This document provides an industry analysis of the DTH (direct-to-home) satellite television industry in India. It discusses the history of broadcasting in India, the current players in the DTH market, and analyzes the industry environment using Porter's Five Forces model. Some of the key challenges facing the DTH industry are issues with policies and regulations, lack of available transponders, weak financials among players, and quality of service problems. The document recommends friendlier policies, accelerated subscriber growth, and improved quality of service to help address these challenges.
industry analysis of DTH(electronic media)guestacd5bd
This document provides an overview and analysis of the direct-to-home (DTH) satellite television industry in India. It discusses the growth of the industry since the liberalization of the Indian economy in the 1990s, the key players in the industry including Dish TV, Tata Sky, Sun Direct, BIG TV, Airtel Digital TV and Videocon d2h, and the technologies used for signal distribution. The DTH industry is growing rapidly due to rising disposable incomes and the availability of affordable pay-TV options for consumers across India.
This document provides a summary of a study comparing customer satisfaction between two Direct-To-Home (DTH) television service providers in India - Dish TV and Tata Sky. The study analyzed responses from a survey of 50 customers of each service. Key findings include:
- Respondents chose Dish TV primarily for its lower package costs, while Tata Sky customers cited more flexible channel packages.
- Most respondents were aware of service quality, tariffs, and installation charges of both providers before choosing.
- Respondents were generally satisfied with instrument costs and package costs of both providers, though some Dish TV customers felt installation charges were high.
- Subscription and after-sales support saw higher satisfaction levels among Tata
A PROJECT REPORT ON BETWEEN TATA SKY AND DISH TVkumarsohan
This document provides information about a comparative study conducted between DTH service providers Tata Sky and Dish TV in Rudrapur, Uttarakhand, India. It includes an introduction to the DTH industry in India and profiles of Tata Sky and Dish TV. Tata Sky is a joint venture between Tata Group and Star Group offering around 196 channels. Dish TV is India's first private DTH provider, using the NSS-6 satellite. The study aims to understand the brand effectiveness and competitor position of Dish TV and Tata Sky in retail outlets to help the companies improve in weak areas.
The document provides an overview of the DTH (direct-to-home) services market in India. It discusses the major players (Dish TV, Tata Sky, Airtel Digital TV, Reliance Digital TV, Sun Direct), their respective market shares, launch years, owners and some of their key marketing strategies. These include using brand ambassadors, innovative ad campaigns, targeting rural customers through partnerships, and sponsoring popular events. The document also covers trends in pricing, competition between players, and potential future strategies around integrating internet access and online content.
"A study of customer satisfaction from various DTH service providers in india".Gurpreet Kaur
Dish TV is the first private DTH satellite television provider in India. It uses MPEG-2 digital compression technology and transmits using the NSS satellite at 95.0 degrees east. Dish TV is a division of Zee Network Enterprise, which is part of the Essel Group. Dish TV aims to modernize TV viewing in India by digitalizing entertainment and bringing high quality satellite television programming directly into living rooms. It currently has the largest market share of any DTH provider in India.
This document discusses the DTH (direct-to-home) television market in India. It provides background on the growth of DTH subscribers in India and the major players in the market. The document then outlines a research study that was conducted to analyze factors affecting consumer choice among DTH service providers. The study used a sample of 113 respondents to examine how offered packages, core services, value-added services, and marketing campaigns influence consumer perception and preference. Analysis of the data found that consumer preference is dependent on the core services, offered packages, and marketing campaigns provided by DTH service providers.
The document discusses DTH (direct-to-home) services in India. It provides an overview of key DTH players like TATA Sky, Airtel Digital TV, Dish TV, Videocon d2h, BIG TV and Sun Direct. It discusses their package offerings and Diwali promotions. It also analyzes the marketing strategies of different electronics retailers and the financial incentives provided to retailers by DTH companies. Based on factors like market share and customer satisfaction, it ranks TATA Sky as the best DTH service provider.
This document provides an industry analysis of the DTH (direct-to-home) satellite television industry in India. It discusses the history of broadcasting in India, the current players in the DTH market, and analyzes the industry environment using Porter's Five Forces model. Some of the key challenges facing the DTH industry are issues with policies and regulations, lack of available transponders, weak financials among players, and quality of service problems. The document recommends friendlier policies, accelerated subscriber growth, and improved quality of service to help address these challenges.
industry analysis of DTH(electronic media)guestacd5bd
This document provides an overview and analysis of the direct-to-home (DTH) satellite television industry in India. It discusses the growth of the industry since the liberalization of the Indian economy in the 1990s, the key players in the industry including Dish TV, Tata Sky, Sun Direct, BIG TV, Airtel Digital TV and Videocon d2h, and the technologies used for signal distribution. The DTH industry is growing rapidly due to rising disposable incomes and the availability of affordable pay-TV options for consumers across India.
This document provides a summary of a study comparing customer satisfaction between two Direct-To-Home (DTH) television service providers in India - Dish TV and Tata Sky. The study analyzed responses from a survey of 50 customers of each service. Key findings include:
- Respondents chose Dish TV primarily for its lower package costs, while Tata Sky customers cited more flexible channel packages.
- Most respondents were aware of service quality, tariffs, and installation charges of both providers before choosing.
- Respondents were generally satisfied with instrument costs and package costs of both providers, though some Dish TV customers felt installation charges were high.
- Subscription and after-sales support saw higher satisfaction levels among Tata
A PROJECT REPORT ON BETWEEN TATA SKY AND DISH TVkumarsohan
This document provides information about a comparative study conducted between DTH service providers Tata Sky and Dish TV in Rudrapur, Uttarakhand, India. It includes an introduction to the DTH industry in India and profiles of Tata Sky and Dish TV. Tata Sky is a joint venture between Tata Group and Star Group offering around 196 channels. Dish TV is India's first private DTH provider, using the NSS-6 satellite. The study aims to understand the brand effectiveness and competitor position of Dish TV and Tata Sky in retail outlets to help the companies improve in weak areas.
The document provides an overview of the DTH (direct-to-home) services market in India. It discusses the major players (Dish TV, Tata Sky, Airtel Digital TV, Reliance Digital TV, Sun Direct), their respective market shares, launch years, owners and some of their key marketing strategies. These include using brand ambassadors, innovative ad campaigns, targeting rural customers through partnerships, and sponsoring popular events. The document also covers trends in pricing, competition between players, and potential future strategies around integrating internet access and online content.
"A study of customer satisfaction from various DTH service providers in india".Gurpreet Kaur
Dish TV is the first private DTH satellite television provider in India. It uses MPEG-2 digital compression technology and transmits using the NSS satellite at 95.0 degrees east. Dish TV is a division of Zee Network Enterprise, which is part of the Essel Group. Dish TV aims to modernize TV viewing in India by digitalizing entertainment and bringing high quality satellite television programming directly into living rooms. It currently has the largest market share of any DTH provider in India.
