This document has been drafted within the framework of the European project Talking about taboos.The project has been funded with support from the European Commission. The document reflects the view only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

1. DUTCH UPDATE

2. FRAME (1)
• DESKTOP RESEARCH – literature
– Zygmunt Bauman, EGE Opinion 26, Tim Wise,
Daniel Kahneman
– First theoretical frame established
• ISSUE ESTABLISHED
– The harsh Dutch national discussion on the figure
and representation of Black Peter

3. FRAME (2)
• TARGET GROUP ESTABLISHED – Those
professionals who educate the stakeholders
– Intercultural trainers
– Marketers
– Journalists
• STAKEHOLDERS ESTABLISHED (UN)
– Dutch parents
– Activists
– Dutch authorities

4. FRAME (3)
• AIM ESTABLISHED
– Interfere in the upcoming 2014 discourse on Black
Peter, both by being a formal voice in the discourse
and by informally discussing the theme with trainers,
marketers and journalists to affect the stakeholders:
parents, activists and authorities
• ENVISIONED IMPACT ESTABLISHED
– By having a voice in the upcoming 2014 national
discourse on the topic affecting the stakeholders
– LL/ BP document for all stakeholders

5. FRAME (4)
• RELEVANCE ESTABLISHED – Dutch media &
informal talks
– In Top-10 Dutch Twitter topics
– Most important 2013 topic for Dutch youngsters
– 2.2 Mio Dutch in Facebook group within a week
– One of three remaining Dutch traditions identified
– Death threats, unusual verbal aggression triggered
by the topic; at one school a formal mediator was
called in

6. FRAME (5)
• IDENTIFICATION OF TRAINERS
– 5 network partners – (online) marketing
professionals
– [not confirmed] 1 representative of the largest
intercultural education centre in NL
– All will be present in Gdansk, PL

7. GOOD PACTICES
• Do not target fundamentalists – do not aim for
radical change
• Do not label the target group as
fundamentalists
• Touch people
– Tell personal histories
– Start a dialogue
– Trigger reflection
• Give something in return

8. TIMELINE 2014
• March/ April – Questionnaire
• May – Analysis of questionnaire results
• June – Best practices meeting, start of
implementation planning implementation
• July/ December - implementation