Maximiles Group is a European leader in online loyalty programs with over 3.5 million members. It offers a range of services including online coalition loyalty programs, proprietary motivation programs, incentive and reward programs, email marketing, online surveys, and direct marketing. Maximiles helps companies enhance customer relationship management, improve loyalty, and increase sales through its unique online programs.
Matomy Media is a global display advertising company that provides advertisers access to their network of over 1000 premium publisher sites across 80 countries, as well as real-time bidding on ad exchanges to precisely target audiences. They offer various pricing models and use first and third party data to conduct behavioral, demographic, and geographical targeting to optimize campaigns. Matomy Media provides dedicated account managers, an in-house creative team, and ongoing campaign analysis and optimization to help clients meet their marketing objectives.
Royal Bank of Scotland: Created a new careers website and CRM system that generated over 200,000 visits and 16,000 applications per month, and a talent pool of over 500,000 candidates. This reduced annual hiring costs by £6 million.
Hill's Pet Nutrition: Developed digital marketing and CRM capabilities, launching new websites and email programs across Europe that generated over 1 million visitors and 200,000 registrations.
Land Rover UK: Integrating CRM into marketing doubled sales to over 20,000 units annually, and trebled website traffic to 3 million visitors. Initiatives like loyalty programs increased membership from 10,000 to 250,000 customers.
Comment un média digital de Marketing Direct développe une offre développeme...MAXIMILES
Comment un média digital de Marketing Direct
développe une offre développement durable ? Conférence de Marc Bidou, Président Directeur Général de Maximiles, à l'occasion des Premières rencontres Médias et Développement Durable le 28 mai 2009.
Mémoire de recherche appliquée - Comment la prise de conscience des enjeux l...Boissieras Neuville
Treize. C’est le chiffre 13, un chiffre au départ anodin, qui m’a conduit à m’intéresser au sujet du développement durable. Treize, c’est donc le rang auquel se situe la France au classement des pays les plus durables – Paris étant à la 16ème place des villes dans le monde – d’après l’étude « Global Green Economy Index1 » (2014) réalisée par le cabinet privé américain Dual Citizen LLC2.
C’est donc la lecture de cette étude qui a suscité chez moi un certain nombre de questions sur le sujet du développement durable. Quelles sont les démarches mises en place ? Quels sont les acteurs ? Quelle est son importance ? Mais aussi comment s’articule son aspect mercantile? Cette série d’interrogations et plus particulièrement l’aspect commercial, m’ont poussé à m’intéresser de plus près au lien existant entre les stratégies de développement durable et le marketing.
En effet, lorsque l’on parle de stratégie, le terme de marketing est souvent très proche. Dans leur quête de développement, « l’attractivité » est devenue aujourd’hui le cri de guerre des collectivités afin de continuer à renforcer leur expansion. Dans cette optique de valorisation du territoire, les collectivités mettent alors en place des stratégies de marketing territorial. Ces stratégies, ordonnées de manière collective, ont pour but de se différencier des concurrents en adoptant un positionnement et en ordonnant un plan d’action. Création de marque, création d’évènements, connaissance client, communication, analyse des facteurs clés de succès, les collectivités utilisent donc, telles des entreprises, des actions marketing. C’est la raison pour laquelle il était important de comprendre le lien existant entre le développement durable et le marketing territorial.
Creating a highly responsive database – a how to guideLucy McIlroy
Maximiles is a loyalty program company with over 7.8 million members across Europe. It creates highly responsive databases through building engaging loyalty programs, acquiring members through various targeted sources, constantly refreshing member data, maintaining data through personalization and targeted communications, and analyzing campaign performance. Maximiles is recognized as a top email agency due to its experience, deliverability, personalization, targeting, prequalification of members, and creative testing. It has successfully run targeted campaigns for clients like Kellogg's, Monsoon, Dell, Bastyan, and DFS to acquire new customers or increase sales among specific audience segments. Clients praise Maximiles for campaigns that consistently meet required metrics and for its flexible high-level service.
J2X Media is a full-service digital marketing agency that provides data-driven, creative marketing solutions to engage customers and drive business objectives. They utilize research, content creation, and strategic campaign execution across online and social media channels to acquire new customers, increase brand awareness and engagement, and generate leads and sales. Their comprehensive approach includes assessing client needs, crafting customized programs, executing campaigns, and analyzing results to continually refine marketing strategies.
Matomy Media is a global display advertising company that provides advertisers access to their network of over 1000 premium publisher sites across 80 countries, as well as real-time bidding on ad exchanges to precisely target audiences. They offer various pricing models and use first and third party data to conduct behavioral, demographic, and geographical targeting to optimize campaigns. Matomy Media provides dedicated account managers, an in-house creative team, and ongoing campaign analysis and optimization to help clients meet their marketing objectives.
