The document describes Imagiin.com, an on-demand Brand Relationship Management platform. It allows brands to target relevant consumers and push communications to them. Consumers can then select which brand communications they want to view and are rewarded with points. Consumers can use these points to purchase goods or services from partnering merchants. The platform was developed by Imagiin, founded by Olivier Carron de la Carrière, and funded by investors including Oseo Financement and BNP-Paribas. It aims to increase marketing ROI by facilitating mutual dialog between consumers and brands.

1. The BRM* Company
Olivier Carron de la Carrière, Imagiin Founder and CEO
* BRM: Brand Relationship Management

2. Imagiin.com
• Imagiin.com
– On Demand "Brand Relationship Management" (BRM) platform
• Platform development completed (French and English version)
• Red Herring Europe 100 Winner and Red Herring Global 200 Finalist
• Funded by: Oseo Financement, BNP-Paribas, B.A, Founder.
• Coached by: GET (Group of Telecom schools in France), Inria-Transfert.
– Founder:
• CEO: Olivier Carron de la Carriere
ex-Oracle, 30+ years industry vet: IT, Telecom, Internet, and SaaS
• Our mission:
•Increase marketing ROI by engaging
consumers in mutual dialog with brands.

3. How does Imagiin work?
Acquisition
• Consumer registration on website
1 • Consumer fills in personal profile
• Consumer tells about his short term consumption plans
BRM • Brands target relevant consumers and push their
communication.
2 • Consumer selects the brand communication he wants
to watch, rejects the ones he is not interested in.
• Consumer watches brand communication, answers
simple quiz and confirms he paid attention.
• Consumer is rewarded for his attention with points.
CRM
3 • Consumer is guided to partnering e-merchants where
he can spend his virtual money (points) for real goods
or services

4. Consumers Choose Brands
Brands Consumers
Consumers Brands
Untargeted Push approach Pull approach
Brands promote to consumers. Brands are chosen by Consumers
Brands pay for Opportunity Brands pay for Certainty

5. Advertising Evolves into BRM
1st Generation  Broadcasted advertising
• TV, Print, Outdoor, Radio…
• Mass media, little audience segmentation
2nd Generation  Contextual (SEO) advertising
• Search advertising
• Invoicing based on CPM* or CPC**
• Google, Microsoft, Yahoo…
3rd Generation  Brand Relationship Management
• Consumers choose brands
• Guaranteed attention and interest of the
consumer
• One-to-one relationship with consumer
• The complement to CRM

6. Imagiin’s Eco-System Benefits
Publishers
• Additional Ad revenue driven by higher traffic
• Access to valuable content
to their website’s ads and consumer data
after registration
• Increase loyalty of consumers to their site.
Entry Point
Consumers • Control relationship with
Brands
• Points to be spent at CRM BRM • Exchange time and attention
against goods or services
merchants shop
(points)
• Rich relation with
• Consumer consumer
consumption data • Efficient marketing
• Goods or services communication
• Measured ROI
Merchants
sold for points
Brands

7. Thank You!