The document discusses how using rapid prototyping on a SaaS platform like Salesforce can help reduce the cost of change and enable business process innovation. It describes how one company used this approach to address talent sourcing and contractor management challenges, developing prototypes on Salesforce that led to improved results like a 300% increase in responses and 50% reduction in research costs. The key benefits identified are getting early insights from prototypes, establishing a common language with repeated iterations, and transitioning prototypes into regular processes more quickly at lower cost than traditional development methods.