Royal Bank of Scotland: Created a new careers website and CRM system that generated over 200,000 visits and 16,000 applications per month, and a talent pool of over 500,000 candidates. This reduced annual hiring costs by £6 million.
Hill's Pet Nutrition: Developed digital marketing and CRM capabilities, launching new websites and email programs across Europe that generated over 1 million visitors and 200,000 registrations.
Land Rover UK: Integrating CRM into marketing doubled sales to over 20,000 units annually, and trebled website traffic to 3 million visitors. Initiatives like loyalty programs increased membership from 10,000 to 250,000 customers.
Comment un média digital de Marketing Direct développe une offre développeme...MAXIMILES
Comment un média digital de Marketing Direct
développe une offre développement durable ? Conférence de Marc Bidou, Président Directeur Général de Maximiles, à l'occasion des Premières rencontres Médias et Développement Durable le 28 mai 2009.
Mémoire de recherche appliquée - Comment la prise de conscience des enjeux l...Boissieras Neuville
Treize. C’est le chiffre 13, un chiffre au départ anodin, qui m’a conduit à m’intéresser au sujet du développement durable. Treize, c’est donc le rang auquel se situe la France au classement des pays les plus durables – Paris étant à la 16ème place des villes dans le monde – d’après l’étude « Global Green Economy Index1 » (2014) réalisée par le cabinet privé américain Dual Citizen LLC2.
C’est donc la lecture de cette étude qui a suscité chez moi un certain nombre de questions sur le sujet du développement durable. Quelles sont les démarches mises en place ? Quels sont les acteurs ? Quelle est son importance ? Mais aussi comment s’articule son aspect mercantile? Cette série d’interrogations et plus particulièrement l’aspect commercial, m’ont poussé à m’intéresser de plus près au lien existant entre les stratégies de développement durable et le marketing.
En effet, lorsque l’on parle de stratégie, le terme de marketing est souvent très proche. Dans leur quête de développement, « l’attractivité » est devenue aujourd’hui le cri de guerre des collectivités afin de continuer à renforcer leur expansion. Dans cette optique de valorisation du territoire, les collectivités mettent alors en place des stratégies de marketing territorial. Ces stratégies, ordonnées de manière collective, ont pour but de se différencier des concurrents en adoptant un positionnement et en ordonnant un plan d’action. Création de marque, création d’évènements, connaissance client, communication, analyse des facteurs clés de succès, les collectivités utilisent donc, telles des entreprises, des actions marketing. C’est la raison pour laquelle il était important de comprendre le lien existant entre le développement durable et le marketing territorial.
Creating a highly responsive database – a how to guideLucy McIlroy
Maximiles is a loyalty program company with over 7.8 million members across Europe. It creates highly responsive databases through building engaging loyalty programs, acquiring members through various targeted sources, constantly refreshing member data, maintaining data through personalization and targeted communications, and analyzing campaign performance. Maximiles is recognized as a top email agency due to its experience, deliverability, personalization, targeting, prequalification of members, and creative testing. It has successfully run targeted campaigns for clients like Kellogg's, Monsoon, Dell, Bastyan, and DFS to acquire new customers or increase sales among specific audience segments. Clients praise Maximiles for campaigns that consistently meet required metrics and for its flexible high-level service.
J2X Media is a full-service digital marketing agency that provides data-driven, creative marketing solutions to engage customers and drive business objectives. They utilize research, content creation, and strategic campaign execution across online and social media channels to acquire new customers, increase brand awareness and engagement, and generate leads and sales. Their comprehensive approach includes assessing client needs, crafting customized programs, executing campaigns, and analyzing results to continually refine marketing strategies.
J2X Media is a full-service digital marketing agency that provides data-driven, creative marketing solutions to engage customers and drive business objectives. They utilize research, content creation, and strategic campaign execution across online and social media channels to acquire new customers, increase brand awareness, and generate leads and revenue for their clients. Some of their services include social media marketing, email marketing, video production, website development, and running promotional campaigns.
J2X Media is a full-service digital marketing agency that provides data-driven, creative marketing solutions to engage customers and drive business objectives. They utilize research, content creation, and strategic campaign execution across online and social media channels to acquire new customers, increase brand awareness and engagement, and generate leads and sales. Their comprehensive approach includes assessing client needs, crafting customized programs, executing campaigns, and analyzing results to continually refine marketing strategies.
Superfast Business - Getting the most out of online marketing Superfast Business
This document provides information about a program called Superfast Business that offers fully funded business support for SMEs. It offers 12 hours of support including business advice to help companies maximize opportunities from superfast broadband. Eligible businesses can receive help in areas like developing an ICT strategy, customer relationship management systems, and moving to the cloud. The document recommends businesses register on the program's website to access resources. It also discusses optimizing search engine optimization, using mobile marketing strategies like geolocation apps and mobile payments, creating an email marketing strategy, using social media to engage customers, implementing a customer relationship management system, and analyzing customer data to gain insights.
