SlideShare a Scribd company logo
Global
innovative
Leadership Module
Disclaimer> The information and views set out in this publication are those of the author(s) and do not
necessarily reflect the official opinion of the European Union. Neither the European Union institutions
and bodies nor any person acting on their behalf may be held responsible for the use which may be
made of the information contained therein.
Marketing and
Entrepreneurship
Marketing deals essentially with identifying and
meeting human and social needs.
It’s a societal process, by which not only individuals
as well as groups obtain what they need and want,
by creating, offering and exchanging
products/services of value with others.
What is marketing?
Market can be seen as the wide variety of consumer
groups. We can distinguish several types of market:
Consumer Markets; Business Markets; Global
Markets; Non-profit and Governmental Markets; etc.
The market
Demand is the state of desirability of a product; in
other words, is the total of what everybody in the
market wants. The more a product is wanted, the
more demand it has.
The Demand
Marketing planning is a 5-step process to make a
product more desirable :
• Analysing marketing opportunities;
• Selecting target markets;
• Designing marketing strategies;
• Developing market programs;
• Execution or managing the marketing effort.
Marketing planning
Entrepreneurial marketing is the effort to conciliate
the hard demands of entrepreneurial management
with the strategic advantages of market analysis,
planning tools and know-how.
Entrepreneurial marketing gives businesses more
flexibility
What is entrepreneurial
marketing?
“Digital marketing” is the process of building and
maintaining customer relationships through online
activities to facilitate the exchange of ideas,
products, and services that satisfy the goals of both
parties.
What is digital marketing?
• Search engine optimization;
• Pay per click;
• Social media marketing;
• Content marketing.
Digital marketing’s has
four main elements
Process of getting traffic from the “free,”
“organic,” “editorial” or “natural” listings on search
engines.
Search Engine Optimization
(SEO)
Pay per click is used on a wide range of websites,
including search engines, where the advertiser only
pays if a web user clicks on their ad.
Advertisers place bids on keywords that they think
their target audience would type in a search field in
search of specific goods or services.
Pay per click (PPC)
Social media marketing uses social media as a
marketing support; it empathises the roll of Social
media as a medium, and the medium is only a
vehicle that amplifies social behaviour.
Social media Marketing
Content marketing creates media content with the
intention of changing or enhancing consumer
behaviour and it focuses on owning media, not
renting it.
Basically, one can say that content marketing is
what you get when you develop SEO and Social
Media driven content.
Content Marketing
Personal marketing is an individual strategy used to
develop contacts and relationships, both on a
personal and professional level.
Personal marketing
Personal branding is a process by which a person
and its career are treated as a brand; the concept
states that success comes from auto-promoting
one’s personal skills.
Personal branding
Self-branding requires a mind-set in which each one
is responsible for its own job security, as opposed to
the employee mind-set.
Different mind-sets
Self-branding involves careful planning, about your
current position and possible opportunities and also
defining your target-market.
Branding and Planning
Strategies have to be integrated into brand building
to attain a predefined desired result.
Branding Strategies
Communicating yourself
To communicate yourself you have to use visual, verbal
and non-verbal processes to underline your values.
Networking is a way of developing relations that
plays an important part in the self-branding process,
by shaping an emotional bond with others, in the
form of empathy.
Developing relations
There are several kinds of networks and they can be
developed in virtually any situation. Networks are
created on the ground of reciprocity and through
personal efforts.
Networking
Networking helps your
business!
Take care of your contacts and they will take care of it!
Thanks for your attention

More Related Content

What's hot

Viva Voce for PhD-30nov2015
Viva Voce for PhD-30nov2015Viva Voce for PhD-30nov2015
Viva Voce for PhD-30nov2015
Dr. Hazrita Abdul Rahim
 
UNIT 7: THE DEVELOPING MANAGER
UNIT 7: THE DEVELOPING MANAGERUNIT 7: THE DEVELOPING MANAGER
UNIT 7: THE DEVELOPING MANAGER
Premium Assignment Help
 
qolloqium presentation-3rd edit
qolloqium presentation-3rd editqolloqium presentation-3rd edit
qolloqium presentation-3rd edit
Dr. Hazrita Abdul Rahim
 
