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Hugh O'Connor, CEO of Age Friendly Ireland speaking from The National Homecare Ireland Conference 2014
- 1. Hugh O’Connor Age Friendly Ireland 28th March 2014
- 3. WhatweKnow Some older people have poor quality of life and are afraid and vulnerable Most rely on the state pension for most of their income Some 10,000 over- 65s have experienced mistreatment 78% of all hospital admissions are older people 63% perceive crime as a serious problem 3
- 4. AgeingisanOpportunity 4 Net financial contributors to family: 24% gave large financial gifts to their children 65+ have 6.6bn income – but attract <10% of marketing spend 50+ account for more than half of all household spending in the EU 1 in 5 of 65-74 year olds do voluntary work once a week or more Participate more in elections: 86% of 65+ voted in general election 37% participate in sport and physical activity regularly
- 6. A Place... • where I can engage and participate fully in everything that is going on in the community • where I can easily get to where I want to go, when I want to go • where I can access good quality healthcare and other services without difficulty • where I can have a say in what happens in my county or city if I wish to • where I feel safe and secure • where I can live a healthy and active life • where young and old interact and get along Askyourselfthequestion:Whatsortof placewouldIliketogrowoldin? 6
- 7. • Led by World Health Organisation • Framework for developing age friendly communities • Hundreds of cities and communities in a WHO global network • Ireland’s national programme started in 2009 in Louth • Dublin Declaration signed 2011 / 2013 Aglobaleffortto makearealdifference 7
- 8. Howwegetthere: commonstructure;localstrategy 8 County Alliance Statutory Agencies Key local bodies Leaders & Influencers Older People’s Council Service Providers Forum Business Forum Participation Strategy Age Friendly Executive Support Group Collaboration Age Friendly City/County Informed Local Particip- ation Respected & Included Healthy & Active Mobile Safe Spaces Living at Home Innovation
- 9. TheWorldHealthOrganisationThemes 1. Outdoor Spaces & Buildings 2. Transportation 3. Housing 4. Social Participation 5. Respect & Social Inclusion 6. Civic Participation & Employment 7. Communication & Information 8. Community Support & Health Services What does Age Friendly Mean? 9
- 10. • Programme nowadopted and operationalacross 16Local Authority areas • Itssuccess has owedmuchtothe leadership,buy in and commitment demonstrated by front runner locationssuch as Louth,Fingaland Kilkenny • Commitmentnowin place for the programme to be adopted across a further 9 LocalAuthorityareas across 2014 • Ambitionis for allLocal Authoritiesto have adopted the Programme by end 2015 Galway City & County Clare Kilkenny Fingal Kildare Meath Louth Monaghan Cavan Dublin Waterford City South Dublin Leitrim Westmeath Carlow Mayo Limerick City & County Sligo Cork City Offaly Donegal Longford Waterford County TheStorysofarin Ireland 10
- 11. National initiative and recognition scheme to help businesses meet older customers’ needs Enhances the experience for older people Delivers considerable business benefits – and profit AgeFriendlyBusiness 11
- 12. • Assisting 600 people to attend regular health appointments • Funded initially as a pilot • Evaluation demonstrated significant cost savings • Pre pilot consultancy appointments missed due to lack of transport • Programme has resulted in full attendance at appointments • Reduction in patient transport costs to HSE FingalHealthPilotRoute 12
- 13. • Aimed at ‘enabling more older people stay living in their own homes and communities’ • Avoid unnecessary hospitalisations and admissions to nursing homes • Collaboration of HSE, Local Authority, Service Providers, NGOs, Community Groups – at national and local level • Developing personal care plans using the Self Assessment Tool • Coordinating wide range of supports to meet individual needs • Dedicated support co-ordinators with clinical background Older People Remaining At Home 13
- 14. A mix of ages: 12-18 and 40–71 Non Contact Boxing, Education on Healthy Eating, biology, chronic diseases, discipline & application Preventative-Intergenerational HEALTHProject “The youth are so full of enthusiasm, most get tarred with the same negative stereotyping because of the media. The Barry Mc Guigan Boxing Academy is a great, fresh and novel approach towards positive living and lifestyle ” – Older Participant 15
- 15. • A physical space to go to • Men of all ages and backgrounds welcome • Activities from bike repairs to wood-turning to upholstery or whatever the men want to engage in PositiveMentalHealth - Men’sShed 16
