eSport, a game changer for the industry more info & insights on http://blog.idate.fr

1. eSport,
a game changer
for the industry
By Matthieu Dallon
On November 17th, 2016
At the Digiworld Game Summit

2. eSports serial entrepreneur since 2000
Founder & CEO : Ligarena / Games Services / Oxent, acquired by Webedia
Creator of the ESWC (eSports World Cup / eSports Convention)
Co-founder of Toornament.com (40K tournaments in 100 countries)
Chairman & co-founder of France eSports
Work currently with Activision, Ubisoft, Supercell, SFR, HP, Le SELL…
Matthieu DALLON
Strategy & Development Director
ESWC / Toornament.com
eSport
Digiworld
Game Summit

3. eSport is about emotions
Matthieu Dallon
Digiworld
Game Summit

4. We will not talk about…
… the eSport bingoMatthieu Dallon
Digiworld
Game Summit

5. Facts
Models
Value(s)
Trends
We will talk about…
Matthieu Dallon
Digiworld
Game Summit
… to confirm eSport is
a game changer

6. FACT 1
5 PC games make 80% of the organic
and sustainable eSport audience
And the entire industry wants to be in…
PC PC PC PC PC
* Gamoloco / Stats Week 45
Matthieu Dallon
Digiworld
Game Summit

7. FACT 2
Major Publishers rule everything
from the largest events to the chain of rights
And they are profitable billion dollars companies
Matthieu Dallon
Digiworld
Game Summit

8. Matthieu Dallon
Digiworld
Game Summit
FACT 2 / FOCUS
Blizzard is the governing body of Overwatch as a sport
acting like an international federation

9. Matthieu Dallon
Digiworld
Game Summit
FACT 3
New Economic Agents are entering
the eSport market to slice the cake
Media Groups Sports Pros Mobile Games Players Unions

10. Matthieu Dallon
Digiworld
Game Summit
Entering the mass media era ?
FACT 3 / FOCUS
Major Football Clubs invest in eSports
Olympique Lyonnais, Manchester City, Sporting Lisbonne,
Legia Varsovie, West Ham, Ajax, Schalke, Wolsburg…

11. Matthieu Dallon
Digiworld
Game Summit
FACT 3 / FOCUS
Clash Royale is the game that has reached
the largest audience of the last ESWC in Paris
100 000 requests of registrations
to the 6 regional online qualifiers
on Toornament.com
130 000 live concurrent viewers
during the final on Twitch.TV (45K) and
Panda TV (85K China)

12. Matthieu Dallon
Digiworld
Game Summit
BALANCE OF POWER
IN ESPORTS
PROMOTERS
GAMES
OWNERS
GAMES
PLAYERS
Tournament Organizers
Pro/am Clubs
Medias
Platforms & Tech
Agencies
IP
TALENT

13. Direct Value Creation
Monetizing Audiences
Ads & Sponsoring
Licensing Rights
Ticketing
Merch (trad & virtual)
Indirect Value Creation
Engaging Audiences
Community creation
Retention & ARPU growth
Brand content
Real Stories
Matthieu Dallon
Digiworld
Game Summit
VALUE CREATION
IN ESPORTS
TRADITIONAL SPORTS
BUSINESS MODEL

14. Global Sport
Market
~ 600 B$
Matthieu Dallon
Digiworld
Game Summit
ESPORT
THE GAME CHANGER
Global
eSport Market
~ 600 M$
Global
Games Market
~ 100 B$
New Revenue
Ads & Sponsoring
Licensing Rights
Ticketing
Merch (trad & virtual)

15. Matthieu Dallon
Digiworld
Game Summit
Thank you !
ESWC Winter
Hall 5 Paris Expo
Feb. 17-19, 2017
ESWC.com
@eswc_en 40 000 tournaments in 100 countries
Open API for gaming studios
@toornament