The campaign summary outlines Chelsea Football Club's plan to attract more fans and increase jersey sales in the US market. The central focus is using legendary ex-Chelsea players alongside current stars to appeal to US fans. Key aspects include showing ex-players as "Legends" and current stars as their successors. Future iterations could include NBA stars wearing Chelsea shirts to further promote the brand in the US.

1. Yalchan Beydzhet
ID: 21257724

2. CAMPAIGN SUMMARY
Chelsea is one of the biggest
clubs in the Premier League
and wanted to attract more
fans and start selling more
shirts in the USA market as
well.
The central campaign focus
Using Chelsea star players and
ex Chelsea players with a
Legend status for the football
fans.
Key aspects of creative unit 1
I wanted to use an ex Chelsea
players and to show their
profile as Legends and then to
show the current ones as their
successors. Both of the ex-
Chelsea players went to the
states in the end of their
careers which is why by
showing the new generation
the people from the states will
want to see the players at
their prime not at the end of
Key aspects of creative unit 2
The billboard will be with only the
3 current stars showed on the
TV commercial. The reason is
so people will recognise them
from the commercial.
Key aspects of creative unit 3
As we live in the 21st century,
the social media is a very huge
platform so when the video is
shared there the amount of
people engaged with the
campaign will be huge.
Future evolution of campaign
With more time , I would focus to
include some NBA stars in the
campaign wearing Chelsea
shirts or relating the super bowl
with the Europe Champions

3. TV COMMERCIAL

6. POSTER