- 16. Older people can drop in to the ‘Parlour’ at any time for a chat or to get advice and information on services or leisure and exercise opportunities ParloursInitiative,Louth 16
- 17. “I stronglyendorsetheestablishment of aGlobalNetworkof Age FriendlyCities. . . toimprovethequalityof life for allof us aswe age. I encourageallof you to considergettingyourcityor community tojointheNetworkifthey’renotalready amember.” “Formy part,I willbe lookingfor opportunitiestocomplement andadd valuetotheactivitiesof localauthorities astheyrolloutthese programmes.” Getyourcityorcommunitytojoin Minister Phil Hogan T.D., Minister for the Environment, Community and Local Government 18
Editor's Notes
- People living longerThe impact of increasing life expectancies and low levels of fertility, sustained for decades, has been a change to the whole structure of the EU population, with an overall increase in the proportion of older people accompanied by a reduction in the proportion of younger people. (Eurostat 2011)In the more developed regions, 22 per cent of population is already aged 60 years or over and that proportion is projected to reach 32 per cent in 2050 and 33 in 2100. In developed countries as a whole, the number of older persons has already surpassed the number of children (persons under age 15), and by 2050 and 2100 the number of older persons in developed countries will be nearly twice the number of children. In developing countries, the proportion of the older population is expected to rise from about 9 per cent in 2005 to close to about 20 per by 2050. (UN 2011)The population of those aged 60+ in the developed regions is now growing at a rate of 2.4 per cent annually before 2050 (UN, 2009)The biggest increase is likely to be among people aged 80 or over (the oldest-old). This age-group is likely to see an almost eight-fold increase, to reach 402 million in 2050 (UN 2009)It is predicted that there will be approximately 1.1 million people aged over 65 years in 2036 (an increase of almost250% over the 2006 figure) and between 1.3 and 1.4 million by 2041. The greatest increase is expected to be in the over 80 age group, where numbers are expected to quadruple from 110,000 in 2006 to about 440,000 in 2041 (CSO 2007). Based on figures from the 2006 census, the CSO predicted that the proportion of older people will reach 20% by 2036 and between 20 and 25 per cent by 2041.22% of developed world is 60+; by 2050 it will be 32% (UN 2011)By 2050, 60+ population will have 3X; 80+, 8X (UN 2011)In developed countries there will be more older people than younger people; by 2050, 2X older people than younger people (UN 2011)60+ population growing at 2.4% p.a. (UN 2011)In Ireland, 21.4% of population is u-15; 11.7% is 65+ (Census 2011)In Ireland, 65+ will be 20% of population by 2036 (CSO 2007)In Ireland, in 2006, there were 462,000 older people; in 2041 it will be 1.3-1.4m; 65+ population will increase by 250% between 2006 and 2036 (CSO 2007)In Ireland, 80+ population will increase by 400% between 2006 and 2036 (CSO 2007)65+ population will double to 22%; 80+ will quadrupleBy 2045/50, 7 out of 8 newborns will live to 60+; more than half will reach 80+ (UN ‘World Population Ageing 1950-2050’)One third of newborns (in the UK) will live to 100 (Christensen et al, Lancet, 2009)1 in 4 newborns will live to 100: TRIL , Technology Research for Independent Living, Trinity College
- International effort to address active and healthy ageing in societies. Framework for assessing and developing age friendly communitiesEight factors that have major impactHundreds of cities and communities globallyDundalk: a WHO AFC ‘city’First conference: Dublin 2011 Signing of Dublin Declaration
- International effort to address active and healthy ageing in societies. Framework for assessing and developing age friendly communitiesEight factors that have major impactHundreds of cities and communities globallyDundalk: a WHO AFC ‘city’First conference: Dublin 2011 Signing of Dublin Declaration
- Strong Alliance across local authority, health service, police, business community, voluntary organisations and academic institutionsRepresentatives from Older People's CouncilChaired by County/City ManagerExtensive consultation with older peopleFormation of an Older Person's ForumDevelopment of draft Strategy reflecting prioritiesFinal strategy and process for implementation Affiliation to WHO Global Network of Age Friendly Cities and Communities
