The document discusses the importance of building a customer preference centre for companies. It notes that with increasing digital channels, traditional marketing methods are ineffective. A customer preference centre allows customers to choose their preferred marketing communications. The document provides an overview of what a customer preference centre is, why companies should have one, key considerations in building one, challenges, and benefits. It emphasizes using customer data and preferences to improve marketing ROI and customer satisfaction.
The Ultimate Guide To Pumping Up Your Direct Mail MarketingMaggie Young
Targeted and relevant direct mail is the key to seeing returns on your marketing investment. This presentation highlights the components and strategies of direct mail marketing campaigns, sure to get response and engagement with your audience
UK ONLY - Our All In One Marketing System is simple but very powerful. 2 steps - Build A List And Market To The List
Call 07800 501715 for a chat to see if it can help you
This document summarizes the services of Front Door Insights LLC, a company that provides mobile marketing and customer feedback solutions. They offer mobile surveys, loyalty programs, coupons, and text marketing campaigns that businesses can use to engage customers. Customers simply text responses to queries, and Front Door Insights provides real-time analytics and reporting. They aim to help businesses improve customer experience and increase retention, engagement, and sales through mobile outreach.
Our mission is to create value for customers and shareholders by improving health through our soap. We use direct marketing techniques like direct mail, teleshopping, telephonic marketing, and e-communication via our website and emails to directly reach customers without traditional advertising channels. Direct marketing allows us to precisely target and build relationships with customers through segmentation, personalization, and response tracking across soap product lines like economical, baby, beauty, and antiseptic soaps.
A sample B2B marketing campaign for IBM on Digital Communication Solutions. Thie deck lists their products, key performance indicators, suggestions for target audience and strategies they can incorporate into their marketing plan. It also includes an analysis of their social media presence. There is information on tools like microsites, podcasts, webinars, cause videos along with a suggestive campaign calendar.
This document provides guidance to merchants on building brand awareness, offering value-added services, and creating loyalty programs. It recommends that merchants 1) clearly define their brand's target audience and unique value proposition, 2) provide additional services at each stage of the customer journey to improve the customer experience, and 3) craft loyalty programs based on customer goals and feedback to build memorable programs that reward loyal customer behavior.
Integrated service marketing communicationShobaRamesh5
This document discusses service positioning and marketing communications. It defines positioning as how consumers perceive and evaluate products and services compared to competitors. It outlines dimensions and strategies for positioning a service, including features, usage, user categories, and differentiating from other products. The document also discusses the role of integrated marketing communications in positioning and promoting a service through various channels like advertising, public relations, direct marketing, sales promotion, personal selling, and trade shows. It emphasizes the importance of planning communications objectives and targeting the right audience through the appropriate channels.
The document discusses the importance of building a customer preference centre for companies. It notes that with increasing digital channels, traditional marketing methods are ineffective. A customer preference centre allows customers to choose their preferred marketing communications. The document provides an overview of what a customer preference centre is, why companies should have one, key considerations in building one, challenges, and benefits. It emphasizes using customer data and preferences to improve marketing ROI and customer satisfaction.
The Ultimate Guide To Pumping Up Your Direct Mail MarketingMaggie Young
Targeted and relevant direct mail is the key to seeing returns on your marketing investment. This presentation highlights the components and strategies of direct mail marketing campaigns, sure to get response and engagement with your audience
UK ONLY - Our All In One Marketing System is simple but very powerful. 2 steps - Build A List And Market To The List
Call 07800 501715 for a chat to see if it can help you
This document summarizes the services of Front Door Insights LLC, a company that provides mobile marketing and customer feedback solutions. They offer mobile surveys, loyalty programs, coupons, and text marketing campaigns that businesses can use to engage customers. Customers simply text responses to queries, and Front Door Insights provides real-time analytics and reporting. They aim to help businesses improve customer experience and increase retention, engagement, and sales through mobile outreach.
Our mission is to create value for customers and shareholders by improving health through our soap. We use direct marketing techniques like direct mail, teleshopping, telephonic marketing, and e-communication via our website and emails to directly reach customers without traditional advertising channels. Direct marketing allows us to precisely target and build relationships with customers through segmentation, personalization, and response tracking across soap product lines like economical, baby, beauty, and antiseptic soaps.
A sample B2B marketing campaign for IBM on Digital Communication Solutions. Thie deck lists their products, key performance indicators, suggestions for target audience and strategies they can incorporate into their marketing plan. It also includes an analysis of their social media presence. There is information on tools like microsites, podcasts, webinars, cause videos along with a suggestive campaign calendar.
This document provides guidance to merchants on building brand awareness, offering value-added services, and creating loyalty programs. It recommends that merchants 1) clearly define their brand's target audience and unique value proposition, 2) provide additional services at each stage of the customer journey to improve the customer experience, and 3) craft loyalty programs based on customer goals and feedback to build memorable programs that reward loyal customer behavior.
Integrated service marketing communicationShobaRamesh5
This document discusses service positioning and marketing communications. It defines positioning as how consumers perceive and evaluate products and services compared to competitors. It outlines dimensions and strategies for positioning a service, including features, usage, user categories, and differentiating from other products. The document also discusses the role of integrated marketing communications in positioning and promoting a service through various channels like advertising, public relations, direct marketing, sales promotion, personal selling, and trade shows. It emphasizes the importance of planning communications objectives and targeting the right audience through the appropriate channels.