The process of change in marketing approaches
The process of change in marketing approachesThe process of change in marketing approaches
The process of change in marketing approaches
babar mushtaq
 
Defining Marketing for the 21st Century
Defining Marketing for the 21st CenturyDefining Marketing for the 21st Century
Defining Marketing for the 21st Century
Jubayer Alam Shoikat
 
Companywide strategic planning
Companywide strategic planningCompanywide strategic planning
Companywide strategic planning
Abid Momand
 
The Difference Between Strategy and Tactics
The Difference Between Strategy and TacticsThe Difference Between Strategy and Tactics
The Difference Between Strategy and Tactics
Lingga Wastu
 
Marketing Management Series 01
Marketing Management Series 01Marketing Management Series 01
Marketing Management Series 01
Jared Offei
 
TOOLS OF STRATEGIC ANALYSIS
TOOLS OF STRATEGIC ANALYSISTOOLS OF STRATEGIC ANALYSIS
TOOLS OF STRATEGIC ANALYSIS
Preeti Bhaskar
 
Marketing plan
Marketing planMarketing plan
Marketing plan
mohd haris mohd hassan
 
Marketing plan
Marketing planMarketing plan
Marketing plan
Marketing Utopia
 
Marketing strategies retail
Marketing strategies   retailMarketing strategies   retail
Marketing strategies retail
Pankaj Soni
 
The Awful Mix up - Marketing Strategy vs. Tactics
The Awful Mix up - Marketing Strategy vs. TacticsThe Awful Mix up - Marketing Strategy vs. Tactics
The Awful Mix up - Marketing Strategy vs. Tactics
Dr. Nader Al-Mallah
 
Developing Marketing Strategies and Plans
Developing Marketing Strategies and PlansDeveloping Marketing Strategies and Plans
Developing Marketing Strategies and Plans
KoichiTachiya
 
4 steps of the strategic planning
4 steps of the strategic planning4 steps of the strategic planning
4 steps of the strategic planning
Rita Batalha
 
Unit 2 marketing essentials
Unit 2 marketing essentialsUnit 2 marketing essentials
Unit 2 marketing essentials
Alley moor
 
Hrm
HrmHrm
ICFAI - Business Communications and Soft Skills - work book
 ICFAI - Business Communications and Soft Skills - work book ICFAI - Business Communications and Soft Skills - work book
ICFAI - Business Communications and Soft Skills - work book
smumbahelp
 
Unit 1
Unit 1Unit 1
Unit 1
prachimba
 
Partnering to Build Customer Relationships
Partnering to Build Customer RelationshipsPartnering to Build Customer Relationships
Partnering to Build Customer Relationships
Mehmet Cihangir
 

What's hot (20)

Viva Voce for PhD-30nov2015
Viva Voce for PhD-30nov2015Viva Voce for PhD-30nov2015
Viva Voce for PhD-30nov2015
 
UNIT 7: THE DEVELOPING MANAGER
UNIT 7: THE DEVELOPING MANAGERUNIT 7: THE DEVELOPING MANAGER
UNIT 7: THE DEVELOPING MANAGER
 
qolloqium presentation-3rd edit
qolloqium presentation-3rd editqolloqium presentation-3rd edit
qolloqium presentation-3rd edit
 
The process of change in marketing approaches
The process of change in marketing approachesThe process of change in marketing approaches
The process of change in marketing approaches
 
Defining Marketing for the 21st Century
Defining Marketing for the 21st CenturyDefining Marketing for the 21st Century
Defining Marketing for the 21st Century
 
Companywide strategic planning
Companywide strategic planningCompanywide strategic planning
Companywide strategic planning
 
The Difference Between Strategy and Tactics
The Difference Between Strategy and TacticsThe Difference Between Strategy and Tactics
The Difference Between Strategy and Tactics
 
Marketing Management Series 01
Marketing Management Series 01Marketing Management Series 01
Marketing Management Series 01
 
TOOLS OF STRATEGIC ANALYSIS
TOOLS OF STRATEGIC ANALYSISTOOLS OF STRATEGIC ANALYSIS
TOOLS OF STRATEGIC ANALYSIS
 
Marketing plan
Marketing planMarketing plan
Marketing plan
 
Marketing plan
Marketing planMarketing plan
Marketing plan
 
Marketing strategies retail
Marketing strategies   retailMarketing strategies   retail
Marketing strategies retail
 
