native Vertical Brands and his experience building one in an Emerging Market such as Mexico.
Presentation of Florent Diverchy, digital consultant at Bisnode, during the Social Media Day Academy "Social Monitoring & Social ROI" on June 15th 2016
Presentatie DDAY DATA Concentra: (weg)wijs in data (NL)
Marc Cox, Concentra & Sigrid De Gelas, Bisnode
Hoe kan je op een snelle, intuïtieve en gebruiksvriendelijke manier omgaan met je eigen (prospectie)data? Met de 'Consumer Selector’ van Bisnode kan Concentra in slechts enkele muiskliks dm campagnes voorbereiden. Smarter together…
CERAN: "Ready to take the plunge"
La démonstration que le direct marketing 360° reste une des méthodes les plus perspicaces en terme de ROI à l’heure du web et des nouvelles technologies.
Marketing day 2012: Transactional mail as part of your Media Banquet… it wor...Bisnode Belgium
Comment transformer son courrier administratif et/ou transactionnel en un réel outil de "customer experience" en l’intégrant dans sa stratégie et son canal de communication.
Marketing Day 2012 : Les seniors et les médias – Christophe Urvoy-Isaac & Cyr...Bisnode Belgium
86 % des seniors ne se sentent pas concernés par les messages publicitaires... alors qu’ils représentent 50% du pouvoir d’achat! Comment toucher les baby boomers? Tel est le challenge des marques.
Marketing day 2012: l'histoire d'un panda qui se muscle - Serge SchmitzBisnode Belgium
Pour affronter efficacement les enjeux environnementaux grandissants, le WWF doit continuer à croître en termes de moyens financiers privés. La forte notoriété du logo du WWF est un avantage mais elle est loin d’être suffisante.
Marketing day 2012: l'histoire d'un panda qui se muscle - Serge Schmitz
E couponing presentation
1. Permesso.be & WDM Belgium …
… geknipte partners in e-couponing
… taillés pour êtres vos partenaires en e-couponing
2. E-coupon: tactics AND strategy!
A tactical instrument
• Boosting sales
• Generating trial / attracting new customers
• Generating brand awareness
But as much a strategic instrument!
• Setting up long term, personal dialogues
• Positioning of the brand vs direct competitors and private labels
• Generating trial AND repurchase
… BUILDING A CONSUMER DATABASE!
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3. New e-couponing standard
in Belgium
GS1 Belgium & Luxembourg
• neutral standard organisation
• developed standard on BABM/Fedis request
• Limiting fraud by:
• Standard design & layout
• Mandatory consumer registration procedure
• Personalisation of the e-coupon + perso-code scanned by
clearing house
• guaranteed e-coupon acceptance by retailers
• Technical platform issuing coupons needs to be certified by GS1
Document: ‘Manual & best practices for the internet coupon’
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7. MEDIA
E-mail campaigns Bannering
• permesso.be (*) • brand & company site
• own opt-in e-mail database • banner advertising
• permesso.be
WDM Belgium certified e-coupon platform
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8. • On-line permission based e-mail marketing platform
• An on-line trusted brand
• More than 700 000 members
• A fast & easy solution for all your (e-coupon)
campaigns
• Full campaign management
• A high quality service, aiming for maximum ROI
• The biggest segmented on-line community
A-brand users, private label lovers, beer drinkers, health freaks, upper class
families with kids, mothers buying hypoallergenic fabric softners , people buying
electrical appliances in the supermarket, young urbans interested in trying a new
champagne, …
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9. Target groups are important…
but there’s more…
Optimize your subject lines and e-mail campaigns and
ensure maximum open rates and click rates
• Evaluate your subject line and your campaign before
launching and optimize where possible
Unique ‘Campaign Evaluation Tool’
• Multivariate testing: easy and real time testing in the
digital world
Test campaign elements: which visual or offer works best?
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10. MEDIA
E-coupon platform
Print command
Consumer registration Coupon choice screen
Unique , personalised
printed coupon
Several offers in 1 campaign possible
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11. STEP 1: Consumer
registration
• Consumer registration is mandatory in standard:
name/address/tel or GSM
• Consumer name will be printed on the coupon
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12. STEP 1: Consumer
registration
WDM Belgiums extras
• Permesso.be campaign : Possibility to insert an opt-in for the
brand/product/company for email communication
• Name & address data of coupon users automatically become
your property database build up / enhancement of your e-
mail addresses with names & addresses
• Use appropriate privacy statement when collecting consumer
data – declaration of data treatment at the commission!
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13. STEP 2 : Consumer
chooses coupon(s)
Options:
• 1 ‘level’ : up to 4 coupons
per page
• 2 ‘levels’ for e.g. multibrand couponing
CREATE YOUR OWN
OFFERS Coupon A1 LOOK & FEEL !
BRAND A
Coupon A2
OFFERS
Coupon B1
BRAND B
Coupon B2
Coupon B3
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14. STEP 3 :
printed coupon(s)
Anti-fraud optimisation
• Special fonts, ‘tramage’
• Post-coupon fraud detection
Permesso.be black list for e-couponing
Control the number of coupons issued
• Set a total number of coupons for your
campaign
• Set a limit to the number of times the consumer can
print the coupon
• Multiple coupons per individual triggers unique perso-codes
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15. STEP 4 : Campaign reporting
E-mail campaign
• sent & delivered
• views & viewers
• clicks and clickers per link
• segmentation
• printed coupons
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17. E-couponing helps building long term
relationships
Perso- Match
codes Coupon
Coupon printers
users
Free quality check!
Multichannel consumer / coupon user
database
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18. E-couponing helps building long term
relationships
• Join all collected data from all campaigns in 1 database and create
a single customer view - Join on-line and off-line contactpoints
• Keep track of reactions to campaigns and coupon use
• Good data quality leads to better consumer dialogues
• Qualify your customers: try to get to know them better
• Use (on-line) surveys
• Track behavioral data on your website
• Measure the short term and long tem effects of your consumer
dialogues
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20. Only the best for your e-couponing
campaigns
Maximizing ROI
• Transparant costs – no extras per printed coupon
• Campaign evaluation and testing
• Clear reporting, also on data quality through free File-Check
• Quick time to market – react quickly to market impulses
Your own creatives
• We create the minisite you have in mind
• Choose a flexible tailor made campaign or a standard template with minimal
creatives needed
Full service offer
• Media and targeting through permesso.be and CONSU-matrix
• GS1 certified technical platform
• Database building. Database management for fmcg. Data intelligence
Easy-to-use for the consumer impacts coupon printing
• No software needed
• Access to the coupon and printing in one movement
• Clear privacy statements
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