This document outlines 11 marketing trends for 2011:
1. Online marketing is growing, with larger ad budgets and shifts from traditional to digital media.
2. Websites must be mobile-friendly as smartphone usage increases.
3. Location-based marketing through apps like Foursquare is emerging.
4. Social media like Facebook has become a default platform for brand interaction.
5. Consumers trust peer recommendations over advertising.
6. Search engine optimization and social media optimization are becoming integrated.
7. Tablets like the iPad are changing website and app design.
8. Popular mobile apps will include money transfers, health monitoring and mobile payments.
9
Mobile communications are fundamentally changing how businesses interact with consumers. Mobile use is growing exponentially faster than previous technologies. Location-based targeting and real-time interactions allow novel ways for businesses to engage customers via mobile. However, many U.S. businesses have been slow to capitalize on mobile opportunities for optimizing stakeholder interactions and data collection.
This is a broad overview of ShopLocal, its core SmartCircular product, its suite of digital distribution options via SmartDelivery and the newest product called the Shopper Planner Center that is all about unifying and promoting the complete set of store based information, sales, promotions, deals, etc
Broad Street President Charlie Ray discusses the digital advertising trends and realities for 2014 in digital advertising and media planning and buying.
This was presented at the Duluth Chamber's Social Media Conference on Wednesday, May 25, 2011. It gives a pretty general overview of what location-based social media is and how small businesses can use it.
This presentation exposes key facts about mobile search for small and moderate sized businesses in the US. Consumer usage and penetration statistics are presented in a quick and accessible fashion. Advertising and marketing recommendations are for business owners and managers is included at the end of the presentation which was produced by DigiMechanix, Inc (DMX) - A Division of BALLA, Llc
Presentation for HBA 2012 - Some example and data still can be used for knowledge and understanding of strategic campaigns and how quickly digital media strategies have changed or evolved.
This document outlines 11 marketing trends for 2011:
1. Online marketing is growing, with larger ad budgets and shifts from traditional to digital media.
2. Websites must be mobile-friendly as smartphone usage increases.
3. Location-based marketing through apps like Foursquare is emerging.
4. Social media like Facebook has become a default platform for brand interaction.
5. Consumers trust peer recommendations over advertising.
6. Search engine optimization and social media optimization are becoming integrated.
7. Tablets like the iPad are changing website and app design.
8. Popular mobile apps will include money transfers, health monitoring and mobile payments.
9
Mobile communications are fundamentally changing how businesses interact with consumers. Mobile use is growing exponentially faster than previous technologies. Location-based targeting and real-time interactions allow novel ways for businesses to engage customers via mobile. However, many U.S. businesses have been slow to capitalize on mobile opportunities for optimizing stakeholder interactions and data collection.
This is a broad overview of ShopLocal, its core SmartCircular product, its suite of digital distribution options via SmartDelivery and the newest product called the Shopper Planner Center that is all about unifying and promoting the complete set of store based information, sales, promotions, deals, etc
Broad Street President Charlie Ray discusses the digital advertising trends and realities for 2014 in digital advertising and media planning and buying.
This was presented at the Duluth Chamber's Social Media Conference on Wednesday, May 25, 2011. It gives a pretty general overview of what location-based social media is and how small businesses can use it.
This presentation exposes key facts about mobile search for small and moderate sized businesses in the US. Consumer usage and penetration statistics are presented in a quick and accessible fashion. Advertising and marketing recommendations are for business owners and managers is included at the end of the presentation which was produced by DigiMechanix, Inc (DMX) - A Division of BALLA, Llc
Presentation for HBA 2012 - Some example and data still can be used for knowledge and understanding of strategic campaigns and how quickly digital media strategies have changed or evolved.
This document discusses the impact of mobile devices on local businesses. Some key points:
- Mobile now accounts for 12% of global internet traffic and over 50% of local searches are done on mobile.
- For local businesses to be competitive, they need a mobile-optimized website or app and to rank highly in local search results.
- Customers now expect to easily access business information from their mobile devices and often purchase shortly after searching on mobile. Having a strong mobile presence is important for local businesses to capture these customers.
Internet Marketing, SEO & Tools For SuccessJames Hutto
Lecture to Emerge Memphis member companies about Internet Marketing, SEO and some of the different tools that are available to help succeed in marketing online.
Mobile search is important for connecting users with relevant content on their devices. Traditional search methods are inadequate for mobile as they cannot handle different content types, provide real-time indexing, or adapt to varying devices. Multiple search engines must be used since no single engine indexes all content or provides identical results. Improved discovery of content through search and recommendations could generate billions in additional revenue for mobile operators.
The document discusses mobile analytics and insights from mobile engagement marketing. It provides an overview of mobile trends, outlines steps for measuring mobile's impact on marketing, and reviews unique insights and vendors for mobile analytics. While mobile analytics are maturing, there are still caveats around standardization and integrating siloed data and tools across the fragmented mobile landscape.
BCM "Interactive: The Most Able Medium'' Presentation - November 2008BCM Group
In tough economic times, you can rely on interactive media to be the most able medium. Presentation given to clients of BCM Partnership, Brisbane, 20 November 2008
This document proposes a mobile app that allows users to digitally store and track their loyalty rewards from multiple retailers. It argues that the app will provide simplicity and organization by allowing users to easily access all their loyalty cards and points in one place. The app will also provide personalized promotions and offers to users based on their location. Revenue will come from a paid version of the app and in-app advertising for retailers who want to promote offers and engage with customers. The proposal claims this app will fill an unmet need since no competitors currently offer all these benefits to both consumers and businesses.