The Awful Mix up - Marketing Strategy vs. Tactics
The Awful Mix up - Marketing Strategy vs. TacticsThe Awful Mix up - Marketing Strategy vs. Tactics
The Awful Mix up - Marketing Strategy vs. Tactics
 
Developing Marketing Strategies and Plans
Developing Marketing Strategies and PlansDeveloping Marketing Strategies and Plans
Developing Marketing Strategies and Plans
 
4 steps of the strategic planning
4 steps of the strategic planning4 steps of the strategic planning
4 steps of the strategic planning
 
Unit 2 marketing essentials
Unit 2 marketing essentialsUnit 2 marketing essentials
Unit 2 marketing essentials
 
Hrm
HrmHrm
Hrm
 
ICFAI - Business Communications and Soft Skills - work book
 ICFAI - Business Communications and Soft Skills - work book ICFAI - Business Communications and Soft Skills - work book
ICFAI - Business Communications and Soft Skills - work book
 
Unit 1
Unit 1Unit 1
Unit 1
 
Partnering to Build Customer Relationships
Partnering to Build Customer RelationshipsPartnering to Build Customer Relationships
Partnering to Build Customer Relationships
 

Similar to Marketing and entrepreneurship

Digital marketing- Part 1
Digital marketing- Part 1Digital marketing- Part 1
Digital marketing- Part 1
Humsi Singh
 
Mad Results : Your Search For Digital Marketing Agency Ends Here
Mad Results : Your Search For Digital Marketing Agency Ends HereMad Results : Your Search For Digital Marketing Agency Ends Here
Mad Results : Your Search For Digital Marketing Agency Ends Here
deepmadresult
 
Nonprofit Marketing Fundamentals Webinar
Nonprofit Marketing Fundamentals Webinar Nonprofit Marketing Fundamentals Webinar
Nonprofit Marketing Fundamentals Webinar
Deborah Spector
 
MRK2100 Digital Marketing Slideshow
MRK2100 Digital Marketing SlideshowMRK2100 Digital Marketing Slideshow
MRK2100 Digital Marketing Slideshow
Katie965378
 
Exploring the Diverse Landscape Types of Marketing Activities.pdf
Exploring the Diverse Landscape Types of Marketing Activities.pdfExploring the Diverse Landscape Types of Marketing Activities.pdf
Exploring the Diverse Landscape Types of Marketing Activities.pdf
Mr. Business Magazine
 
Everything
EverythingEverything
Everything
Gaspare Marturano
 
Aresync: Digital Marketing Agency Specializing in Practical Solutions for Bu...
 Aresync: Digital Marketing Agency Specializing in Practical Solutions for Bu... Aresync: Digital Marketing Agency Specializing in Practical Solutions for Bu...
Aresync: Digital Marketing Agency Specializing in Practical Solutions for Bu...
David545409
 
Marketing concepts | Kamal Singh
Marketing concepts | Kamal SinghMarketing concepts | Kamal Singh
Marketing concepts | Kamal Singh
KamalSingh397
 
Digital Marketing
Digital MarketingDigital Marketing
Digital Marketing
ishasonawane
 
Benefits Of Social Media Marketing Services.pdf
Benefits Of Social Media Marketing Services.pdfBenefits Of Social Media Marketing Services.pdf
Benefits Of Social Media Marketing Services.pdf
Creation Infoways Pvt Ltd
 
The Power of Social Media Marketing Services
The Power of Social Media Marketing ServicesThe Power of Social Media Marketing Services
The Power of Social Media Marketing Services
Creation Infoways Pvt Ltd
 
Social Media Marketing Mastery - Strategy & Implementation - Slideshare.docx
Social Media Marketing Mastery - Strategy & Implementation - Slideshare.docxSocial Media Marketing Mastery - Strategy & Implementation - Slideshare.docx
Social Media Marketing Mastery - Strategy & Implementation - Slideshare.docx
Yoroflow
 
