This document summarizes Robert Predale's presentation on driving sustainable product design through standardization and new end-of-life metrics at Johnson & Johnson. The presentation discusses developing new metrics like the Global Aquatic Ingredient Assessment (GAIA) score to measure and reduce the environmental impact of product ingredients. It outlines J&J's focus on making packaging more sustainable through strategies like eliminating unnecessary materials, increasing recycled content, and ensuring recyclability. The presentation also notes J&J's efforts to optimize manufacturing processes, increase transparency, and set rules to require new products meet minimum sustainability targets.

1. Driving Sustainable Product Design through
Standardization and New End-of-Life Metrics
Robert Predale, Johnson & Johnson @JNJCares

2. Driving Sustainable Product
Design through Standardization
and New End-of-Life Metrics
Rob Predale, Director Product Stewardship
October 8, 2015

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6. 6
Carton
• Eliminate
• Right sized
• Fewer materials
• 30+% PCR
• Socially-responsible
PCR
• FSC-certified virgin fiber
• Recyclable
• Soy-based ink
Ingredients
• Fewer
• Renewable
• Bio-based
• Waterless
• Concentrates
• Responsibly Sourced
• Biodegradable
• GAIA>80
Cap
• PCR
• Recyclable
Bottle/Tube
• Light-weighted
• 30+% PCR
• Socially responsible PCR
• Renewable
• Bio-based
• Refillable, reusable
and/or recyclable
• Biodegradable
Manufacturing Process
• Made with zero waste
• Made with renewable energy
• Optimized logistics
Marketing
• Another reason to believe
• Transparency (digital, on-pack, print)
• Cause marketing
Engagement
• Strategic partnerships
• Enable new
technology/approach
• Increase scale
• Increase reach
• Consumer/customer education
• Retail activation
• New Business ModelsEndorsements
Measuring our Environmental Impacts

7. Global Aquatic Ingredient Assessment™
(GAIA)
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A numerical score from 0-100 measures the potential environmental hazard
Measures the impact of our products that get washed-off
based on three key criteria
Persistence
How long the ingredient
would remain in the water
before being degraded
Bioaccumulation
How the ingredient might
build up in fish or other
aquatic species over time
Toxicity
How, if at all, this
ingredient could negatively
affect fish or other aquatic
life
Toxic

8. Acute Aquatic
Toxicity
Molecular
Weight
Bioconcentration
Factor in Fish
* no penalty assessed if empirical data used (rarely available)
Ready
Biodegradability
Y
Environmental
Partitioning
N
P score:
100/95
≥5%
Water t½
Scale
Air t½
Scale
Sediment
t½ Scale
Soil t½
Scale
P score:
MIN(air, water,
soil, sediment)
*
B score:
100
>1000 <1000
B score:
BCF Scale
Inside the Tool…
Fish Scale
Algae
Scale
Water Flea
Scale
T score:
MIN(fish, water
flea, algae)
Persistence Bioaccumulation Toxicity
Uses empirical data – not subject to
uncertainty penalty
Uses modeled data when empirical data
missing – subject to uncertainty penalty
Key

9. GAIA™ Scores Ingredients and Products
Environmentally
Preferred
• Little to no
environmental
hazard associated
with this ingredient.
• (Score 80-100)
Environmentally
Less Preferred
• Low to moderate
environmental
hazard associated
with this ingredient.
• (Score 60-79)
Avoid If feasible
• This ingredient might
potentially present
an environmental
hazard.
• (Score 0-59)

10. Easy to Use. Gather Data.
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GAIA™ tool integrated into Global R&D Product
Development System
Development of initial performance metrics
• Percent of new products launched with a score
in our “Environmental Preferred” category
• Percent usage by formula of “less preferred
ingredients”

11. We Set Rules
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2016
Must meet target – if
not…must get approval
from R&D VP
2015
All new products should
meet product category
target GAIA score – if
not, why not
Added Target GAIA™ product scores
in Global Formulation SOP

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13. Driving Innovation: NATRASURF

14. Thank you!
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