Pitch say-no-to-drugs-en (1)
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This document outlines the mission, vision, and plans for an anti-drug exhibition in Ho Chi Minh City, Vietnam called "The Evils of Drugs". The exhibition aims to educate visitors, especially students, about the harms of drug use through various interactive displays and simulations. It hopes to contribute to drug prevention efforts in Vietnam. The exhibition will feature topics on drug formation and impacts, models and simulations to create a strong impression, and virtual reality experiences. Sponsorship packages are also described that provide advertising benefits to sponsors.
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Pitch say-no-to-drugs-en (1)
- 2. OURMISSIONANDVISION MISSION This is an educational exhibition where visitors, especiallystudents, will beprovided with agreat deal of knowledge aboutdrugs and their harm through avariety of displays suchasinformation, images, modeling and simulation applications. Certainly the exhibition will bring adeepimpression tothe viewers. VISION With the desiretocontribute tothe drug prevention of the whole country in generaland HoChi Minh City in particular, under the direction of HoChi Minh City Union, the Youth Cultural House and Weve Nine Company hasinaugurated the exhibition ”TheEvils of Drugs”. 2
- 3. TABLEOFCONTENTS ABOUTTHE EXHIBITION SPECIALTIESOF EXHIBITION SPONSOR SPONSORSHIP BENEFITS 01 02 03 04 3
- 4. SAYNOTODRUGS Drug usage amongst youth is alarmingly high. the future preschool of the country is the young generation, adolescents have serious drug problems. Solution is Early education for adolescents to teach harmful effects Our plan: “TheEvils of Drugs”Exhibition Right now, together with youngsters in Vietnam, we want to join hands to implement the project calling for building ahealthy life,adrug-freesociety INTRODUCTION 4
- 5. Centrallocation Inside the campusof The Youth Cultural House in D1,whereis the most hectic areafor artistic and cultural activities Method With specificdisplays, visitors will be seeing,hearing, experiencing through the technology using immersive simulations for comprehensive impact TheEvil of Drugs Exhibition 5
- 6. CONTENT DRUGPREVENTIONACTIVITIES Drug prevention activities will beheld annually to promote people's awareness aboutdrug abuseaswell as rounded educationon how tosayno todrugs 7KEYTOPICS Focusing on specificand visual dataabout drug formation, negative impacts on society - family - self,and the punishment of thelaw MODELSDISPLAY AND SIMULATIONMETHOD In order tomakeastrong impression on visitors, this is the highlight of the exhibition becauseweneed to understand how drugs arepresentin life and how they affect thebody. Aims toteach the dangers of drugsand prevention Combiningmodern techniquesin the experience and interaction Along with that, there aresidedrug prevention activities with attendedstudents
- 7. Whoare ourvisitors? Being brought byschools toteachthe dangers of drug atavery youngage Preteens 7 Young Perhaps already started on the path, needs to be reminded of thepurpose Community Engage the whole community support the addictionsand remove the stigma attached toit Teens Particularly vulnerableto the drug menace,learn abouttheir specific trap and dangers
- 8. Conveythe message Our key successmetric Help the community - society,donot discriminate on the addicts and willingly help them extricate from drug evils Communitysupport Easy learning Youth need learn- perceive – sensein an entertaining unforgettableway OURSUCCESS 8 Bringing it all together
- 9. ANUNFORGETABLEEXPERIENCE Delivering an experience, inwhich they can LEARN – SENSE – PRECEIVE The dangersposedby drugs and how tosayno tothem
- 11. INTERACTIVETEACHING 11 AFTERLEARNINGINSTAGE1,THEYOUTHCANTHENLOOKFORADDITIONAL KNOWLEDGE SPECIALLYDESIGNEDSYSETM FOR INTEACTION VISITORJUSTCLICKONBODYPART SYSTEMTEACH DANGERSATGREAT DETAILS ASUREWAYOFENGAGINGANDPASSINGONTHEMESSAGE
- 12. VIRTUALREALITYSIMULATION VISITORWILLGETAREALLIFE FEELOFBEINGHIGHONDRUGS 12 THENOVETLYANDPOTENTIALOFTHIS INPASSINGTHEMESSAGEIS HIGHEST TheVIRTUAL REALITYEXPERIENCECENTRE SIMULATEDDRIVINGHIGHONDRUGS FORTHEVISITORSTHIS WILLBEANUNFORGETABLE EXPERIENCE
- 15. 15 MODELSDISPLAY DIFFERENT KIND OF DRUG MODELS ARE DISPLAYED HERE TO PROVIDE VISITORS TRANSPARENT AND SPECIFIC INFORMATION TO HELP THEM TO BE AWAREOFTHEIRIMPACT
- 16. BEFOREANDAFTER VIRTUALSIMULATION PSYCHOTROPICDRUGEFFECT SIMULATIONEXPERIENCES CREATINGADEEPIMPACT Through exclusive applications werecreated for the exhibition, viewers canexperiencenegative feelings / changesof the body when drug abuse
- 17. 17 INTERACTIVETEACHING Visitorsdon’tjustread/ see/ experience,theywill beabletocomprehendthecorrectinformationaboutillicit drugs throughexhibitsso thatthey cantesttheir understanding aboutdrug instantly atour activitiesrooms wherewesetup multiple diviceswith exclusive programs
