The document discusses establishing short term programs to address declining employability of graduates, lack of skills, and poor effectiveness of educational institutions. It proposes solutions to increase job placements and stimulate the job market through skills development programs. The summary provides an overview of the key issues and proposed solutions.

1. Game changing short term programs for addressing the
following ;
• Declining employability for MBA’s/ Commerce
Graduates & engineering .
• Lack of skills and excess supply
• Lack of capability & overall poor effectiveness
• Stabilization & Encouragement –Thro Solutions
• To Increase stimulation on Job fitment & Job Market
• To Elevate Respective departments of educational
institutions in the process of solution implementation
YELLOW BRAIN CONSULTING10/10/2016

2. INTRODUCTION
• India has gradually evolved as a knowledge-based economy due to the
abundance of capable, flexible and qualified human capital. With the
constantly rising influence of globalization, India has immense
opportunities to establish its distinctive position in the world. However,
there is a need to further develop and empower the human capital to
ensure the nation’s global competiveness.
• As compared to western economies where there is a burden of an ageing
population, India has a unique 20–25 years window of opportunity called
the “demographic dividend”. This “demographic dividend” means that as
compared to other large developing and developed countries, India has a
higher proportion of working age population vis-à-vis its entire population.
Among all the countries, India enjoys a unique advantage not only to fulfill
its internal demand of skilled manpower, but also cater to the labor
shortage in other countries. We at Yellow Brain Consulting are taking
proactive steps to fill the existing skill gap in order to leverage its position
as a supplier of skilled manpower to the world.
10/10/2016 YELLOW BRAIN CONSULTING

3. EXPECTED BENEFITS:
• The employability of the individual trained is enhanced
• Promotion of strong Industry – Institutional linkage and
ties. It involves the Industry to articulate the skills it
wants and works in close collaboration with the
industries, to make the individuals skill oriented that is
needed by the employer.
• Giving the best to the students .
• Matching education with employment.
• Close linkage with Industries.
• The development of skills and competencies.
10/10/2016 YELLOW BRAIN CONSULTING

4. Our Vision, Mission and Values
Vision Mission Values
Enrich the unreached
Institution and students
and to connect
To work in the best
interest of the Principle &
Customer and provide
Product+ Services
To demonstrate
Professionalism,
Wisdom and Integrity in
each step of customer
engagement to provide
enhanced customer
value
YELLOW BRAIN CONSULTING10/10/2016

5. Operational
Value
Business
Value
Strategic
Value
Execution Model
• Set up Standard Operating Procedures
• Improve Operational Efficiencies
• Map – Measure & Tap Educational
Institutions
• Address skill shortages
•Drive & Multiply Revenue- on Recurring
Basis
• Improved Judgement
• Economies of Scale
Focus on Core
Business
• Cost Control and Increased thro put
• Improve quality of service & flexibility
• Increased Productivity
•Revenue generation thro programs
Recurring Revenue
Streams &
Opportunities
Increased ROI
Time
Yellow Brain
Consulting
Aiming to create an unique client value at every step of the way
10/10/2016 YELLOW BRAIN CONSULTING

6. Empowering the team…
Interface
YELLOW BRAIN CONSULTING10/10/2016

7. Strategic Business Objective
• To get Entry into institutions + trusted channels
• To start getting repeat sales for all product groups
• To enhance sales & budget achievement of all product
and solution sales
• To streamline – effective methods for systematic
institution servicing
• To Impact positively MoM
• To Increase the Market share in Major product Lines
• To increase extraction in our premium basket of courses
YELLOW BRAIN CONSULTING10/10/2016

8. Probable Strategic Marketing Plans @
LAUNCH -Enhance Mind SHARE+ Brand
Equity
Colors
Shape
Numbers
Words
YELLOW BRAIN CONSULTING10/10/2016

9. Developing actionable insights for brand
communication Market Communication + Awareness –
To Get mass Consumer Attachment
• List homepage address on all current advertising.
• Register with search engines.
• Create App for smart phones.
• Link to other sites and your association sites.
• Advertise on the web, common search engines – yahoo, Google etc.
• Put on all publicity – newsletters, letterhead, business cards, billing statements, fax
cover sheets, on any promotional activity/event which company will be associated
with.
• Link associations with affiliate colleges , Suppliers, Complementary
products/Alliance Marketing
• Email/SMS marketing thru agencies to get into prospect customers.
• weekly/fortnight/monthly mailers to registered customers.
• Print Media/TV/News papers – inserters, mall events, OOH, Branded delivery vehicles.
YELLOW BRAIN CONSULTING10/10/2016

10. Flow Chart
Map /Measure
and Tap Major
University’s
and
institutions
Conduct charter
meetings with
respective
Departmental
heads
Inbound sales
to directly hit
institutions
Select and
TRAIN SALES
FORCE
Investment
norms +
Infrastructure
to be Clarified
Prepare
systematic roll
out plan to
avoid conflict
Lead generation thro
the new Channel
partner
Both direct sales
and Channels to
Concentrate on
selling products
Reviews
Based on
Moving Totals
and Initial
Situations
Collect Market
intelligence
and feed to
teams
Set and Ensure
SOP( Standard
Operating
Procedures)
Also appoint
New Channel
Partners -
Conduct
performance
improvement
meetings
Confirm Results
and
SUSTENANCE
Reward &
Recognition
YELLOW BRAIN CONSULTING10/10/2016

11. • Conceptualization , Planning
Team Handling
,Exclusivity/Loyalty
,Field/Ground Tactics ,
Competition Analysis , Team
Retention , Roll out Plans ,
Alliances ,Sourcing Programs
Sales & Marketing ,Corporate
Sales , Lead generation ,Demos
students walk ins/ Traffic Count
, Partnering methods
,Systematic Process ,Reporting
Requirements ,Inputs on
programs ,inputs on
Campaigns , Map Management
,Territory/Region/Management
• Program Launches/ Promotions
Training & Development
.Institutional tapping + Support
Functions, Multi solution
selling, Forward Thinking ,
Audits .
YELLOW BRAIN CONSULTING10/10/2016

12. Measures Checks & Controls
• Team Activity
• Team to meet regularly
• Team to track progress against the plan in team charter
• To Ensure team work well as a team (share knowledge,
activities)
• Problem Analysis
• Team to analyse the gap between actual and target and
identified the major contributing factors to the effect
• Team to identify the potential causes for the effect
• Team to validate the cause-effect relationship
• Team to identify root causes for the effect
• Team Charter
• To revise the team charter following the exploration and
evaluation
YELLOW BRAIN CONSULTING10/10/2016

13. Lead Openers
Thro Spin Selling
Situation
Problem
Implication
Need
YELLOW BRAIN CONSULTING10/10/2016

14. Conversations, Not Campaigns
– Aiming for relevant and ongoing dialogue with
colleges
– Creating first impression and a lasting one .
– Built-in flexibilities allow interaction on a wide range
of variables.
– An industry insider posture that says “we get it”
reinforces credibility.
– Looking for long-term consistency, not the quick hit.
– Effective sales and marketing communication is
imperative.
YELLOW BRAIN CONSULTING10/10/2016

15. Multi-model Tactics
– Using a portfolio of appropriate lead generation
tactics.
– Assessing the number and mix of tactics required.
– Every touch with a college should represent and
communicate value.
– Taking a flexible and iterative approach.
– Integrating lead generation tactics together
towards achieving optimal ROI.
YELLOW BRAIN CONSULTING10/10/2016