Social Media Marketing Services for Small Business Growth
Social Media Marketing Services for Small Business GrowthSocial Media Marketing Services for Small Business Growth
Social Media Marketing Services for Small Business Growth
Creation Infoways Pvt Ltd
 
WHAT IS MARKETING STRATEGY - Digital marketing
WHAT IS MARKETING STRATEGY - Digital marketingWHAT IS MARKETING STRATEGY - Digital marketing
WHAT IS MARKETING STRATEGY - Digital marketing
iM4U Digital Marketing Agency
 
Maximizing Leads Innovative Strategies from Top Social Selling Agencies
Maximizing Leads Innovative Strategies from Top Social Selling AgenciesMaximizing Leads Innovative Strategies from Top Social Selling Agencies
Maximizing Leads Innovative Strategies from Top Social Selling Agencies
Sarah Boyer
 
Internet Marketing Basics | E-Commerce
Internet Marketing Basics | E-CommerceInternet Marketing Basics | E-Commerce
Internet Marketing Basics | E-Commerce
Hem Pokhrel
 
Creating Digital Marketing Strategy That Works in 2022.pdf
Creating Digital Marketing Strategy That Works in 2022.pdfCreating Digital Marketing Strategy That Works in 2022.pdf
Creating Digital Marketing Strategy That Works in 2022.pdf
AbdussalamChughtai
 
What is Digital Marketing
What is Digital MarketingWhat is Digital Marketing
What is Digital Marketing
Arose Digital
 
A STUDY ON DIGITAL MARKETING AND IT'S IMPACT ON REVENUE GENERATION.
A STUDY ON DIGITAL MARKETING AND IT'S IMPACT ON REVENUE GENERATION.A STUDY ON DIGITAL MARKETING AND IT'S IMPACT ON REVENUE GENERATION.
A STUDY ON DIGITAL MARKETING AND IT'S IMPACT ON REVENUE GENERATION.
Aabhishek Sharma
 
What Are The Best Startegies For Social Media Marketing.docx
What Are The Best Startegies For Social Media Marketing.docxWhat Are The Best Startegies For Social Media Marketing.docx
What Are The Best Startegies For Social Media Marketing.docx
DushantSingh5
 

Similar to Marketing and entrepreneurship (20)

Digital marketing- Part 1
Digital marketing- Part 1Digital marketing- Part 1
Digital marketing- Part 1
 
Mad Results : Your Search For Digital Marketing Agency Ends Here
Mad Results : Your Search For Digital Marketing Agency Ends HereMad Results : Your Search For Digital Marketing Agency Ends Here
Mad Results : Your Search For Digital Marketing Agency Ends Here
 
Nonprofit Marketing Fundamentals Webinar
Nonprofit Marketing Fundamentals Webinar Nonprofit Marketing Fundamentals Webinar
Nonprofit Marketing Fundamentals Webinar
 
MRK2100 Digital Marketing Slideshow
MRK2100 Digital Marketing SlideshowMRK2100 Digital Marketing Slideshow
MRK2100 Digital Marketing Slideshow
 
Exploring the Diverse Landscape Types of Marketing Activities.pdf
Exploring the Diverse Landscape Types of Marketing Activities.pdfExploring the Diverse Landscape Types of Marketing Activities.pdf
Exploring the Diverse Landscape Types of Marketing Activities.pdf
 
Everything
EverythingEverything
Everything
 
Aresync: Digital Marketing Agency Specializing in Practical Solutions for Bu...
 Aresync: Digital Marketing Agency Specializing in Practical Solutions for Bu... Aresync: Digital Marketing Agency Specializing in Practical Solutions for Bu...
Aresync: Digital Marketing Agency Specializing in Practical Solutions for Bu...
 
