D4MES promotes several important values through their music, videos, and social media presence. They showcase female empowerment in their "Red Planet" music video by reversing gender roles. As an ethnically diverse group from London, they celebrate the cultural diversity of the city by incorporating aspects of London culture into their videos and music. Each of the four members of D4MES have strong individual personalities that can be seen through their distinct roles and styles in their music video, album artwork, and website profiles.

1. Richard Dyer’s Star Theory
Applied to D4MES

2. Audiences and Institutions
There are a range of products associated with D4MES available
for audiences to buy on the website. This includes tickets, the
debut album and merchandise from the store. The D4MES logo
often features on these products, as repetition is more likely to
keep our name in the audience’s minds and assure them that
they are buying exclusive items from a big artist .
Audiences can buy
tickets on our tour pageOur album is
available to buy
The store page on
D4MES’ website

3. Hegemony
D4MES promotes several important values. The main one is
female empowerment, which can be seen through the reversal
of gender roles in the ‘Red Planet’ music video. It can also be
seen through our tweets on Twitter which can be accessed
through the website.
We are also an ethnically diverse group from London. We are
proud of the cultural diversity in London and have even
incorporated aspects of London culture into our video (graffiti).
Graffiti style art also features in the album.
Angel
enticing her
actor in the
videoD4MES’ retweeted a Little Mix tweet on Twitter

4. Character and Personality
There are four individuals in D4MES who each
have strong personalities and individual
characteristics. This can be seen through our
music video as we all have individual parts and
different voices. The album and the video also
show our different styles and outfits. Finally, the
website gives audiences a bit more information
about the members individually. We clearly have different styles e.g. I have a
sporty/tom boy style. Reflected in the video
(above) and the album back cover (right)We have different hobbies and facts which
can be seen on our profiles in the meet the
girls section of the website