1) The document discusses the rapid emergence of tablet consumers, with 1 in 5 people in the US intending to purchase a tablet in the next 6 months. Tablets are becoming an important shopping device, with high purchase conversion rates from tablet shoppers.
2) Tablets are used primarily for leisure activities like browsing the internet and shopping from the couch. Many retailers are starting to recognize tablets as an important platform and are designing mobile sites and apps to cater to tablet shoppers.
3) The document provides principles for designing tablet experiences, focusing on engaging, shareable, shoppable and extendable content. It also discusses responsive design as an approach to optimize content for different devices.
Social commerce refers to customers interacting with one another to make better buying decisions. There has been an explosion of user-generated content and social media that influences purchase decisions. A survey found that over half of online sellers consider user-generated content important to their strategy. Ratings and reviews have become important for both consumers and retailers, with studies showing they can increase conversion rates and lower the ratio of people who visit a site versus make a purchase. A case study on lingerie retailer Figleaves.com found that products with reviews had a 35% higher conversion rate compared to products without reviews.
1) Japan has a mature mobile phone market with over 89% penetration and growth of 4% year-over-year. Mobile phones are the most popular communications device surpassing PCs and landlines.
2) Mobile social networking is growing in popularity in Japan, with the top 3 networks being mixi, mobage town, and Gree. These networks focus on gaming, communications, and avatars/virtual worlds respectively to differentiate themselves.
3) The mobile social networks make most of their revenue from premium content, ads, and app sales, and are working to attract more developers by opening their APIs and payment programs.
Search engines are the most commonly used resource for consumers looking for local businesses. Over 200 million people in the US conduct online searches each month for services like AC repair. However, many local businesses are missing out on these online customers if they do not have an online presence through search engine advertising. Having a strong online presence can drive significant offline sales and long-term customer value through repeat purchases and referrals.
The Mobile App Experience - Uncovering the consumer journey from app discover...Data N Charts
I. More than nine in ten smartphone and tablet users now use mobile apps regularly. However, only about a third of users pay for apps. The US mobile app market is expected to generate nearly $10 billion in revenue in 2015, driven primarily by e-book purchases but with gaming apps and in-app purchases gaining ground.
II. Word of mouth and recommendations from friends and family are the most effective means of discovering new apps. Consumers also consider factors like reviews, price, and app descriptions before downloading.
III. Social media apps tend to see the highest levels of regular usage. Apps that make consumers' lives easier through convenience and functionality are also regularly engaged with. But consumers quickly abandon apps that do
Small businesses need a mobile experience to connect with customers. Nearly everyone has smartphones and uses them to search for local businesses and products. Having a mobile-optimized website and app allows small businesses to be accessible anywhere and drive customers to their business. It also improves productivity and avoids losing sales from those frustrated with non-mobile sites. While large companies move slowly on mobile, small businesses can gain an advantage by moving quickly to offer mobile options like apps at affordable prices.
The document discusses the growing importance and impact of mobile integration. It notes that mobile phones are more prevalent than cars or credit cards and that mobile is changing consumer expectations and the customer journey. The document then provides recommendations for businesses to integrate mobile into their strategies, including building a mobile website, mobile advertising, mobile couponing, mobile apps, and integrating across platforms. It also discusses emerging mobile trends and capabilities.
2011 Maine Restaurant Expo seminar deck "There's an App for That" 3 16-2011Fishbowl Inc
This document discusses how restaurants can use mobile applications to engage customers. It outlines how consumers are increasingly using smartphones and mobile apps. Restaurants can use apps for search optimization, social media engagement, online ordering and reservations, daily deals, surveys, email marketing, QR codes, and loyalty programs. The presentation provides statistics on mobile trends and examples of successful restaurant apps.
The document discusses the growing importance and effectiveness of email marketing. It notes that 59% of online advertising inventory is within or around the inbox. Email marketing is projected to become a $4 billion industry by 2011 and has an ROI of $50 for every $1 spent. The document also cites several studies that found consumers prefer email to learn about new products and that it prompts browsing of retailer websites.
Local Search Association President Neg Norton's remarks during the Search and Information Industry Association's (SIINDA) "Making Transactions Happen" event in Munich.
E-Contenta - сервис персональных рекомендаций для digital media & entertainment.
Анализируя поведение пользователей в сети E-Contenta предвидит, какой контент понравится пользователю на каждом этапе маркетинговой воронки: привлечение, удержание, возвращение. Новшество заключается в том, что каждый человек получает собственное уникальное предложение. Это отличается от таргетинга, где одно и то же рекламное сообщение видит вся целевая группа людей.
Результат: персональные рекомендации улучшают KPIs клиентов E-Contenta:
• Снижают стоимость привлечения,
• Уменьшают отток клиентов,
• Увеличивают LTV.
