Introduction to Google AdWords for Pinoy SMEs

4. Filipinos are searching 6.8M internet users searching 84% engaging in search/ navigation activities 63% searching on mobile everyday Comscore Ipsos MediaCT

5. 39 % internet penetration Internet Live Stats, ADMA 2012 52% Filipinos with high speed connection at home 42% going online everyday, spending 21.5 hours online a week Filipino internet audience is the fastest growing in Asia

6. 94.2 million mobile phone subscribers CIA World Factbook Bloomberg: http://bloom.bg/1joepSB Ipsos MediaCT

7. Filipinos are open to online ads 35% are open to relevant ads 83% believe relevant ads make lives easier 85% of Filipinos watch online videos on products/services they’re buying ADMA 2011, 2012

8. DTI data http://www.slideshare.net/jobitonio/philippine-smes-8939004 99% of Philippine businesses are SMBs 770,000 SMBs 32% is contributed by SMBs to the overall economy Only 4% of marketing budget was spent on online ads

9. What is

10. Where Google Ads Show up Search Results Organic Search Results - Unpaid Google Ads

11. Benefits of AdWords: Summary Reach Access to 84% market share in the Philippines Cost Low costs for high ROI Pay only when users click on your ads Timing Ads are seen by users looking to purchase Reach your audience at the right time, with the right message Flexibility Start advertising quickly Unlimited changes, wherever you w ant You can target ads to the specific location & language of your customers Measurement Tracking and reporting allow ongoing optimization, and better ROI

12. That’s targeted marketing!

13. 505 qualified leads in 6 months Closed deals worth PHP 13M “With great enthusiasm for their work, working with them is easy! They offer suggestions and practical solutions not only for our website but online marketing as well. They create professional website fast and at a reasonably affordable price.” Philip Anthony Tan Marketing Manager FIESTA Communities, Inc. Case Study

14. 174 qualified leads in 1 year Closed deals worth PHP 1.3M Case Study

15. Go to : www.google.com/adwords Click Sign in

16. LinkedIn: Richard Noromor Twitter: @richardnoromor Website: www.emergelocal.com Richard C. Noromor Managing Director of EmergeLocal Google AdWords Certified

Editor's Notes

Good Afternoon. Welcome to Introduction to Google AdWords for Pinoy SMEs. I am so happy that you could join us today. Just to let you all know, it will be basic we’ll just going over what google adwords is and how to get your account started. Let’s get started.
There are over 40M Filipinos who are accessing internet regularly to research, to buy things, to look for ideas and opportunities, and of course to connect with each other. Internet use is set to grow exponentially. Expected to double by year 2016 and internet users will reach 66M users in the Philippines Base on this study, I can say that the importance of Internet when it comes to business will continue to grow here in the Philippines.
6.8 M Number of Users in the Using Search Continues to Grow
http://www.bloomberg.com/slideshow/2013-09-19/countries-with-the-most-4g-mobile-users.html#slide2 About 1 percent (1.1 million) of the people in the Philippines are projected to be using 4G LTE mobile services this year. The country had 94.2 million mobile phone subscribers in 2011, according to the CIA World Factbook.
Google AdWords. Some of you might be asking what google adwords is? Adwords is a form of Search Enigine Marketing When people search a terms, part of the results are ads These ads are shown when a person bids on those keywords You only pay when someone clicks through your ads You se the cost per click you want to pay The ads are shown on the Google Network which reaches 84% of internet users in the Philippine. -- A great way for Pinoy SME’s to meet potential clients & reach more local customers in the Philippines is through advertising in Google.
I know you all have seen pages exactly like this. This is one of the main areas where your ads will show iup. As you can see at the top part are the ads part with highlighted background and as well on the side bar. These are the ads that you write they linked to your webpage, when people click through them, these what you pay for. And at the bottom here are organic listings. So how do you get here? Based on algorithm that Google has come up with. We don’t know part of the algorithm. Only Google knows. Its always changing. (panda update)
Reach -You are reaching 84% of the market share in the Philippines. -There are over 1 billion searches(80%) on Google per day. 84% Market share in the Philippines. -When people are searching for your product or service, they'll see your ad next to the search results. Cost -Its definitely low cost for a high ROI. You pay only when users clicks your ads, and your ads only show up with the words you selected for people to search for for your ads to show up for. Timing Timing is important, ads are seen fly users looking to purchase. Filipino customers are searching for reason, they are searching for “skin care clinic in quezon city” “house and lot in davao” and looking for “dentist in iloilo” and “affordable hotel in bolinao”. Whatever it is you decide to put your keywords as, Filipinos are searching for that or looking for that. It’s a great timing, you are reaching them at the right time with the right message. Flexibility Its another big one, you can start advertising quickly. You can be up and running today. You can change whatever you want whenever you want to your account, you can target ads to specific city. Measurement One of the greatest thing I love about adwords is the tracking and reporting. That you can do on a daily or hourly if you want to. That you can always optimize the account or change the account until you achieve you best ROI,
That’s pretty targeted marketing right. Defiantly Pinoy SME’s should take advantage.
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Introduction to Google AdWords for Pinoy SMEs

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