Plugged - A Content & Performance Marketing Company - Digital Agency London Plugged
Plugged is a strategic digital marketing agency focused on results. Our aim is to connect consumers with brands through content and performance marketing. Combining research and analysis with strategic consultancy, we help our clients harness their brand by developing an effective suite of marketing activity to maximise customer engagement and drive sales growth.
From developing ECRM strategies to creating effective brand partnerships, we've helped each and every one of our clients to become better connected with their customers. Plus we've got the results to prove it.
Smart Button has been a leading provider of loyalty marketing solutions since 1994. It helps companies develop comprehensive loyalty programs to increase customer retention and lifetime value through its robust web-based platform. The platform provides tools to capture customer data, segment customers, and tailor marketing strategies. Smart Button's experts also help clients implement strategic programs to achieve their business goals.
Mary Alice Harrington - Impact MarketingSelf employed
A marketing partnership was created between Reebok and Rockport Outlet Stores and two large national organizations whose member demographics matched the stores' target customers. Through the partnership, organization members received discounts when shopping at the outlet stores. This resulted in over $2 million in free advertising exposure and $15 million in increased sales over one year. Store managers reported that 85% of members who redeemed the discounts were new customers. The partnership drove new customers, increased sales, and created brand loyalty without requiring large marketing budgets or causing conflicts with other sales channels.
INT2016 Keynote - Rags Gupta (Ooyala) - The Swinging Pendulum: Buyers, Seller...IAB Europe
This document discusses balancing the video advertising ecosystem between buyers and sellers. It summarizes findings from interviews with over 100 industry experts from five markets on key factors influencing adoption of programmatic video. Six areas are identified as needing attention for balance: currencies and measurement, creative innovation, publisher-led data products, holistic sell-side platforms, education and training, and collaborative relationships. The full report can be downloaded from Ooyala's website.
INT2016 - Rags Gupta (Ooyala) - The Swinging Pendulum: Buyers, Sellers and an...Cristal Events
This document discusses balancing the video advertising ecosystem between buyers and sellers. It summarizes findings from interviews with over 100 industry experts from five markets on factors influencing adoption of programmatic video. Six key areas are identified that need to be addressed for balance: currencies and measurement, creative innovation, publisher-led data products, holistic sell-side platforms, education and training, and collaborative relationships. The full report can be downloaded from Ooyala's website.
Mann Marketing LLC is a marketing firm that blends strategy and creativity to build brands. It was founded in 2002 and provides marketing services to both B2B and B2C clients across various industries. The firm assists companies with developing and improving their marketing plans through services such as market research, brand strategy, communications design, and measurement. Viki Mann is the president and owner, bringing over 20 years of experience in marketing leadership roles for Fortune 500 companies.
This document provides an overview of affiliate marketing from an Australian perspective. It defines affiliate marketing and performance marketing. It discusses the size and growth expectations of the Australian affiliate marketing market. It provides real world examples and case studies of affiliate marketing campaigns. It also discusses various job types within the performance marketing industry and emerging trends like social media and mobile advertising.
1) E-coupons can be both a tactical and strategic instrument for brands, boosting short-term sales while also building long-term customer relationships through personalized communication and coupon-linked consumer data collection.
2) GS1 Belgium has established a new e-couponing standard to limit fraud which requires consumer registration and certification of technical platforms like WDM Belgium/Permesso.be's.
3) WDM Belgium/Permesso.be offers an end-to-end e-couponing solution including media campaigns, a GS1-certified technical platform, and database build up through consumer registration and coupon use tracking.
Digital coupons are now officially accepted in Belgium. WDM Belgium is one of the certified platforms to safely send your e-coupons. This presentation describes the WDM Belgium and permesso.be solution.
Digital Native Personal Care Brand - Case Studyconversionx
The agency helped scale a digitally native personal care brand using a multi-channel strategy. Over 9 months revenue grew 10x, ROAS grew 2x, and AOV grew 1.6x. The strategy involved growing the brand's presence on Facebook, Google, affiliates, CRM and strategic partnerships. New products and promotional campaigns were also launched. A captive website was optimized for better UX, conversion and content. Combos and gift sets increased revenues compared to selling single products on marketplaces.
Tijdens het Holland Marketing Congres 2013 gaf Vicki Wickens, Hoofd Business Development van Expedia (UK en Ireland) een toelichting op de recente ontwikkelingen in de Engelse reismarkt.
Nokia's priorities are to be the most preferred partner to operators, retailers, and enterprises. The company will focus on creating winning devices, embracing consumer internet services, delivering enterprise solutions, building scale in networks, and expanding professional services. Nokia also aims to invest in their brand and design, customer engagement and fulfillment, and technology and architecture. The overall goals are to promote profitable and sustainable business, increase market share, gain a competitive edge, and provide excellent customer service.
