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Mobile Value-added services are fast-becoming THE service on mobile. Mobile operator and regulator challenges irrespective, well-crafted and well delivered VAS will always win. This presentation at a 2014 regional summit alongside a rich panel helped filter out in a few words and a single slide what the VAS consumer need really is...be it in Nigeria, Ghana or globally.
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Cher client,
Vous venez d’acquérir un routeur de type Technicolor TD5130. Les étapes suivantes vont vous aider à paramétrer votre routeur.
Comment brancher mon routeur ?
Comment configurer mon routeur ?
Comment activer le Wifi sur mon routeur ?
Comment changer le mot de passe WIFI ?
Comment réinitialiser mon routeur ?
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The SlideShare 101 replaces the earlier "SlideShare Quick Tour".
Disrupting Digital Media 2019 - How Technology is Changing TVBench
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Why should I care about it?
What Advanced TV solutions are available in AU?
How can I use Advanced TV to fulfill marketing objectives?
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One-way communication and Television ran the show for about 60 years.
We now welcome CMOs to the re-evolution of the medium Television.
TV will transform to more channels, more platforms (cable, ip, connected), more
screens (pc, tablet smartphone), open distribution, VOD, non-linear players (Hulu,
Netflix, Google, Apple, Disney), Web & Social TV and Addressable TV…
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Analisi del mercato competitivo televisivo incentrato sui canali all news delle emittenti italiane private e pubbliche. Progetto di tesi di laurea in Economia e Management presso l'Università degli studi di Roma Tre.
Cher client,
Vous venez d’acquérir un routeur de type Technicolor TD5130. Les étapes suivantes vont vous aider à paramétrer votre routeur.
Comment brancher mon routeur ?
Comment configurer mon routeur ?
Comment activer le Wifi sur mon routeur ?
Comment changer le mot de passe WIFI ?
Comment réinitialiser mon routeur ?
The SlideShare 101 is a quick start guide if you want to walk through the main features that the platform offers. This will keep getting updated as new features are launched.
The SlideShare 101 replaces the earlier "SlideShare Quick Tour".
Disrupting Digital Media 2019 - How Technology is Changing TVBench
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Why should I care about it?
What Advanced TV solutions are available in AU?
How can I use Advanced TV to fulfill marketing objectives?
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Addressable TV: The Re-evolution of the medium TVSocialMedia8
One-way communication and Television ran the show for about 60 years.
We now welcome CMOs to the re-evolution of the medium Television.
TV will transform to more channels, more platforms (cable, ip, connected), more
screens (pc, tablet smartphone), open distribution, VOD, non-linear players (Hulu,
Netflix, Google, Apple, Disney), Web & Social TV and Addressable TV…
Convergence leads to increased competiton for traditional broadcast TV as all content now migrated to connected TV-sets. Broadcasters need strong umbrella brands and monetize more self-produced content in a 3screen environment.
Convergence leads to increased competiton for traditional broadcast TV as all content now migrated to connected TV-sets. Broadcasters need strong umbrella brands and monetize more self-produced content in a 3screen environment.
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http://sandymillin.wordpress.com/iateflwebinar2024
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Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
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Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
3. Background
Sky HD is a British Sky Broadcasting Group (BskyB) .
Launched on 22 May 2006 in UK and Ireland offering more than 50
channels e.g. sports, documentary, movies, entertainment or drama
programmes etc.
User must have a Sky+ HD digital box and HD ready TV to enable
high definition channels on sky to be viewed.
(Mintel 2010).
4. Vision & Mission
Vision
To be the first choice for entertainments and
communications
Mission
Entertain, excite and inspire customers with a great
choice of high-quality television in high definition.
Sky puts customers first, and work hard to earn their
trust (Annual report 2010).
5. Sky
Total customers 9,956,000
Sky + HD customers 3,154,000
Multiroom customers 2,158,000
Sky Broadband customers 2,802,000
Sky Talk customers 2,570,000
Adjusted revenue 1 £5,912 million*
Investment in programming £1,902 million*
Adjusted operating profit 1 £855 million*
Number of employees 16,500
Price of Sky TV package From £19.00 a month
(Sky .com 2010)
6. Campaign Objectives
•To inspire existing and potential consumers with a great
and vary choice of high quality television this
Christmas.
•To encourage new customers to join Sky HD box
before the end of Christmas holiday.
• To bring people together this Christmas with the
company product innovation.
•To re-enforce the new channels created this autumn.
E.g. Movie channels
7. Campaign Budget
Sky spent more than £ 9.1 million in their
Christmas campaign to promote Sky HD
(Mintel 2010).
