Featured Presentation on Real Estate

Welcome to
Featured Presentation on Real Estate
&
Integrated Digital Solution
A FEATURED PRESENTATION ON REAL ESTATE & INTEGRATED DIGITAL SOLUTION

Presentation Highlights
An Overview of Domain
Trends Analysis
Available Opportunities
Proposed Solutions
Financial Overview
Executive Summary
4
4
4
4
4
4

An Overview of Domain4
In emerging markets, global investment in the real
estate sector is likely to increase 55 % to USD 45.3
trillion by 2020 from USD 29 trillion in 2012.
India, is likely to rise by 140 % to USD 10.2 trillion
by 2020 from USD 4.3 trillion in 2012.
The investment in Asia-Pacific countries is highest
compared with the US, Europe, Latin America,
developed parts of Asia Pacific and even Sub
Saharan Africa and Middle East and North Africa.
Indian Real Estate is certainly zooming away in the
wake of current scenario witnessing its being riding
on high growth wave. In addition, the changed
stand of the Government to attract Foreign Direct
Investments in India has opened up more
opportunities for the Diaspora business.
4
4
4
4

An Overview of Domain4

Trend Analysis –The Opportunity4

Trend Analysis –The Opportunity4
90% of home buyers searched online
during their home buying process.
84% Real Estate Agents responded they
would use social media to promote
themselves.
50% of the agents responded that they
would buy a smart phone in order to be
better in touch with customers.
The process of selling property in
today's digital area can be done by just
placing an ad on real estate property
website.
Marketing a house in a property
website gives the benefit of advertising
speed.
4
4
4
4
4

Trend Analysis – Services Search4
The people who go for buying a house have following
demographic profile
50% Target Group (TG) is graduate, 13% is post
graduate and rest is under graduate.
75% of Target Group (TG) is living in Metro and Tier 1
& Tier 2 cities and rest is from rural India.
62% Target Group (TG) annual Income is more than
12 lacs per annum.
78.4% Target Group (TG) has Computers at their
home with Internet Accessibility.
98.4 % Target Group (TG) has Mobile Phone.
4
4
4
Demographic Profile of
Target Group(TG)
4
4

How People Search about Property
using different media
1. Internet
2. Newspaper
3. TV
4. Radio
5. Personal
6. Magazines

Term Real Estate and other related terms have
been searched in Google, Yahoo, Bing and other
search engines in last months are
Term Real Estate has been searched 12,000 times in
India
At Google Term Real Estate has been searched
7, 800times in India
At Yahoo Term Real Estate has been searched 8,400
times in India
4
4
4
Target Group(TG) searches for Real
Estate frequently on Internet

10 % from Tablets
60 % from Mobiles
30 % from Desktop/Laptop
How People Search about Real Estate
using Online/Digital Media

Trend Analysis – Property Search4
SMART MOBILE APPs - The New Marketing Tool

Trend Analysis – Property Search4
The Social Media Channels- The New Marketing Tool

Trend Analysis
Social Media Marketing
4
Facebook :
An Incredible Social Media
Marketing Tool

Trend Analysis
4
The Social Media Channels- SHRI Radha SkyGardens FB App.
Facebook :
Marketing Tool

Trend Analysis
4
Twitter :
Marketing Tool

Trend Analysis
4
Pinterest :
Marketing Tool

Trend Analysis
4
YouTube :
Marketing Tool

Trend Analysis
4
LinkedIN :
Marketing Tool

Trend Analysis
4
Digital PR & Blogs :
Marketing Tool

Trend Analysis
Website
4
Online Channels- Website
3Aworld website

Trend Analysis
Website
4
Online Channels- Micro-Website
Project Website

Trend Analysis
Website
4
Online Channels- Corporate - Website
SHRI Group Website

Trend Analysis
Website
4
Online Channels- Micro Website
Project Website

Trend Analysis4
Online Channels- Mass Mailing
Campaigns

Trend Analysis4
Online Channels- Bulk SMS
Campaigns

Proposed Strategies4
Launch a website to enhance your
overall online presence & make it one
stop solution for all real estate needs.
Launch a website to enhance your
online reputation.
Create a blog and fill it with relevant
and updated content.
Have Visitors subscribe to your online
newsletter.
Use Social Networking sites to spread
the word.
Communicate with other agents
through blogs & forums
4
4
4
4
4
4

