This document discusses Ford's strategy for developing in-vehicle connected services and applications. It outlines Ford's AppLink platform which allows smartphone apps to be accessed and controlled via voice commands or vehicle buttons. The AppLink developer program provides tools and guidance to help developers integrate their apps with Ford vehicles. An App Catalog will help owners discover AppLink-enabled apps. Ford is working to make AppLink an open standard contributed to GENIVI to encourage more developers and partnerships.

1. Duncan Burrell
Connected Services and Solutions Organisation
Droidcon 10th April 2013

2. 2
2
Objectives
• Developing for the automotive environment and
Fords strategy for industry wide standards
• Appropriate and safe in vehicle Apps/experiences
• Consumer insights
• Using the AppLink SDK and example development
timelines
• Working with Ford

3. Demand growth for mobile
devices and applications
3
Mobile devices and applications are globally ubiquitous and highly integrated
into our customers’ lives.
Source: KPCB InternetTrendsstudy; CNET.com;http://tinyurl.com/cftu8pq, Localeze/15 Mile study local search usage
Mobile
usage is
growing
Mobile internet traffic has eclipsed desktop traffic and has
grown 2.2x in last 1.5 years
Nearly as many mobile devices (5.3B) as people on the planet
(6.8B)
>4.3 million visits to Ford NA’s mobile site in Q2 2012
Mobile
applications
have
exploded
Android and iOS customers have downloaded over 50 billion
mobile apps
109 million US smartphone users used an app in the last 30
days
Apps are more than games; apps for news, navigation,
productivity, and business have greater long-term value

4. iPhone 1
Jun 2007
4
4
Challenges for the Auto Industry:
Pace of the Auto Industry vs. Consumer Electronics
4 Ford Confidential
Launched Aug 2008
Fiesta Gen6 Fiesta Gen6 MCA
Launched Aug 2012
4yrs
In Service / Market Beyond 2020
In Service / Market Beyond 2025
Fiesta ??
Beyond 2030
In Development Today
iPhone 4
Jun 2010
iPhone 3G
Jun 2008
iPhone 3GS
Jun 2009
iPhone 4S
Oct 2011
iPhone 5
Sept 2012
Upgrade Annually 3-4yrs
Major
Launch
Bi-Yearly 6-8yrs
In
Production
1-2yrs 3-5yrs
In Service 2-4yrs 10-15yrs

5. Software
Voice Recognition
Applications
Content (Maps, Music, etc.)
5
5
Challenges for the Auto Industry:
Brought In vs. Built In
5 Ford Confidential
Built InBrought
In
Hardware
Physical User Interface (Screens,
Controls etc.)
Processing
Vehicle Interfaces
Cellular Engine / Data Connection
Etc.
Vehicle manufacturers will need to develop flexible
platforms to manage complexity and different customer
and market needs
Influencing Factors
Legislation
Network Coverage and Data
Costs
Vehicle Segment / Customer
Profile
Market / Region

6. 6
6
Challenges for the Auto Industry:
Open vs. Closed
6 Ford Confidential
• Control
• Quality
• Safety
• Consumer
Experience
• Scale
• Cost
• Innovation
• Consumer Choice
Automotive Manufacturers
will need to combine both
Open and Closed Solutions
to provide the best possible
experience for the consumer

7. 7
7
In-Car Connected Services
Consumer Preferences
7 Ford Confidential

8. 8
8
Developing Apps for the Vehicle
8 Ford Confidential
• Ensure the User Interface is simple
• Leave the driver always in control
• Tasks should not require time critical actions
• Limit the number of steps to complete a task
• Quick Action Menus / Shortcut Commands
• Maintain a logic of operation
Remember – Less is More

9. 9
9
Ford SYNC Platform
VOICE-ACTIVATED
Hands on the wheel | Eyes on the road

10. 10
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SYNC as a Global Platform
14 Million SYNC-equipped Vehicles
Projected Globally by 2015
3.5 Million SYNC-equipped Vehicles
Projected in Europe by 2015
SYNC is a Global Platform launched in:
North America, Europe, & APA regions
Over 4 Million SYNC-equipped Vehicles Currently on
the Road
SYNC supports 19 languages globally inc. Mandarin

11. What is SYNC AppLink?
11
2 - Access & control apps through SYNC
voice commands and vehicle buttons
1 - App audio
through vehicle
sound system 3 - App content shown
on vehicle display
4 - Apps can access
vehicle data like
GPS, odo, etc.
AppLinkAppLinkAppLinkAppLink isisisis softwaresoftwaresoftwaresoftware on the vehicle and on the smartphone application

12. 12
12
AppLink Demo

13. AppLink Developer Program
13
Access Developer Tools Only
Available to Registered Members
Easy Site
Navigation & Useful
Resources

14. 14
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AppLink –Developer Program
Step by Step Guidance for
Every Level of In-Vehicle
Integration
Access Industry-Exclusive
Development and Testing
Tools
Information &
Support Right at
Your Fingertips

15. 15
15
Ford App Catalogue
The Ford App Catalog is a Curated
Discovery Tool Allowing Ford Owners to
Quickly and Easily Browse AppLink
Enabled Apps Without the Clutter of the
Other 700,000 Apps in Digital Stores
Clearing the Hurdle of App Discovery

16. 16
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Ford App Catalogue
Familiar User Experience
Home Page
Including
Featured Apps
Vehicle-
specific
Categories
Comprehensive
App ListingsVoice CommandsContent Pages
…Until Download!
Navigation

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AppLink as an Open Standard
AppLink Source Code contributed to GENIVI Alliance
Code will be known as “SmartPhoneLink”
Release under the established BSD open-source license
Agreements with Luxsoft and Telenav to contribute to
“SmartPhoneLink”

18. Established AppLink Partners
18
TuneIn Twitter Napster Glympse Weather News News
Stitcher Aha Radio Slacker Amazon SportsRadio
Spotify
Roximity Allergy Alert Kaliki