The document discusses the six stages of the customer lifecycle: Discovery, Evaluate, Buy, Experience, Bond, and Advocate. In the Discovery stage, potential customers begin researching solutions online. The document recommends companies have a presence on social networks and a customer community to engage with potential customers and answer questions. It also discusses how customer communities can help during the Discovery stage by appearing in search results and allowing prospects to access user experiences.
The document discusses the concept of customer lifetime value (CLTV) and why it is important for companies to calculate. CLTV considers both the revenues earned from a customer relationship as well as the costs associated with acquiring and serving the customer over their projected lifetime with the company. The document provides an example calculation of CLTV for an internet service provider customer to demonstrate how it is calculated using factors like monthly margin, retention rate, acquisition costs, and discount rate. It emphasizes that CLTV looks at projecting future cash flows from customers rather than just past revenues, and that the optimal time period to calculate CLTV is generally 3-5 years rather than making assumptions about a "lifetime" as a customer.
The document describes an All-In-One marketing service that allows businesses to communicate with customers and prospects across multiple channels like SMS, email, social media, and more. It explains how the service helps businesses build lists of contacts and then market directly to those lists through automated and interactive messaging. Customers are also given examples of how the service can be used to increase revenues through promotions, offers, and polling customers.
The document discusses implementing a multi-channel marketing strategy to improve email marketing performance. A successful multi-channel strategy targets customers across multiple communication channels like email, print, online, and direct mail. It is important to collect customer data to send personalized, relevant messages through the channels customers prefer. Testing different channel combinations can provide insights into the most effective marketing approaches for different customer segments.
Determinants of customer loyalty factors and its impact in consumer durable w...iaemedu
This document summarizes an article from the International Journal of Management (IJM) about a study on the determinants of customer loyalty factors in the consumer durable white goods market in Chennai, India. The study uses a questionnaire to identify variables of customer loyalty and regression analysis to determine the key factors, which include delivering on promises, providing accurate brand information, value, good brand choice, handling problems well, consistent service, lowest price, quick transactions, need fulfillment, rewards programs, and properly resolving complaints. The outcomes of the research are intended to help practitioners, planners, policymakers, and academics involved in this area.
A Better Approach to Customer RetentionFramed Data
Welcome to part 1 of 6 for our How to Improve User Retention series. Each week, we’ll provide a new post with best practices, advice, and real examples on how to keep your customers happy, engaged, and buzzing about your product. We’ll chat about high level planning strategy, how to apply specific advice, and point you to some of the web’s best tools. Enjoy!
Customer Life Cycle Model PowerPoint Presentation SlidesSlideTeam
The document provides an overview of a customer lifecycle model, including sections on customer segmentation, targeting audiences, understanding customer needs, customer acquisition strategies, marketing campaigns, customer retention, loyalty frameworks, satisfaction feedback, and key metrics. It includes examples of frameworks and processes for segmentation, targeting prospects, acquisition strategy, demand creation, sales force automation benefits, and the customer acquisition funnel. The slides are meant to be customized for a specific company.
Learn the 4 Essential Requirements, Part 3 of 4, Slides 153-228Vivastream
The document discusses the importance of multichannel marketing integration. It notes that while 93% of marketers use multiple channels, only 27.4% feel their efforts are effective, showing a need for better integration. The key aspects of integration are ensuring the message, media mix, timing, and customer experience are coordinated across channels to provide a consistent, relevant experience for each individual based on their preferences. This helps avoid "integrated multichannel irritation" and increases the chances the customer will remember a brand's message.
This document discusses the main types of loyalty programs, including:
1) Pure point-based programs where customers earn points based on spending that can be redeemed for services or products.
2) Pure lifestyle programs that target specific customer groups with deals to create addiction and reduce churn.
3) Affinity-based programs with tiers that offer gifts and privileges based on customer spending to target valuable customers.
4) Hybrid point-based and lifestyle programs that offer both points and segmented deals to reward valuable customers.
5) Community-based programs that reward entire communities to limit individual customer churn.
6) Coalition programs where brands form alliances to share costs, generate revenue from point redemptions,
This document provides an overview of customer relationship management (CRM) in retail. It discusses how CRM focuses on identifying and building loyalty with valuable customers. The goal is to develop a base of loyal customers who shop frequently. It then outlines the typical CRM process: [1] collecting customer data to build a database; [2] analyzing that data to identify target customer segments; [3] developing programs tailored to each segment, such as loyalty programs, personalized offers, and community building; [4] implementing those programs. Key aspects of CRM programs include incentivizing enrollment in loyalty programs, analyzing purchase patterns to determine customer lifetime value, and using data to convert less profitable customers or get rid of unprofitable ones.
This document summarizes challenges in converting leads to sales in today's market and proposes solutions. Traditional lead generation and sales approaches are no longer effective due to changes in buyer behavior. Buyers now do extensive research online before contacting sales and expect knowledgeable discussions of how solutions can benefit their business. However, most sales teams still rely on outdated sales approaches. The document recommends aligning sales and marketing messaging based on buyer personas, using inbound marketing to generate and nurture leads, training salespeople in a formal sales process aligned with the buyer journey, and ongoing investment in sales and marketing technologies and strategies.
