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Competitive Analysis of PayTV Market in Nigeria.
OMODAYO SANUSI
Table of contents
DSTV
STAR TIMES
GOTV
CONSAT
ACTV
MULTICHOICE NIGERIA
Apart from it’s position as the leading Cable television services provider in
Nigeria and Africa, Multichoice has enjoyed great monopoly due to exclusive
rights to certain contents such as CNN, English premier league, Champions
league. The financial wherewithal backed by the intervention of it’s parent-
country government, South Africa gives Multichoice an edge above other
providers.
THE MULTI CHOICE ADVANTAGE
MultiChoice Nigeria is being rumoured to start a promotion whereby it’s subscribers
get access to full bouquet at N6,000.00 as well as the opportunity to put subscription
on hold. Furthermore, it has been observed that most of the current television series
enjoyed in most Nigerian homes are concentrated on Multichoice platform.
Especially the Mexican series aka Telemundo. Multichoice also gives its subscribers
the opportunity of two different options in decoder. You can have the HD decoder or
Dstv Explora.
STARTIMES NIGERIA
StarTimes Xtra Special
Startimes recently added two new channels to it’s platform, boosting the existing
ones. They include Emmanuel TV for the pleasure of its religious subscribers and
IDX, a documentary style crime channel. There is also an ongoing promo whereby
customers pay a minimum of 1month StarTimes subscription before due date or
before expiration and get 3days (72 hrs) Extra FREE viewing from 1st Feb- 30th
April 2016.
StarTimes 3-in-1 Digital TV with two in
built decoders.
StarTimes is currently selling a 3-in-1 Digital 40 inches TV with three months subscription for a price slash of N65,000 only,
from its original N93,800.
TV Features include
*Built-in Terrestrial & Satellite Decoder
*Full HD 1080P
*Ultra Slim Bezel
*12 Months Warranty
*Over 100 PAY TV Channels
*3Months DTH Super and DTT Unique Bouquet FREE Subscription
GOTV
GOTV also owned by Multichoice is a direct response to the emergence of Startimes. It
parades a lot of similar programmes with Multichoice but with less number of channels. The
outstanding edge of Gotv is the availability of NBA games on the platform. It also boasts of
cheaper subscription options compared with other cable network services providers.
CONSAT
ROYAL ROOTS TELEVISION (R2TV) NOW ON
CONSAT
Consat recently announced the addition of a new entertainment channel called Royal
Roots Television. Royal Roots Television also called R2TV is a Nigerian entertainment
channel that offers an array of fun, exciting, dynamic, fresh and interactive shows that
promises to keep you to your screen. R2TV includes great
talk shows, lifestyle, fashion, movies, sports, kiddies, music and more.
NEW CHANNELS ON CONSAT’S PLATFORM
Consat also introduced the following channels on its platform :
*Nina TV
*AMC
*Boing
*Ebru Africa
ACTV
Introducing: ACTV Scratch Card Vouchers
ACTV is bringing comfort and convenience to its subscription renewal
process for its customers across the country.
In today’s world, a lot of technological progress is making our
daily transactions and activities easier but sometimes the systems may have
a hiccup. So with the ACTV scratch card vouchers, the customer has more
control of the process of the subscription renewal process on all our various
bouquets namely; ACTV Prime at N 1,999, ACTV Family at N 2,499, ACTV
Family Max at N 3,299 and ACTV Premium at N 4,999. Now our customers do
not have to worry about when the banks are closing or if your banks’
network is stable to make online transactions.
The process of getting your subscription renewed and to continue
viewing without any break has never been more seamless. Once a
customer recharges using the ACTV scratch card vouchers their
subscription renews immediately.
TVC News and TVC News Nigeria now on
ACTV
In its continuous bid to expand and provide the reach on information, updates and
coverage of
local news on the ACTV platform to its customers. ACTV adds TVC News and TVC
News
Nigeria to its channels listings. This is done to give their customers more focus and
coverage of
local breaking news around its environs from Politics, Business, entertainment and
current
affairs in Nigeria.
CONCLUSION
For Montage to favourably compete with the afore-mentioned
providers, it is imperative to;
Restore channels that are currently off air, especially the Fox channels
that most subscribers enjoy.
Introduce new and exciting channels .
Improve content quality .
Embark on massive awareness and brand promotion .
Additional and cheaper bouquet options for subscribers who cannot
afford the current price.

