The document discusses advocating against drunk driving in the Philippines. It notes that drinking and driving has become common culture influenced by western customs, and a friend of the author's died in a car accident. The advocacy's goals are to increase awareness of alternatives to drunk driving and promote their use. It suggests marketing strategies like using social media and focusing on benefits rather than features. The "Smart Way Home" app is proposed to provide transportation alternatives like Grab and dial-a-driver services. Promotional ideas include social media posts, posters, and a viral video promoting safer ways to get home after drinking.