Marketing concepts | Kamal Singh
Marketing concepts | Kamal SinghMarketing concepts | Kamal Singh
Marketing concepts | Kamal Singh
 
Digital Marketing
Digital MarketingDigital Marketing
Digital Marketing
 
Benefits Of Social Media Marketing Services.pdf
Benefits Of Social Media Marketing Services.pdfBenefits Of Social Media Marketing Services.pdf
Benefits Of Social Media Marketing Services.pdf
 
The Power of Social Media Marketing Services
The Power of Social Media Marketing ServicesThe Power of Social Media Marketing Services
The Power of Social Media Marketing Services
 
Social Media Marketing Mastery - Strategy & Implementation - Slideshare.docx
Social Media Marketing Mastery - Strategy & Implementation - Slideshare.docxSocial Media Marketing Mastery - Strategy & Implementation - Slideshare.docx
Social Media Marketing Mastery - Strategy & Implementation - Slideshare.docx
 
Social Media Marketing Services for Small Business Growth
Social Media Marketing Services for Small Business GrowthSocial Media Marketing Services for Small Business Growth
Social Media Marketing Services for Small Business Growth
 
WHAT IS MARKETING STRATEGY - Digital marketing
WHAT IS MARKETING STRATEGY - Digital marketingWHAT IS MARKETING STRATEGY - Digital marketing
WHAT IS MARKETING STRATEGY - Digital marketing
 
Maximizing Leads Innovative Strategies from Top Social Selling Agencies
Maximizing Leads Innovative Strategies from Top Social Selling AgenciesMaximizing Leads Innovative Strategies from Top Social Selling Agencies
Maximizing Leads Innovative Strategies from Top Social Selling Agencies
 
Internet Marketing Basics | E-Commerce
Internet Marketing Basics | E-CommerceInternet Marketing Basics | E-Commerce
Internet Marketing Basics | E-Commerce
 
Creating Digital Marketing Strategy That Works in 2022.pdf
Creating Digital Marketing Strategy That Works in 2022.pdfCreating Digital Marketing Strategy That Works in 2022.pdf
Creating Digital Marketing Strategy That Works in 2022.pdf
 
What is Digital Marketing
What is Digital MarketingWhat is Digital Marketing
What is Digital Marketing
 
A STUDY ON DIGITAL MARKETING AND IT'S IMPACT ON REVENUE GENERATION.
A STUDY ON DIGITAL MARKETING AND IT'S IMPACT ON REVENUE GENERATION.A STUDY ON DIGITAL MARKETING AND IT'S IMPACT ON REVENUE GENERATION.
A STUDY ON DIGITAL MARKETING AND IT'S IMPACT ON REVENUE GENERATION.
 
What Are The Best Startegies For Social Media Marketing.docx
What Are The Best Startegies For Social Media Marketing.docxWhat Are The Best Startegies For Social Media Marketing.docx
What Are The Best Startegies For Social Media Marketing.docx
 

More from GILM Project

InterMediaKT_GILM_Final Conference
InterMediaKT_GILM_Final ConferenceInterMediaKT_GILM_Final Conference
InterMediaKT_GILM_Final Conference
GILM Project
 
Entrepreneurship
EntrepreneurshipEntrepreneurship
Entrepreneurship
GILM Project
 
Innovation and competition
Innovation and competitionInnovation and competition
Innovation and competition
GILM Project
 
Data mining
Data miningData mining
Data mining
GILM Project
 
Budgeting and financial control
Budgeting and financial controlBudgeting and financial control
Budgeting and financial control
GILM Project
 
Management and business organization
Management and business organizationManagement and business organization
Management and business organization
GILM Project
 

More from GILM Project (6)

InterMediaKT_GILM_Final Conference
InterMediaKT_GILM_Final ConferenceInterMediaKT_GILM_Final Conference
InterMediaKT_GILM_Final Conference
 
Entrepreneurship
EntrepreneurshipEntrepreneurship
Entrepreneurship
 
Innovation and competition
Innovation and competitionInnovation and competition
Innovation and competition
 
Data mining
Data miningData mining
Data mining
 
Budgeting and financial control
Budgeting and financial controlBudgeting and financial control
Budgeting and financial control
 
Management and business organization
Management and business organizationManagement and business organization
Management and business organization
 

Recently uploaded

Impact of Effective Performance Appraisal Systems on Employee Motivation and ...
Impact of Effective Performance Appraisal Systems on Employee Motivation and ...Impact of Effective Performance Appraisal Systems on Employee Motivation and ...
Impact of Effective Performance Appraisal Systems on Employee Motivation and ...
Dr. Nazrul Islam
 