This document discusses the DTH (direct-to-home) television market in India. It provides background on the growth of DTH subscribers in India and the major players in the market. The document then outlines a research study that was conducted to analyze factors affecting consumer choice among DTH service providers. The study used a sample of 113 respondents to examine how offered packages, core services, value-added services, and marketing campaigns influence consumer perception and preference. Analysis of the data found that consumer preference is dependent on the core services, offered packages, and marketing campaigns provided by DTH service providers.
The document discusses DTH (direct-to-home) services in India. It provides an overview of key DTH players like TATA Sky, Airtel Digital TV, Dish TV, Videocon d2h, BIG TV and Sun Direct. It discusses their package offerings and Diwali promotions. It also analyzes the marketing strategies of different electronics retailers and the financial incentives provided to retailers by DTH companies. Based on factors like market share and customer satisfaction, it ranks TATA Sky as the best DTH service provider.
This document provides an overview of the DTH (direct-to-home) television industry in India. It discusses what DTH is, how it works, the history and growth of DTH in India. Key points include that DTH services were first proposed in 1996 but banned until 2000 when licenses were granted. There are currently 6 main DTH operators in India led by Dish TV and Tata Sky. The document also analyzes the threats from substitutes like cable TV and IPTV, as well as discusses the bargaining power of suppliers and customers in the DTH industry in India.
A Comparative Study on Tata Sky and Videocon D2H Service Providersijtsrd
The Direct to Home DTH services acquired a key position in Indian TV broadcasting Industry in the last decade. The primary objective of this study is to introduce the key players in the Indian DTH broadcast industry. This study also introduces the benefits of DTH services over conventional cable TV services, and how they become a key competitor to DTH providers by digitizing their services. This study also examines the changes that occur by the introduction of digital broadcasting technology. Keywords DTH Services, Satellite Technology, India’s DTH platforms, Mass Communication, Communication Technology. Dalavai Vineeth | Dr. B. C. Lakshmanna "A Comparative Study on Tata Sky and Videocon D2H Service Providers" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-5 , August 2021, URL: https://www.ijtsrd.com/papers/ijtsrd45176.pdf Paper URL: https://www.ijtsrd.com/management/marketing-management/45176/a-comparative-study-on-tata-sky-and-videocon-d2h-service-providers/dalavai-vineeth
Airtel launched its DTH service in 2008 and has grown to acquire over 15% of the Indian DTH market share. It targets families and positions itself as providing superior quality picture and packaging of channels. Airtel DTH aims to increase its subscriber base through competitive prices, high quality viewing experience, and promotions using its existing online and television platforms. Its goal is to reach brand resonance by incentivizing Airtel mobile customers to also use its DTH and broadband services and creating a sense of community among Airtel users.
The document provides an overview of the advertising strategies used in the Indian electronic industry, with a focus on direct-to-home (DTH) television services. It discusses the major DTH players in India, including Dish TV, Tata Sky, Big TV, Sun Direct, DD Direct+, and upcoming players like Airtel Digital TV. It also covers the various packages, pricing, and promotional strategies used by the DTH providers to attract subscribers in the growing Indian DTH market.
Project: Market Analysis of Airtel DTH vis-à-vis its competitors on basis of “ORM, Marketing Campaigns, Attributes, Sales Volume, Visibility”, understanding the “Distribution Channel , Customer Buying Process” and develop a plan to increase the sales of Airtel DTH.
Airtel Digital TV is an Indian direct broadcast satellite service provider launched in 2008. It offers 175 channels through satellite television and targets 10% of the Indian direct-to-home market. Airtel Digital TV competes with Dish TV, Tata Sky, and Big TV in India's growing DTH sector. It aims to leverage Airtel's brand recognition and research on consumer preferences to attract subscribers with features like a universal remote and interactive applications.
Tata Sky is a joint venture between Tata Group (80% stake) and STAR TV (20% stake) to provide DTH satellite television services in India. It offers over 150 TV channels with high quality picture and sound using SKY technology from the UK. Tata Sky aims to revolutionize Indian entertainment and empower viewers with choices, control, and convenience through its programming options and interactive features. It has partnered with global technology leaders to deliver a state-of-the-art satellite TV service.
Tata Sky is India's second largest DTH service provider with a 24% market share. It offers over 230 channels along with additional interactive services through various subscription plans. Tata Sky aims to provide viewers with the best quality and maximum number of channels. It has achieved success through features like parental controls, its large channel selection and interactive services that appeal to all family members. Tata Sky promotes its brand through celebrities like Aamir Khan and focuses on connecting with customers through various marketing campaigns and customer retention strategies.
The document discusses Dish TV, India's largest DTH provider. Some key points:
1) Dish TV is promoted by Essel Group and led by Subhash Chandra. It has a 31% market share, making it the largest DTH provider in Asia Pacific.
2) A literature review discusses the growth of DTH in India from 2005-2011, with subscriber numbers growing from 25 million to 44 million.
3) The concept of direct-to-home technology is explained, with Dish TV transmitting signals from satellites directly to customer premises via dish antennas and set top boxes.
4) Features of Dish TV include digital picture quality, 400+ channels, and pay per view options.
The document discusses DishTV's campaign to reposition their brand and the initial effects. [1] It launched the new tagline "Sab pe dish sawaar hai" with Bollywood star Shahrukh Khan appearing in 7 avatars across 4 TV ads. [2] The campaign aims to portray DishTV as enabling passionate TV viewers by keeping their entertainment alive. [3] Early signs show the catchy song and tagline have generated buzz on social media, though it's unclear if the campaign defined its core target group or highlighted DishTV's unique features over competitors.
The document discusses the DTH (direct-to-home) industry in India, focusing on Tata Sky and Dish TV. It provides details on:
- The size and growth of the DTH industry in India, which has over 515 channels and over 8.5 million households with digital pay-TV.
- The major players in the industry including Tata Sky, Dish TV, Airtel Digital TV, Reliance Big TV, Sun Direct, and Videocon d2h.
- Details on Tata Sky and Dish TV such as their ownership structure, services offered, executives, marketing strategies, and use of brand ambassadors.
- Comparisons of their strengths, weaknesses
The document discusses Tata Sky, an Indian DTH satellite television service provider jointly owned by Tata Group and Star Group, and presents information on its products (Tata Sky DTH, Tata Sky + DTH, Tata Sky HD), the DTH industry and competitors, and the results of a questionnaire and data collection on consumer needs and the marketing mix of Tata Sky. It provides details on Tata Sky's history and products, an analysis of the needs it fulfills for consumers, its competitors in the DTH market, and its marketing strategy.
Tata Sky is the DTH service of Tata Group in India. It faces high bargaining power from suppliers and customers. There is medium threat from substitutes like terrestrial TV, cable, and IPTV. The threat of new entrants is low due to existing competition. Competitive rivalry is medium with established players. Tata Sky's strengths include its brand, technology, picture quality, and services. Weaknesses are being a late entrant and issues around content. Opportunities exist in rural markets, value-added services, and CAS. Threats include new technologies, competition, and regulations. Tata Sky aims to have 8 million connections by 2012 through competitive pricing, services, and technology innovations.
