DS Expo2009 Bfdv6
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Mobile interactivity and user-generated content in digital out-of-home advertising involves user input and response on mobile phones. It allows for calls to action on digital screens that deliver responses. Basic interactivity takes viewer input like voting, displaying photos, or trivia/games on the screen. Mobile user-generated content keeps viewers engaged and fills content loops. It also opens direct communication channels and provides incremental revenue opportunities for sponsors.
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The document provides definitions and information about comScore's data sources and metrics for measuring digital media audiences across platforms. It defines key terms like desktop, mobile, apps, and various types of video on demand (VOD). The top 100 digital properties now see over 120% more unique visitors from mobile audiences compared to desktop alone, highlighting mobile's growing contribution to cross-platform reach.
Mobile Marketing and Advertising - The New First Screen
1. Mobile usage is growing rapidly and surpassing traditional media like television, radio, and newspapers. People now spend more time on mobile apps and engaging with mobile media than any other type of media.
2. Location-based mobile advertising using technologies like geofencing and proximity marketing is effective at driving in-store visits and purchases. Many consumers are open to location-based ads and content as long as it provides value.
3. Mobile apps and mobile-optimized websites are crucial for businesses, as consumers increasingly refuse to engage with companies that do not have a strong mobile presence. Mobile experiences need to be fast, interactive and provide value in order to retain users.
Integrating sms into your cross channel messaging strategy
The document discusses integrating SMS messaging into cross-channel marketing strategies. It provides examples of how companies have used SMS campaigns successfully, including the Cove documentary's campaign to stop dolphin slaughter that engaged viewers and drove petition signups. The McDonald's case study describes a regional sandwich promotion campaign that delivered coupons via SMS with a 25% opt-in rate. The presentation emphasizes using SMS to grow customer lists, send discount alerts and coupons, and interact with customers across marketing channels.
Vea July07
The document discusses interactive advertising opportunities on ITV platforms. It notes that 80% of UK homes now watch digital TV and audiences are becoming more engaged with interactive content. The objectives are to offer relevant advertising to suit client goals, increase brand touchpoints with viewers, and provide more engaging content. Options discussed include video on demand, web 2.0, mobile, and interactive TV ads ranging from simple graphics to immersive brand experiences. Case studies demonstrate high recall and interaction rates for campaigns.
Mobilemonday.vn mobile interaction - mr ng cuu long goldsun focus media
The document discusses mobile marketing and interaction. It provides statistics on mobile usage and trends in Vietnam. It then discusses how marketers can develop mobile marketing plans, including setting objectives, targeting audiences, and optimizing activities like reach, engagement, and conversion. The document also profiles Point Art, an augmented reality platform that delivers contextual engagements. It provides examples of campaigns using Point Art to drive brand interactions, registrations, and social sharing through integrating with different media like print ads, logos, and billboards. Rates and the process for running a campaign on the Point Art platform are also outlined.
Mobile Monday 07/2013: Mobile Interaction Media or else
Bài chia sẻ của anh Nguyễn Cửu Long tại hội thảo Mobile Monday 07/2013 với chủ đề "Mobile Interaction Media or else"
Scott Jones, ChaCha - Think LA Mobile Breakfast
A 2011 state of the union address on where mobile has been and where it is going as far as the advertising and marketing worlds are concerned from one of mobile's founding fathers, Scott A. Jones.
DSP deck
Integrate is an advertising technology company that provides programmatic buying services through its centralized media management platform. It was founded in 2010, has 135 employees, and offices in several states. The document discusses how advertisers are demanding more accountability in online advertising, and how real-time bidding has allowed for more targeted impressions and greater access to inventory compared to traditional CPM buying models. It also outlines Integrate's services like media intelligence, opportunity identification, strategy development, creative assets, targeting capabilities, buying options, reporting, audience analysis, retargeting, A/B testing, and use of learning algorithms to optimize campaigns.
Nihal Mehta - Mobile Marketing 3.0
Mobile advertising has evolved significantly from 1994 to 2012. Early mobile ads were SMS and WAP banners, but smartphones and improved technology has allowed for richer mobile ads like mobile web banners, rich media, video, and location-based ads. The future of mobile advertising is focused on real-time bidding exchanges, utilizing location data and intent to provide highly targeted and relevant ads across multiple device form factors with a focus on direct response metrics like transactions and purchases rather than just impressions.
Mobile Marketing Presentation
On February 4th I spoke to the New Jersey chapter of the Marketing Executives Network Group (MENG) on Mobile Marketing. This is my presentation.
Event Venue Version
Blue Media provides mobile phone proximity marketing using Bluetooth technology. Their system broadcasts advertisements to nearby Bluetooth-enabled phones within a 300 foot radius. Advertisements are 12 second multimedia files that phone users can opt-in to receive. The system tracks the number of phones detected and files downloaded. It is effective because most people now use cell phones and Bluetooth is enabled on the majority of phones.