E-Contenta работает со всеми видами цифрового контента: видео, аудио, книги, СМИ, игры, образовательные программы. В настоящее время рекомендательной системой E-Contenta пользуются такие компании, как Bookmate, Mybook, Rutube, SPbTV, MyBook, Vidimax, Tviz.tv (приложение для второго экрана), Деловая газета, телеканал «Дождь» и ЦУМ, сервис изучения английского языка LinguaLeo и некоторые другие компании.
e-contenta.com
Η προώθηση ιστοσελίδων απασχολεί όλους τους ιδιοκτήτες ιστοσελίδων. Όμως λίγοι έχουν τη γνώση να κάνουν ολοκληρωμένη προώθηση στο google μέχρι τη στιγμή που η ιστοσελίδα τους θα καταφέρει να αναρριχηθεί στην πρώτη σελίδα του google.
Στην ιστοσελίδα μας θα μάθετε όλα όσα θέλετε να μάθετε για την προώθηση ιστοσελίδων: http://dreamweaver.gr/
The Met Office is the UK's national weather service that employs 1,800 people to create over 3,000 daily forecasts. They were running weather forecasting models on a supercomputer and storing 17 petabytes of climate data, but downstream systems to package forecasts were distributed across over 200 servers running Linux. To reduce costs and complexity, the Met Office evaluated migrating Linux workloads to IBM zEnterprise mainframes and saw significant savings by reducing Oracle licensing costs from 204 processor cores to 17, cutting costs by around 12 times. Benchmarking showed mainframe performance was better for their I/O intensive workloads like databases. The consolidation has lowered IT costs substantially and simplified management.
El documento habla sobre el fenómeno del Niño y cómo afecta el clima con calor y lluvias fuertes repentinas, también pregunta cómo podemos ayudar a cuidar nuestro hogar a través del ahorro de energía y ríos, y concluye agradeciendo a los amigos por aprender sobre este tema.
This document discusses the impact of mobile devices on local businesses. Some key points:
- Mobile now accounts for 12% of global internet traffic and over 50% of local searches are done on mobile.
- For local businesses to be competitive, they need a mobile-optimized website or app and to rank highly in local search results.
- Customers now expect to easily access business information from their mobile devices and often purchase shortly after searching on mobile. Having a strong mobile presence is important for local businesses to capture these customers.
Internet Marketing, SEO & Tools For SuccessJames Hutto
Lecture to Emerge Memphis member companies about Internet Marketing, SEO and some of the different tools that are available to help succeed in marketing online.
Mobile search is important for connecting users with relevant content on their devices. Traditional search methods are inadequate for mobile as they cannot handle different content types, provide real-time indexing, or adapt to varying devices. Multiple search engines must be used since no single engine indexes all content or provides identical results. Improved discovery of content through search and recommendations could generate billions in additional revenue for mobile operators.
The document discusses mobile analytics and insights from mobile engagement marketing. It provides an overview of mobile trends, outlines steps for measuring mobile's impact on marketing, and reviews unique insights and vendors for mobile analytics. While mobile analytics are maturing, there are still caveats around standardization and integrating siloed data and tools across the fragmented mobile landscape.
BCM "Interactive: The Most Able Medium'' Presentation - November 2008BCM Group
In tough economic times, you can rely on interactive media to be the most able medium. Presentation given to clients of BCM Partnership, Brisbane, 20 November 2008
This document proposes a mobile app that allows users to digitally store and track their loyalty rewards from multiple retailers. It argues that the app will provide simplicity and organization by allowing users to easily access all their loyalty cards and points in one place. The app will also provide personalized promotions and offers to users based on their location. Revenue will come from a paid version of the app and in-app advertising for retailers who want to promote offers and engage with customers. The proposal claims this app will fill an unmet need since no competitors currently offer all these benefits to both consumers and businesses.
1) The document discusses the rapid emergence of tablet consumers, with 1 in 5 people in the US intending to purchase a tablet in the next 6 months. Tablets are becoming an important shopping device, with high purchase conversion rates from tablet shoppers.
2) Tablets are used primarily for leisure activities like browsing the internet and shopping from the couch. Many retailers are starting to recognize tablets as an important platform and are designing mobile sites and apps to cater to tablet shoppers.
3) The document provides principles for designing tablet experiences, focusing on engaging, shareable, shoppable and extendable content. It also discusses responsive design as an approach to optimize content for different devices.
Social commerce refers to customers interacting with one another to make better buying decisions. There has been an explosion of user-generated content and social media that influences purchase decisions. A survey found that over half of online sellers consider user-generated content important to their strategy. Ratings and reviews have become important for both consumers and retailers, with studies showing they can increase conversion rates and lower the ratio of people who visit a site versus make a purchase. A case study on lingerie retailer Figleaves.com found that products with reviews had a 35% higher conversion rate compared to products without reviews.
1) Japan has a mature mobile phone market with over 89% penetration and growth of 4% year-over-year. Mobile phones are the most popular communications device surpassing PCs and landlines.
2) Mobile social networking is growing in popularity in Japan, with the top 3 networks being mixi, mobage town, and Gree. These networks focus on gaming, communications, and avatars/virtual worlds respectively to differentiate themselves.
3) The mobile social networks make most of their revenue from premium content, ads, and app sales, and are working to attract more developers by opening their APIs and payment programs.
Search engines are the most commonly used resource for consumers looking for local businesses. Over 200 million people in the US conduct online searches each month for services like AC repair. However, many local businesses are missing out on these online customers if they do not have an online presence through search engine advertising. Having a strong online presence can drive significant offline sales and long-term customer value through repeat purchases and referrals.