1. DTH (direct-to-home) technology involves transmitting digital video channels to home subscribers using a small dish antenna. It provides access to television channels, broadband internet, and telephony.
2. DTH is becoming increasingly popular in India, with the number of subscribers expected to grow rapidly in coming years. It provides access to television in both urban and rural areas.
3. While cable still dominates overall with around 80% of households, DTH is growing and expected to capture a larger market share over time, including in rural areas where its growth is higher. DTH offers advantages over cable like better quality, more channels, and nationwide reach.
Tata Sky is a joint venture between Tata Group, Star India, and Temasek Holdings. It launched in 2004 as India's second DTH provider. Tata Sky initially focused on large urban markets and positioned itself as providing better quality than analog cable. It offers various channel packages and interactive services tailored to different demographic, geographic, and behavioral segments. Some of its targeting strategies include celebrity endorsements, referral programs, and innovative pricing schemes like daily recharges to attract new customers.
Tata Sky is a DTH satellite television provider in India owned as a joint venture between Tata Group and Star TV. It offers over 160 TV channels to its over 2.3 million subscribers with clear picture quality. Tata Sky provides 24/7 customer support across 11 languages and a 4-day program guide. It aims to meet the entertainment needs of all family members. Tata Sky targets various demographics with interactive content on its Active platform, including children's educational games, programming for housewives, and games for all ages. The company also aims to expand its rural customer base, which accounts for over half of India's television households.
This document provides an overview of changes in satellite and cable television technologies in India, including Cable TV, DTH, CAS, HITS, IPTV, and satellite television. It discusses how each technology works and its penetration and key players in India. Some key points are that Cable TV transmits signals through cables instead of air, DTH provides direct transmission to homes via satellite, CAS uses encryption to transmit paid channels, HITS is a satellite multiplex service for cable companies, and IPTV delivers TV over broadband internet. Market shares and pricing models of major DTH players are also presented.
This presentation provides an overview of Dish TV in India. It discusses Dish TV's products and packages, value-added services, competitors, strengths, weaknesses, opportunities, and threats. The presentation also analyzes Dish TV's distribution channels in Ranchi, India and provides recommendations to improve areas like marketing, customer service, and dealer relations. The intern learned about the DTH market in India and key factors like the rural-urban gap, importance of the sales network, and providing quality after-sales support.
This document provides an overview of direct-to-home (DTH) technology and the DTH sector in India. It discusses Kortek Electronics, a manufacturer of set-top boxes and other electronics. It then describes how DTH networks work and some key advantages of DTH services. It analyzes the major DTH providers in India like Tata Sky and Dish TV. It also discusses set-top box technology, types of set-top boxes, energy consumption of set-top boxes, and the major players in the DTH industry in India.
Tata Sky is a joint venture between Tata Group and Star India launched in 2004 to provide DTH television services in India. It uses MPEG technology via the INSAT 4A satellite to broadcast over 120 channels across 4,500 towns. Tata Sky has partnered with companies like Sun Microsystems and adopted the Sky brand to deliver TV viewing with greater choice, control and interactive educational services. With Amir Khan as brand ambassador, Tata Sky has expanded its subscriber base to over 15 million by convincing schools, housewives and youth of the educational benefits of its interactive learning games and services.
This document provides an overview of the DTH (direct-to-home) television industry in India. It discusses what DTH is, how it works, the history and growth of DTH in India. Key points include that DTH services were first proposed in 1996 but banned until 2000 when licenses were granted. There are currently 6 main DTH operators in India led by Dish TV and Tata Sky. The document also analyzes the threats from substitutes like cable TV and IPTV, as well as discusses the bargaining power of suppliers and customers in the DTH industry in India.
A Comparative Study on Tata Sky and Videocon D2H Service Providersijtsrd
The Direct to Home DTH services acquired a key position in Indian TV broadcasting Industry in the last decade. The primary objective of this study is to introduce the key players in the Indian DTH broadcast industry. This study also introduces the benefits of DTH services over conventional cable TV services, and how they become a key competitor to DTH providers by digitizing their services. This study also examines the changes that occur by the introduction of digital broadcasting technology. Keywords DTH Services, Satellite Technology, India’s DTH platforms, Mass Communication, Communication Technology. Dalavai Vineeth | Dr. B. C. Lakshmanna "A Comparative Study on Tata Sky and Videocon D2H Service Providers" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-5 , August 2021, URL: https://www.ijtsrd.com/papers/ijtsrd45176.pdf Paper URL: https://www.ijtsrd.com/management/marketing-management/45176/a-comparative-study-on-tata-sky-and-videocon-d2h-service-providers/dalavai-vineeth
Airtel launched its DTH service in 2008 and has grown to acquire over 15% of the Indian DTH market share. It targets families and positions itself as providing superior quality picture and packaging of channels. Airtel DTH aims to increase its subscriber base through competitive prices, high quality viewing experience, and promotions using its existing online and television platforms. Its goal is to reach brand resonance by incentivizing Airtel mobile customers to also use its DTH and broadband services and creating a sense of community among Airtel users.
The document provides an overview of the advertising strategies used in the Indian electronic industry, with a focus on direct-to-home (DTH) television services. It discusses the major DTH players in India, including Dish TV, Tata Sky, Big TV, Sun Direct, DD Direct+, and upcoming players like Airtel Digital TV. It also covers the various packages, pricing, and promotional strategies used by the DTH providers to attract subscribers in the growing Indian DTH market.
Project: Market Analysis of Airtel DTH vis-à-vis its competitors on basis of “ORM, Marketing Campaigns, Attributes, Sales Volume, Visibility”, understanding the “Distribution Channel , Customer Buying Process” and develop a plan to increase the sales of Airtel DTH.
Airtel Digital TV is an Indian direct broadcast satellite service provider launched in 2008. It offers 175 channels through satellite television and targets 10% of the Indian direct-to-home market. Airtel Digital TV competes with Dish TV, Tata Sky, and Big TV in India's growing DTH sector. It aims to leverage Airtel's brand recognition and research on consumer preferences to attract subscribers with features like a universal remote and interactive applications.
Tata Sky is a joint venture between Tata Group (80% stake) and STAR TV (20% stake) to provide DTH satellite television services in India. It offers over 150 TV channels with high quality picture and sound using SKY technology from the UK. Tata Sky aims to revolutionize Indian entertainment and empower viewers with choices, control, and convenience through its programming options and interactive features. It has partnered with global technology leaders to deliver a state-of-the-art satellite TV service.
Tata Sky is India's second largest DTH service provider with a 24% market share. It offers over 230 channels along with additional interactive services through various subscription plans. Tata Sky aims to provide viewers with the best quality and maximum number of channels. It has achieved success through features like parental controls, its large channel selection and interactive services that appeal to all family members. Tata Sky promotes its brand through celebrities like Aamir Khan and focuses on connecting with customers through various marketing campaigns and customer retention strategies.