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COMPETITIVE ANALYSIS OF PAYTV MARKET IN NIGERIA

  • 1. Competitive Analysis of PayTV Market in Nigeria. OMODAYO SANUSI
  • 2. Table of contents DSTV STAR TIMES GOTV CONSAT ACTV
  • 3. MULTICHOICE NIGERIA Apart from it’s position as the leading Cable television services provider in Nigeria and Africa, Multichoice has enjoyed great monopoly due to exclusive rights to certain contents such as CNN, English premier league, Champions league. The financial wherewithal backed by the intervention of it’s parent- country government, South Africa gives Multichoice an edge above other providers.
  • 4. THE MULTI CHOICE ADVANTAGE MultiChoice Nigeria is being rumoured to start a promotion whereby it’s subscribers get access to full bouquet at N6,000.00 as well as the opportunity to put subscription on hold. Furthermore, it has been observed that most of the current television series enjoyed in most Nigerian homes are concentrated on Multichoice platform. Especially the Mexican series aka Telemundo. Multichoice also gives its subscribers the opportunity of two different options in decoder. You can have the HD decoder or Dstv Explora.
  • 6. StarTimes Xtra Special Startimes recently added two new channels to it’s platform, boosting the existing ones. They include Emmanuel TV for the pleasure of its religious subscribers and IDX, a documentary style crime channel. There is also an ongoing promo whereby customers pay a minimum of 1month StarTimes subscription before due date or before expiration and get 3days (72 hrs) Extra FREE viewing from 1st Feb- 30th April 2016.
  • 7. StarTimes 3-in-1 Digital TV with two in built decoders. StarTimes is currently selling a 3-in-1 Digital 40 inches TV with three months subscription for a price slash of N65,000 only, from its original N93,800. TV Features include *Built-in Terrestrial & Satellite Decoder *Full HD 1080P *Ultra Slim Bezel *12 Months Warranty *Over 100 PAY TV Channels *3Months DTH Super and DTT Unique Bouquet FREE Subscription
  • 8. GOTV GOTV also owned by Multichoice is a direct response to the emergence of Startimes. It parades a lot of similar programmes with Multichoice but with less number of channels. The outstanding edge of Gotv is the availability of NBA games on the platform. It also boasts of cheaper subscription options compared with other cable network services providers.
  • 9. CONSAT ROYAL ROOTS TELEVISION (R2TV) NOW ON CONSAT Consat recently announced the addition of a new entertainment channel called Royal Roots Television. Royal Roots Television also called R2TV is a Nigerian entertainment channel that offers an array of fun, exciting, dynamic, fresh and interactive shows that promises to keep you to your screen. R2TV includes great talk shows, lifestyle, fashion, movies, sports, kiddies, music and more.
  • 10. NEW CHANNELS ON CONSAT’S PLATFORM Consat also introduced the following channels on its platform : *Nina TV *AMC *Boing *Ebru Africa
  • 11. ACTV Introducing: ACTV Scratch Card Vouchers ACTV is bringing comfort and convenience to its subscription renewal process for its customers across the country. In today’s world, a lot of technological progress is making our daily transactions and activities easier but sometimes the systems may have a hiccup. So with the ACTV scratch card vouchers, the customer has more control of the process of the subscription renewal process on all our various bouquets namely; ACTV Prime at N 1,999, ACTV Family at N 2,499, ACTV Family Max at N 3,299 and ACTV Premium at N 4,999. Now our customers do
  • 12. not have to worry about when the banks are closing or if your banks’ network is stable to make online transactions. The process of getting your subscription renewed and to continue viewing without any break has never been more seamless. Once a customer recharges using the ACTV scratch card vouchers their subscription renews immediately.
  • 13.
  • 14. TVC News and TVC News Nigeria now on ACTV In its continuous bid to expand and provide the reach on information, updates and coverage of local news on the ACTV platform to its customers. ACTV adds TVC News and TVC News Nigeria to its channels listings. This is done to give their customers more focus and coverage of local breaking news around its environs from Politics, Business, entertainment and current affairs in Nigeria.
  • 15.
  • 16. CONCLUSION For Montage to favourably compete with the afore-mentioned providers, it is imperative to; Restore channels that are currently off air, especially the Fox channels that most subscribers enjoy. Introduce new and exciting channels . Improve content quality . Embark on massive awareness and brand promotion . Additional and cheaper bouquet options for subscribers who cannot afford the current price.