The Mobile App Experience - Uncovering the consumer journey from app discover...Data N Charts
I. More than nine in ten smartphone and tablet users now use mobile apps regularly. However, only about a third of users pay for apps. The US mobile app market is expected to generate nearly $10 billion in revenue in 2015, driven primarily by e-book purchases but with gaming apps and in-app purchases gaining ground.
II. Word of mouth and recommendations from friends and family are the most effective means of discovering new apps. Consumers also consider factors like reviews, price, and app descriptions before downloading.
III. Social media apps tend to see the highest levels of regular usage. Apps that make consumers' lives easier through convenience and functionality are also regularly engaged with. But consumers quickly abandon apps that do
Small businesses need a mobile experience to connect with customers. Nearly everyone has smartphones and uses them to search for local businesses and products. Having a mobile-optimized website and app allows small businesses to be accessible anywhere and drive customers to their business. It also improves productivity and avoids losing sales from those frustrated with non-mobile sites. While large companies move slowly on mobile, small businesses can gain an advantage by moving quickly to offer mobile options like apps at affordable prices.
The document discusses the growing importance and impact of mobile integration. It notes that mobile phones are more prevalent than cars or credit cards and that mobile is changing consumer expectations and the customer journey. The document then provides recommendations for businesses to integrate mobile into their strategies, including building a mobile website, mobile advertising, mobile couponing, mobile apps, and integrating across platforms. It also discusses emerging mobile trends and capabilities.
2011 Maine Restaurant Expo seminar deck "There's an App for That" 3 16-2011Fishbowl Inc
This document discusses how restaurants can use mobile applications to engage customers. It outlines how consumers are increasingly using smartphones and mobile apps. Restaurants can use apps for search optimization, social media engagement, online ordering and reservations, daily deals, surveys, email marketing, QR codes, and loyalty programs. The presentation provides statistics on mobile trends and examples of successful restaurant apps.
The document discusses the growing importance and effectiveness of email marketing. It notes that 59% of online advertising inventory is within or around the inbox. Email marketing is projected to become a $4 billion industry by 2011 and has an ROI of $50 for every $1 spent. The document also cites several studies that found consumers prefer email to learn about new products and that it prompts browsing of retailer websites.
Local Search Association President Neg Norton's remarks during the Search and Information Industry Association's (SIINDA) "Making Transactions Happen" event in Munich.
E-Contenta - сервис персональных рекомендаций для digital media & entertainment.
Анализируя поведение пользователей в сети E-Contenta предвидит, какой контент понравится пользователю на каждом этапе маркетинговой воронки: привлечение, удержание, возвращение. Новшество заключается в том, что каждый человек получает собственное уникальное предложение. Это отличается от таргетинга, где одно и то же рекламное сообщение видит вся целевая группа людей.
Результат: персональные рекомендации улучшают KPIs клиентов E-Contenta:
• Снижают стоимость привлечения,
• Уменьшают отток клиентов,
• Увеличивают LTV.
E-Contenta работает со всеми видами цифрового контента: видео, аудио, книги, СМИ, игры, образовательные программы. В настоящее время рекомендательной системой E-Contenta пользуются такие компании, как Bookmate, Mybook, Rutube, SPbTV, MyBook, Vidimax, Tviz.tv (приложение для второго экрана), Деловая газета, телеканал «Дождь» и ЦУМ, сервис изучения английского языка LinguaLeo и некоторые другие компании.
e-contenta.com
Η προώθηση ιστοσελίδων απασχολεί όλους τους ιδιοκτήτες ιστοσελίδων. Όμως λίγοι έχουν τη γνώση να κάνουν ολοκληρωμένη προώθηση στο google μέχρι τη στιγμή που η ιστοσελίδα τους θα καταφέρει να αναρριχηθεί στην πρώτη σελίδα του google.
Στην ιστοσελίδα μας θα μάθετε όλα όσα θέλετε να μάθετε για την προώθηση ιστοσελίδων: http://dreamweaver.gr/
The Met Office is the UK's national weather service that employs 1,800 people to create over 3,000 daily forecasts. They were running weather forecasting models on a supercomputer and storing 17 petabytes of climate data, but downstream systems to package forecasts were distributed across over 200 servers running Linux. To reduce costs and complexity, the Met Office evaluated migrating Linux workloads to IBM zEnterprise mainframes and saw significant savings by reducing Oracle licensing costs from 204 processor cores to 17, cutting costs by around 12 times. Benchmarking showed mainframe performance was better for their I/O intensive workloads like databases. The consolidation has lowered IT costs substantially and simplified management.
El documento habla sobre el fenómeno del Niño y cómo afecta el clima con calor y lluvias fuertes repentinas, también pregunta cómo podemos ayudar a cuidar nuestro hogar a través del ahorro de energía y ríos, y concluye agradeciendo a los amigos por aprender sobre este tema.
Bus Station Advertising in Vishakapatnam - Vishakapatnam Bus Stand AdvertisingOrganized Outdoor
This document advertises outdoor advertising services at bus stations in Visakhapatnam, India, including branding and advertisements at the Visakhapatnam Bus Stand ISBT. It provides contact information for the company Organized Outdoor, including their phone numbers 8826335802, 8860886720, and 9999163133, as well as their website www.organizedoutdoor.com.