- 18. LIVE3DRENDERINGFORVISITOR ART DRAWYOURLEARNINGANDSEEITCOMETOLIFE 18 VISITORACTIVITYSPACE:DRAWYOURLEARNINGS ANDIT IS RENDEREDONAGIANTANIMATEDLIVESCREEN Thevisitorarts areused for contentgenerationandsee themessagecut through
- 20. AFTERTHE1ST2MONTHS ANGLE Thecontentsarecombined withtheshare of perceptions aboutsocial evils, stimulantsfrom influencers, powerbloggers,... _ TheContentsarerelated tohealthy activities in combination withcommunity activities programs. Updatethecapturedimagesofthe exhibitionin the progressofconstruction and completion Hashtag: #Tachaicuamatuy #Trienlamtachaicuamatuy #AntidrugExhibition #TrienlamNVHTN TENDENCY Updateinformationabouttheexisting exhibitionsin HoChiMinhCity,highlightthe uniqueexhibitionmodelwiththe pointof learningand playing. Eacharticle will havelinks with1-2 influencers(hotvlogger / doctor/ expert) Create funnygif imagesfromimagesthat capturethevisitor's moments PROMOCHANNEL DIGITAL ARTICLE DIGITALPOST http://nvhtn.org.vn/ After2monthsof operation- regularly updatingactivities insideandoutside theexhibition space
- 21. CREDITS 21 VASTCHOICEOFOPTIONSOFBRANDING DIFFERENTTYPEOFASSETS FORDIFFERENTPURPOSES RETAILKIOSK SPACE ATTHEENDOFTHEEXHIBITION PLACEFORACTVITIYANDENGAGEMENT SELFIES ANDCOOLHANGOUTPLACES 3DRENDERINGOFARTSANDVR SIMULATORS VASTBRANDSPACES TOCHOOSE FROM NOTTOMENTIONTHELIVESYOUCANSAVE
- 22. SPONSO R BENEFITS • BENEFITS • ADVERTISING SPACE • REACHING AND IMPACT 22
- 23. (1)Sponsor bootharea (2)Logo placement onExhibition TVCsdisplay onoutdoor/indoorLEDs (3)Exhibitsponsorlogo onPOSM (4) VIPaccess to Exhibitionevents Sponsor Benefit
- 24. (5) Exhibition Facebook/Instagram (6) HCMCYouthCulturalWebsite/Fan-page Sponsor Benefit Example
- 25. Indoor advertising area 25 (7)Lobby andactivities room (8) Exitways Sponsors’ brand will be promot ed with large posters / banners
- 26. Outside advertisement Sponsor Outdoor Billboard Located at theexit of theexhibition hall • Alarge billboard will beprovided in the exhibition hall exit according to the sponsorship contents. • Theinterior ofthe exhibition hall provides customized message delivery tothe visitors. • Theexterior ofthe exhibition hall will provide excellent advertising effectthrough the locationcharacteristic ofHoChi Minh'sbest downtown.
- 28. 6.5MILLIONREACH 28 Best ad impressions.Strengthencorporate image throughCSR. EXPECTEDTOREACH6.5MILLION
- 29. SPONSO R PACKAGE PRINTS • Sponsor's brand is displayed on the publications of the exhibition: Posters, Pano, leaflets, entrance tickets, invitations, open letters to customers, knowledge handbooks, external advertising God • Provided advertising placement inside and outside the Exhibition Hall MEDIA • News update - sponsor introduction on online / offline promotion channels of the Exhibition / HCMC Youth Cultural House • Press release featuring sponsors in online / offline journals partnering with exhibitions • The brand is identified through the recording sessions of the newspaper / seminar held at the exhibition PROMOTIONEVENTS • Sponsors havetheright toorganizeevents topromotecurrenttrade shows • Bea VIPguest at eventsorganizedbythe exhibitor • Tickets tothe exhibitionfor companymembers • Tobeprovidedwithplacementof advertisingbooths inside theexhibitionandat events organizedbythe exhibition • Thelogo placementin theTVCsof theexhibitionare shownonLEDsoutside/inside of theexhibitionhouseandthecampus of HCMCYouthCulturalHouse 250,000 USD PREMIUMSPONSOR 100,000 USD GOLDSPONSOR 50,000USD SILVERSPONSOR
- 30. Category Offering Term Contents Advertising effect (In dollars) Benefit Premium Gold Silver Detail Title PR Hall Exhibition period Use the exhibition space to organize sponsor events VIP guests at events organized by the exhibition $ 150,000 ○ Online Official website/SNS of exhibition / association channels Sponsor logo displayed on online poster (Website / Facebook / Instagram) $50,000 ○ ○ ○ Portal channels/articles Introduction article / press release Electronic letter $30,000 ○ ○ ○ Advertising tools TVCs Outdoor and indoor advertising LED display $200,000 ○ ○ ○ Advertising wallpapers Large outdoor / indoor advertising hanging areas $100,000 ○ ○ ○ Advertising Booths Area for displaying promotional booths at exhibitions / at events organized by exhibition $50,000 ○ ○ ○ Prints Poster 20,000copies Logo / branding placement $5,000 ○ ○ ○ Flyer $5,000 ○ ○ Workbook $3,000 ○ ○ ○ Admission/entranceticket 1,000,000 copies/year Free admission tickets for companymembers $25,000 ○ ○ ○ TOTAL $618,000 SPONSORSHIP The benefits for all packages can be customized Expectedwithover$5,000advertisingeffectiveness.Youcan get200%advertisingeffect onyour investment.
- 32. THANKYOU THANKS Doyou have any questions? Please talktous rubyhanh@wevenine.com.vn Tel:+84917275486– hotline: 0707373718 32