The document discusses Dish TV, India's largest DTH provider. Some key points:
1) Dish TV is promoted by Essel Group and led by Subhash Chandra. It has a 31% market share, making it the largest DTH provider in Asia Pacific.
2) A literature review discusses the growth of DTH in India from 2005-2011, with subscriber numbers growing from 25 million to 44 million.
3) The concept of direct-to-home technology is explained, with Dish TV transmitting signals from satellites directly to customer premises via dish antennas and set top boxes.
4) Features of Dish TV include digital picture quality, 400+ channels, and pay per view options.
The document discusses DishTV's campaign to reposition their brand and the initial effects. [1] It launched the new tagline "Sab pe dish sawaar hai" with Bollywood star Shahrukh Khan appearing in 7 avatars across 4 TV ads. [2] The campaign aims to portray DishTV as enabling passionate TV viewers by keeping their entertainment alive. [3] Early signs show the catchy song and tagline have generated buzz on social media, though it's unclear if the campaign defined its core target group or highlighted DishTV's unique features over competitors.
The document discusses the DTH (direct-to-home) industry in India, focusing on Tata Sky and Dish TV. It provides details on:
- The size and growth of the DTH industry in India, which has over 515 channels and over 8.5 million households with digital pay-TV.
- The major players in the industry including Tata Sky, Dish TV, Airtel Digital TV, Reliance Big TV, Sun Direct, and Videocon d2h.
- Details on Tata Sky and Dish TV such as their ownership structure, services offered, executives, marketing strategies, and use of brand ambassadors.
- Comparisons of their strengths, weaknesses
The document discusses Tata Sky, an Indian DTH satellite television service provider jointly owned by Tata Group and Star Group, and presents information on its products (Tata Sky DTH, Tata Sky + DTH, Tata Sky HD), the DTH industry and competitors, and the results of a questionnaire and data collection on consumer needs and the marketing mix of Tata Sky. It provides details on Tata Sky's history and products, an analysis of the needs it fulfills for consumers, its competitors in the DTH market, and its marketing strategy.
Tata Sky is the DTH service of Tata Group in India. It faces high bargaining power from suppliers and customers. There is medium threat from substitutes like terrestrial TV, cable, and IPTV. The threat of new entrants is low due to existing competition. Competitive rivalry is medium with established players. Tata Sky's strengths include its brand, technology, picture quality, and services. Weaknesses are being a late entrant and issues around content. Opportunities exist in rural markets, value-added services, and CAS. Threats include new technologies, competition, and regulations. Tata Sky aims to have 8 million connections by 2012 through competitive pricing, services, and technology innovations.
1. DTH (direct-to-home) technology involves transmitting digital video channels to home subscribers using a small dish antenna. It provides access to television channels, broadband internet, and telephony.
2. DTH is becoming increasingly popular in India, with the number of subscribers expected to grow rapidly in coming years. It provides access to television in both urban and rural areas.
3. While cable still dominates overall with around 80% of households, DTH is growing and expected to capture a larger market share over time, including in rural areas where its growth is higher. DTH offers advantages over cable like better quality, more channels, and nationwide reach.
Tata Sky is a joint venture between Tata Group, Star India, and Temasek Holdings. It launched in 2004 as India's second DTH provider. Tata Sky initially focused on large urban markets and positioned itself as providing better quality than analog cable. It offers various channel packages and interactive services tailored to different demographic, geographic, and behavioral segments. Some of its targeting strategies include celebrity endorsements, referral programs, and innovative pricing schemes like daily recharges to attract new customers.
Tata Sky is a DTH satellite television provider in India owned as a joint venture between Tata Group and Star TV. It offers over 160 TV channels to its over 2.3 million subscribers with clear picture quality. Tata Sky provides 24/7 customer support across 11 languages and a 4-day program guide. It aims to meet the entertainment needs of all family members. Tata Sky targets various demographics with interactive content on its Active platform, including children's educational games, programming for housewives, and games for all ages. The company also aims to expand its rural customer base, which accounts for over half of India's television households.
This document provides an overview of changes in satellite and cable television technologies in India, including Cable TV, DTH, CAS, HITS, IPTV, and satellite television. It discusses how each technology works and its penetration and key players in India. Some key points are that Cable TV transmits signals through cables instead of air, DTH provides direct transmission to homes via satellite, CAS uses encryption to transmit paid channels, HITS is a satellite multiplex service for cable companies, and IPTV delivers TV over broadband internet. Market shares and pricing models of major DTH players are also presented.
This presentation provides an overview of Dish TV in India. It discusses Dish TV's products and packages, value-added services, competitors, strengths, weaknesses, opportunities, and threats. The presentation also analyzes Dish TV's distribution channels in Ranchi, India and provides recommendations to improve areas like marketing, customer service, and dealer relations. The intern learned about the DTH market in India and key factors like the rural-urban gap, importance of the sales network, and providing quality after-sales support.
This document provides an overview of direct-to-home (DTH) technology and the DTH sector in India. It discusses Kortek Electronics, a manufacturer of set-top boxes and other electronics. It then describes how DTH networks work and some key advantages of DTH services. It analyzes the major DTH providers in India like Tata Sky and Dish TV. It also discusses set-top box technology, types of set-top boxes, energy consumption of set-top boxes, and the major players in the DTH industry in India.
Tata Sky is a joint venture between Tata Group and Star India launched in 2004 to provide DTH television services in India. It uses MPEG technology via the INSAT 4A satellite to broadcast over 120 channels across 4,500 towns. Tata Sky has partnered with companies like Sun Microsystems and adopted the Sky brand to deliver TV viewing with greater choice, control and interactive educational services. With Amir Khan as brand ambassador, Tata Sky has expanded its subscriber base to over 15 million by convincing schools, housewives and youth of the educational benefits of its interactive learning games and services.
COMPETITIVE ANALYSIS OF PAYTV MARKET IN NIGERIAOmodayo Sanusi
The document provides a competitive analysis of the major PayTV providers in Nigeria, including DSTV, StarTimes, GOTV, Consat, and ACTV. It summarizes their offerings and promotions, such as StarTimes adding new channels and selling a TV with 3 months of subscription for a discounted price. Multichoice is the leading provider with exclusive rights to popular content, financial backing from its parent company, and promotions like full access to its bouquet for 6000 naira. The conclusion recommends ways for Montage to better compete, such as restoring channels, introducing new ones, improving content quality, promotion, and offering cheaper bouquets.
The document discusses the DTH (direct-to-home) sector in India, focusing on Dish TV and Tata Sky as the two major players. It provides background on when DTH services were allowed in India, examines the market share of different providers over time, and analyzes the strengths, weaknesses, opportunities and threats for Dish TV and Tata Sky through SWOT analyses. Financial data for 2011-2012 shows Dish TV was profitable while Tata Sky recorded a loss, though the loss amount decreased from previous years. The document also discusses the target market and consumer wants for DTH services.