Description: IQAIST: Improving Quality and Accessibility in In-Service Trainings for Teachers
Project number: 2014–1–IT02–KA201–004226
In Service Training for Teachers: project funded with support from the European Commission through Erasmus+ Program
Erasmus+ Key Action 2:
This project is a Strategic Partnership in the field of school education. The new Erasmus+ programme aims to support actions in the fields of Education, Training, Youth and Sport for the period 2014- 2020. The Key Action 2 supports the development, transfer and/or implementation of innovative practise at organisational, local, regional, national or European levels.
The BBFC (British Board of Film Classification) classifies films nationally using age ratings to dictate suitability. Films rated 15 can contain strong language, violence, and limited nudity unless sexual. Films rated 18 allow more explicit sexual content and violence that is too strong for 15 ratings. The BBFC guidelines for ratings are based on societal changes and aim to protect viewers while allowing informed choices. Filmmakers must consider these guidelines to appeal to target audiences and facilitate distribution.
Pronto Facility Services is an integrated facility management company headquartered in Mumbai, India. Their vision is to offer remarkable value to clients by actively listening to needs and promptly providing appropriate solutions. They believe in treating customers with respect, honesty, and ethics. Pronto's approach involves client relationship management, delivery management, and process management. Their services include soft services like housekeeping, engineering services, corporate services, security solutions, chauffeur services, and catering. Pronto aims to provide quality services while ensuring cost optimization and compliance.
This document summarizes new trends in technology, SEO, and social media from 2011. It discusses emerging technologies like near-field communications and Bitcoin. It also covers growing uses of social media for marketing, including personalized search based on location. Finally, it notes the increasing role of social networks, reviews, and daily deals sites in online advertising and consumer engagement.
Using emerging media data in developing marketing campaigns -slideshare - 10...Ron Jacobs
Ron Jacobs presented on using emerging media data for developing marketing campaigns. He discussed how marketers can capture behaviors from digital and social media to target and segment audiences. Marketers can also mine social media to understand conversations around brands and identify influencers. Combining social and offline data allows for micro-targeting audiences. Remarketing lets marketers retarget ads to users who visited their website. Attribution models need to better account for the interrelated impact of multiple marketing channels.
These slides focus on the mechanics of Facebook marketing. The meat of these slides is based on the components of Facebook providing a look at what can be collected, analyzed, etc.
Foundation Capital Research: The E-Commerce LandscapeJeff Grimes
The document discusses the emerging landscape of e-commerce and outlines several trends:
1) Social media is becoming increasingly important for e-commerce, with over 50% of Facebook/Twitter users more likely to purchase from followed brands.
2) Mobile commerce is growing rapidly as smartphones and location-based services allow online purchases to translate into offline sales.
3) Daily deals and group buying sites like Groupon have helped bridge online and offline sales for local businesses by measuring customer acquisition.
Presentation given at Congresso internacional do livro digital 2011 in Brazil, July 2011. The consumer and textbook data at the front of the presentation is from BISG and
Key Trends & Metrics from the Local-Sphere in Q1Localogy
Here are the key trends and data points from the local marketing and search space from Q1 2016. Presented by Greg Sterling, this presentation was delivered to an audience of LSA members.
The document discusses several key updates and trends related to online marketing and technology in the hotel industry:
1. Google has launched a hotel finder tool that allows users to search, compare, and book hotels directly through Google. This could significantly impact online travel agencies.
2. Hotels need to ensure they are included in Google's hotel database and optimize their listings to appear prominently in search results.
3. Google has introduced stricter requirements around website content freshness and engagement through updates like Panda. Hotels must generate unique, engaging content to perform well in search.
4. Mobile bookings and research are growing rapidly as more travelers use smartphones. Hotels need mobile-optimized websites and
Fanatics is the largest retailer of officially licensed sports merchandise in the world. They operate hundreds of online stores for major sports leagues and teams. Fanatics has seen incredible growth in mobile commerce, with mobile traffic exceeding 50% and mobile revenue hitting 31% in January 2016. The presentation outlines how to succeed in mobile commerce, including growing mobile traffic, optimizing the user experience, being agile and listening to customer feedback, and getting connected across devices and platforms. It provides examples of how companies like Fanatics, Starbucks and the San Francisco 49ers are connecting with customers through mobile apps, loyalty programs, location services and more.
1. The document discusses mobile strategies for media owners, focusing on predictions for the mobile OS market and monetizing mobile apps and content.
2. It predicts that Android will dominate the mobile OS market, and that a new digital media landscape is emerging across mobile websites and apps.
3. Social media is drawing traditional media into mobile, and innovation in mobile content and apps is proving more effective than replication of print magazines on tablets.
This document discusses challenges with digital media measurement and opportunities for improvement. It notes that cookies often provide an inaccurate view of audiences as they don't always reflect unique individuals and are frequently deleted. Additionally, clicks are an incomplete metric and optimization based solely on clicks ignores most users. The document recommends moving to a viewable impressions standard and currency based on audience size rather than gross impressions to address these issues.
eMarketer Webinar: Key Digital Trends for 2011eMarketer
Join eMarketer Principal Analysts Noah Elkin, Debra Aho Williamson and David Hallerman to learn about key digital trends for 2011 in this eMarketer webinar.
