The document discusses how various media texts work together to market an artist named Sloozie. It explains that the digipack, music video, and advert all promote Sloozie's humble background and passion for teaching. The video, booklet, and CD covers also correlate through a dark theme. Clothes in the video and ancillary texts represent Sloozie as not rich to reinforce she is like an "average Joe." Posting the video on YouTube and sites like Spiff TV will help promote Sloozie and target the hip hop audience.

1. How effective is the
combination of your main
product and ancillary texts?

2. Marketing Tool
The overall digipack is a marketing tool, which promotes the artist’s humble
background and her passion for teaching. Moreover the music video and advert are
the most powerful forms of marketing as these Media texts will determine the
success of the artist. These Media texts correlate in terms of a dark theme from
parts of the video to the booklet and CD covers. The location where parts of the
“Misfits” was filmed, allows our audience who are young, and the perfect age
group to relate and make a comparison. Additionally the front cover which
contains artificial cannabis smoke is something young people can associate with.
This issue also highlights the frequent glamorisation of drugs which is also
glamorised by rock stars, guns, sex and general violence portrayed in rap
video’s, inevitably luring some young and impressionable teens into a bad lifestyle.

3. Representation and Synergy
The clothes worn by Sloozie in the music video and ancillary texts represent a
person who is not rich, she challenges rap conventions by not wearing bling
and designer clothes, this notion is reinforced when analysing the ancillary
texts, which has been constructed in a simplistic manner to inform her
audience that she is the average Joe. The use of smoke in the CD front Cover
again tells us that sometimes even good artist’s use smoke to attract fans.
Cypress Hill and Snoop Dog have often been filmed at concerts lighting up a
joint.
Synergy is when a media text is taken from one medium and exploited in
another, “Slum dog Millionaire” is a great example. From my music video I
have used images for my ancillary texts to correlate in relation to
clothing, again going for a dark theme.

4. Record Label
I believe that a big record company would alienate Sloozie and make her
somewhat unique music, commercial, therefore I have opted for Low Life
Records, who are the Longest and most renowned Hip Hop/Rap in London.
The Music video will initially be posted on YouTube, from there we will post
on sites such as Spiff TV, which targets upcoming artists from Hip Hop
through to Grime. Finally I envisage my advert to be on place which are
frequently used by the younger generation such as Clubs, Community centres
and parks.