Mobile text marketing, also known as SMS marketing, allows local businesses to effectively advertise to the large number of people who have mobile phones by sending promotional messages about deals, contests, and new products to signups, helping to boost sales, increase brand awareness, and improve customer relationships through a low-cost and convenient communication channel. Developing an SMS strategy involves building an opt-in list through online forms and short codes, then sending valuable coupons and offers to maximize engagement and sales over the long run.
This document discusses best practices for improving email deliverability and revenue performance management. It covers topics like lead scoring, sales enablement, marketing automation, CRM integration, data management, program architecture, acquisitions, bounce rates, conversion measurement, engagement, filters, Gmail, justification, mobile optimization, non-compliance, personalization, quarantine, re-engagement, subject lines, testing, unsubscribes, volume, and zero tolerance. The key aspects discussed are optimizing different aspects of the email program to improve deliverability and maximize open and conversion rates.
Retail Online and Digital Marketing Training Session OneJessica Brown
The document discusses various topics related to online and digital marketing including:
1) The key differences between online marketing, digital marketing, outbound marketing, and inbound marketing.
2) Traditional marketing versus new marketing approaches and the benefits of permission marketing over interruption marketing.
3) The importance of integrated marketing and maintaining a consistent brand experience across all touchpoints.
4) Customer lifecycles and the stages of reaching, acquiring, developing, retaining, and gaining advocacy from customers.
5) Factors to consider when developing a marketing strategy including setting objectives, targets, and understanding where the business currently stands.
The document discusses developing an effective CRM strategy, including tracking marketing campaigns, understanding customer behavior, providing customer service, and increasing efficiency. It emphasizes focusing on customers by understanding their needs, tailoring offerings to different segments, and prioritizing spend on high-value customers. An effective CRM strategy requires analyzing customer data and feedback to develop targeted communications through various channels at key moments in the customer journey.
A survey of 221 marketing technology decision-makers found that improving customer experiences, especially online experiences, was their top priority. Investing in customer lifecycle management can increase customer loyalty by 1%, equivalent to a 10% cost reduction. It is 5-20% likely to sell to a new prospect but 60-70% likely to sell to an existing customer. Customer loyalty accounts for 38% of margin, 40% of revenue growth, and 38% of shareholder value. The document outlines the phases of targeting, acquiring, onboarding, serving, growing, and retaining customers to personalize their experience over the lifecycle.
Mobile text marketing (also known as SMS marketing) is a long term scheme, but when it is well carried out it can have a wide range of benefits like it can improve your relationship with customers, increase your sales and widen your customer base. A well-structured SMS advertising strategy can boost your earnings, appeal to new customers, and improve your business's image. Contact us now for more information about mobile text and sms marketing and how it can help your local busuness.
http://spancept.com/
consult@spancept.com
This document summarizes a webinar on redefining customer experience metrics for better performance. The webinar covered measuring customer experience, connecting metrics to business results, measuring employee engagement, and empowering organizations. It discussed using metrics like Net Promoter Score, customer lifetime value, and employee Net Promoter Score. It also covered aligning metrics across an organization and viewing them as a line-of-sight waterfall to goals like return on investment and customer lifetime value.
All In One Marketing provides a service that allows businesses to communicate with customers and prospects across multiple channels including SMS, email, Facebook, and instant messengers from a single integrated dashboard. It is a two-step process of first building a contact list and then marketing to that list. The service offers features like sending automated text campaigns, appointment reminders, and mobile coupons. Pricing plans start at £99 per month.
This document describes an All In One Marketing service that uses multiple communication channels to build customer lists and engage with customers. It is a 2-step process of first building a list by collecting customer contact information and then marketing to that list through SMS, email, social media and more. The service aims to help businesses struggling with marketing, increase revenues through repeat customers and special offers, and provide an affordable solution for those with limited budgets or expertise. Features include importing contacts, online signup forms, mobile keywords, and sending various types of targeted messages.
The document discusses the six stages of the customer lifecycle: Discovery, Evaluate, Buy, Experience, Bond, and Advocate. In the Discovery stage, potential customers begin researching solutions online. The document recommends companies have a presence on social networks and a customer community to engage with potential customers and answer questions. It also discusses how customer communities can help during the Discovery stage by appearing in search results and allowing prospects to access user experiences.
The document discusses the concept of customer lifetime value (CLTV) and why it is important for companies to calculate. CLTV considers both the revenues earned from a customer relationship as well as the costs associated with acquiring and serving the customer over their projected lifetime with the company. The document provides an example calculation of CLTV for an internet service provider customer to demonstrate how it is calculated using factors like monthly margin, retention rate, acquisition costs, and discount rate. It emphasizes that CLTV looks at projecting future cash flows from customers rather than just past revenues, and that the optimal time period to calculate CLTV is generally 3-5 years rather than making assumptions about a "lifetime" as a customer.
The document describes an All-In-One marketing service that allows businesses to communicate with customers and prospects across multiple channels like SMS, email, social media, and more. It explains how the service helps businesses build lists of contacts and then market directly to those lists through automated and interactive messaging. Customers are also given examples of how the service can be used to increase revenues through promotions, offers, and polling customers.
The document discusses implementing a multi-channel marketing strategy to improve email marketing performance. A successful multi-channel strategy targets customers across multiple communication channels like email, print, online, and direct mail. It is important to collect customer data to send personalized, relevant messages through the channels customers prefer. Testing different channel combinations can provide insights into the most effective marketing approaches for different customer segments.