Tata Sky is a joint venture between Tata Sons and 21st Century Fox incorporated in 2001. It provides satellite television services across India with a variety of HD channels for entertainment, sports, movies, music and news. Tata Sky has partnered with global leaders like NDS, Thomson, and TCS to offer state-of-the-art set top boxes and an end-to-end system to deliver digital services nationwide. It has over 3000 service installers and call centers to provide customer support across India. Tata Sky leverages the reputations of both the Tata and Sky brands to deliver television services.
Cable tv & direct to home television scopeNeak Ali
The document discusses the scope of direct-to-home (DTH) television in Pakistan. It provides background on the history of television and cable TV in Pakistan. Key points include that DTH provides higher quality television directly to users without involvement of cable operators, and offers customized packages and on-demand options. The document also briefly discusses the growth of DTH markets in other Asian countries like India.
This document discusses Direct-to-Home (DTH) television in India. It provides a history of DTH in India, explaining how services were first proposed in 1996 and allowed in 2000. It describes the basic concepts of a DTH network, including transmission stations, receive terminals, antennas, set top boxes, and how geostationary satellites and communication bandwidth facilitate the transmission of content. DTH applications allow viewers to access pay and free TV channels on their home TV. The document concludes that DTH provides cost-effective entertainment and information to both urban and rural areas in India.
Deviprasad Goenka Management college of Media Studies
http://www.dgmcms.org.in/
Subject:BRAND BUILDING
Lesson :Size of m&e industry
Faculty Name: Vishal Desai
Dishtv launched a campaign to reposition itself and increase affinity with consumers. The campaign features Bollywood star Shahrukh Khan in seven avatars and uses the tagline "Sab Par Dish Sawar Hai" to position Dishtv as enabling passionate TV viewers. It aims to appeal to younger, actively engaged consumers by capturing people's craziness and passion for television through a catchy song and four television commercials with a budget of INR 25 crore. The campaign generated buzz on social media but does not clearly define its core target group or highlight Dishtv's unique benefits.
Overview on the working of Television industry in terms of Media and Entertainment, Programming, Distribution, Revenue Generation, AD Pricing, Metrics. How its earns and works overall.
This document discusses direct-to-home (DTH) television. It begins with an introduction to DTH television, noting that it is a wireless system that delivers television programs directly to viewers' homes using a personal dish. It then covers the history and constituents of DTH, including the minidish antenna, low-noise block downconverter, coaxial cable, and set-top box. The basic principles and operation of DTH are explained, including how signals are transmitted from satellites to viewers' homes. Differences between DTH and cable TV are outlined. Major DTH service providers in India are identified as well as features, applications, benefits and the future prospects of DTH.
Direct to home television PDF format saminarsuniltriya07
This document provides an overview of direct-to-home (DTH) television. It discusses the history and basic principles of DTH, including how signals are transmitted from satellites to receivers. The basic components of a DTH system are described, including the outdoor unit with a parabolic antenna and indoor unit. Popular DTH service providers in India are highlighted, along with some advantages and disadvantages of the top providers. The document concludes that DTH has helped expand access to television in rural areas and its market in India is growing rapidly.
This document provides an overview and business plan for iSmart TV, an IPTV service provider located in Pune, India. It outlines the company's mission to provide high quality digital entertainment through multiple screens. It also includes sections on industry analysis, technology, business model, competitors, pricing strategy, financial projections, and SWOT analysis. The financial analysis shows that while the company had net losses in its first year, it became profitable in subsequent years as it grew its subscriber base and offerings.
- Television in India started as an experimental broadcast in 1959 and regular daily transmission began in 1965 as part of All India Radio. By the mid-1970s, only seven cities had television services.
- In the early 1980s, there was only one national channel, Doordarshan, which was government owned. Private channels began in the late 1980s and cable television grew.
- The television industry is large and growing, with revenue expected to reach INR 975 billion by 2019, driven by subscription and advertising growth. Digitalization of cable has expanded options and revenues.
The document summarizes the history and development of television in India from the 1920s to present day. It discusses the key technologies used in early televisions and traces the growth of the television industry in India from the 1920s to 2005. It then profiles some of the major brands in the Indian television market like Sony, Panasonic, Samsung, and LG and discusses their market strategies and shares. The remainder of the document outlines the different segments in the color television market in India, lists some objectives and challenges of the television industry, and proposes action points to support its continued growth.
The document discusses the history and development of television in India. It notes that TV was introduced in India in 1959, initially broadcasting one hour, two days a week. Over time, coverage expanded and more channels were added. Private channels launched in the 1980s and satellite television became widespread in the 1990s and 2000s, increasing viewership. The document also outlines the growth of regional television markets and discusses emerging trends like DTH services, changing viewership patterns, and the growing television industry in India.
Tata Sky is a joint venture between TATA group and Star that offers digital DTH service in India, providing a better TV viewing experience through HD and new features. Tata Sky HD DTH provides sharper images and color through a HD set top box and HD TV. It also offers video on demand access to over 1000 titles. Both HD and sky+ HD set top boxes can deliver full 3D content when paired with a 3D TV and glasses. The set top box provides an interactive TV guide, reminders for shows, and parental controls.
Beyond Degrees - Empowering the Workforce in the Context of Skills-First.pptxEduSkills OECD
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Temple of Asclepius in Thrace. Excavation resultsKrassimira Luka
The temple and the sanctuary around were dedicated to Asklepios Zmidrenus. This name has been known since 1875 when an inscription dedicated to him was discovered in Rome. The inscription is dated in 227 AD and was left by soldiers originating from the city of Philippopolis (modern Plovdiv).
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إضغ بين إيديكم من أقوى الملازم التي صممتها
ملزمة تشريح الجهاز الهيكلي (نظري 3)
💀💀💀💀💀💀💀💀💀💀
تتميز هذهِ الملزمة بعِدة مُميزات :
1- مُترجمة ترجمة تُناسب جميع المستويات
2- تحتوي على 78 رسم توضيحي لكل كلمة موجودة بالملزمة (لكل كلمة !!!!)