Video Beyond PC
Online video viewership in China is rapidly moving into the mobile space – and marketers need to start preparing. OMD Business Intelligence breaks down video viewing habits in China and marketers need to do to catch up.
Similar to DS Expo2009 Bfdv6 (20)
Integrated Media Approach Version 1.0 for dummies (Traditional + Online)
Integrated Media Approach Version 1.0 for dummies (Traditional + Online)
Nielsen's maximizing digital roi bootcamp presentation
Nielsen's maximizing digital roi bootcamp presentation
Mobile Marketing and Advertising - The New First Screen
Mobile Marketing and Advertising - The New First Screen
Integrating sms into your cross channel messaging strategy
Integrating sms into your cross channel messaging strategy
Mobilemonday.vn mobile interaction - mr ng cuu long goldsun focus media
Mobilemonday.vn mobile interaction - mr ng cuu long goldsun focus media
Mobile Monday 07/2013: Mobile Interaction Media or else
Mobile Monday 07/2013: Mobile Interaction Media or else
Recently uploaded
Generating privacy-protected synthetic data using Secludy and Milvus
During this demo, the founders of Secludy will demonstrate how their system utilizes Milvus to store and manipulate embeddings for generating privacy-protected synthetic data. Their approach not only maintains the confidentiality of the original data but also enhances the utility and scalability of LLMs under privacy constraints. Attendees, including machine learning engineers, data scientists, and data managers, will witness first-hand how Secludy's integration with Milvus empowers organizations to harness the power of LLMs securely and efficiently.
みなさんこんにちはこれ何文字まで入るの？40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの？えこ...
ここ3000字までしか入らないけどタイトルの方がたくさん文字入ると思います。
Project Management Semester Long Project - Acuity
Acuity is an innovative learning app designed to transform the way you engage with knowledge. Powered by AI technology, Acuity takes complex topics and distills them into concise, interactive summaries that are easy to read & understand. Whether you're exploring the depths of quantum mechanics or seeking insight into historical events, Acuity provides the key information you need without the burden of lengthy texts.
HCL Notes and Domino License Cost Reduction in the World of DLAU
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
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- Practical examples and best practices to implement right away
Digital Marketing Trends in 2024 | Guide for Staying Ahead
https://www.wask.co/ebooks/digital-marketing-trends-in-2024
Feeling lost in the digital marketing whirlwind of 2024? Technology is changing, consumer habits are evolving, and staying ahead of the curve feels like a never-ending pursuit. This e-book is your compass. Dive into actionable insights to handle the complexities of modern marketing. From hyper-personalization to the power of user-generated content, learn how to build long-term relationships with your audience and unlock the secrets to success in the ever-shifting digital landscape.
Choosing The Best AWS Service For Your Website + API.pptx
Have you ever been confused by the myriad of choices offered by AWS for hosting a website or an API?
Lambda, Elastic Beanstalk, Lightsail, Amplify, S3 (and more!) can each host websites + APIs. But which one should we choose?
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OpenID AuthZEN Interop Read Out - Authorization
During Identiverse 2024 and EIC 2024, members of the OpenID AuthZEN WG got together and demoed their authorization endpoints conforming to the AuthZEN API
Skybuffer SAM4U tool for SAP license adoption
Manage and optimize your license adoption and consumption with SAM4U, an SAP free customer software asset management tool.
SAM4U, an SAP complimentary software asset management tool for customers, delivers a detailed and well-structured overview of license inventory and usage with a user-friendly interface. We offer a hosted, cost-effective, and performance-optimized SAM4U setup in the Skybuffer Cloud environment. You retain ownership of the system and data, while we manage the ABAP 7.58 infrastructure, ensuring fixed Total Cost of Ownership (TCO) and exceptional services through the SAP Fiori interface.
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Presentation of the OECD Artificial Intelligence Review of Germany
Consult the full report at https://www.oecd.org/digital/oecd-artificial-intelligence-review-of-germany-609808d6-en.htm
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An English 🇬🇧 translation of a presentation to the speech I gave about the main changes brought by CCS TSI 2023 at the biggest Czech conference on Communications and signalling systems on Railways, which was held in Clarion Hotel Olomouc from 7th to 9th November 2023 (konferenceszt.cz). Attended by around 500 participants and 200 on-line followers.
The original Czech 🇨🇿 version of the presentation can be found here: https://www.slideshare.net/slideshow/hlavni-novinky-souvisejici-s-ccs-tsi-2023-2023-1695/269688092 .
The videorecording (in Czech) from the presentation is available here: https://youtu.be/WzjJWm4IyPk?si=SImb06tuXGb30BEH .
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Monitoring and Managing Anomaly Detection on OpenShift
Overview
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Key Topics Covered
1. Introduction to Anomaly Detection
- Understand the fundamentals of anomaly detection and its importance in identifying unusual behavior or failures in systems.