Mobile marketing trends, stats, and best practices were discussed over five parts. Key points included: mobile usage is growing rapidly worldwide, with smartphones accounting for over half of US mobile users by 2014; magnetic content that is useful, well-executed, and fun is important; precise targeting and geo-location can enhance mobile campaigns when used judiciously; mobile should be used as an additive channel to integrate with other media; and measurable goals like coupon redemption and a framework that links marketing investments to perceptual, behavioral and financial outcomes are needed to evaluate mobile ROI.
Business plan for photography learning app proposition. This an idea for an that can teach photography in social interactive way using gamification features. Everybody takes photos - would you like to take better ones and see how your anonymous friends are doing? Visit places, compare results, customize your interface - discover these and many more in "Ph-club"
This document discusses pivoting a personal library product to a product library focused on online shopping. It identifies the target customer segment as upwardly mobile young professionals who spend $2-10k annually on discretionary online purchases. Potential revenue streams for a product library include affiliate fees from retailers, subscriptions, advertising, and fees from developers and marketers. Next steps discussed include testing features and revenue models with MVP landing pages and experiments like a Chrome add-in for comparison shopping.
Mobile applications can help brands build loyalty and engagement among key demographic groups like younger men who are more likely to use smartphone apps. Features like location services, barcode scanning, and loyalty programs are well-suited for mobile apps. Examples include beauty advisors that recommend products based on photos of the user's features, and social commerce sites that integrate shopping and social media connections by allowing users to share purchases. As smartphone and social media penetration increases, more retail is projected to occur through platforms like Facebook, driving the growth of social commerce.
The document discusses various tactics for effective email marketing in 2015, including engagement strategies, mobile email, channel integration, contact strategies, social-email marketing, and email optimization. It provides examples of how companies have successfully implemented these tactics, such as British Airways targeting smartphone users to promote a mobile app and eBay conducting extensive subject line testing. The document also outlines key questions for each tactic and considerations for email marketers.
Main Java[All of the Base Concepts}.docxadhitya5119
This is part 1 of my Java Learning Journey. This Contains Custom methods, classes, constructors, packages, multithreading , try- catch block, finally block and more.
it describes the bony anatomy including the femoral head , acetabulum, labrum . also discusses the capsule , ligaments . muscle that act on the hip joint and the range of motion are outlined. factors affecting hip joint stability and weight transmission through the joint are summarized.
How to Setup Warehouse & Location in Odoo 17 InventoryCeline George
In this slide, we'll explore how to set up warehouses and locations in Odoo 17 Inventory. This will help us manage our stock effectively, track inventory levels, and streamline warehouse operations.
This presentation was provided by Steph Pollock of The American Psychological Association’s Journals Program, and Damita Snow, of The American Society of Civil Engineers (ASCE), for the initial session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session One: 'Setting Expectations: a DEIA Primer,' was held June 6, 2024.
The simplified electron and muon model, Oscillating Spacetime: The Foundation...RitikBhardwaj56
Discover the Simplified Electron and Muon Model: A New Wave-Based Approach to Understanding Particles delves into a groundbreaking theory that presents electrons and muons as rotating soliton waves within oscillating spacetime. Geared towards students, researchers, and science buffs, this book breaks down complex ideas into simple explanations. It covers topics such as electron waves, temporal dynamics, and the implications of this model on particle physics. With clear illustrations and easy-to-follow explanations, readers will gain a new outlook on the universe's fundamental nature.
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UPRAHUL
This Dissertation explores the particular circumstances of Mirzapur, a region located in the
core of India. Mirzapur, with its varied terrains and abundant biodiversity, offers an optimal
environment for investigating the changes in vegetation cover dynamics. Our study utilizes
advanced technologies such as GIS (Geographic Information Systems) and Remote sensing to
analyze the transformations that have taken place over the course of a decade.
The complex relationship between human activities and the environment has been the focus
of extensive research and worry. As the global community grapples with swift urbanization,
population expansion, and economic progress, the effects on natural ecosystems are becoming
more evident. A crucial element of this impact is the alteration of vegetation cover, which plays a
significant role in maintaining the ecological equilibrium of our planet.Land serves as the foundation for all human activities and provides the necessary materials for
these activities. As the most crucial natural resource, its utilization by humans results in different
'Land uses,' which are determined by both human activities and the physical characteristics of the
land.
The utilization of land is impacted by human needs and environmental factors. In countries
like India, rapid population growth and the emphasis on extensive resource exploitation can lead
to significant land degradation, adversely affecting the region's land cover.
Therefore, human intervention has significantly influenced land use patterns over many
centuries, evolving its structure over time and space. In the present era, these changes have
accelerated due to factors such as agriculture and urbanization. Information regarding land use and
cover is essential for various planning and management tasks related to the Earth's surface,
providing crucial environmental data for scientific, resource management, policy purposes, and
diverse human activities.
Accurate understanding of land use and cover is imperative for the development planning
of any area. Consequently, a wide range of professionals, including earth system scientists, land
and water managers, and urban planners, are interested in obtaining data on land use and cover
changes, conversion trends, and other related patterns. The spatial dimensions of land use and
cover support policymakers and scientists in making well-informed decisions, as alterations in
these patterns indicate shifts in economic and social conditions. Monitoring such changes with the
help of Advanced technologies like Remote Sensing and Geographic Information Systems is
crucial for coordinated efforts across different administrative levels. Advanced technologies like
Remote Sensing and Geographic Information Systems
9
Changes in vegetation cover refer to variations in the distribution, composition, and overall
structure of plant communities across different temporal and spatial scales. These changes can
occur natural.