#فهم_ماكو_درخ
3- دقة الكتابة والصور عالية جداً جداً جداً
4- هُنالك بعض المعلومات تم توضيحها بشكل تفصيلي جداً (تُعتبر لدى الطالب أو الطالبة بإنها معلومات مُبهمة ومع ذلك تم توضيح هذهِ المعلومات المُبهمة بشكل تفصيلي جداً
5- الملزمة تشرح نفسها ب نفسها بس تكلك تعال اقراني
6- تحتوي الملزمة في اول سلايد على خارطة تتضمن جميع تفرُعات معلومات الجهاز الهيكلي المذكورة في هذهِ الملزمة
واخيراً هذهِ الملزمة حلالٌ عليكم وإتمنى منكم إن تدعولي بالخير والصحة والعافية فقط
كل التوفيق زملائي وزميلاتي ، زميلكم محمد الذهبي 💊💊
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Philippine Edukasyong Pantahanan at Pangkabuhayan (EPP) CurriculumMJDuyan
(𝐓𝐋𝐄 𝟏𝟎𝟎) (𝐋𝐞𝐬𝐬𝐨𝐧 𝟏)-𝐏𝐫𝐞𝐥𝐢𝐦𝐬
𝐃𝐢𝐬𝐜𝐮𝐬𝐬 𝐭𝐡𝐞 𝐄𝐏𝐏 𝐂𝐮𝐫𝐫𝐢𝐜𝐮𝐥𝐮𝐦 𝐢𝐧 𝐭𝐡𝐞 𝐏𝐡𝐢𝐥𝐢𝐩𝐩𝐢𝐧𝐞𝐬:
- Understand the goals and objectives of the Edukasyong Pantahanan at Pangkabuhayan (EPP) curriculum, recognizing its importance in fostering practical life skills and values among students. Students will also be able to identify the key components and subjects covered, such as agriculture, home economics, industrial arts, and information and communication technology.
𝐄𝐱𝐩𝐥𝐚𝐢𝐧 𝐭𝐡𝐞 𝐍𝐚𝐭𝐮𝐫𝐞 𝐚𝐧𝐝 𝐒𝐜𝐨𝐩𝐞 𝐨𝐟 𝐚𝐧 𝐄𝐧𝐭𝐫𝐞𝐩𝐫𝐞𝐧𝐞𝐮𝐫:
-Define entrepreneurship, distinguishing it from general business activities by emphasizing its focus on innovation, risk-taking, and value creation. Students will describe the characteristics and traits of successful entrepreneurs, including their roles and responsibilities, and discuss the broader economic and social impacts of entrepreneurial activities on both local and global scales.
Gender and Mental Health - Counselling and Family Therapy Applications and In...PsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
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Dth service providers
1. SALES
Evaluate the sales plans of DTH providers in India. Particularly focus on TATA SKY & VIDEOCON D2H.
Your assignment should give details on the following:
1. Small description about the industry.
2. Company profile and organization structures.
3. Consumer profile for the segment – both present & targeted.
4. Consumer offers & prominent promotional tools used by each organization to boost sales. Mention other DTH
players in this section as well like BIG TV & DISH TV.
5. Recommendations to increase segments, penetration & sales.
Assignment Instructions
1. The assignment should be a report of words in between 1500-3000.
2. The assignment must have factual data for the last 6 months.
2. 1.DTH Industry overview:
The history of Indian television dates back to the launch of doordarshan, India’s national TV network in 1959. The
transmission was in black & white. The 9 th Asian games which were held in 1982 in the country’s capital New Delhi
heralded the mark of color TV broadcasting in India. In 1991, Indian economy was liberalized from the License Raj and
major initiatives like inviting foreign direct investments, deregulation of domestic business emerged. This lead to the in
flux of foreign channels like Star TV and creation of domestic satellite channels like Sun TV and Zee TV. This virtually
destroyed the monopoly held by doordarshan. In 1992, the cable TV industry started which lead to revolution. Every city
in the India had a complex web of co-axial cables running through the streets with a new breed of entrepreneurs called as
cable wallahs or Local Cable Operators(LCO) taking in charge of distribution. The film industry was shocked by this
sudden growth and there were even organized protests for calling off the Cable TV industry. There were simply too many
cable operators in the country and the channels had a difficult time in getting its returns as the existing system was a non-
addressable and the operators could simply give a reduced number of subscribers to amass profit. This lead to the
emergency of a new breed of firms called as Multi System Operators (MSO) who had heavy financial muscles to make
capital investments. . The MSO industry became highly monopolistic which warrants government participation to ensure
competition. Later on, the United Front Government had issued a ban on use of ku band transmission. After a change of
government, the ban got lifted finally in 2001 and TRAI issued the guidelines for operating DTH. Country’s first private
DTH license was awarded to Dish TV in 2003 which started operations in 2004. Prasar Bharati also started its product
DD-Direct+.DTH Digital TV system receives signals directly from satellite through the dish, decodesit with the Set-Top
Box and then sends stunningly clear picture and sound to TV which is the business under taken by some companies by
observing the rate of growth and scope for business & opportunity in the Indian market which has 120 million viewers of
TV.
List of players in the industry
•Doordarshan – (DD-Direct +) of Prasar Bharati comprising of 33 FTA channelsand 12 All India Radio Channels.
•Dish TV of ZEE group.
•Tata Sky joined venture between Tata and Rupert Murdoch’s Sky TV.
•Sun direct of Sun Network.
•BIG TV of Reliance Anil Dhirubhai Ambani group.
•Airtel digital TV of Bharati telemedia
•Videocon d2h of videocon industries
Categorization of players in the industry
Government owned player: DD Direct+.Private players: Dish TV, Tata Sky, Sun direct, Big TV, Airtel digital TV,
Videocon d2hBrief profile of players in the industry
3. Market players:
Today the market shares of various players are as follows
DishTV : 30%
Sun Direct: 25%
Tata Sky: 22%
BIG TV : 13%
Airtel : 8%
D2H : 2%
market share (%)
2%
8%
Dish TV
30%
13% Sin direct
Tata Sky
Big tv
22% Airtel
D2H
25%
2.OMPANY PROFILE:
TATA SKY:
TYPE Joint venture group b/w tata group (80% stake) & star tv (20% stake)
FOUNDED 2004
HEADQUARTER Kirloskar Business Park, Bangalore, India
INDUSTRY DTH pay tv
PRODUCT Direct broadcast satellite
SLOGAN Iskonlga dala to life jingalala
WEBSITE www.tatasky.com
Tata Sky, an 80:20 joint venture between Tata Sons and the Star group, provides satellite television services to Indian
viewers. The company was incorporated in 2004 and offers a range of media and entertainment options to customers.
VEDIOCON D2H:
Company profile:
4. Type Subsidiary of Videocon
Industry Satellite television
Founded 2009
Headquarters Mumbai, india
Area served India
Product Direct broadcast satellite, pay-per-view, pay television
Parent Vediocaon company
wabsite Vedeocond2h.com
Videocon d2h, the DTH arm of Videocon group is the fastest growing DTH service provider in India. Videocon d2h has
292 Channels and Services on its platform. It uses the revolutionary MPEG – 4 DVBS -2 technology. It has many exciting
features like Multiple Tickers, 12 PIP Mosaic, 22 Active Music Audio Video Channels, d2h movies. It carries the highest
number of sports channels and all GEC channels on its platform. It also has the highest number of regional language
channels in Kannada, Bengali, Marathi, Oriya and North East.
7. Consumer profile for TATA SKY:
54% of the respondents belong to the age group of 22-30
28% belongs to 30-40 years age group
and rest above 40 years of age..
If we compare the age group of the people we will see that people in the age group of 22-30 are the end user of
the TATA SKY.
Consumer profile for Videocon D2h:
So Videocon has also targeted the age group of 20-30 years and their second age group target the house wives
who are the major viewers of television.