Determinants of customer loyalty factors and its impact in consumer durable w...iaemedu
This document summarizes an article from the International Journal of Management (IJM) about a study on the determinants of customer loyalty factors in the consumer durable white goods market in Chennai, India. The study uses a questionnaire to identify variables of customer loyalty and regression analysis to determine the key factors, which include delivering on promises, providing accurate brand information, value, good brand choice, handling problems well, consistent service, lowest price, quick transactions, need fulfillment, rewards programs, and properly resolving complaints. The outcomes of the research are intended to help practitioners, planners, policymakers, and academics involved in this area.
A Better Approach to Customer RetentionFramed Data
Welcome to part 1 of 6 for our How to Improve User Retention series. Each week, we’ll provide a new post with best practices, advice, and real examples on how to keep your customers happy, engaged, and buzzing about your product. We’ll chat about high level planning strategy, how to apply specific advice, and point you to some of the web’s best tools. Enjoy!
Customer Life Cycle Model PowerPoint Presentation SlidesSlideTeam
The document provides an overview of a customer lifecycle model, including sections on customer segmentation, targeting audiences, understanding customer needs, customer acquisition strategies, marketing campaigns, customer retention, loyalty frameworks, satisfaction feedback, and key metrics. It includes examples of frameworks and processes for segmentation, targeting prospects, acquisition strategy, demand creation, sales force automation benefits, and the customer acquisition funnel. The slides are meant to be customized for a specific company.
Learn the 4 Essential Requirements, Part 3 of 4, Slides 153-228Vivastream
The document discusses the importance of multichannel marketing integration. It notes that while 93% of marketers use multiple channels, only 27.4% feel their efforts are effective, showing a need for better integration. The key aspects of integration are ensuring the message, media mix, timing, and customer experience are coordinated across channels to provide a consistent, relevant experience for each individual based on their preferences. This helps avoid "integrated multichannel irritation" and increases the chances the customer will remember a brand's message.
This document discusses the main types of loyalty programs, including:
1) Pure point-based programs where customers earn points based on spending that can be redeemed for services or products.
2) Pure lifestyle programs that target specific customer groups with deals to create addiction and reduce churn.
3) Affinity-based programs with tiers that offer gifts and privileges based on customer spending to target valuable customers.
4) Hybrid point-based and lifestyle programs that offer both points and segmented deals to reward valuable customers.
5) Community-based programs that reward entire communities to limit individual customer churn.
6) Coalition programs where brands form alliances to share costs, generate revenue from point redemptions,
This document provides an overview of customer relationship management (CRM) in retail. It discusses how CRM focuses on identifying and building loyalty with valuable customers. The goal is to develop a base of loyal customers who shop frequently. It then outlines the typical CRM process: [1] collecting customer data to build a database; [2] analyzing that data to identify target customer segments; [3] developing programs tailored to each segment, such as loyalty programs, personalized offers, and community building; [4] implementing those programs. Key aspects of CRM programs include incentivizing enrollment in loyalty programs, analyzing purchase patterns to determine customer lifetime value, and using data to convert less profitable customers or get rid of unprofitable ones.
This document summarizes challenges in converting leads to sales in today's market and proposes solutions. Traditional lead generation and sales approaches are no longer effective due to changes in buyer behavior. Buyers now do extensive research online before contacting sales and expect knowledgeable discussions of how solutions can benefit their business. However, most sales teams still rely on outdated sales approaches. The document recommends aligning sales and marketing messaging based on buyer personas, using inbound marketing to generate and nurture leads, training salespeople in a formal sales process aligned with the buyer journey, and ongoing investment in sales and marketing technologies and strategies.
Mobile text marketing, also known as SMS marketing, allows local businesses to effectively advertise to the large number of people who have mobile phones by sending promotional messages about deals, contests, and new products to signups, helping to boost sales, increase brand awareness, and improve customer relationships through a low-cost and convenient communication channel. Developing an SMS strategy involves building an opt-in list through online forms and short codes, then sending valuable coupons and offers to maximize engagement and sales over the long run.
This document discusses best practices for improving email deliverability and revenue performance management. It covers topics like lead scoring, sales enablement, marketing automation, CRM integration, data management, program architecture, acquisitions, bounce rates, conversion measurement, engagement, filters, Gmail, justification, mobile optimization, non-compliance, personalization, quarantine, re-engagement, subject lines, testing, unsubscribes, volume, and zero tolerance. The key aspects discussed are optimizing different aspects of the email program to improve deliverability and maximize open and conversion rates.
Retail Online and Digital Marketing Training Session OneJessica Brown
The document discusses various topics related to online and digital marketing including:
1) The key differences between online marketing, digital marketing, outbound marketing, and inbound marketing.
2) Traditional marketing versus new marketing approaches and the benefits of permission marketing over interruption marketing.
3) The importance of integrated marketing and maintaining a consistent brand experience across all touchpoints.
4) Customer lifecycles and the stages of reaching, acquiring, developing, retaining, and gaining advocacy from customers.
5) Factors to consider when developing a marketing strategy including setting objectives, targets, and understanding where the business currently stands.
The document discusses developing an effective CRM strategy, including tracking marketing campaigns, understanding customer behavior, providing customer service, and increasing efficiency. It emphasizes focusing on customers by understanding their needs, tailoring offerings to different segments, and prioritizing spend on high-value customers. An effective CRM strategy requires analyzing customer data and feedback to develop targeted communications through various channels at key moments in the customer journey.
