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Internet Trends 2014
R E D E S I G N E D
Picture from kpcb.com/internet-trends
Each year, Mary Meeker unveils
her fascinating Internet Trends
presentation.
And each year, her insights
are inestimable and eagerly
awaited.
Picture from kpcb.com/partner/mary-meeker
But each year, I have
a problem with her slides.
As a presentation designer,
I find them rough and busy.
To the point it makes them
hard to understand.
So this year, here’s my humble attempt
at redesigning them.
See “before & after” slides
Mobile App Revenue Still Trumps Mobile Ad Revenue
Apps Represent 68% of Mobile Monetization
Source: Global Mobile App revenue per Strategy Analytics; comprises virtual goods, in-app advertising, subscription, & download revenue.
Global Advertising revenue per PWC; comprises browser, search & classified advertising revenue.
$0B
$10B
$20B
$30B
$40B
2008 2009 2010 2011 2012 2013
$2B $3B
$6B
$14B
$24B
$38B
16
App AdvertisingGlobal Mobile Revenue : +
Source: Thomson One 22
0
25
50
75
100
125
’89 ’90 ’91 ’92 ’93 ’94 ’95 ’96 ’97 ’98 ’99 ’00 ’01 ’02 ’03 ’04 ’05 ’06 ’07 ’08 ’09 ’10 ’11 ’12 ’13
77% less
financing volume
$24B
$101B
$50B
0
2000
4000
6000
’89 ’90 ’91 ’92 ’93 ’94 ’95 ’96 ’97 ’98 ’99 ’00 ’01 ’02 ’03 ’04 ’05 ’06 ’07 ’08 ’09 ’10 ’11 ’12 ’13
5,476
2,746
50% less
companies financed
3,668
6,000
4,000
2,000
# of Financed
Tech Companies
Total Financing
in $B
2013 Venture Financings (USA)
Investment Volume Is 77% Below Peak Level
Remain Optimistic About Mobile Ad Spend Growth
Print Remains Way Over-Indexed
Source: Advertising spend based on IAB data for full year 2013. Print includes newspaper and magazine. $30B+ opportunity calculated
assuming Internet and Mobile ad spend share equal their respective time spent share. Time spent share data based on eMarketer 7/13
(adjusted to exclude outdoors/classified media spend). Arrows denote Y/Y shift in percent share. 15
38%
45%
25%
22%
20%
4%
12%
10%
5%
19%
Time Spent
Ad Spending
TV Internet Mobile Radio Print
Underspending on Internet and Mobile
~30B+ opportunity in USA
x3.8x0.8x0.2x0.9x1.2
Embrace the Internet Trifecta
55
Critical Mass of Content + Community + Commerce
Content
1
Provided by
Consumers & Pros
Community
2
Context & Connectivity
Created by & for Users
Commerce
3
Products Tagged & Ingested
for Seamless Purchase
* USA ranks behind Luxembourg/Switzerland/Norway.
Source: OECD Programme for International Student Assessment, 2011 & 2012. The Institue for College Access & Success, 2014. Consumer
Financial Protection Bureau. “Voice of the Graduate”, McKinsey/Chegg. 25
Education Facts (USA)
It is expensive
Secondary School Costs
4th/32 among OECD Countries
for expenditure per student*
71% of 4-year college grads
$30K Average Student Loan Debt
$1T+ Total Debt
(more than credit card & auto loan debt)
Results are often subpar
Higher Education Costs
Public Schools
27th in Math
20th in Science
17th in reading
College Job Prep
1/3 of 4-year college graduates
don’t feel well prepared for
employment
Education is key but faces important realities
+
Source: Company Data 63
Uploadable / Sharable / Findable
Mojo Update
750MM+ cumulative Boards
30B+ cumulative Pins
+50% Pin growth vs. 2013
130MM MAUs
3B page views per month
1.5MM images uploaded per day
From 47B steps in 2011
To 2.4T steps in 2013
65MM registered users (+50% Y/Y)
100MM+ pounds lost by users
$1B gross ticket sales (+60% Y/Y)
58MM tickets sold (+61% Y/Y)
1M events in 187 countries
13MM repositories (x2 Y/Y)
10K users added per day
(=Earth to Saturn distance)
The Evolution of Messaging Brings New Social Graphs
Edges Have Potentially More Value Than Nodes
37
BEFORE TODAY
Broadcasting few messages
to many contacts
Sending many messages
to few contacts
Ex: Facebook Ex: WhatsApp, Snapchat, WeChat
Consumers increasingly Expect to Watch TV Content...
On Own Terms
37
CIRCA 1950 CIRCA 2014
TV Set (Live)
100% of viewing
23%
10%
6%
4%
57%
TV Set (Live)
DVR/VOD/DVD
Connected TV
Computer
Mobile Device
Source: Horowitz Associates, State of Cable and Digital Media Report, 4/14.
Note: Study based on 1,200 interviews in 1/14 among heads of households (18+) who watch any kind of TV.
Live TV defined as watching linear programming that is not time-shifted from original programming time intended.
TV Content defined as any type of video content. Computer includes desktop + notebook. Mobile includes smartphone + tablet.
Even if you are not a well-known venture capitalist,
I would be happy to help you with your next presentation.
or contact me at :
hello@emiland.me
Visit
www.emiland.me
Thanks !