Staples contracted Lorél Marketing Group to help with multi-channel marketing campaigns. Lorél developed integrated programs across various channels including catalogs, emails, websites, and more. They also created automated tools to simplify Staples' new customer integration process and branding guidelines. For Wedgewood Pharmacy, Lorél developed a digital marketing strategy to increase online sales and provide better customer service through a consolidated database and e-commerce capabilities. For Magee Rehabilitation, Lorél redesigned the website to increase market share by personalizing content for key audiences and building trust. Rita's Water Ice held an online contest for a new ice flavor launched on social media that became a viral success.
This document provides an overview of Brand Boutique, a marketing communications agency that focuses on business-to-business (B2B) and business-to-professional (B2P) brands. The summary highlights that Brand Boutique aims to fill a void by understanding businesses whose customers are other professionals or businesses. It then provides examples of the agency's strengths and offerings, which include marketing solutions, brand building, customer data management, marketing campaigns, collateral creation, and events. The document also includes case studies showcasing the agency's work in areas like field surveys, demand generation, product pre-launch campaigns, and product launches.
This document outlines the marketing and communication objectives for a company's integrated marketing campaign. The target audiences are online users and working executives. The marketing objectives are to capture the online purchase market share, expand delivery channels, increase sales volume, and enhance the brand image. The communication objectives are to create awareness of new product categories and online shopping facility, and build the brand image. Advertising, direct marketing, sales promotions, and public relations are identified as the IMC tools.
This document provides an introduction to loyalty programs, including:
- Loyalty programs aim to build long-term relationships and trust between companies and customers through targeted communication and relevant benefits.
- There are four main types of programs: open, closed, emotional ties, and high/low engagement. Programs provide both hard benefits like discounts and soft benefits like exclusive events.
- The purpose of a loyalty program should be considered part of a company's overall strategy and business goals. It should aim to increase customer retention and lifetime value as well as company profitability.
Structural Design Process: Step-by-Step Guide for BuildingsChandresh Chudasama
The structural design process is explained: Follow our step-by-step guide to understand building design intricacies and ensure structural integrity. Learn how to build wonderful buildings with the help of our detailed information. Learn how to create structures with durability and reliability and also gain insights on ways of managing structures.
J2X Media is a full-service digital marketing agency that provides data-driven, creative marketing solutions to engage customers and drive business objectives. They utilize research, content creation, and strategic campaign execution across online and social media channels to acquire new customers, increase brand awareness, and generate leads and revenue for their clients. Some of their services include social media marketing, email marketing, video production, website development, and running promotional campaigns.
J2X Media is a full-service digital marketing agency that provides data-driven, creative marketing solutions to engage customers and drive business objectives. They utilize research, content creation, and strategic campaign execution across online and social media channels to acquire new customers, increase brand awareness and engagement, and generate leads and sales. Their comprehensive approach includes assessing client needs, crafting customized programs, executing campaigns, and analyzing results to continually refine marketing strategies.
Superfast Business - Getting the most out of online marketing Superfast Business
This document provides information about a program called Superfast Business that offers fully funded business support for SMEs. It offers 12 hours of support including business advice to help companies maximize opportunities from superfast broadband. Eligible businesses can receive help in areas like developing an ICT strategy, customer relationship management systems, and moving to the cloud. The document recommends businesses register on the program's website to access resources. It also discusses optimizing search engine optimization, using mobile marketing strategies like geolocation apps and mobile payments, creating an email marketing strategy, using social media to engage customers, implementing a customer relationship management system, and analyzing customer data to gain insights.
Plugged - A Content & Performance Marketing Company - Digital Agency London Plugged
Plugged is a strategic digital marketing agency focused on results. Our aim is to connect consumers with brands through content and performance marketing. Combining research and analysis with strategic consultancy, we help our clients harness their brand by developing an effective suite of marketing activity to maximise customer engagement and drive sales growth.
From developing ECRM strategies to creating effective brand partnerships, we've helped each and every one of our clients to become better connected with their customers. Plus we've got the results to prove it.
Smart Button has been a leading provider of loyalty marketing solutions since 1994. It helps companies develop comprehensive loyalty programs to increase customer retention and lifetime value through its robust web-based platform. The platform provides tools to capture customer data, segment customers, and tailor marketing strategies. Smart Button's experts also help clients implement strategic programs to achieve their business goals.
Mary Alice Harrington - Impact MarketingSelf employed
A marketing partnership was created between Reebok and Rockport Outlet Stores and two large national organizations whose member demographics matched the stores' target customers. Through the partnership, organization members received discounts when shopping at the outlet stores. This resulted in over $2 million in free advertising exposure and $15 million in increased sales over one year. Store managers reported that 85% of members who redeemed the discounts were new customers. The partnership drove new customers, increased sales, and created brand loyalty without requiring large marketing budgets or causing conflicts with other sales channels.
