The document evaluates the effectiveness of combining a music video, website, and CD digipak to promote an indie rock band called Wonderland. It finds that the combination of the black and white aesthetic across the music video, website, and digipak establishes Wonderland's image as an organic indie rock band. Releasing the album in November would capitalize on Christmas sales and allow for summer festival performances to increase the fan base. A marketing campaign using radio airplay, online promotion, and music video broadcasts would attract fans of indie rock music.