WE is a movement that believes that when we all come together, we can create a better world. WE makes it easy for you to get involved—whether at home, school, or work—by offering resources like WE Schools, WE Villages, and ME to WE to help you create positive social change in your community and around the world.
WE Schools is an educational service-learning program that empowers young people across North America to implement change both locally and globally. WE Villages empowers communities around the world to bring themselves out of poverty through five Pillars of Impact, i.e. critical spheres of influence in which proper change can have a lasting effect: education, water, health, food, and opportunity. ME to WE, a socially-conscious enterprise, allows people to do good through their everyday choices with half of its profits donated to support WE Charity and the other half reinvested back into the enterprise. WE Charity inspires students to do one local and one global action during the school year by giving them the chance to earn a ticket to WE Day, an annual series of events that brings together world-renowned speakers and award-winning performers.
In addition, WE Charity has launched WE Well-being, an initiative that is designed to build a foundation of awareness, understanding, and action surrounding positive well-being. It provides classrooms with curricula and resources to increase mental-health literacy and improve the capabilities of educators to give students support. The initiative also empowers rural students in Africa through careers in medicine and it launched a Faculty of Medicine in rural Kenya to train medical professionals, thus addressing critical gaps in healthcare infrastructure and delivery.
3. WE makes doing good, doable
We empower change with
resources that create
sustainable impact. We do
this through domestic
programs like WE Schools
and internationally through
WE Villages. The unique
partnership with ME to WE,
a social enterprise, ensures
that WE Charity achieves a
remarkable rate of financial
efficiency, with 90 percent of
donations going directly to
youth-serving programs
We create socially conscious
products and experiences that
allow people to do good
through their everyday
choices. Half of all ME to WE
profits are donated to support
WE Charity, while the other
half is reinvested to grow the
mission of the social
enterprise
We celebrate every day
change-makers with inspiring
stadium-sized life-changing
events around the world.
4. 23 years ago, 12-year-old Craig Kielburger started a youth-
led, grassroots initiative. Today, WE is a global movement
that empowers people to change the world.
5. It all started in 1999 when Oprah had Craig Kielburger on her television show when she decided to
support the WE movement (then Free the Children.) In collaboration with the Angel Network, we have
built and outfitted 59 schools in 12 different countries
6. Together, Oprah and WE started “O Ambassadors,”
a school based program for students in North
America. Over 1.1 million dollars has been donated
to development initiatives around the world.
7. Sample of our Champions
Organizational details
• 23+ years experience in social sector
• 1,000+ staff globally, with 650+ staff in Canada
• 9+ countries engaged
• Domestic and International impacts
WE has a 23+ year track record of
sustainable growth and social impact
Bill Thomas
Global Chairman,
KPMG International
Darren Entwistle
President & CEO,
Telus
Jennifer Tory
Chief Administrative
Officer, RBC
National Chief
Perry Bellegarde
Assembly of First
Nations
Media and awards
Only charity to ever receive the
Good Housekeeping Humanitarian Seal.
Our financial model
The unique partnership with ME to WE, our social
enterprise, ensures that WE Charity achieves a
remarkable rate of financial efficiency.Source: WE Charity, Annual Report 2017.
9. WE Schools is an educational service-learning
program that empowers young people to become
change-makers in their local and global
communities.
Outcomes:
• Increased academic engagement
• Improved university and workplace readiness
• Commitments to active citizenship
Source: 2017-2018 WE Schools year in review global report
WE Schools reach across the globe
16,000+
K-12 schools and
groups engaged
4.3+M
youth impacted by
the WE Schools
program
At Home: WE Schools
10. WE Day global media highlights
Total students and teachers
in attendance globally
250,000+
14,900,000,000+
Media impressions in 2016/2017
17
events across
North America
in the 2017/18
season
At Home: WE Day
WE Day celebrates youth doing good
WE Day is an annual series of events where
students earn their tickets by doing one local and
global action during the school year. WE Day
brings together youth, educators, and families with
world-renowned speakers and award-winning
performers to celebrate and inspire another year of
incredible change.
11. 1,000,000
Beneficiaries
Around the world: WE Villages
For two decades, WE Villages has engineered an international development model
to empower communities around the world through our five Pillars of Impact:
education, water, health, food, and opportunity.
WE creates impacts for sustainable development
12. Education: Our education programs have resulted in a
85% increase in the number of female graduates who
are now able to attend secondary school.
Clean water: Our water programs have led to a 40%
increase in the number of community members
engaged in safe water usage.
Health: Our Baraka Maternity Ward in Kenya was
recently voted best maternity wing in the region.
Opportunity: Our opportunity programs have led to a
20% increase in the number of households earning a
sustainable income.
Food: Our food Programming has led to a 26%
increase in the number of children with access to
regular nutritious food.
Around the world: Impacts
13. Supporting the health of children at home and around the world
Empowering the well-being of young people
across Canada
Enabling transformative change through health
care training & education in Kenya
• Launching WE Well-being, an initiative that
is designed to build a foundation of
awareness, understanding and action
around positive well-being
• Providing curriculum and resources into the
classroom to increase mental health literacy
and improve educator’ capacity to support
students
• Opportunity to reach 7,000+ schools across
Canada
• Launching a Faculty of Medicine in rural Kenya
training medical professionals, addressing
critical gaps in health care infrastructure and
delivery
• Empowering rural students through careers in
medicine
• Increasing access and quality of care to entire
regions of Kenya