INT2016 Keynote - Rags Gupta (Ooyala) - The Swinging Pendulum: Buyers, Seller...IAB Europe
This document discusses balancing the video advertising ecosystem between buyers and sellers. It summarizes findings from interviews with over 100 industry experts from five markets on key factors influencing adoption of programmatic video. Six areas are identified as needing attention for balance: currencies and measurement, creative innovation, publisher-led data products, holistic sell-side platforms, education and training, and collaborative relationships. The full report can be downloaded from Ooyala's website.
INT2016 - Rags Gupta (Ooyala) - The Swinging Pendulum: Buyers, Sellers and an...Cristal Events
This document discusses balancing the video advertising ecosystem between buyers and sellers. It summarizes findings from interviews with over 100 industry experts from five markets on factors influencing adoption of programmatic video. Six key areas are identified that need to be addressed for balance: currencies and measurement, creative innovation, publisher-led data products, holistic sell-side platforms, education and training, and collaborative relationships. The full report can be downloaded from Ooyala's website.
Mann Marketing LLC is a marketing firm that blends strategy and creativity to build brands. It was founded in 2002 and provides marketing services to both B2B and B2C clients across various industries. The firm assists companies with developing and improving their marketing plans through services such as market research, brand strategy, communications design, and measurement. Viki Mann is the president and owner, bringing over 20 years of experience in marketing leadership roles for Fortune 500 companies.
This document provides an overview of affiliate marketing from an Australian perspective. It defines affiliate marketing and performance marketing. It discusses the size and growth expectations of the Australian affiliate marketing market. It provides real world examples and case studies of affiliate marketing campaigns. It also discusses various job types within the performance marketing industry and emerging trends like social media and mobile advertising.
1) E-coupons can be both a tactical and strategic instrument for brands, boosting short-term sales while also building long-term customer relationships through personalized communication and coupon-linked consumer data collection.
2) GS1 Belgium has established a new e-couponing standard to limit fraud which requires consumer registration and certification of technical platforms like WDM Belgium/Permesso.be's.
3) WDM Belgium/Permesso.be offers an end-to-end e-couponing solution including media campaigns, a GS1-certified technical platform, and database build up through consumer registration and coupon use tracking.
Digital coupons are now officially accepted in Belgium. WDM Belgium is one of the certified platforms to safely send your e-coupons. This presentation describes the WDM Belgium and permesso.be solution.
Digital Native Personal Care Brand - Case Studyconversionx
The agency helped scale a digitally native personal care brand using a multi-channel strategy. Over 9 months revenue grew 10x, ROAS grew 2x, and AOV grew 1.6x. The strategy involved growing the brand's presence on Facebook, Google, affiliates, CRM and strategic partnerships. New products and promotional campaigns were also launched. A captive website was optimized for better UX, conversion and content. Combos and gift sets increased revenues compared to selling single products on marketplaces.
Tijdens het Holland Marketing Congres 2013 gaf Vicki Wickens, Hoofd Business Development van Expedia (UK en Ireland) een toelichting op de recente ontwikkelingen in de Engelse reismarkt.
Nokia's priorities are to be the most preferred partner to operators, retailers, and enterprises. The company will focus on creating winning devices, embracing consumer internet services, delivering enterprise solutions, building scale in networks, and expanding professional services. Nokia also aims to invest in their brand and design, customer engagement and fulfillment, and technology and architecture. The overall goals are to promote profitable and sustainable business, increase market share, gain a competitive edge, and provide excellent customer service.
Staples contracted Lorél Marketing Group to help with multi-channel marketing campaigns. Lorél developed integrated programs across various channels including catalogs, emails, websites, and more. They also created automated tools to simplify Staples' new customer integration process and branding guidelines. For Wedgewood Pharmacy, Lorél developed a digital marketing strategy to increase online sales and provide better customer service through a consolidated database and e-commerce capabilities. For Magee Rehabilitation, Lorél redesigned the website to increase market share by personalizing content for key audiences and building trust. Rita's Water Ice held an online contest for a new ice flavor launched on social media that became a viral success.
This document provides an overview of Brand Boutique, a marketing communications agency that focuses on business-to-business (B2B) and business-to-professional (B2P) brands. The summary highlights that Brand Boutique aims to fill a void by understanding businesses whose customers are other professionals or businesses. It then provides examples of the agency's strengths and offerings, which include marketing solutions, brand building, customer data management, marketing campaigns, collateral creation, and events. The document also includes case studies showcasing the agency's work in areas like field surveys, demand generation, product pre-launch campaigns, and product launches.
This document outlines the marketing and communication objectives for a company's integrated marketing campaign. The target audiences are online users and working executives. The marketing objectives are to capture the online purchase market share, expand delivery channels, increase sales volume, and enhance the brand image. The communication objectives are to create awareness of new product categories and online shopping facility, and build the brand image. Advertising, direct marketing, sales promotions, and public relations are identified as the IMC tools.
This document provides an introduction to loyalty programs, including:
- Loyalty programs aim to build long-term relationships and trust between companies and customers through targeted communication and relevant benefits.
