Event app is an extremely beneficial event tech-tool with benefits ranging from audience engagement to maximized #EventROI. However, in order to create the perfect event app that can help you avail these benefits, organizers must first decide upon the features that they wish to include in their app. From mobile platforms to networking features, it can get a little confusing. Worry not, for we’re here to help you out. Here’s a comprehensive event app features checklist, a breakdown of all the event app essentials you shall need.

1. Event App
Features
Checklist
1

2. This checklist is divided into 5 primary
categories
Technology Content
Management
Audience
engagement
Event App
Analytics
Revenue
generation
Is the technology
you’re being
provided
innovative
enough to meet
your event
demands?
Can event app be
updated in real-
time and easily
managed?
How helpful will
it be for attendee
engagement?
How easily can
you access
analytics in real-
time and generate
actionable data?
Can you generate
revenue from the
app?
2

3. Technology
3

4. .
Mobile platform
Native (iOS &
Android); Web
(HTML)
Customization
Branding options with
logos and banners,
colors, screens, etc.
Offline mode
Access to event app
without data
network connection.
Registration Platform
Easy method to preload
attendee information or
register through the app.
Security
Ability to ensure
third-party
security services
4

5. Admin
panel
Last-minute
activation
Closed
network
QR- Code
scanning
Ability to update
event data in
real-time
through CMS.
Ability to keep
certain
features/content
hidden until
ShowTime.
Built-in QR code
scanner for
games, exhibitor
booth check-ins,
etc.
Open or closed
registration options
and ability to retain
attendee privacy.
Send push
notifications to
attendees present
in nearby areas of
iBeacons.
Location-
based
messages
Multiple
Event access
Access to
multiple
events from a
single app.
5

6. Content Manangement
6

7. Ability to personalize
schedule, check-in, filter
sessions and track time and
date.
Agenda
Speaker profile, bio and other
relevant information, access to
their content, rate & bookmark
their sessions.
Speakers profile
Ability to search other
attendee and sort according
to their name, interest, etc.
and personal messaging.
Attendees profile
Exhibitor/Sponsor list
Company profiles with relevant
information, access to their
content, bookmark and easy to
navigate map layout to their booth.
7

8. Venue map Documents
Photos
Interactive map
with point-to-
point directions.
Ability to upload
photos in the
activity stream.
Uploading content
and downloading it
via email.
Videos
In-built video
player.
Easy to add images or
sponsored content in the
activity stream at a specified
time and its scheduling.
Promotion
Push Messages
Push notifications with
custom messages for specified
group of attendees.
8

9. Audience Engagement
9

10. .
My agenda
Personalize your
agenda.
Live polling
Conduct real-time
polls and discussion
forums.
Surveys
Ask multiple choice
or subjective
questions.
Activity stream
Personalization of activity
stream with favourite
speakers, attendees,
exhibitors, etc..
Bookmarking
Bookmarking speakers,
exhibitors, sessions,
sponsors, sessions, etc.
10

11. Attendee match-making
Private message
Session check-in
Attendee profile
Ability to suggest people to
network based on their
interest, designation, etc.
Allow attendees to send
in-app private messages
to other attendees.
Include basic attendee information
with social media accounts, topics
of interest, designation and
company name, etc.
Allow attendees to check-
in at the sessions to track
their attendance.
Like or comment on other people’s
status. Indication of popular topics
or influential people on activity
feed.
Comment/Like
Rate & Review
Rate speakers, sessions and
many other things based on a
5- start review system and
include a text review as well.
11

12. .
Activity feed
Show all the status updates &
images, promoted messages,
upcoming session’s reminders, etc.
Social Media Integration
Allow status updates to be
shared simultaneously on
Facebook, Twitter & LinkedIn.
@mentions/#hashtags
Ability to tag people
with @mention and
use of #Event.
Status Updates
Publish status updates
with text/images/videos.
Following
Ability to follow
attendee and their
activity.
12

13. Event app analytics
13

14. Recommendations
View recommendation for
improvements on event
performance.
Attendee experience
View overall attendee
engagement score.
App adoption funnel
View email invites sent, open rate,
click-through rate, app logins and
overall conversion rate.
Downloadable reports
Generate data reports on overall
attendee engagement with respect
to each actions takes.
14

15. .
Event performance
Real-time event app analytics to depict
important engagement going on at the
event. View event app adoption score and
engagement score.
Post event app engagement
Report of event data including a number
of active users and total in-app actions.
View total number of bookmarks, status
updates, comments, likes, surveys,
photos and ratings.
Usage stats
View total number of users, actions taken,
status updates, likes, comments,
bookmarks, check-ins, surveys, polls,
impressions, engagement rate, etc.
15

16. Revenue Generation
16

17. Lead Generation
Scan badges containing QR Codes, Add notes to
scanned leads and update instantly.
Grant or remove booth staff permissions to scan
leads. Booth admins can export lead leads anytime.
Sponsorship opportunities
Promotes status updates in the activity feed.
Sponsored content- surveys, polls, badges,
push notifications, documents, iBeacon. Etc.
Highlighted booth in the Interactive maps.
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18. Event apps are a boon when they’re
designed aptly.
These are just a few tips to set you on the
right path and help you boost your event
app adoption.
Want to get insight on how to create a
great event app and make it go live?
www.hubilo.com
Visit Us @
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