A survey of 221 marketing technology decision-makers found that improving customer experiences, especially online experiences, was their top priority. Investing in customer lifecycle management can increase customer loyalty by 1%, equivalent to a 10% cost reduction. It is 5-20% likely to sell to a new prospect but 60-70% likely to sell to an existing customer. Customer loyalty accounts for 38% of margin, 40% of revenue growth, and 38% of shareholder value. The document outlines the phases of targeting, acquiring, onboarding, serving, growing, and retaining customers to personalize their experience over the lifecycle.
Mobile text marketing (also known as SMS marketing) is a long term scheme, but when it is well carried out it can have a wide range of benefits like it can improve your relationship with customers, increase your sales and widen your customer base. A well-structured SMS advertising strategy can boost your earnings, appeal to new customers, and improve your business's image. Contact us now for more information about mobile text and sms marketing and how it can help your local busuness.
http://spancept.com/
consult@spancept.com
This document summarizes a webinar on redefining customer experience metrics for better performance. The webinar covered measuring customer experience, connecting metrics to business results, measuring employee engagement, and empowering organizations. It discussed using metrics like Net Promoter Score, customer lifetime value, and employee Net Promoter Score. It also covered aligning metrics across an organization and viewing them as a line-of-sight waterfall to goals like return on investment and customer lifetime value.
All In One Marketing provides a service that allows businesses to communicate with customers and prospects across multiple channels including SMS, email, Facebook, and instant messengers from a single integrated dashboard. It is a two-step process of first building a contact list and then marketing to that list. The service offers features like sending automated text campaigns, appointment reminders, and mobile coupons. Pricing plans start at £99 per month.
This document describes an All In One Marketing service that uses multiple communication channels to build customer lists and engage with customers. It is a 2-step process of first building a list by collecting customer contact information and then marketing to that list through SMS, email, social media and more. The service aims to help businesses struggling with marketing, increase revenues through repeat customers and special offers, and provide an affordable solution for those with limited budgets or expertise. Features include importing contacts, online signup forms, mobile keywords, and sending various types of targeted messages.
All In One Marketing offers a fully managed marketing service that utilizes multiple communication channels including SMS, email, social media, and mobile apps to help businesses build customer lists and send targeted promotional messages. Their two-step approach involves first collecting customer contact information and preferences, and then marketing directly to that list. Features include tools for online signup forms, mobile keywords for subscriptions, and sending various types of automated and interactive messages. Pricing starts at £199 per month for a managed service plan including credits for SMS and emails.
This document provides best practices for SMS marketing. It discusses using opt-in and opt-out to build targeted lists, avoiding spam, keeping messages short and clear with a call to action, personalizing messages, including offers and tracking URLs. It also introduces MobiWeb as an SMS messaging provider with worldwide reach and high quality services.
MobiWeb - Best Practices for SMS Marketing MobiWeb
Most brands and enterprises choose SMS as a must-have when planning their mobile marketing strategy. However, success of SMS marketing and high percentage of ROI is not guaranteed. In fact, several key factors exist that businesses must take into account in order for SMS marketing to be successful.
This guide describes best practices for successful and high performance SMS marketing campaigns.
Since its establishment in 1999, MobiWeb is providing global SMS Messaging for B2B, B2C and C2C mobile interaction.
Visit us at www.solutions4mobiles.com
The document provides information on developing an effective email marketing strategy. It discusses segmenting customers into lifecycle stages from attracting new visitors to converting leads into customers. The strategy should track which programs are most cost-effective at generating leads and converting them while also identifying areas where the customer list is becoming exhausted. An example email template is provided that includes elements like the logo, pre-header, header, call-to-action buttons, content sections, social sharing options, and footer. Metrics like open and click-through rates should be monitored to evaluate campaign performance at each stage of the customer lifecycle.
Beyond Email: How Loyalty Programs and SMS Can Help You Win the Hearts and M...Tinuiti
Scaling your Direct-to-Consumer (D2C) brand requires an ever-growing toolbox, which includes first-party data, lifecycle tools like SMS messaging and loyalty programs, buttoned-up fulfillment and omnichannel marketing strategies, and a keen understanding of ecommerce trends.
The good news? Our subject matter experts, plus experts from across the industry, shared all the knowledge you need to grow and scale your D2C business in 2022.
Get The Maximum ROI From Your Coupon Campaignspainops1
The document describes an all-in-one marketing solution that allows businesses to build a subscriber list by having customers text a keyword, and then market to that list through automated text campaigns, emails, social media posts, and more. Key features include collecting contacts, sending promotional messages across multiple channels, engaging customers through polls and offers, and analyzing campaign performance. The goal is to generate more repeat business by keeping customers updated on deals and events.
This document provides tips and techniques for omnichannel marketing. It discusses the importance of viewing the customer experience across all channels from the customer's perspective. The document also outlines key success factors for various stages of the customer lifecycle, including boosting reach through content marketing and paid promotion, encouraging interaction through optimized content and customer journeys, boosting conversion through retargeting and testing, and increasing loyalty through lifecycle marketing and customer experience improvements. Implementation plans and metrics are suggested for each stage.
The document discusses Infinity Contact's services for helping companies reach small and medium sized businesses (SMBs). It provides tailored sales pitches by industry, SMB advisors to match needs with solutions, needs assessments to identify pain points, and value propositions tied to addressing those pain points. Infinity Contact has a database of over a million SMBs from various sources and can provide metrics like revenue per sale, sales per hour, conversion rates, and total pipeline value. It also discusses using buyer analytics to ensure the right salesperson reaches out to the right buyer with the right offer.