Proposed Strategies4
For a little fee, your online ad can reach
huge numbers of people not only from
your own locality but throughout the
world.
Online Real Estate advertising is
extremely convenient as you don't
need to meet with any one personally.
4
4

Proposed Solutions4
Integrated 360 Degree
Multidimensional Solutions Proposed
Responsive Website
Comprehensive SEO
Engaging Content
Effective Social Media
(Facebook, YouTube, Pintrest)
Engaging Blog /Articles
eNewsletters & SMS
Marketing
Domain Specific
Campaign Portal
Digital Marketing
(CPC & CPM Campaign)
Digital PR & Branding
(Press Releases & Link Building)

Proposed Solutions4
Proposed Deliveries & Estimated Cost
Responsive Website
Comprehensive SEO
Engaging Content
4
Technical Features :
A Full Featured Responsive website
Mobile Version Responsive Website
All Web Design & Development Services
All Content Development
All Dynamic Functionalities like User
Registration, Record Management, User
Login, Reports Uploading & Accessing
Dynamic CMS System Integration
Delivery & Validity :
60 working days for enabling the web
presence & includes one year
maintenance services
Estimated Cost : Rs. 2.5 lacs
4
4
4
4
4
4
4

Proposed Solutions4
Responsive Website
Comprehensive SEO
Engaging Content
All Research (Technical & Conceptual)
Feasibility Study & Trend Analysis
Competitor Analysis
Content Writing
Visual Content Development
Communication Optimization
60 working days for enabling the content
One Year Content Support Services
4
4
4
4
4
4

Proposed Solutions4
Responsive Website
Comprehensive SEO
Engaging Content
All Keywords Research (Regional & Local)
Keywords Strength Analysis
Competitor Analysis of Online Presence
SEO Strategy
On Page SEO Activities
Off Page SEO Activities
Monthly Reporting & Web Meeting
On Going Process
One Year SEO Promotion Services
4
4
4
4
4
4

Proposed Solutions4
Creating & Managing Social Media
Presence on Facebook, YouTube, Pintrest
Managing Posts & Communication
Enabling Theme based Campaigns
Organic Growth Management
Social Branding & Marketing Services
On Going Process
One Year Social Media Optimization &
Management
4
4
4
4
4
4
eNewsletters & SMS
Marketing

Proposed Solutions4
Creating & Managing Blogs
Posting Articles & Response Management
Link Building & Online Reputation
Creating & Managing Integrated
Knowledge Base Desk
On Going Process
One Year Blog /Article Optimization &
Management
4
4
4
4
eNewsletters & SMS
Marketing

Proposed Solutions4
Creating & Managing Newsletter
Subscription
Newsletter Creation & Broadcast
Response & Feedback Management
SMS Campaign Management
Bulk SMS & Communication Services
On Going Process
One Year Technical Support for Mass Mailing
& SMS Campaign
4
4
4
eNewsletters & SMS
Marketing
4
4

Proposed Solutions4
Identify the Core Area of Campaign Portal
Creative Brainstorming & Feasibility Study
Campaign Planning & Execution
Campaign Management
PR & Promotion Activity
Results Analysis
On Going Process
One Year Technical & Conceptual Support
4
4
4
4
4
Domain Specific
Campaign Portal
Digital Marketing

Proposed Solutions4
CPC (Cost Per Click) such as Google Adword
Campaign for Paid Visibility over Searchs
CPM (Cost Per Mili Impression) such as
Google Adsence and other form of Digital
Advertising
One Year Technical & Conceptual Services
Media Planning & Buying
(excluding Media Cost)
4
4
Domain Specific
Campaign Portal
Digital Marketing

Proposed Solutions4
Digital Press Releases Broadcast
Digital Branding across various channels
One Year PR Support & Services
Digital Branding
4
4Domain Specific
Campaign Portal
Digital Marketing

Proposed Solutions4
Estimated Spend on Digital / Online Services

Proposed Solutions4
THANK YOU

Featured Presentation on Real Estate

More Related Content

What's hot

Viewers also liked

Similar to Featured Presentation on Real Estate

Recently uploaded

Featured Presentation on Real Estate