Ganpati Kumar Choudhary Indian Ethos PPT.pptx
Ganpati Kumar Choudhary Indian Ethos PPT.pptxGanpati Kumar Choudhary Indian Ethos PPT.pptx
Ganpati Kumar Choudhary Indian Ethos PPT.pptx
GanpatiKumarChoudhar
 
Strategic Org Design with Org Topologies™
Strategic Org Design with Org Topologies™Strategic Org Design with Org Topologies™
Strategic Org Design with Org Topologies™
Alexey Krivitsky
 
Comparing Stability and Sustainability in Agile Systems
Comparing Stability and Sustainability in Agile SystemsComparing Stability and Sustainability in Agile Systems
Comparing Stability and Sustainability in Agile Systems
Rob Healy
 
Sethurathnam Ravi: A Legacy in Finance and Leadership
Sethurathnam Ravi: A Legacy in Finance and LeadershipSethurathnam Ravi: A Legacy in Finance and Leadership
Sethurathnam Ravi: A Legacy in Finance and Leadership
Anjana Josie
 
Addiction to Winning Across Diverse Populations.pdf
Addiction to Winning Across Diverse Populations.pdfAddiction to Winning Across Diverse Populations.pdf
Addiction to Winning Across Diverse Populations.pdf
Bill641377
 
The Management Guide: From Projects to Portfolio
The Management Guide: From Projects to PortfolioThe Management Guide: From Projects to Portfolio
The Management Guide: From Projects to Portfolio
Ahmed AbdelMoneim
 
Integrity in leadership builds trust by ensuring consistency between words an...
Integrity in leadership builds trust by ensuring consistency between words an...Integrity in leadership builds trust by ensuring consistency between words an...
Integrity in leadership builds trust by ensuring consistency between words an...
Ram V Chary
 
12 steps to transform your organization into the agile org you deserve
12 steps to transform your organization into the agile org you deserve12 steps to transform your organization into the agile org you deserve
12 steps to transform your organization into the agile org you deserve
Pierre E. NEIS
 
Strategy for E-Types - Strategy Formulation.pptx
Strategy for E-Types - Strategy Formulation.pptxStrategy for E-Types - Strategy Formulation.pptx
Strategy for E-Types - Strategy Formulation.pptx
KarthikRaghu8
 
Risk-Management-presentation for cooperatives
Risk-Management-presentation for cooperativesRisk-Management-presentation for cooperatives
Risk-Management-presentation for cooperatives
bernanbumatay1
 
Resource-mobilization-guide-for-community-based-organizations1.pdf
Resource-mobilization-guide-for-community-based-organizations1.pdfResource-mobilization-guide-for-community-based-organizations1.pdf
Resource-mobilization-guide-for-community-based-organizations1.pdf
FeteneA
 
Credit-Management seminar for cooperative power point presentation
Credit-Management seminar for cooperative power point presentationCredit-Management seminar for cooperative power point presentation
Credit-Management seminar for cooperative power point presentation
bernanbumatay1
 
Conflict resololution,role of hr in resolution
Conflict resololution,role of hr in resolutionConflict resololution,role of hr in resolution
Conflict resololution,role of hr in resolution
Dr. Christine Ngari ,Ph.D (HRM)
 
Myrna Story of Leadership and Management
Myrna Story of Leadership and ManagementMyrna Story of Leadership and Management
Myrna Story of Leadership and Management
Waleed Kamal
 
Enriching engagement with ethical review processes
Enriching engagement with ethical review processesEnriching engagement with ethical review processes
Enriching engagement with ethical review processes
strikingabalance
 
innovation in nursing practice, education and management.pptx
innovation in nursing practice, education and management.pptxinnovation in nursing practice, education and management.pptx
innovation in nursing practice, education and management.pptx
TulsiDhidhi1
 
20240608 QFM019 Engineering Leadership Reading List May 2024
20240608 QFM019 Engineering Leadership Reading List May 202420240608 QFM019 Engineering Leadership Reading List May 2024
20240608 QFM019 Engineering Leadership Reading List May 2024
Matthew Sinclair
 
Stuart Wilson the teams I have led - 2024
Stuart Wilson the teams I have led - 2024Stuart Wilson the teams I have led - 2024
Stuart Wilson the teams I have led - 2024
stuwilson.co.uk
 