2. Understanding Edge (IoT)
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During the hour, we’ll take you through:
Guest Speaker Segment with Hannah Barrington: Dive into the world of dynamic real estate marketing with Hannah, the Marketing Manager at Workspace Group. Hear firsthand how their team generates engaging descriptions for thousands of office units by integrating diverse data sources—from PDF floorplans to web pages—using FME transformers, like OpenAIVisionConnector and AnthropicVisionConnector. This use case will show you how GenAI can streamline content creation for marketing across the board.
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Custom AI Models: Discover how to leverage FME to build personalized AI models using your data. Whether it’s populating a model with local data for added security or integrating public AI tools, find out how FME facilitates a versatile and secure approach to AI.
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National Security Agency - NSA mobile device best practices
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
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Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slack
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* Importance and benefits of vector search
* Practical use cases across various industries
* Step-by-step implementation guide
* Live demos with code snippets
* Enhancing LLM capabilities with vector search
* Best practices and optimization strategies
Perfect for developers, AI enthusiasts, and tech leaders. Learn how to leverage MongoDB Atlas to deliver highly relevant, context-aware search results, transforming your data retrieval process. Stay ahead in tech innovation and maximize the potential of your applications.
#MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology
Best 20 SEO Techniques To Improve Website Visibility In SERP
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Cosa hanno in comune un mattoncino Lego e la backdoor XZ?
ABSTRACT: A prima vista, un mattoncino Lego e la backdoor XZ potrebbero avere in comune il fatto di essere entrambi blocchi di costruzione, o dipendenze di progetti creativi e software. La realtà è che un mattoncino Lego e il caso della backdoor XZ hanno molto di più di tutto ciò in comune.
Partecipate alla presentazione per immergervi in una storia di interoperabilità, standard e formati aperti, per poi discutere del ruolo importante che i contributori hanno in una comunità open source sostenibile.
BIO: Sostenitrice del software libero e dei formati standard e aperti. È stata un membro attivo dei progetti Fedora e openSUSE e ha co-fondato l'Associazione LibreItalia dove è stata coinvolta in diversi eventi, migrazioni e formazione relativi a LibreOffice. In precedenza ha lavorato a migrazioni e corsi di formazione su LibreOffice per diverse amministrazioni pubbliche e privati. Da gennaio 2020 lavora in SUSE come Software Release Engineer per Uyuni e SUSE Manager e quando non segue la sua passione per i computer e per Geeko coltiva la sua curiosità per l'astronomia (da cui deriva il suo nickname deneb_alpha).
Recently uploaded (20)
Generating privacy-protected synthetic data using Secludy and Milvus
Generating privacy-protected synthetic data using Secludy and Milvus
みなさんこんにちはこれ何文字まで入るの？40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの？えこ...
みなさんこんにちはこれ何文字まで入るの？40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの？えこ...
Deep Dive: AI-Powered Marketing to Get More Leads and Customers with HyperGro...
Deep Dive: AI-Powered Marketing to Get More Leads and Customers with HyperGro...
HCL Notes and Domino License Cost Reduction in the World of DLAU
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Digital Marketing Trends in 2024 | Guide for Staying Ahead
Digital Marketing Trends in 2024 | Guide for Staying Ahead
Choosing The Best AWS Service For Your Website + API.pptx
Choosing The Best AWS Service For Your Website + API.pptx
Ocean lotus Threat actors project by John Sitima 2024 (1).pptx
Ocean lotus Threat actors project by John Sitima 2024 (1).pptx
WeTestAthens: Postman's AI & Automation Techniques
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Presentation of the OECD Artificial Intelligence Review of Germany
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Monitoring and Managing Anomaly Detection on OpenShift.pdf
Monitoring and Managing Anomaly Detection on OpenShift.pdf
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Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdf
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Best 20 SEO Techniques To Improve Website Visibility In SERP
Best 20 SEO Techniques To Improve Website Visibility In SERP
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?
DS Expo2009 Bfdv6
- 1. Mobile Interactivity & UGC in Digital OOH
- 2. Involving action or input of a user (viewer) & giving response on mobile phone. What is mobile Interactivity? bluefiredigital.com Mobile UGC in Digital OOH
- 3. Call to action on the digital screen. Delivering a response bluefiredigital.com Mobile UGC in Digital OOH Great Lakes Narrowcast, Inc. Basic Interactivity
- 5. Mobile UGC in Digital OOH Attract and keep eyeball to the screen bluefiredigital.com Keeps viewers entertained
- 6. Mobile UGC in Digital OOH Filler for content loop UGC bluefiredigital.com UGC
- 9. Mobile UGC in Digital OOH Measurement bluefiredigital.com Interactions by time Interactivity duration Interactivity by population
- 10. Time difference between Interactions per viewer Total interactions over time Mobile UGC in Digital OOH bluefiredigital.com Average Unit Audience (AUA) Measurement in context of OVAB’s AUA
- 13. Mobile UGC in Digital OOH BlueFire uTV (pic to screen) bluefiredigital.com Motion Media Network
- 16. Mobile UGC in Digital OOH Thank You! H. Jay Patel [email_address]