Adobe Campaign provides capabilities for planning, automating, and measuring marketing campaigns across digital and traditional channels to deliver personalized experiences. It addresses key challenges such as creating a single customer view, orchestrating campaigns across channels, optimizing campaigns, and ensuring consistent messaging. Over 400 major companies use Adobe Campaign to execute personalized programs across various channels and drive business performance.
MailDirect - The Complete Digital Marketing PlatformQLC India
MailDirect - A complete digital marketing platform that provides personalized email marketing, online surveys, ivrs, sms marketing and much more through a bouquet of advanced features to further enhance your marketing efforts.
How Estate Agents Can Benefit From Our All In One Marketing Systemspainops1
This document describes an all-in-one marketing solution for estate agents that allows communication across multiple channels including mobile, email, voice, chat, and social media. The solution collects contacts, sends updates and listings, engages customers, and analyzes campaign performance through a single integrated dashboard. It utilizes SMS marketing to build subscriber lists and send appointment reminders. The pricing offers no long term contracts and credits that rollover, with setup including building a GUI, Facebook page, website signup, and marketing materials. Additional estate agency services are also offered.
This document provides an overview of text message marketing and how businesses can use it to grow their customer base. It discusses the benefits of text marketing such as personalized communication, high delivery rates, and cost effectiveness. Examples are given of common text marketing strategies like sending discounts, tips, reminders and surveys. Facts are shared on the popularity of texting and response rates to mobile coupons. The document promotes using a text marketing service to deeply analyze a business and audience, implement an effective campaign, and provide ongoing support.
Human: Thank you for summarizing the key points. Your summary effectively captured the main purpose and content of the document in 3 concise sentences.
The document discusses Engage, a cloud-based mobile engagement platform that allows companies to create interactive marketing campaigns and improve customer communication. Key features highlighted include the ability to schedule campaigns, target individuals, track campaign performance, and build mobile web pages and forms. The platform aims to help companies enhance customer interactions and embrace mobile as a multi-channel tool. Oxygen8 is also introduced as a provider of multi-channel communication solutions, with offerings that include SMS messaging, reporting tools, and short codes to support interactive services.
This document summarizes a presentation given by Max Kissick-Jones of Bronto Software about the top email marketing tactics used by retailers. The document shares that segmentation, welcome series, remailing, cart recovery, and post-purchase series are some of the most commonly and effectively used tactics. It also notes that larger retailers tend to use fewer email marketing tactics than smaller retailers. The document aims to help retailers understand which tactics deliver the highest returns so they can prioritize the most effective programs.
This document summarizes a presentation given by Max Kissick-Jones of Bronto Software about the top email marketing tactics used by retailers. The document shares that segmentation, welcome series, remailing, cart recovery, and post-purchase series are some of the most commonly and effectively used tactics. It also notes that larger retailers tend to use fewer email tactics than smaller retailers. The document aims to help retailers understand which tactics deliver the highest returns so they can prioritize the most effective programs.
Ibm marketing cloud social advertising oct 2016 summaryNimesh Bhatia
IBM Social Audiences is a tool that allows marketers to target customers and prospects using paid social media and group messaging. It offers a single tool to manage the entire paid social media process, including creating and launching ads and group messages, selecting target audiences, and monitoring performance. Social Audiences can enhance email marketing results by providing deeper brand recognition, more reach, and helps acquire new customers through look-alike audiences and re-engage lapsed customers with custom audiences.
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Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
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This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
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This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
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2. Contents
1 Why All In One Marketing ?
2 How It Works
3 Features
4 Pricing Info
2
3. Do Any Of These Apply To Your Business ?
Struggling To Compete ?
Need more clients ?
Need more repeat business ?
Marketing Producing Poor ROI ?
Old Style Marketing not working ?
Internet not generating desired business ?
Need a cost-effective marketing strategy ?
Constraints
Do you lack resources & expertise ?
Do you have a limited budget ?
Struggling to keep up with change ?
3
4. All In One Marketing
We offer a way to communicate
simply and effectively with
existing customers and
prospects using ALL the latest
channels of communication.
This isn’t about scrapping your
existing marketing plan. Rather
supplementing it, making it
more effective and getting you a
much better ROI.
5. How All In One Marketing Works
It’s simple and comprises of just 2 Steps :
Step 1 - Build A List
Step 2 - Market To The List
COLLECT - contacts easily
All From One SEND - promotional messages
Single Integrated Dashboard ENGAGE - customers interactively
ANALYZE - campaign
5
6. Why A List ?
FACT - Most small to medium businesses do not have a list or are not
marketing effectively to their list.
If your business has a list and a simple effective way to communicate to it
then you can generate more revenues & profit by :
Keeping your clients/prospects updated about new promotions & events
etc..
Sending them irresistible offers in real-time
Interacting and developing relationships
Getting valuable feedback & insights
Sending them reminders
At the end of the day this is all about getting more repeat
business –
It costs 6 to 7 times less to get an existing customer to buy from
you than it does to get a new customer to buy from you
7. One Interface For ALL Your Marketing
We provide a simple graphical interface
so you can quickly and easily :
Manage all your contacts
No longer rely just on email. Instead
message your contacts using their
preferred channels of communication
i.e. SMS, Email, Facebook, Twitter,
MSN and AOL instant messenger
Send out reminders using the built-in
appointment reminder
Orchestrate and analyze the success
of your campaigns
AND we do everything for you for
the first 3 months
8. Any Effective Marketing System In 2012
Must Include SMS
• How are you staying in touch with your clients - are you reaching out to them
via their mobile devices with SMS ?.