In future they will be targeting the rest of the class as they are adding cartoon channels, internet facilities,
games etc.
4. TATA SKY OFFERS AND PROMOTIONS:
Tata Sky DTH service redefines your TV viewing experience by offering new age interactive services with DVD quality
picture and CD quality sound. Apart from the genre-based packages, you can choose individual channels and make your
own pack. You can also mix-n-match by adding individual channels to your existing genre-based packages.
Tata Sky Tariff Plan Highlights
South Economy Pack:
Enjoy up to 61 channels with two FREE Regional Packs at Rs 150 per month. You can also pay Rs 850 semi-annually or
Rs 1,650 per annum.
Economy Pack:
It’s a true economic plan that gives you 74 channels and two FREE Regional Packs at only Rs 160 per month. You can
also choose to pay Rs 900 semi-annually or Rs 1,760 per annum.
Supreme Pack:
It includes Economy Pack + Hindi Movies Pack + Music Pack + Knowledge Pack. This combo pack comes for Rs 240 per
month and can be paid for Rs 1,250 semi-annually or Rs 2,420 per annum.
Grand Pack:
This pack comes with Supreme Pack + English News Pack + English Movies Pack + English Entertainment Pack + Kids
Pack. You can enjoy up to 134 channels at Rs 380 per month. You can save few bucks by paying Rs 2,180 semi-annually
or Rs 4,180 per annum.
State Pack:
8. It exclusively includes 86 Regional Channels which can be enjoyed for Rs. 185 per month. You can also pay Rs. 1,030
Semi-annually or Rs. 2, 035 per annum
Optional Packs
Packs name Price/month
Hindi movies Rs 35 pm
Music Rs 20 pm
Kids Rs 45 pm
English News Rs 20 pm
Sports 1 Rs 65 pm
Sports 2 Rs 40 pm
Sports 3 Rs 20 pm
Fun Learning Rs 40 pm
Active English Rs 30 pm
Knowledge Rs 35 pm
Topper Rs 45 pm
English Movies Rs 45 pm
English Entertainment Rs 35 pm
Ten Cricket Rs 30 pm
Annual Sport Gold Rs 365 pa
India Cricket Rs 365 pa
Active cooking Rs 10 pm
HD GOLD Rs 40 pm
Tata Sky provides wide array of offers and discounts for its consumers:
It has attractive plans for new as well as existing customers. It provides diverse type of offers which cater to the
requirements of various tastes of consumers. Bundled special offers of Tata Sky are targeted at new consumers and
provide good discounts on few selected Popular packs for a period of 3 or 5 Months.
Bundled Special Offers of Tata Sky are mentioned below.
Rs 1590 Special Offer:
It costs RS 1590 and includes the following package.
· Tata Sky set top box
· Installation
· 5 months South Sports Pack (82 Channels and 3 interactive services)
Rs 1625 Special Offer:
It costs RS 1625 and includes the following package.
· Tata Sky set top box
· Installation
· 3 months State Pack (89 Channels and 3 interactive services)
9. Rs 1725 Special Offer:
It costs RS 1725 and includes the following package.
· Tata Sky set top box
· Installation
· 3 months Supreme Sports Pack (89 Channels and 3 interactive services)
VEDIOCON D2H PLANS AND OFFERS:
TARIFF PLANS:
North, West and East
Packages 24 months Price 11 months Price 6 months Price 3 months price
New Gold 4200 1925 1050 525
New Gold Sports 5680 2600 1420 710
New Diamond 7000 3200 1750 875
Platinum 9000 4125 2250 1125
Platinum HD 10580 4850 2600 1320
South
3 months
Packages 24 months Price 11 months Price 6 months Price
price
South Silver Pack 3600 1650 900 450
South Silver Sports Pack 4800 2200 1200 600
New South Gold 4200 1925 1050 525
New South
5680 2600 1420 710
Gold Sports
New South Diamond 7000 3200 1750 875
South Platinum 9000 4125 2250 1125
South
10580 4850 2600 1320
Platinum HD
10. The Videocon D2H Satellite box sports following features:
UNIVERSAL REMOTE – Can Operate TV as well as Satellite Box.
Mosaic (12 PIP) – Genre wise
Favourites
Multilingual Channel Guide
Preview Screen (Full Guide)
Info Bar of the running program
Tickers
Watch while Play
Active Services –Direct Activ(Darshan, State, DD & Finance) /Direct Games / Direct Puzzle
Videocon D2H Packages
Videocon d2h presents you with a variety of channel packages. Subscribe to one of the Base packages and then choose
any or all the Add-On packages you want. Now, pay only for what you want to watch.
There are two packages options in Videocon D2H digital TV service :
Gold Pack
Diomond Pack
Gold Sports pack
Videocon D2H Gold Pack Channel List
Rs.136/month,177 Channels & services
1.GENERAL ENTERTAINMENT
Star one,Utv Bindass,colors,sony,ndtv,imagine,sab,sahara one
Star Utsav,DD National,9x,Star Plus,Zee Tv,Firangi
2.HINDI MOVIES:
Set Max,Zee Cinema,Star Gold,Filmy,Utv Action Utv Movies
3.ENGLISH MOVIES:
MGM
4.SPORTS:
DD Sports
5.KIDS:
Cartoon Network,Hungama,Disney XD
6.MUSIC:
9x M,Channel V,Music India,Zing
11. 7.HINDI NEWS
Star News,NDTV India,India Tv,zee news,ibn7,DD Rajyasabha,DD News,CNBC Awaaz
Zee Business,aajtak,DD Loksabha,Sudarshan News,aajtak,Day & Night News
8.INFOTAINMENT & LIFESTYLE
Discovery,NGC,Animal Planet,History,DD Bharati,Care World,zoom,ftv,aajtak,E 24
9.RELIGIOUS:
Mh1 Shraddha,Aastha,Sanskar,Paras
10.REGIONAL
Punjabi:Ptc Punjabi,Zee Punjabi,Etc Punjabi,Ptc News,Mh1 Music,DD Punjabi ,PTC Chakde,
Bhojpuri:Mahua,Sangeet Bhojpuri,
Tamil:Star Vijay,Kalaignar,Jaya Max,Siripoli,Isia Aruvi,Jaya Max,Jaya Plus,Seithigal
Telugu:Etv,Zee Telugu,Etv2,Tv9 Telugu,Ntv
Kannada:Etv Kannada,Tv 9 Karnataka,Suvarna News,Suvarna,Kasturi,DD9 Chandana ,Suvarna news 24X7
Malayalam:kairali,amrita,dd malayalam,indiavision,shalom,Asianet,Jai Hind,
Marathi:Zee Marathi,Star Pravah,Zee 24 Taas,Mi Marathi,Saam Tv,Etv Marathi,Zee Talkies,Star Majha,Ibn
Lokmat,DD10 Sahyadri
Bengali:Zee Bangla,Etv Bangla,Star Aananda,Aakash Bangla,Star Jalsha,24 Ghanta Tv,Rupashi Bangla,DD
Bangla,Sangeet Bangala,News Time,Sony Aath
Gujarati:Etv Gujarati,Tv9 Gujarati
DD girnar:Etv Gujarati,Tv9 Gujarati,DD girnar,
Oriya:Etv Oriya,Naxtara News,Otv,DD Oriya,Tarang,Tarang Music
Urdu:Etv Urdu,DD Urdu,
More:Nepal 1,ETV Rajasthan,Ne Tv,Rang, DY 365,News Live
Videocon D2H Diamond Pack channel list
Rs.265/month,243 channels & services . NEW DIAMOND PACK includes the NEW GOLD PACK plus following
channels :
ENGLISH ENTERTAINMENT:star world
ENGLISH MOVIES:Pix,Zee Studio,HBO,Utv World Movies,Warner Brother,star movies