Colby Hobson: Residential Construction Leader Building a Solid Reputation Thr...
Colby Hobson: Residential Construction Leader Building a Solid Reputation Thr...Colby Hobson: Residential Construction Leader Building a Solid Reputation Thr...
Colby Hobson: Residential Construction Leader Building a Solid Reputation Thr...
dsnow9802
 

Recently uploaded (20)

Impact of Effective Performance Appraisal Systems on Employee Motivation and ...
Impact of Effective Performance Appraisal Systems on Employee Motivation and ...Impact of Effective Performance Appraisal Systems on Employee Motivation and ...
Impact of Effective Performance Appraisal Systems on Employee Motivation and ...
 
Ganpati Kumar Choudhary Indian Ethos PPT.pptx
Ganpati Kumar Choudhary Indian Ethos PPT.pptxGanpati Kumar Choudhary Indian Ethos PPT.pptx
Ganpati Kumar Choudhary Indian Ethos PPT.pptx
 
Strategic Org Design with Org Topologies™
Strategic Org Design with Org Topologies™Strategic Org Design with Org Topologies™
Strategic Org Design with Org Topologies™
 
Comparing Stability and Sustainability in Agile Systems
Comparing Stability and Sustainability in Agile SystemsComparing Stability and Sustainability in Agile Systems
Comparing Stability and Sustainability in Agile Systems
 
Sethurathnam Ravi: A Legacy in Finance and Leadership
Sethurathnam Ravi: A Legacy in Finance and LeadershipSethurathnam Ravi: A Legacy in Finance and Leadership
Sethurathnam Ravi: A Legacy in Finance and Leadership
 
Addiction to Winning Across Diverse Populations.pdf
Addiction to Winning Across Diverse Populations.pdfAddiction to Winning Across Diverse Populations.pdf
Addiction to Winning Across Diverse Populations.pdf
 
The Management Guide: From Projects to Portfolio
The Management Guide: From Projects to PortfolioThe Management Guide: From Projects to Portfolio
The Management Guide: From Projects to Portfolio
 
Integrity in leadership builds trust by ensuring consistency between words an...
Integrity in leadership builds trust by ensuring consistency between words an...Integrity in leadership builds trust by ensuring consistency between words an...
Integrity in leadership builds trust by ensuring consistency between words an...
 
12 steps to transform your organization into the agile org you deserve
12 steps to transform your organization into the agile org you deserve12 steps to transform your organization into the agile org you deserve
12 steps to transform your organization into the agile org you deserve
 
Strategy for E-Types - Strategy Formulation.pptx
Strategy for E-Types - Strategy Formulation.pptxStrategy for E-Types - Strategy Formulation.pptx
Strategy for E-Types - Strategy Formulation.pptx
 
Risk-Management-presentation for cooperatives
Risk-Management-presentation for cooperativesRisk-Management-presentation for cooperatives
Risk-Management-presentation for cooperatives
 
Resource-mobilization-guide-for-community-based-organizations1.pdf
Resource-mobilization-guide-for-community-based-organizations1.pdfResource-mobilization-guide-for-community-based-organizations1.pdf
Resource-mobilization-guide-for-community-based-organizations1.pdf
 
Credit-Management seminar for cooperative power point presentation
Credit-Management seminar for cooperative power point presentationCredit-Management seminar for cooperative power point presentation
Credit-Management seminar for cooperative power point presentation
 
Conflict resololution,role of hr in resolution
Conflict resololution,role of hr in resolutionConflict resololution,role of hr in resolution
Conflict resololution,role of hr in resolution
 
Myrna Story of Leadership and Management
Myrna Story of Leadership and ManagementMyrna Story of Leadership and Management
Myrna Story of Leadership and Management
 
Enriching engagement with ethical review processes
Enriching engagement with ethical review processesEnriching engagement with ethical review processes
Enriching engagement with ethical review processes
 
innovation in nursing practice, education and management.pptx
innovation in nursing practice, education and management.pptxinnovation in nursing practice, education and management.pptx
innovation in nursing practice, education and management.pptx
 