A workshop hosted by the South African Journal of Science aimed at postgraduate students and early career researchers with little or no experience in writing and publishing journal articles.
How to Fix the Import Error in the Odoo 17Celine George
An import error occurs when a program fails to import a module or library, disrupting its execution. In languages like Python, this issue arises when the specified module cannot be found or accessed, hindering the program's functionality. Resolving import errors is crucial for maintaining smooth software operation and uninterrupted development processes.
Strategies for Effective Upskilling is a presentation by Chinwendu Peace in a Your Skill Boost Masterclass organisation by the Excellence Foundation for South Sudan on 08th and 09th June 2024 from 1 PM to 3 PM on each day.
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...PECB
Denis is a dynamic and results-driven Chief Information Officer (CIO) with a distinguished career spanning information systems analysis and technical project management. With a proven track record of spearheading the design and delivery of cutting-edge Information Management solutions, he has consistently elevated business operations, streamlined reporting functions, and maximized process efficiency.
Certified as an ISO/IEC 27001: Information Security Management Systems (ISMS) Lead Implementer, Data Protection Officer, and Cyber Risks Analyst, Denis brings a heightened focus on data security, privacy, and cyber resilience to every endeavor.
His expertise extends across a diverse spectrum of reporting, database, and web development applications, underpinned by an exceptional grasp of data storage and virtualization technologies. His proficiency in application testing, database administration, and data cleansing ensures seamless execution of complex projects.
What sets Denis apart is his comprehensive understanding of Business and Systems Analysis technologies, honed through involvement in all phases of the Software Development Lifecycle (SDLC). From meticulous requirements gathering to precise analysis, innovative design, rigorous development, thorough testing, and successful implementation, he has consistently delivered exceptional results.
Throughout his career, he has taken on multifaceted roles, from leading technical project management teams to owning solutions that drive operational excellence. His conscientious and proactive approach is unwavering, whether he is working independently or collaboratively within a team. His ability to connect with colleagues on a personal level underscores his commitment to fostering a harmonious and productive workplace environment.
Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
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Find out more about ISO training and certification services
Training: ISO/IEC 27001 Information Security Management System - EN | PECB
ISO/IEC 42001 Artificial Intelligence Management System - EN | PECB
General Data Protection Regulation (GDPR) - Training Courses - EN | PECB
Webinars: https://pecb.com/webinars
Article: https://pecb.com/article
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2. 20112
Get unique and instant snapshot of your
personality transformed into book library.
E-contenta performs Facebook data
analyses, identifies your preferences and
recommends books to read.
3. 20113
E-contenta is a predictable analytics platform focused on using social media data to
provide more targeted purchase recommendations to users and more effective
marketing strategies for e-commerce companies
“Special sauce”, personalized recommendation system based on social media and
online user behavior, allowing for higher success rate in selling e-books, movies,
audiobooks and music.
First release of E-Contenta will be based on integration of Facebook-sourced data
with Amazon’s product offerings. Both systems have open API. Recommendation
algorithms will based on social media behavior, while Amazon will serve as a book
catalogue.
Expecting revenue of $8.8 million and EBITDA of $1.8 million in the 1st
year after the
product launch
Our mission is to be the best proactive recommendation system and achieve
revenue of $20-$50 million in 3-5 years
Executive summary
4. 20114
Around 80% of readers
prefer digital book to paper
because it’s easier to find
and read while travelling
US e-book market is the biggest in
the world: $2,79 billion
70% buy e-books on Amazon The share of e-book market in US is
growing from 0,6% in 2008 to 10% in
2012 (in some genres up to 25%)
38% prefer tablets as a key
device for e-reading (+25%
growth compared to 2011)
60% of tablets users can
be found in the airports
FB is the leader: 1 billion
active users (2012)
All adult internet users who use
social networking sites increased
from 8% in 2005 to 65% in 2011
(WW)
Trends that initiated the E-contenta
business idea
11. 201111
1. Check-in at the airport
2. Get a Facebook or other ad
3. Apply for E-contenta app
4. Get personalized recommendations
5. Refer friends and get points that can be exchanged for
discounts on purchases
How to get first users?