- Ireland’s first ever National Survey on the 50+ Irish Consumer which will be presented by Gerard O’Neill Amárach Research at The Business of Ageing Conference, March 9th 2011. Top Line Results 77% of Irish Adults over the age of 50 believe that the media portray their age group as vulnerable. When it comes to using the internet, 20% of Irish Adults over the age of 50 use online banking with 14% having a Skype account. 40% of Irish Adults over the age of 50 send a text message daily and 60% make mobile phone calls daily. 19% of Irish Adults over the age of 50 use the internet daily 37% of Irish Adults over the age of 50 use the internet monthly 34% of Irish adults over the age of 50 say that the recession has had a strong impact on their lives. 60% of Irish Adults over the age of 50 are members of the Credit Union When asked to describe the former Irish Government in one word, 21% of Irish Adults over the age of 50 would depict it as terrible with 18% calling the Government a disaster. According to Irish Adults over the age of 50 the ideal age to retire is 64 and 69% would like to retire gradually over a period of time instead of having to stop work immediately 82% of Irish Adults over the age of 50 agree that saving for future health care costs in the event of becoming frail is a major financial concern. 31% of Irish Adults over the age of 50 visit the GP monthly The Facts Behind the Business of Ageing In a world in which: Older people represent a rapidly increasing proportion of the population The global 60+ population is forecast to increase 1.13bn. By 2045 there will be more people over the age of 60 than under the age of 5 People are living much longer Longevity is increasing at the rate of 2 years per decade, 5 hours per day or 12 minutes per hour The majority of children born today in the developed world will live to be 100 and scientists believe the first person is already born who will live to be 150 Older people are the wealthiest cohort In Ireland those aged 65+ have a declared (to revenue) income of €6.6bn In Ireland only 34% of the 50+ age group say that the recession has had a strong impact on their lives The 50+ group hold 80% of the wealth in the UK and US and 75% across the EU In the US the 50+ age group account for the majority (54%) of household expenditure and half of consumer spending across the EU Older consumers are poorly targeted In Ireland 28% of 50+ consumers don’t know what brand will be most relevant to them in the next 12 months Only 10% of marketing spend is aimed at the over 50s consumer Changing perceptions Older consumers don’t use new technologies – FALSE In Ireland 40% of those aged 50+ send a text messages daily and 60% make mobile calls on a daily basis In Ireland 37% of 50+ market use the internet monthly - 30% have an e-mail account - 14% have a Skype account - 11% have a facebook account In the UK one in four people over the age of 50 (4.7 million) are members of at least one online social networking site Older people aren’t entrepreneurial – FALSE People aged between 50 and 65, were behind 27% of the most successful UK start-ups between 2001 and 2005
- Men’s Sheds - This project targets men at risk of isolation or experiencing major life changes. The project is very simple and has one criterion: men. The ‘shed’ environment encourages men to share skills and learn new ones for example, skills in wood turning, mechanical work and horticulture, to name but a few. Socialising is a large part of the project too, providing opportunities for the development of new friendships as well as the renewal of old ones. Plans are in place to open three sheds in the forthcoming years. 140 sheds across irelandReducitoin in poly pharmacyImproved mental healthOpportunities for men to participate , socialise and interactFriendships forgedProductivity has physical health benefits
- Parlours Initiative: the Parlour Initiative was officially launch in July 2011, with Parlours operating in four locations in the county, two in Dundalk and two in Drogheda. The Parlour is a place where older people can drop-in at any time for a chat or to get advice and information on any of the services available in the community; health, housing, transport, lifelong learning, leisure and exercise opportunities etc., that facilitate inclusion and well- being in later life. This initiative compliments the existing Cúltaca programme, an independent service dedicated to improving the quality of life and well-being of people over 65 years of age. There are currently two Cúltaca working in the Dundalk and over the past three years they have worked with over five hundred older people, providing a range of supports depending on the need and circumstances of each person.