• The International Journal of Marketing reported the response rate of mobile
marketing campaigns was 31% on average whilst printed advertising was
0.55%.
• Are you interested in getting a better return on investment from your
traditional marketing methods such as print advertising ? (using SMS call to
actions will help).
• Are you currently running marketing campaigns which include discounts and
coupons ? (SMS is perfect for this).
The success of your business is not just
determined by your products/services but also by
your access to your customers
9. Introduction To SMS (Short Messaging System)
• A system that enables cell phones to send and receive text messages
(maximum of 160 characters)
• “Real Time” advertising & communication
• Allows collection of mobile numbers via customer opt-in using keywords
sent to a “short code” - 60607
• Customer numbers are added to your messaging database
• Your business can promote its messages to customers, turning them into
repeat customers
• Messages shared virally lead to increased customers
See How Simple It Is To Subscribe –
Text allinone to 60607 now
11. People Love Their Texts !
• It takes 90 minutes for the
average person to respond to an
email. It takes 90 seconds for the
average person to respond to a
text message. (Source: CTIA.org)
• There are 2.5 times as many
texting users than e-mail
worldwide
• 98% of users have SMS enabled
phones
13. The Mobile Opportunity
• Small to medium businesses are not taking advantage of the
mobile revolution.
• Customers are on the move and marketing needs to reflect
that reality
• There is significant opportunity for a business that
understands this.
• Communicate with customers using their preferred channel
of communication.
Building A List Is A Valuable Asset If You Ever Decide
To Sell Your Business
14. Customers Want To Hear From You
These Are Your Clients/Prospects Who Have Willingly Subscribed
– All They Do Is Reply Stop To Unsubscribe
15. SMS Features & Benefits
Remember ! - It costs 6 to 7 times less to get an
existing customer to buy from you than it does to get
a new customer to buy from you
16. Mobile Marketing Is Here
The International Journal of Marketing reported the response
rate of mobile marketing campaigns was 31% on average whilst
printed advertising came in at a measly 0.55%.
17. Step1 - Building A Subscriber List
Offer the customer an SMS coupon if
they subscribe (people forget
physical coupons but don’t forget
their phones !)
Get your customers to join your VIP
list to get news and offers
Make them an irresistible offer if
they subscribe eg Text “Branningans”
to get 5% off your meal NOW
People can subscribe from Facebook
and sign-up Pages and embedded
forms on your website.
Improve the ROI on existing
advertising by having a “call to
action” to get more subscribers
18. Step 1 - Building A Subscriber List (continued)
Ask clients to leave a review e.g. Text
Revmeal and any text to 60607 – they are
subscribed and you can reply to them (as
well)
Product voting – ask prospects to take
part in a poll. They are automatically
subscribed and you get valuable insights
from the poll results
19. Short Codes Make It Simple To Subscribe
See How Simple It Is To Subscribe –
Text allinone to 60607 now
20. Step 2 - Multiple Marketing Options
Automated text campaigns – You can set-up
messages which are sent automatically at pre-
determined dates and times
Send coupons (these can have unique codes which
are “checked in” so they can only be used once) and
tell your subscribers about your special promotions etc.
Business Quiet ? – Send out a text broadcast with a
special offer
Show your clients you care by keeping them updated
with news
Remember you can also send an email/instant message/facebook & twitter
update at the same time as the SMS
21. Appointment Reminder
Increase client retention through personalized & automated text
reminders.
Similar Appointment Reminders Can Cost In Excess of £1,000
21
22. One Simple Interface
Incredibly Simple Reach all Contacts All at 1 Place
• One user interface Honoring “preferred • One database
for all channels channel” for each contact
• One vendor. One
• No need to learn Flexible – decide when price to pay.
multiple products and how to send
• Comprehensive
messages
• Simple analytics support
22
24. Why All In One Marketing ?
Reach ALL Customers
Single Integrated Marketing Suite
Orchestrated Campaigns
24
25. Why Choose US ?
Marketing Professionals
• We care about our clients and want them to succeed
• Clients have access to all our marketing services including
Mobile & Static Website design, SEO, Social Media
Deliver Tangible Results
• Help drive business
Forefront Of Technology
• Cutting edge technology for marketing & communication
25
26. Market Leading Rates
• No Long Term Contracts
• Text & Email Credits Rollover –
Never Lose Them
• FREE managed service for first 3
months – we do everything for you
• Upgrade Or Downgrade Plans
• Discounts on pre-paid plans
• Free email credit for every SMS
credit
26
27. Features: Collect Contacts
Feature Description
IMPORT CONTACTS: Import current customer database from a spreadsheet file.
MOBILE KEYWORDS: Utilize mobile keywords or shortcodes to encourage customers to opt-in to
your list.
ONLINE SIGN-UP PAGES: Collect mobile numbers, IM screen names, emails, or ALL of them. Or
use an embedded sign-up form in an existing web page.
FACEBOOK WIDGET: Facebook users can subscribe from within Facebook.
