E & E StrongerTogether is a strategy to connect younger and older people through a mobile app. The app aims to help students find affordable housing by living with older adults, reducing loneliness for seniors. Younger users can provide assistance to seniors in exchange for housing. The group will partner with tech companies and use paid, owned, and earned media channels to advertise the app and its benefits of strengthening intergenerational connections. Success will be measured by app adoption and social media response. Future plans include expanding the campaign and making the service accessible to non-smartphone users.

1. E & E StrongerTogether
Old people’s Experience &Young people’s Energy

2. Team BAShtan
• Yalchan Beydzhet
• BogdanTopola
• AhsanYasin

3. Agenda
• Big Problem
• Insight of the Problem
• E&E Application
• Our Strategy
• Aims and Objectives
• Media Channels
• Measure of Success
• Future Plans

4. BIG PROBLEM
• People aged between 18 and 25 years old cannot afford their own houses
• An increasing number of people aged 55 and above leave alone

5. Insight of the problem
• Young people are high energy individuals with low sources of income
• Old people are low in energy but rich in scarce and in demand resources

6. UK Demographic Profile 2014
UK Population 15-24 55+
63,742,977 (100%) 8,031,615 (12.6%) 19,059,150 (29.9%)
In 2001 there were only 16% people aged 55+
1.1 million international students each year

7. In 1969, average house prices were: £4,312
In 1975, average house prices were: £10,388.
In 1980, average house prices were: £22,676
In 2016, average house prices are: £198,564
4604.91% Increase in 47years (1969 – 2016)
1.1 million international students each year

8. E&E Application
• Allows younger and older people communicate their interests
• Improve the lifestyle of older people. No more loneliness
• Help young people get experience and teachings

9. App Design

10. App Design

11. App Design

12. Our Strategy
• Collaboration between E&E and Google and Apple
• Use media channels to advertise the app
• Increase their social responsibilities ( increase earned media)

13. Aims and Objectives
• Help the students find a house quicker and cheaper
• Lower the number of old people who live alone
• Help younger people get the life experience of the old generation
• Aid for the old people ( grocery, cleaning)
• Earned media for the Apple and Google
• Increase the social awareness

14. Media Channels

15. Paid
• 20 secondsTV video
• Radio spot
• Social media advertising
• Mail leaflets
• Universities

16. Owned
• Social media channels
• Website
• The application

17. Earned
• Viral video
• Social media sharing
• App user’s ratings
• Newspapers

18. Measure of Success
• Number of profiles on the App
• Social response & Earned Media

19. Future Plans
• Expand the campaign
• Make the service accessible for non Smartphone users (SMS)

20. Thank you!