This presentation is based on integrated marketing communications program, it covers what is an integrated marketing communications program

1. What is an Integrated Marketing Communications Program?
-Nikunj G Katkoria
-NIT Surat

2. “Planning process designed to assure that all brand
contacts received by a customer or prospect for a
product, service, or organization are relevant to that
person and consistent over time”

4. Strategic roles of a variety of communication
disciplines, such as:
1. General Advertising
2. Direct Response
3. Sales Promotion
4. Public Relations

6. To provide:
1. Clarity
2. Consistency
3. Maximum impact
Through seamless Integration of messages

7. Coordinating Media

8. Marketers should combine
personal and non-
personal communications
channels to achieve
maximum impact and
increase message reach.

9. Promotions when
combined with
advertisements are
more effective

12. Companies can coordinate their
online and offline
communication activities

13. Implementing IMC

14. Integrated marketing
communications can produce
stronger message consistency, help
build brand and create greater sales
impact

15. Management is forced to
think about

16. Every way the customer
comes in contact with the
company

17. How the company
communicates its
positioning

18. Timing issues