20240608 QFM019 Engineering Leadership Reading List May 2024
20240608 QFM019 Engineering Leadership Reading List May 202420240608 QFM019 Engineering Leadership Reading List May 2024
20240608 QFM019 Engineering Leadership Reading List May 2024
 
Stuart Wilson the teams I have led - 2024
Stuart Wilson the teams I have led - 2024Stuart Wilson the teams I have led - 2024
Stuart Wilson the teams I have led - 2024
 
Colby Hobson: Residential Construction Leader Building a Solid Reputation Thr...
Colby Hobson: Residential Construction Leader Building a Solid Reputation Thr...Colby Hobson: Residential Construction Leader Building a Solid Reputation Thr...
Colby Hobson: Residential Construction Leader Building a Solid Reputation Thr...
 

Marketing and entrepreneurship

  • 1. Global innovative Leadership Module Disclaimer> The information and views set out in this publication are those of the author(s) and do not necessarily reflect the official opinion of the European Union. Neither the European Union institutions and bodies nor any person acting on their behalf may be held responsible for the use which may be made of the information contained therein.
  • 3. Marketing deals essentially with identifying and meeting human and social needs. It’s a societal process, by which not only individuals as well as groups obtain what they need and want, by creating, offering and exchanging products/services of value with others. What is marketing?
  • 4. Market can be seen as the wide variety of consumer groups. We can distinguish several types of market: Consumer Markets; Business Markets; Global Markets; Non-profit and Governmental Markets; etc. The market
  • 5. Demand is the state of desirability of a product; in other words, is the total of what everybody in the market wants. The more a product is wanted, the more demand it has. The Demand
  • 6. Marketing planning is a 5-step process to make a product more desirable : • Analysing marketing opportunities; • Selecting target markets; • Designing marketing strategies; • Developing market programs; • Execution or managing the marketing effort. Marketing planning
  • 7. Entrepreneurial marketing is the effort to conciliate the hard demands of entrepreneurial management with the strategic advantages of market analysis, planning tools and know-how. Entrepreneurial marketing gives businesses more flexibility What is entrepreneurial marketing?
  • 8. “Digital marketing” is the process of building and maintaining customer relationships through online activities to facilitate the exchange of ideas, products, and services that satisfy the goals of both parties. What is digital marketing?
  • 9. • Search engine optimization; • Pay per click; • Social media marketing; • Content marketing. Digital marketing’s has four main elements
  • 10. Process of getting traffic from the “free,” “organic,” “editorial” or “natural” listings on search engines. Search Engine Optimization (SEO)
  • 11. Pay per click is used on a wide range of websites, including search engines, where the advertiser only pays if a web user clicks on their ad. Advertisers place bids on keywords that they think their target audience would type in a search field in search of specific goods or services. Pay per click (PPC)
  • 12. Social media marketing uses social media as a marketing support; it empathises the roll of Social media as a medium, and the medium is only a vehicle that amplifies social behaviour. Social media Marketing
  • 13. Content marketing creates media content with the intention of changing or enhancing consumer behaviour and it focuses on owning media, not renting it. Basically, one can say that content marketing is what you get when you develop SEO and Social Media driven content. Content Marketing
  • 14. Personal marketing is an individual strategy used to develop contacts and relationships, both on a personal and professional level. Personal marketing
  • 15. Personal branding is a process by which a person and its career are treated as a brand; the concept states that success comes from auto-promoting one’s personal skills. Personal branding
  • 16. Self-branding requires a mind-set in which each one is responsible for its own job security, as opposed to the employee mind-set. Different mind-sets
  • 17. Self-branding involves careful planning, about your current position and possible opportunities and also defining your target-market. Branding and Planning
  • 18. Strategies have to be integrated into brand building to attain a predefined desired result. Branding Strategies Communicating yourself To communicate yourself you have to use visual, verbal and non-verbal processes to underline your values.
  • 19. Networking is a way of developing relations that plays an important part in the self-branding process, by shaping an emotional bond with others, in the form of empathy. Developing relations
  • 20. There are several kinds of networks and they can be developed in virtually any situation. Networks are created on the ground of reciprocity and through personal efforts. Networking Networking helps your business! Take care of your contacts and they will take care of it!
  • 21. Thanks for your attention