27
28. Features: Send Messages
Feature Description
MOBILE TEXT: Use SMS to send marketing messages to your list.
EMAIL MARKETING: Use pre-designed e-mail templates for e-mail marketing campaigns.
VOICE BROADCAST: Combine the personal touch of a human voice to your messaging campaign
(Available Soon)
INSTANT MESSAGE: Instantly communicate with members via MSN Messenger and AOL instant
messenger.
SOCIAL MEDIA: Post to your Facebook Page and send a “tweet” to your Twitter Account.
28
29. Features: Engage and Interact
Feature Description
MOBILE VOTING: Create fun and engaging SMS votes and polls. As people vote they are
automatically subscribed to your list.
TEXT TO SCREEN: When people text a keyword followed by a message it can be projected onto a
large screen at your venue in real time.
MOBILE eCARD: Create and design your own customer Mobile eCard with images and text.
(Available Soon)
MOBILE COUPON: Offer coupon discounts to customers and create unique promotion codes (2
credits) to track redemption and revenues.
SHUFFLE RESPONDER: Set up a pool of different promotional messages to send to your
customers after they have subscribed.
29
30. All In One Marketing - Winning new customers and
getting repeat business
31. Pricing : Monthly Plans
Additional Emails Can Be Purchased (10k = £20)
Additional SMS Credits Can Be Purchased At Pro-Rata Rates
Special Offer – FOC 3 Months Fully Managed Service – We Do
Everything For You
Price Guarantee – We Will Not Be Beaten On Price And Will Refund
31
The Difference If You Find A Better Offer
32. Pricing Monthly Plans
Additional Emails Can Be Purchased (10k = £20)
Additional SMS Credits Can Be Purchased At Pro-Rata Rates
Special Offer – FOC 3 Months Fully Managed Service – We Do
Everything For You
Price Guarantee – We Will Not Be Beaten On Price And Will Refund The
Difference If You Find A Better Offer
33. The Set-Up – What’s Included :
• We will build a Graphical User Interface for you and setup your keywords
and messages
• We set-up a Facebook Business Page and Twitter A/c (and connectivity)
• If you have a website we create a sign-up Page and embedded sign-up
form
• Provision of marketing materials and mobile coupons
• Full support (including training, videos and PDFs)
• We create a “fully optimised for mobile website” – 5 Pages of content
including “click to call” and google Maps. The website resizes based on the
mobile screen size (value £499) – all you have to pay is a nominal charge
for updates
Plus 3 Months Fully Managed Service Included –
We Do Everything For You
34. Like To Know More ?
Call Today
Call 01905 319 416
Or 07800 501 715
For more information –
Seo.getonthenet.org/aiom
aiom.org.uk
Email info@aim.org.uk
34
Editor's Notes
Transition: section at a time So why do we care about this? Well, for the business owners that youre working with it will be incredibly simple Business owners don't have time to learn multiple complex software, multiple services – They don’t have the time to learn a text message service, or an email service, or a voice broadcast service – all while updating their facebook and twitter status. So we’ve made it simple - we combined 5 of the most popular communication channels all onto 1 easy to use dashboard. Next, by leveraging all these channels it better enables you reach 100% of your contacts. For example – for me– I prefer email – I like to keep things oraganised.. Etc But it may not be the same for your customer– They may be inundated with emails. And a mobile text may be the best way to connect them. By using multi channel marketing – you now give customers a choice for how they want to be communicated by you. And by sending them messages through their preferred channel, they’re more likely to open, read, retain, and respond your message. And lastly, everything's in one place. So your database isn't scattered across different services and software, it’s all under 1 roof. And it saves you money,-- because you’re not paying multiple bills, you only have one bill and much of the time its for the same price that you would pay for just a single service.
Jan 22 , feb 92, march 150 First, it’s so easy and it is SO versatile- It doesn't matter that the clients that you’re working with are SMB, enterprise, nonprofit – All of them can use this software to upgrade their marketing and communication. So with a wider target market, you have more opportunities to close business and meet your quote. As a matter of fact – on the east coast, I’ve heard they call the toolkit “the one call quota hammer”. Next, Deliver tangible results – Unlike other products– we’re not just helping improve efficiency- (we don’t route phone calls, or make forms, do payments– that stuff is BORING. Wee make better marketing. Better marketing = more sales, more sales = more business. And with justified ROI, they’ll be purchasing more from us, more often. Lastly– This is exciting technology. When you sell this product, you’ll be working with marketing directors, VPs of marketing, business owners, CEOs, to launch this new and innovative marketing campaigns– It’s really fun stuff.
Great! So Let’s get into logistics— Here’s the pricing for MTK— Best of all – it starts at just $50. Such a low entry point, and every package/plan comes with everything the MTK has to offer- - no setup fees, no contracts, month to month. Very low barrier to entry So for just 50, your client can experience multi channel marketing – Things to take note is that we provide Roll-over text credits – similar to a cell phone plan, whatever credits you don’t use – you get to keep. Each plan will come with a certain amount of text message credits, mobile keywords, and an email database limit. Every email, every IM, every social post will be free– If you run into a client who already is doing email marketing, which btw is the PERFECT prospect– they’ll be very familiar and pleased with our pricing structure – Same thing goes for mobile text – the pricing structure is o -------------------------- This is pricing structure – but one last thing to note is that we’re introducing even HIGHER plans – we’re literally outgrowing our pricing structure.