9. PEST
Political:
Sky must wholesale some of its premium channels at
regulated prices to other distributors. (Ofcom.com)
Economical:
•Inflation – In Oct. 2010, inflation rate in U.K was 3.20% for the past 2 decades and the
average inflation rate was 2.72%
•Economy growth - Recreation and health contributed most to the growth this quarter.
Social:
•Attitude towards HD : 30% of SKY TV customers have SKY HD
•Perception about HD: No1 in DTH market with highest market share
Technological:
•Acceptance of HD technology: Impaired people watch SKY anytime anywhere
on Sky Player – iPad, X-box, Laptop
10. Technology Acceptance Model
• The key variables behind the users getting adopted to new
technology.
• Perceived ease-of-use
• Methods
• Device capabilities – technical features
• Perceived usefulness
• need for new feature?
• Need for technology itself?
Sky clearly communicates the requirements to enjoy the HD experience
- Need a HD ready TV along with the SKY+ HD Box to experience HD
http://www.sky.com/shop/high-definition/home/why-choose-sky-hd/
11. SWOT
S
Dominant distribution & Market share W
Established Networks PAN world coverage
Innovation × Unable to tap existing SKY customers - Only 30%
Internal
Customer Hub - empowered to answer 80% of Sky customers subscribed SKY HD
of enquiries including billing advice and technical
help
Visible CSR – towards environment
O × Free to air channels
T
External
50% of TV viewers are not DTH customers.
× Now Duopoly – expect more competition
Existing and New customers for other SKY
× Ofcom’s new demand
products
Positive Negative
12. Marketing Mix (the 4Ps) s
McCarthy defined the marketing
mix as a combination of all the
factors at a Marketing
Manager’s command to satisfy
the target market. (Groucutt et
al 2004)
13. 4Ps
Product: Is anything that is offered to the market which is capable of meeting
consumer’s needs. (Linton and Donelly 2009)
SKY+ HD gives access to 50+ HD channels, 5 times more picture detail,
superb quality digital sound.
SKY+HD 1TB box stores up to 240 hours of HD television
SKY HD is the only provider who facilitates TV viewer with 50 + HD
channels
http://www.sky.com/shop/high-definition/home/hd-channels/)
14. PRICE
Price is a value that is placed on a product or service. (Brassington
and Pettitt 2000)
•HD pack cost £10.25 per month with one year contract. Prices vary
depending on the channel bundle customer choose to buy.
•The Sky+ HD box is free with HD pack, installation charge £30 but
now free with HD pack subscription.
•Sky+ HD 1TB cost £249, installation charge £30 for new customer
and £15 for existing customer.
•Sky Multiroom cost £10.25 per month for a year
15. PLACE
Place relates to Borden’s distribution element of
physical handling and channel distribution.
(Pickton and Broderick 2005)
Online from www.sky.com
Sky TV retailer where customer can see both
revolutionary boxes in action.
17. Direct Competitor Analysis
Virgin offers two boxes:
V HD Box- HD and 3D ready and gives access to
Catch up TV and TV on demand.
V + HD box- HD and 3D but enables customer to
pause, rewind and record live TV, record two
channels while watching third
18. Direct Competitor Analysis
Virgin HD Campaign
TV Ads started 1st May on ITV1 and ITV1HD
http://www.youtube.com/watch?v=6DzqgQwLwpo&NR=1
Print ads focuses on fans rather than famous
footballer
19. Virgin’s HD Campaign
• The Virgin HD campaign includes print ads in national newspapers and
UTV's Sport magazine as well as online activity on football sites, news
outlets and social media.
• Virgin Media ads has been broadcasted on Absolute Radio and UTV's
national commercial station TalkSport, both of which have Premier League
broadcasting rights, as well as run on pub, bar and stadium media.
• The TV ads are part of a multi-million pound media campaign for Virgin
Media, which includes TV, print, outdoor, cinema and online. Virgin HD
spent £41million in the first quarter of the year on the marketing of Virgin
HD which resulted in a huge addition of new customer.
20. Segmentation
This is to allow your marketing/sales program to focus on the subset of prospects that are
"most likely" to purchase your offering. If done properly this will help to insure the highest
return for your marketing/sales expenditures. (Fill, 2009)
Segmentation Performance
•Sky 70% of subscribers
•Virgin 12.8% of subscribers
(mintel,2010)
21. Target Market
Demographics:
Men under 45s, the AB socio-economic category and higher-
earning groups (£25,000+).
Cautious – over 45s retired people, caution about adopting
new technology .
