Jose Gonzalez Glossary

1. José L. González S.
C.I 24.812.065
Carrera Nro. 71

2. A
Affiliate Marketing: Promotion of products and services by agreements between the company that markets
them and webs and blogs in their sector or dedicated to reporting on it. The agreement can be through
economic compensations for each published link or commissions for the purchases of the products through
that web or blog.
Market Factor Analysis: Sales forecast methodology based on the assumption that the future demand of a
product is related to the behavior of some market factors.
B
Benchmarking: Japanese philosophy in which the competition is analyzed, an analysis is carried out in
order to learn from them and improve.
Branding: Everything a brand or company does to connect its business strategy with the consumer's
experience and turn it into loyalty.
C
CEO: Executive Director, also known as Executive Delegate, Chief Executive, Executive President, Chief
Executive Officer, Chief Executive Officer, Chief Executive Officer, is the highest authority in the
management and administrative direction of an organization and institution.
Consumer insights: Actions that work to reach consumer thinking by looking for connections with the brand
that are reflected in the traits and symbols that shape the reason for purchase.

3. E
E-mail marketing: Actions and campaigns that use email for shipments. Newsletters are often used
to promote products and services or communicate company news.
I
Inboud marketing: It is also called attraction marketing. It came hand in hand with the web 2D and
supposes the overcoming of advertising models of direct and aggressive sales at the hands of a
consumer who talks about his experiences and prescribes or discourages the products he
acquires. Attraction marketing teaches the potential consumer that you can benefit from a product
and its keys are content marketing, social media marketing and SEO positioning.
L
Lead: It is someone who shows an interest in an offer of a product, going to a customer service
point or asking for additional information. In online marketing actions, there is a lot of talk about
generating leads.
N
Neuro-marketing: It is the marketing that uses scientific advances on the behavior of the brain to
assess how it reacts to the stimuli of consumer proposals and how it acts in purchasing decisions.
P
Personal Branding: It is the use of branding to build a personal brand that makes visible who we
are and what we aspire to.

4. P
Prosumer: Anglicism created with the words producer and consumer to define precisely the consumer of
today, a person who thinks, creates content on the network about products and services and narrates
their experiences with them.
S
Startup: These are the so-called technology-based companies associated with innovation, technology
development, web design, web development and venture capital companies in the sector. Startups start
as a creative business idea, immediate step is to add differential value within the market to that idea
through innovation, to finally start the business. They provide solutions to demands not covered by
market niches or fluidity in communications and social innovation, such as Ushaidi, an open source
platform that collects information flows, geolocates them by areas of the planet and offers them on maps.
The MIT (Masachussets Institute Tecnology) was chosen by Humanitarian 2010.
V
Viral marketing: It is the marketing that designs and executes actions with great virality, that is, capable
of being shared by many people, in a short time and reaching large audiences. The use of the term and
the recommendations of how to do viral marketing proliferates in innumerable blogs and
recommendations of communication agencies which has given a wide virality to the expression itself
without many times the Internet users know exactly what is being talked about.