- There are four main types of programs: open, closed, emotional ties, and high/low engagement. Programs provide both hard benefits like discounts and soft benefits like exclusive events.
- The purpose of a loyalty program should be considered part of a company's overall strategy and business goals. It should aim to increase customer retention and lifetime value as well as company profitability.
Structural Design Process: Step-by-Step Guide for BuildingsChandresh Chudasama
The structural design process is explained: Follow our step-by-step guide to understand building design intricacies and ensure structural integrity. Learn how to build wonderful buildings with the help of our detailed information. Learn how to create structures with durability and reliability and also gain insights on ways of managing structures.
How to Implement a Real Estate CRM SoftwareSalesTown
To implement a CRM for real estate, set clear goals, choose a CRM with key real estate features, and customize it to your needs. Migrate your data, train your team, and use automation to save time. Monitor performance, ensure data security, and use the CRM to enhance marketing. Regularly check its effectiveness to improve your business.
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
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Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Neil Horowitz
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
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1. European Leader in Online Loyalty
CRM
Rewards
Surveys
Loyalty
Incentives
Direct Marketing
www.maximiles.com www.ipoints.co.uk
2. It is a well known fact that it costs five times more to get a new customer than to
retain one.
However, keeping customers loyal is no easy feat. You need a compelling offer,
competitive prices and a high level of service. In addition to this, you also need to
be able to identify, understand and recognise your customers' requirements. This
understanding leads to increased sales, repeat visits and improved communica-
tion that will encourage them to buy again and again and again.
Over the past ten years, improving Customer Relationship Management has
become a key issue for all businesses. In 1999, in the midst of the Internet bubble,
Marc Bidou, formed Maximiles with the objective to transform a price driven, vola-
tile audience of internet buyers into loyal customers. A few years later, as E-com-
merce exceeded the €100billion benchmark (source: Forrester Research, 2006),
the Maximiles vision has become more strategic, enabling the company to grow at
a healthy rate and expand across Europe.
Listed on Alternext of Euronext Paris, Maximiles now offer a comprehensive range
of services to help companies enhance their Customer Management Relationship
(Online and Offline), improve loyalty and increase both up-selling and cross-selling.
Online coalition loyalty programme
Proprietary motivation programmes
Incentive and reward programmes
Email marketing
Online research and sampling
3. Maximiles Group is the European leader for online loyalty programs with over 3.5 million* members.
We are leader in the UK with www.ipoints.co.uk and leader in France with www.maximiles.com
In October 2007, Maximiles has extended its reach to become the first on-line reward program
in Spain. Maximiles will continue its European expansion throughout 2008.
Over 150 companies trust Maximiles to manage their loyalty and motivation programs,
whether multi-partner or proprietary.
A unique proposition Our expertise
• 1.9 million* members in France Interactive Marketing and Online CRM
• 1.6 million* members in the UK
• Over 100,000 new members Loyalty
per month • Design, development and management
• Partnered with best online retail of coalition loyalty programmes
brands • Design, development and management
• A choice of reward currency’s: of proprietary loyalty programmes
“maximiles” or “ipoints” • Rewards programs and catalogues
• An enticing reward catalogue • Online and Offline development
with additional sales opportunities Online Surveys
for our partners • Sampling
• The most generous programme • Panel incentive in “maximiles” or “ipoints”
for our members • Highly qualified database
• A unique blend of marketing, Direct Marketing
technology and database expertise • Highly qualified database in France,
the UK and Spain
Ipoints and Maximiles to offer • Emailing
multi-country services • Postal
• SMS and MMS
With its presence in France, the UK Marketing Events
and Spain, Maximiles now offer • Online games
an integrated service across these • Puzzles and Quizzes
three territories: direct marketing • Special events
campaigns, online panels and full
loyalty partnerships. Rewards and incentives
• Rewards, vouchers and coupons
Key facts sourcing
• Own-branded incentives programmes
• Founded in 1999 • Sales promotions
• Listed on the French stock exchange
since 2005. Database
• 70 staff across Europe • Database hosting and management
• €12m revenue achieved in 2006 • Datamining and profiling
• Subscription and membership card
management
* As of 30/06/2007
4. Loyalty
The Number One Coalition
Programme for Online Loyalty
attracting and retaining customers,
engendering loyalty and driving
profitable customer relationships.
In this booming but increasingly competitive The leading online loyalty program in Europe
retail environment, the need to create • 1.9 million* members in France
differentiation and retain valuable customers
• 1.6 million* members in the UK
is vital.
• Maximiles Spain launched in October 2007
We offer an exclusive, unique and high-value • 100,000 new members per month
proposition within our coalition programme. • 110 Partners among the best brands
It is aimed at generating incremental sales in e-retailing
from existing and new customers.
• Strong growth in each territory
We aim to increase basket size and frequency • Continuous European development
of purchase and deliver profitable customer * As of 30/06/2007
relationships without eroding valuable margin.