Font
Source Sans Pro
by Paul D. Hunt
Symbols
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Internet Trends 2014 - Redesigned

  • 1. Internet Trends 2014 R E D E S I G N E D Picture from kpcb.com/internet-trends
  • 2. Each year, Mary Meeker unveils her fascinating Internet Trends presentation. And each year, her insights are inestimable and eagerly awaited. Picture from kpcb.com/partner/mary-meeker
  • 3. But each year, I have a problem with her slides.
  • 4. As a presentation designer, I find them rough and busy.
  • 5. To the point it makes them hard to understand.
  • 6. So this year, here’s my humble attempt at redesigning them. See “before & after” slides
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  • 8. Mobile App Revenue Still Trumps Mobile Ad Revenue Apps Represent 68% of Mobile Monetization Source: Global Mobile App revenue per Strategy Analytics; comprises virtual goods, in-app advertising, subscription, & download revenue. Global Advertising revenue per PWC; comprises browser, search & classified advertising revenue. $0B $10B $20B $30B $40B 2008 2009 2010 2011 2012 2013 $2B $3B $6B $14B $24B $38B 16 App AdvertisingGlobal Mobile Revenue : +
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  • 10. Source: Thomson One 22 0 25 50 75 100 125 ’89 ’90 ’91 ’92 ’93 ’94 ’95 ’96 ’97 ’98 ’99 ’00 ’01 ’02 ’03 ’04 ’05 ’06 ’07 ’08 ’09 ’10 ’11 ’12 ’13 77% less financing volume $24B $101B $50B 0 2000 4000 6000 ’89 ’90 ’91 ’92 ’93 ’94 ’95 ’96 ’97 ’98 ’99 ’00 ’01 ’02 ’03 ’04 ’05 ’06 ’07 ’08 ’09 ’10 ’11 ’12 ’13 5,476 2,746 50% less companies financed 3,668 6,000 4,000 2,000 # of Financed Tech Companies Total Financing in $B 2013 Venture Financings (USA) Investment Volume Is 77% Below Peak Level
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  • 12. Remain Optimistic About Mobile Ad Spend Growth Print Remains Way Over-Indexed Source: Advertising spend based on IAB data for full year 2013. Print includes newspaper and magazine. $30B+ opportunity calculated assuming Internet and Mobile ad spend share equal their respective time spent share. Time spent share data based on eMarketer 7/13 (adjusted to exclude outdoors/classified media spend). Arrows denote Y/Y shift in percent share. 15 38% 45% 25% 22% 20% 4% 12% 10% 5% 19% Time Spent Ad Spending TV Internet Mobile Radio Print Underspending on Internet and Mobile ~30B+ opportunity in USA x3.8x0.8x0.2x0.9x1.2
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  • 14. Embrace the Internet Trifecta 55 Critical Mass of Content + Community + Commerce Content 1 Provided by Consumers & Pros Community 2 Context & Connectivity Created by & for Users Commerce 3 Products Tagged & Ingested for Seamless Purchase
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  • 16. * USA ranks behind Luxembourg/Switzerland/Norway. Source: OECD Programme for International Student Assessment, 2011 & 2012. The Institue for College Access & Success, 2014. Consumer Financial Protection Bureau. “Voice of the Graduate”, McKinsey/Chegg. 25 Education Facts (USA) It is expensive Secondary School Costs 4th/32 among OECD Countries for expenditure per student* 71% of 4-year college grads $30K Average Student Loan Debt $1T+ Total Debt (more than credit card & auto loan debt) Results are often subpar Higher Education Costs Public Schools 27th in Math 20th in Science 17th in reading College Job Prep 1/3 of 4-year college graduates don’t feel well prepared for employment Education is key but faces important realities +
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  • 18. Source: Company Data 63 Uploadable / Sharable / Findable Mojo Update 750MM+ cumulative Boards 30B+ cumulative Pins +50% Pin growth vs. 2013 130MM MAUs 3B page views per month 1.5MM images uploaded per day From 47B steps in 2011 To 2.4T steps in 2013 65MM registered users (+50% Y/Y) 100MM+ pounds lost by users $1B gross ticket sales (+60% Y/Y) 58MM tickets sold (+61% Y/Y) 1M events in 187 countries 13MM repositories (x2 Y/Y) 10K users added per day (=Earth to Saturn distance)
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  • 20. The Evolution of Messaging Brings New Social Graphs Edges Have Potentially More Value Than Nodes 37 BEFORE TODAY Broadcasting few messages to many contacts Sending many messages to few contacts Ex: Facebook Ex: WhatsApp, Snapchat, WeChat
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  • 22. Consumers increasingly Expect to Watch TV Content... On Own Terms 37 CIRCA 1950 CIRCA 2014 TV Set (Live) 100% of viewing 23% 10% 6% 4% 57% TV Set (Live) DVR/VOD/DVD Connected TV Computer Mobile Device Source: Horowitz Associates, State of Cable and Digital Media Report, 4/14. Note: Study based on 1,200 interviews in 1/14 among heads of households (18+) who watch any kind of TV. Live TV defined as watching linear programming that is not time-shifted from original programming time intended. TV Content defined as any type of video content. Computer includes desktop + notebook. Mobile includes smartphone + tablet.
  • 23. Even if you are not a well-known venture capitalist, I would be happy to help you with your next presentation. or contact me at : hello@emiland.me Visit www.emiland.me
  • 24. Thanks ! Font Source Sans Pro by Paul D. Hunt Symbols Streamline Icons Noun Project Original Idea Belinda Lanks Visualization Tips Caroline Goulard Proofreading Raphaël Korach Mathieu Goudot