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ALONTO | ASERON | CEJALVO
GOTLADERA | MALLARI | MIRAFUENTE | PEPINO
THE ADVOCACY
DRUNK DRIVING
THE ADVOCACYTHE ADVOCACY
DRUNK DRIVINGRATIONALE:
A Friend Died In A Car Accident. We Believe Most
Of Our Friends Are Prone To This As Well, Which
Is Why This Is Our Chosen Advocacy.
THE ADVOCACYTHE ADVOCACY
CULTURE IN THE PHILIPPINES
Predominantly male custom
influenced by western culture
THE ADVOCACYTHE ADVOCACY
CULTURE IN THE PHILIPPINES
Predominantly male custom
influenced by western culture
THE ADVOCACYTHE ADVOCACY
CULTURE IN THE PHILIPPINES
drinking has become a medium for
socializing
THE ADVOCACYTHE ADVOCACY
CULTURE IN THE PHILIPPINES
HOW DO YOU GO HOME AFTER DRINKING?
A. TAXI
b. FRIEND
c. SLEEPOVER
d. i drive
THE ADVOCACYTHE ADVOCACY
DEFINITION OF “DRUNK”
1. Excessive consumption of alcoholic
beverage
2. Physical and mental capabilities are
temporarily impaired
3. Change in attitude
THE ADVOCACYTHE ADVOCACY
EFFECTS OF ALCOHOL
30-120
minutes
HOW LONG IT TAKES FOR
THE BODY TO FULLY
ABSORB ALCOHOL
Slows down central nervous system
LOSS OF BALANCE
BLURRY VISION
MEMORY LOSS
VOMITING
NAUSEA
INABILITY TO DRIVE
INTENSE SWEATING
UNCONSCIOUS
LOWERED REASONING ABILITY
LOSS OF CAUTION
THE ADVOCACYTHE ADVOCACY
EFFECTS OF ALCOHOL
blood alcohol
concentration
(bac) levels
THE ADVOCACYTHE ADVOCACY
statistics from LTO
THE ADVOCACYTHE ADVOCACY
anti-drunk and drugged driving act of 2013
mADE TO ENSURE ROAD SAFETY THROUGH
HIGH PENALTIES
FIELD
SOBRIETY
TEST
CHEMICAL
BLOOD
TEST
MEASURING SYSTEM
DRIVING-RELATED ADVOCACY
THE ADVOCACYTHE ADVOCACY
RESPONSIBLE DRIVING CAMPAIGNS
DRIVING-RELATED ADVOCACY
OUR ADVOCACY
INTELLIGENT DRIVING:
SMART WAYS TO LIVE
THE ADVOCACYTHE ADVOCACY
about the consumer
THE ADVOCACYTHE ADVOCACY
about the consumer
THE ADVOCACYTHE ADVOCACY
about the consumer
WHYPEOPLEDRINKANDDRIVE
PERCEPTION
OVERCONFIDENCE
SHYTOADMITTHEYAREDRUNK
NOOTHERWAYHOME
ABSENCEOFDESIGNATEDDRIVERON SITE
THE ADVOCACYTHE ADVOCACY
about the consumer
THE ADVOCACYTHE ADVOCACY
about the consumer
THE ADVOCACYTHE ADVOCACY
about the consumer
Attributesconsumerwilllookfor
Accessibility
Safety
Reliability
Price
Speed
Convenience
THE ADVOCACYTHE ADVOCACY
TARGET MARKET
victoriadelacruz
21-year-old
studentfromupd
THE ADVOCACYTHE ADVOCACY
TARGET MARKET
martinreyes
28-year-oldsales
officerinagascompany
THE ADVOCACYTHE ADVOCACY
TARGET MARKET
samromero
28-year-old
businesstycoon
THE ADVOCACYTHE ADVOCACY
GOALS AND OBJECTIVES
Increase
awareness of
the alternatives
Increase usage
of proposed
alternatives
THE ADVOCACYTHE ADVOCACY
MARKETING STRATEGIES
bewitty,funny&
concerned
youthasthe
startingpoint
utilizesocialmedia.
focusonbenefits,
notfeatures
MARKETING MIX
PRODUCT
DISTRIBUTION
PROMOTIONS
PRODUCTpositioning statement
To men and women who drink and drive that enjoy going
out and drinking with friends, "Intelligent Driving: Smart
Ways To Live" is an advocacy that promotes safety and
provides alternatives to prevent drunk driving. The reasons
are (1) the numerous alternatives to get home safely
without drunk driving, (2) the growing industry of nightlife
entertainment and (3) several cases of drunk driving.
PRODUCTunique selling point
notinstillingfear
notdictating
whattodo
offersmart
convenient
alternatives
PRODUCTunique selling point
notinstillingfear
notdictating
whattodo
offersmart
convenient
alternatives
PRODUCTf e a t u r e s
DESIGNATE
GRABTAXI
DIAL-A-DRIVER
UBERMANILA
MOBILEAPP
SMARTCARD
PRODUCTb r a n d i n g
fullnessoflife
SAFE
CONVENIENT
SMART
PERFECT FOR EVENTS
MARKETING MIX
PRODUCT
DISTRIBUTION
PROMOTIONS
DISTRIBUTIONsmart way home application
set up booths strategic locations
DISTRIBUTION
set up booths strategic locations
DISTRIBUTION
course it through partnerships
DISTRIBUTION
MARKETING MIX
PRODUCT
DISTRIBUTION
PROMOTIONS
PROMOTIONSUTILIZE SOCIAL MEDIA
PROMOTIONAL POSTERS
PROMOTIONS
PROMOTIONAL POSTERS
PROMOTIONS
VIRAL VIDEO - STORY BOARD
PROMOTIONS
VIRAL VIDEO - STORY BOARD
PROMOTIONS
VIRAL VIDEO - STORY BOARD
PROMOTIONS
VIRAL VIDEO - STORY BOARD
PROMOTIONS
VIRAL VIDEO - STORY BOARD
PROMOTIONS
VIRAL VIDEO - STORY BOARD
THERE ARE SMARTER WAYS TO GET HOME.
don’t drink and drive.
PROMOTIONS
VIRAL VIDEO - STORY BOARD
THERE ARE SMARTER
WAYS TO GO HOME.
SMART WAY HOME APP
aVAILABLE ON app store & google play.
PROMOTIONS
#THESMARTWAY
CONSUMER ACTIVITIES
PROMOTIONS
NON-TRADITIONAL ACTIVITIES
THERE ARE SMARTER
WAYS TO COME HOME TO ME.
BEDROOM SETUP
NEAR CLUB ENTRANCE
PROMOTIONS
NON-TRADITIONAL ACTIVITIES
grabtaxi codes
during events
PROMOTIONS
Drunk driving

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