We provide an attractive customer value
proposition, enabling multi-collection across
a wide range of retail brands and provide
a dynamic rewards catalogue offering a variety
of desirable products across various categories
including travel, books, music, film, gadgets
and electrical equipment. We work with our
partners to increase customer participation
through ongoing development of the programme,
tactical promotions, exclusive offers and
personalised incentives to increase engagement,
motivation and customer experience.
We add value to our partners by collecting
rich customer data that enables them
to identify profitable customers and
communicate more effectively with them.
5. Loyalty
We have the expertise and technology available
to ensure profitable customer relationships
Enter into the
network Maximiles
Benefit from our
communication tools:
onsite promotion,
advertising, newsletters,
emails and expertise
Feature your best
products in our
rewards catalogue
Customer acquisition Include products
within our
Our partners benefit from our database search engine
of over 3.5 members as a route to acquire new
customers.
Target email
campaigns to our highly
Our highly qualified database and data-mining qualified database of
technology enables us to increase the return on shoppers
your investment from your direct marketing
campaigns. Gather vital data
with research
questionnaires
Our rewards currency can be employed
to promote cross-selling and up-selling
marketing strategies, as well as generating Understand your
customers through
new customers from excellent conversion profiling and data
rates and promotions via our database of mining
online shoppers.
We can help you
We manage all aspects of the programme, develop your business
allowing for real-time issuance and redemption, internationally
customer and database management,
as well as rewards provision, fulfilment and
customers services.
We deliver measurable ROI.
• Over 110 brands have joined the Maximiles and ipoints
coalition programme as fully integrated partners.
• In France 10%* of e-buyers are members of Maximiles.
* 17million online buyers –source Mediametrie – Monitoring online activity.
6. Survey Sampling
Our offer :
• Panel incentivisation
• Panel recruitment
• Survey sampling
An access panel of 1.9 million opted-in members, with
950,000 available in France and 950,000 in the UK.
• Highly profiled data, representative of the population as a whole, available for sampling.
• Wide variety of selections available on our members, including demographics, lifestyle,
region, interests, purchase history plus many more.
• Pre-qualification system via our ipoll technology.
• Members predominantly recruited from our online retail partners.
• Regular fresh sample, with 100,000 new members per month.
• Opportunities in Spain by Q4 2007.
• Other European countries available in 2008.
Incentivisation of panels through
our points currency
We incentivise our members to complete online surveys
through rewarding them with our online currency, ipoints (UK)
and Maximiles (France, Spain).
Points can then be redeemed online for a wide selection of gifts,
ranging from CD’s and DVD’s through to flights and holidays.
This reward mechanism ensures that our members
stay motivated and highly responsive.
We have the tools available to provide
selections, which are either
representative of the country as a whole,
or a highly targeted, depending on
your requirement.
7. Survey Sampling
Fees
We operate on a performance related basis, providing one of the most cost effective
routes to generate response. Cost per completed sample depends upon the
number of responses required, subject matter, the incidence rate and the length of the survey.
Our experience
We have completed projects in many different areas, including :
Example of an ipoll
• Polls
• Branding
• Media and Entertainment
• Fitness and leisure
• Health
• Food & drink
• FMCG
Our guarantees
Quality and frequency control :
We provide fully opted-in, responsive consumers for your sample. Our members only receive a limited
amount of surveys per year, to ensure that we don’t use “professional survey completers”.
Speed :
We can typically apply fast turnaround to any type of sample due to the size of our database.
Effectiveness :
Owing to the scale and depth of data that we have on our customers and the volume of members
generated, we are able to complete a wide variety of projects.
ipolls :
we run “ipolls” or mini-surveys via our website home page. This allows us to pre-qualify our
users for surveys and to gather niche information that is not readily available in the market place.
This increases responses and maximises your ROI.
Our technical partner
AreYouNet.com, our preferred partner, can undertake the scripting and hosting of your survey
as well as collating all the responses and delivering full reports.
Our clients
OMD, IFOP, GFK-NOP, Opinion Way, Zenith Optimedia, La Cegos, Panels&Media, OTX...
8. Market your products and services
directly to our highly-qualified database of members.
Maximiles / ipoints allows companies to market their products and services
directly to their members in the UK, France and Spain.
Our Members
Predominantly recruited through over 110 retail partners, our 3.5 million members
represent some of the most active online shoppers and sophisticated web users.
Our member base continues to rise at a rate of 100,000 every month.
Through sophisticated tracking and data mining, we can provide some of the
most intuitive selections available to optimise your media brief. As well as basic
demographics and lifestyle data we can provide purchasing history & intentions
and category & product interests.
Highly Targeted Campaigns
• ipolls (mini surveys) for data collection
Through our ipoll technology we can collect niche information for lead generation and DM campaigns.
