99acres.com is an online real estate platform founded in 2005, serving the Indian and Middle Eastern markets with over 900,000 property listings. The company utilizes digital marketing strategies such as email, SMS, and content marketing to promote affordable housing, co-working spaces, and technology integration. Key personnel include CEO Hitesh Oberoi, under the parent company Info Edge (India).

1. E Commerce
99acres.com
Aditya Deshpande (11)
Rohit Rane (40)
Santosh Mudaliar (27)
Karthik Pillai (31)
Subramaniam (51)
Sai Singaraju (104)
Shubham Uttvani (108)

2. Content
1. Profile ad trends of company
2. Strategy used by company
3. How E commerce us used in promotion and
distribution of products/ services

3. Type Public
Industry Real Estate
Founded 2005
Founder Sanjeev Bikhchandani
Headquarters Noida
Area served India, Middle East
Key people •Hitesh Oberoi (CEO)
Parent Info Edge (India)
9 lakh property listings spanning
across 600+ cities in India
Main task:
online platform to real estate
developers, brokers and property
owners for listing their property for
sale, purchase or rent
Other task:
advertisement stints such as
microsites, banners, home page
links and project pages
Main platform:
Website, Mobile App

4. Trends
1. Affordable Housing
2. Millennial Buying
3. Co-working and Commercial
4. Technology andWarehousing

5. Strategy used
Use of digital marketing:
1. Email, SMS
2. User friendly website, app
3. PPC Advt
4. Professional Blog- content marketing
5. Hosting virtual tours
Affiliated Marketing:
1. Listing on other
websites like
Indiamart.com,
housing.com
Pricing
Growth
Penetration

6. Company Blog
Virtual tour Mobile SMS
Strategy
Strategy used

7. Integrated Marketing
Strategy used
Property Rates & Price
Trends

8. Promotions for Service
1. Connect with bloggers and influencers
2. Run a contents and promotion
3. AI use in Kitchens and Decorations

9. ThankYou