How WhatsApp can be used for lead generation to grow your user base.

1. Whatsapp

2.  Launched in 2009, acquired by FB in 2015
 Leveraged on the idea of “Stay connected”
 Multi purpose, user friendly, connectivity
application that allows sharing of images,
videos, documents.
 also available as whatsapp web
 Compatible across all platforms- android,
blackberry, I phones
 More than 50billion messages everyday
 Has obtained permission from NPCI for peer to
peer money transfer feature in 2017
About the Platform

3. Strategies – focusing on corporates
• Ensuring privacy, end to end encryption
• Info sharing among employees
• Customer communication and support (
ex:- Netmeds)
• Marketing
• Services like “connect with a doctor”
offered through whatsApp .

4. Advantages
 Doesn’t require a sign in or log out,
pin, username
 Naming – appealing to youth
 Simplified group chats
 Free of cost voice calls and video calls
 Needn’t search for friends
 NO ADS

5. Best Practices – For newsletters
• Obtain the recipient’s consent
• Short and sweet
• Ensure optimum frequency
• Select the right topics
• Use topic channels
• Using professional tools

6. Pitfalls
 Does Not Provide Enterprise Data
Protection
 Mixes Private and Business
Communication
 Does Not Protect Against Data Loss - –
Airwatch (mobility management
software)
 Focuses on Consumer Use Cases -
calendar sharing, searching for content
 Short of Ecosystem Integrations - ERP,
CRM

7.  Does Not Provide Enterprise Data
Protection
 Mixes Private and Business
Communication – Airwatch (mobility
management software)
 Does Not Protect Against Data Loss
 Focuses on Consumer Use Cases -
calendar sharing, searching for content
 Short of Ecosystem Integrations - ERP,
CRM
Electronic Frontier Foundation Privacy Scorecard -2015

8.  Does Not Provide Enterprise Data
Protection
 Mixes Private and Business
Communication – Airwatch (mobility
management software)
 Does Not Protect Against Data Loss
 Focuses on Consumer Use Cases -
calendar sharing, searching for content
 Short of Ecosystem Integrations - ERP,
CRM
Electronic Frontier Foundation Privacy Scorecard -2016

9. Buyagift – Online retailer UK
• Year : 2016
• Updating the customers about
discounts on the site
• To promote consumer perks
like deals and competitions.

10. Hellman’s US - Unilever
• Year : 2016
• WhatsCook campaign online
• Direct and personal element
• Average consumers were engaged
with the brand for 65 minutes

11. Hellman’s US - Unilever
Results
• +5MM people impacted
• 13,000 signed up for the service
• 99.5% of users approved of the service
• 1 in every 2 website users signed up for the
service
• Consumers spent on average 65minutes
interacting with the brand

12. Heineken – Road to the final
• Heineken was looking for an innovative way
to get more people engaged in their Road to
the Final campaign
• Fans watching the game and enjoying a
Heineken would send the word "Champions"
to the Heineken Whatsapp number, after
confirming they were above 18 they would
be asked 5 random football trivia questions
Video :
https://www.youtube.com/watch?v=s3-
qxn1pVHI

13. A Road to reach a billion
“Your messaging experience to the next level.“
• Rising number of smartphone users is direct correlation
for the growth of WhatsApp.
• Number of Smartphones users in worldwide is around
2.32 Billion as on 2017.
• Number of WhatsApp users are around 1.89 Billion.
• Adding approximately a million users every 4 months.

14. Metrics to Measure Growth

15. A way ahead of competitors

16. Scope of growth

17. Strategies to increase Sales Leads
 Create an Engaging Brand Persona for WhatsApp.
 Offer Great Value to build a phone database.
 Offer Always On Relevant Content for Free.
 Deliver Speed Customer Service .

18. Future Business Outlook
• Improvising Unified Payments Interface
(UPI) that facilitates instant fund transfer
between two bank accounts.
• Introduction of Lyf Mobiles from JIO will
facilitate more reach for WhatsApp.
• Seamless Transformation in small scale
business.
• Improved service in customer support.

19. Thank You