SPORTS: Neo Cricket,Neo Sports,Star Cricket,ESPN,Star Cricket,Zee Sports,Ten Sports
KIDS:Disney Channel,Nick,Pogo,Animax
ENGLISH NEWS:Times Now,NDTV 24*7,CNN IBN,Headlines Today,CNN,CNBC TV18,Bloomberg Utv,NDTV
Profit,ET Now,BBC
MUSIC:mtv,vh1
12. INFOTAINMENT & LIFESTYLE:NDTV Goodtimes,TLC,AXN,Zee Café
REGIONAL
Tamil:Raj TV,Vasanth TV
Telugu:Saksh TV,Sitara,TV5
Kannada:Zee Kannada,Manorama News,Asianet,Asianet Plus
Videocon D2H New Gold SPORTS Package Channel List
Includes the NEW GOLD PACK plus the following channels
Neo Cricket,
Neo Sports,
Star Cricket,
ESPN,
Star Cricket,
Zee Sports,
Ten Sports
Videocon D2H Add-ons Packages
SPORTS STARTER – Rs.30 per month
Zee Sports,Ten Sports
NEO – Rs.35 per month
Neo Cricket,Neo Sports
SPORTS MEGA – Rs.60 per month
ESPN,Star Cricket,Star Sports
TAMIL WORLD – Rs.35 per month
Sun Tv,Sun News,Sun Music,Ktv,Chutti Tv,Adtihya,Raj TV,Vasanth TV
TELUGU WORLD – Rs.30 per month
Maa Telugu,Gemini Tv,Gemini Music,Teja Tv,Gemini News,Sakshi TV,Sitara,TV5,Navvulu TV
KANNADA WORLD – Rs.30 per month
U2,Udaya Movies,Udaya Varthegalu,Udaya Tv,Zee Kannada,Ushe TV
MALAYALAM WORLD – Rs.30 per month
Surya Tv,Asianet,Asianet Plus,Manorama News,Kiran Tv
13. ENGLISH ENTERTAINMENT – Rs.50 per month
Star Movies,Pix,HBO,Zee Studio,Utv World Movies,Warner Brother,Star World
KIDS ZONE – Rs.25 per month
Disney Chhanel,Nick,Pogo,Animax
NEWS WORLD – Rs.10 per month
BBC World
ENGLISH NEWS – Rs.30 per month
Times Now,NDTV 24×7,CNN IBN,Headlines Today,CNN
MUSIC MANTRA – Rs.20 per month
Mtv,Vh1
INFOSTYLE – Rs.30 per month
NDTV Goodtimes,AXN,TLC,Zee Café
BUSINESS NEWS – Rs.25 per month
CNBC TV18,NDTV Profit,ET Now,Bloomberg Utv
BIG TV
Pricing & package:
Reliance BIG TV has again shown here their great marketing skills. Their normal subscription rates are lower as
compared with the other DTH giants. An amount of 1400 INR are basically for people going for normal subscriptions, but
for the buyers of LG television the subscription further goes down to 700 INR. Now that’s a big offer! Besides the
channels packages here are compiled with Hollywood and Bollywood movies, along with sports and science channels.
They also have learning channels and regional channels.
Promotional strategy:
DTH (Direct to home) services, in which with the help of set top box and dish, the signals from satellites are received,
thus giving better and brighter pictures and great audio clarity. The DTH services, hence offer by Reliance are named as
BIG TV. This revolution of television world is slowing pulling many players and this is really steaming the market. Since
all these companies are taking film star as their brand ambassadors, Reliance is also trying to hook some actor to support
their promotional strategy. Apart from the celebrity game, Reliance has always tried to give its users, something more
than usual and the same strategy is seem to be working here as well, with the extra number of channels.
Dish tv
Dish tv provides you with a range of price offers & schemes, giving you the power to choose from a basic entertainment
package upto 180 digital channels. It is the only platform in India, which allows you to choose the best of television
entertainment specific to your needs and pocket.
Recommendations:
Videocon d2h:
14. There should be exchange offer .
D2H & BIG TV provide the free news channels for the student like current news, share market, game, and world
news so mention it.
Form an efficient research and development team in order to improve quality and add technical features in the
products.
Create an effective advertisement with an influential punch line.
Improve products finishing, packing and service to the customers.
Organize contests, events, games to promote company’s brand image.
Reduce manufacturing, sales and distribution and other indirect cost and invest on advertisement R&D and
other sales promotion tools.
Attract customers by exchange offer, discount offer, cash back offer and face gift offer on the festival occasions.
Establish a cordial relationship with dealers and offer a good commission margins for promoting our products.
Keep a hawk eye on the competitors and act according to their sales and marketing strategy.
Tata sky:
As Tata Sky Plus is targeting a niche market, it should make its products like provogue more widely available in the
market.
• The availability of DTH is still lacking in the rural.
• Need to drive more offers and attractive plans.
• Should even more try to work it on for lower middle class people?
• Should introduce schemes.
• Much stronger customer service.
• Easy accessibility of recharge coupons.
• Should categories their customers.
Market penetration:
1) Increase awareness: Since there is lack in communication channel, it should be tackled with care and dealers should be
constantly made aware about the offers and new plans through meetings with company executives at regular intervals.
2) Improve processes and techniques: In order to make recharge or activation process more transparent and user friendly,
the EPRS technology needs to be upgraded consistently.
3) Give more value added services: Since Tata sky and Airtel have clear edge over value added services like free
installation DTH needs to mend itsstrategy to face these competition. One way of doing this would be to offer at least the
same service as these two competitors are trying to eat the market share.
4) Improvement in after Sales Services: Arrange: proper training for customer care executives as Dish TV lacks proper
after sale service against the service provided by Tata Sky & other brands.
5) Standardized the price plans and avoid frequency changing: Frequent changes in price and offers is proving no good for
Dish TV as it is in way frustrates the customers with changes in offers without being informed about it.
6) Voucher Availability: Make proper channel of Distribution of voucher. As sometimes it becomes hectic for any
consumer to find a voucher recharge dealer.
7) Visibility: Danglers create more impact on customer mind, it always visible and promote offer and help to recall brand
resonance