Disengaged – older women likely to be retired. Mostly
from the C2DE socio-economic groups and lower –earning
categories.
Filmies – women under-35s and in particular students.
Mintel, 2010
22. Perceptual Map
Definition of the desired unique position in the mind of targeted
consumers ( Fill, 2009)
Favourite Channel
Traditional Sky HD Innovative
Virgin
Brilliance of HD
23. Marcom Mix
Above the Line Advert
Promotions that make use of commission paying mass
media ( Fill 2009)
Bus Shelter Ad
TV Ad
24. Above the Line Advert
Electronic Billboards
Press
Online AD
TV Ad
25. Above the Line Advert
Celebrity Endorsement
Any individual who enjoys public recognition & who uses this on
behalf of a consumer goods by appearing with it in advertisements
(McCracken 1989)
Sex Appeal
Online AD
TV Ad
Kelly Osbourne ad campaign for Sky+HD. (BY Steve Hallm 2010)
http://www.adrants.com/2010/10/skinny-kelly-osbourne-painted.php
26. Through the Line Advert
A way of targeting individuals to build a one to one relationship
(Ref)
Loose Inserts
Internet Banner
Sky on Twitter
27. Below the Line Advert
Marcoms that make use of non-commission paying media in all their forms, e.g. all
forms of promotions other than advertising. (Fill.2009)
Sales Promotion is an
activity designed to
boost the sales of a
product or service
(Fill, 2009)
28. Brand elements
These are formal component of corporate strategy
Promotion
Product
Sky Logo
Avatar
Slogan
Website Telephone
29. Pull Strategy – SKY HD
Involves persuading customers
Inserts
to seek out brand in an active
process(Kotler et al , 2007)
B
I
L
L
B
O
A
R
D
S
30. Pull Strategy – SKY HD
It creates demand among
consumers
Electronic
Billboards
Press Ad
Jcdecaux
in Railway
stations
When the above Ad in Facebook is clicked, it takes the customer to the below link
http://www.sky.com/shop/boxes/sky-plus-box/?DCMP=bac-acquisition_56953186_0_233072830
31. Push Strategy – SKY HD
Involves taking the product directly to the customer via whatever means to
ensure the customer is aware of your brand at the point of purchase. (Kotler et
al (2007)
Kiosks in Shopping Centres
• Trade show promotions to encourage retailer demand
• Direct selling to customers in showrooms or face to face
• Point of sale displays
32. Profile strategy
The strategy used to satisfy an organisation’s corporate promotional goals.
•Public relations
•Sponsorship
•Corporate advertising
Team Sky
1. As a part of SKY HD’s brand building they
printed SKY HD’s logo in the Team Sky’s
jerseys.
2. Coach also bears SKY’s logo.
3. They leveraged the visibility of SKY’s team in
promoting SKY HD.
33. Profile strategy
1. Sky Rainforest Rescue -
helps save 1bn trees in
partnering with WWF - UK.
2. CSR Ads reflects on the
Brand image good will of SKY HD as
well.
http://www.independent.co.uk/environment/green-living/supermodel-lily-cole-launches-
34. Conclusion
Sky HD’s Integrated Marketing Communications have proven to
work because of the use of aggressive marketing and promotional
activities which makes them a well known brand in UK and Ireland.
Sky HD campaign is doing well because they use different media to
target different market segment. For example; they use Sky sport
HD campaign to target sports lovers and sky movies HD to target
movies lovers.
Rational and emotional appeals with synergy have been effectively
used in Sky HD campaigns and based on our analysis it is clear that
Sky HD has obtained a huge market share.
http://www.youtube.com/watch?v=d-SteShhCcA&feature=related
35. References
• Kotler P, Keller KL et al (2007) “Marketing Management” Pearson, New Delhi.
• Brassington F and Pettitt S(2000), Principles of Marketing, 2nd Edition, Pearson Education Limited,Essex
• Fill c, (2009) marketing communications: engagement, strategies and practice 5th ed. Essex Pearson Education
Ltd.
• De Pelsmacker p, et al (2010) IMC: marketing communications, A European perspective, 4th ed. USA Prentice
Hall.
• Groucutt J, Leadley P and Forsyth P (2004) Marketing, Kogan Page, Glasgow.
• Linton C and Donelly R(2009) Delivering Customer Value Through Marketing, Elsevier,Oxford
• Pickton D and Broderick A (2005) Integrated Marketing Communication,2nd Edition,Pearson Education
Limited, Essex.
•Brassington F and Pettitt S(2000), Principles of Marketing, 2nd Edition, Pearson Education Limited,Essex