12. 201112
Promo and outdoor ads in
the airports
Joint campaigns with airport
internet providers, airport
restaurants and cafes and
airline companies
Joint campaigns with
publishing houses
Joint campaigns with tablet
producers
Offline
OnlineMarketing
13. 201113
Allows e-tailers to have
more targeted approach to
their potential consumers
Facilitates targeted selling
of e-books, audiobooks,
movies, music or media
items/subscriptions to
customers
B2
C
B2B
Business models
14. 201114
Hypothesis
• People will look for
something interesting to
read, watch or listen while
travelling
• They are interested in
getting personalized
recommendations
• They will start using E-
Contenta
• The most satisfied users will
recommend the app to
friends
Metrics
• App views/app users = 70%
• Paying users/users = 15%
• % of those who share
information in FB friends
community – 35%
• Repeated purchase – 40%
from DB every 2nd
month
16. 201116
Competitors do not have social network strategy and prefer to work
within their stand-alone portals
Amazon-60-70%, BN-20%, iBooks-10%, others (Books-A-Million,
Kobo, Sony and others)
Classic recommendation system is based mostly on
previous reading, viewing and ratings
The only feature based on info taken from social media is displaying
what your Facebook friends are reading, [watching, listening]
There is specific niche that could be carved – be
proactive, adapt to individual preferences and react to
needs and wishes of every particular user
Competitor s
17. 201117
Geo-expansion
Integration with new social
networks
New content types = transmedia
New knowledge map schemes =
more and more personalized
recommendation approach
Strengths
Growing market of e-books,
audiobooks, movie and music
downloads
Micro payments
Agent role = minimum of risks
E-business = logistics transparency
Statistics = effective service
management
Dependence on large and powerful
players in the digital world
Competitors
Market immaturity
Ability to execute on the business
plan
Adoption of the product
Potential competition from e-tailers
if they decide to copy the strategy
Weaknesses
Opportunities
Risks
Amazon – as a free source of content for pilot release. Integration through open Amazon API
E-contenta business idea is based on two remarkable trends that we can see now: first trend is a tremendously increasing share of e-book market, the second one – growing number of social media users. Nowadays more than 65% of all internet users WW explore social media. Mostly Facebook. At the same time e-book market is growing and US is the biggest one in the world – $2,79 billion. Imagine, that the share increased from 0,6 in 2008 to 10% in 2012. The major part of e-readers prefer to buy books on Amazon. What device do they use? About 40% prefer tablets and this percentage is growing! 60% of tablets users can be found in the airports. And guess why 8 from 10 people would rather select e-book? Because they are easier to find and they like to read e-books while travelling! These fascinating findings will help to define key features of E-contenta, its functionality for the pilot release and the market to position on. The concept is clear. For e-reading Americans use KindleFire – 40%, Nook – 7%, iPad – 10%. New tablet Kindle Fire 79-199 $ named iPad Killer
E-contenta recommendation approach will be different from the methodology that is being used now by the majority of book websites work. Classic recommendation system is based mostly on previous reading choices. Social media provide us with great amount of data. It can and should be turned into buying recommendations. 1) Approach based on books description and lexis from user's facebook page. This approach will be done first. We have crawled about 1000000 book's description s from www.goodreads.com. Then, we divided it to several(about 500) different clusters, using k-means algorithm(http://en.wikipedia.org/wiki/K-means). For every cluster we found best books (based on goodreads user's ratings). For recommendation we get keywords from users page(profession, interests, likes etc.), find the most closest cluster of books for this keywords and recommend most rated books from this cluster. 2) Approach based on classic machine learning algorithms. Some users post on their facebook page books, that they like. We can crawl a lot of such profiles from facebook and use it as traning set for classical machine learning algorithms. For this algorithms we must extract features from users page. As features we can use for example: - how often user chanche his avatar - how many friends user have - age - gender - marital mtatus - interests and many other features. We can decribe user as set of such features, and using classical machine learning algorithms(see for example http://en.wikipedia.org/wiki/Support_vector_machine) build recommendation engine on our traning set. 3) Collaborative filtering - classical recomendation approaches, used on large sites such as Amazon.com. This is based on compare preferences of different users. Base idea is follow: if a lot of users who like book A like book B, then if new user like book A we can recommend him book B. See http://en.wikipedia.org/wiki/Collaborative_filtering for details. 4) Using thrid-party search engines. We automatically can search in search engines such as google books relevant for user. For example, by this link: www.google.ru/search?client=ubuntu&channel=fs&q=k-means&ie=utf-8&oe=utf-8&gws_rd=cr&ei=hWQEUof0Je3M0AXo2ID4Dg#bav=on.2,or.r_cp.r_qf.&channel=fs&fp=6e282c34c22913bd&newwindow=1&q=book for venture investors&safe=off we can grab some books for venture investor. Profession we can get from facebook profile.
Reference audience to test concept – airport passengers. More than 60% of tablet users can be found in airports and 80% of travellers prefer e-reading to paper because they find the process of acquiring, transporting and reading digital books easier. After the initial trial of the program at one of the airports, we can expand the program and gradually implement E-Contenta in other airports worldwide. E-Contenta is a “win-win” offering for all the participants. Passengers will get targeted content recommendations and ability to get uniquely-matched digital media, while airports can promote other services to passengers through E-Contenta’s recommendation system. At the same time, it is a good opportunity for airports and airlines to increase the loyalty of passengers and enhance their social network image as passengers share quotes, recommendations, etc., with their friends. E-Contenta will facilitate this interaction and will serve as a connector that facilitates interaction among providers of digital contents, passengers who are eager to get uniquely-matched digital contents, and airports which want to promote their brands and services. The target of the trial is to draw approximately 200 thousand users, process their feedback and adjust the platform to their needs.
At the initial stages we will be more focused on B2C model: will get money from users who will enjoy individual recommendations and buy books through the E-contenta application. While the number of application users is growing companies such as publishing houses or other content distributors or independent writers may be interested in us to get very targeted access to book buyers. Distribution models. We can sell directly to users or through the channel. Easy integration with 3 rd party websites allow to grow network of channel partners. While releasing a new book a publisher always have a question how to market it best. E-contenta will allow to run targeted personalized marketing campaigns and gain maximum ROI. E-contenta will keep information about its users and their buying behaviour to provide publishers with trend analysis and predictive forecasts. Flexible service fee will be affordable for a business of any size. Here we need a quote from publisher how briliant the idea is… Business diversification Additional income source No investment needed Loyalty of existing customers