• Data Services
We offer a full range of services to access our members and suit your needs
ipoints UK Maximiles France
Opted-in Email 950,000 1,350,000
Postal 850,000 1,500,000
Online Advertising 2 million page views 2.5 million page views
(banners, etc.) 1.6 million members 1.9 million members
* As of 30/06/2007
• Telephone/Telemarketing
We can also access SMS, MMS and landline data.
• Multi-country campaigns:
Maximiles continues to expand across Europe, enabling you to run direct marketing campaigns
simultaneously in several countries. France and UK are currently available, imminently
followed by Spain and other European countries.
9. A comprehensive offering : Additional services:
• Identify your objectives and requirements • Creative studio (webdesign/webmarketing)
• Select the most relevant members for • Statistics (datamining: profiling/scoring)
optimum results • Technical support
• Set up and broadcast the campaign
• Provide full reporting post-campaign
Our Clients
Clients : Brokers :
CNET, Optical Express, Mailtrack, eCircle, EDR,
Experian, Dell, Air france, Unilever, Come and Stay, Directinet,
France Télécom & L’Oréal... KDP Broking, Mediaprisme,
Advertising agencies : IBase & PhoneValley...
Zenith Optimedia, Carat,
Mediacom, OMD, Starcom,
Ogilvy, Publicis, Fullsix,
Havas & Euro RSCG...
Our added values:
• Highly qualified database, with a full range of demographics, category interest and
behavioural information
• Sophisticated statistical tools for datamining (profiling and scoring)
• Consistent cleaning and updating of our database to give you the best results
• Technology and expertise to deliver efficient and flexible campaigns with fast delivery.
They trust us :
10. Services
CRM
Rewards
Surveys
Loyalty
Incentives
Direct Marketing Providing innovative technology and marketing
Providing innovative technology and marketing
solutions for own-branded loyalty, motivation
solutions for own-branded loyalty, motivation
and incentive programmes.
and incentive programmes.
What we do
• Specialists in delivering eCRM & loyalty programmes for B2B, consumer, channel and employee
relationships across Europe
• Operate the largest online coalition loyalty programmes in France (maximiles.com)
and the UK (ipoints.co.uk)
• We will identify the best technology solution based on your requirements
• We can provide a full solution from design and build to ongoing management,
tailored reward catalogues, product fulfilment and customer service management
• We can supply an own-branded email/multi-media platform to incorporate ongoing and ad hoc
customer communications
• We provide internet-based MIS and reporting systems to assess results in real-time
We can provide you with the tools to attract and retain profitable customers.
We offer customisable reward and recognition solutions that deliver measurable results.
Technology designed to suit you
Our technology solution provides functionality for seamless integration
into current websites or development of standalone systems.
We can offer:
• Wide variety of rewards and motivation programmes achieved through
multiple currencies, vouchers, products, discount, points and rewards
• Automated accreditation and redemption processes
• Tailored design of reward catalogues for differing audiences to increase motivation
• Instant personalised offers – we can tailor messages based on customer activity
to drive greater engagement
• Simple and easy-to-use administration systems
• Multi-media platform to send and receive messages via web, email, phone, SMS, MMS
• Full database management and hosting services
We have a proven track record in delivering programmes for
• Customer loyalty programmes
• Channel & sales promotion incentives
• Sales incentive programmes
• Employee motivation programmes
11. Services
See our work
Marketing Services and support
• We can design and build own-branded motivational, loyalty and reward programmes
• We can help develop both strategic and tactical campaigns to increase interaction and response
• We can provide a range of marketing tools to support the launch and ongoing management of
your programme including website, welcome packs, rewards catalogue and loyalty card
• We can source and design rewards catalogues suited to your target audience covering
a range of categories including travel, health & beauty, electronics, music and film,
high street and electronic vouchers, and charitable donations
• Our customer services team can handle all fulfilment of all products and deal directly
with any queries on your behalf.
Motivation Awards 2006 - Best Staff Loyalty Programme
HCL PLC is one of the largest and fastest-growing specialist healthcare staffing businesses
in the UK. This industry has traditionally seen very little loyalty with Healthcare staff
signing up to many different agencies. ipoints developed VIPpoints
as a means of addressing and recognising the status of locums,
and highlighting their importance to the business by rewarding
the amount of hours worked by their locum staff.
Results
• 1st year target of 1,000 registered locums was exceeded by 73%
• Revenue targets have been exceeded by 4%
• Internal staff productivity increased by 40%
• Level of locum staff churn decreased by 9%
They trust us :
12. OFFICES:
PARIS
Maximiles S.A.
3 rue d'Uzès
75002 Paris - France
té l: 0033 (0)1 44 88 60 30
mail: contact@maximiles.com
www.maximiles.com
LONDON
ipoints / Maximiles UK
Unit 2 Union Court Lofts
20-22 Union Road
London SW4 6JP
tel: 0044 (0) 207 819 2820
email: uksales@maximiles.com
www.ipoints.co.uk